Categorized | List Building

How to Easily Write an Autoresponder Email Sequence

Writing an effective e-mail advertisement is part art and part science. The science section is pretty straight-forward and can be easily taught. The art portion takes a bit of practice to get right. Fortunately, there are some great ways to test your e-mail response so you can continuously hone the words until you get it right.

The three essential parts of an e-mail advertisement:

1. Headline

2. The Message Body (The Offer)

3. Call To Action (Order Commands)

You also see examples of each headline type along with some samples. Now it's time to go deeper into each of these three essential parts and learn how to construct each of them in order to receive maximum results.
Headlines

The hardest part of writing a headline is figuring out what it is you want to say. Do not laugh! You can create the most grammatically perfect headline using the most proper English translation and possibly the e-mail campaign will likely fall flat.

You need to convey your point in as few words as possible and not worried about your High School English teacher grading your paper. It's not going to happen. Your goal is not to show the world what a talented and eloquent writer you are. Your goal is to make the cash register ring!

Do not start out focusing on "how" you are going to say something, start out focusing on "what" it is you want to convey to the readers and which of their "pain" buttons you want to push.

Give your headline the respect that it describes. After all, it is your best salesperson. It's your attention getter. It's the one chance you have to get your offer out in front of your audience. If your headline fails to do its job properly, the remaining portions of the e-mail message will never get their chance to shine.
In order to write a powerful headline you have to step out of your shoes and into the shoes of your prospect. You have to know which buttons need to be pushed. You have to know which words will excite them and which ones will put them to sleep.

But most of all, you have to know how to use those words to make it impossible for them not to want to read the reminder of the message.

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