In this article I would like to go over one of the most important things that you need to master to become successful with list building. It is very important that you learn how to create a killer squeeze page that will convert the maximum amount of subscribers from visitors to your site.
Let us look at a typical scenario. Say for example you send 100 visitors to your website and your squeeze page only converts five percent of that. So for every 100 visitors you send to your site you will have 5 subscribers. I remember when I first started out I had a terrible conversion like that.
Now if you continually tweak your squeeze page and test different headlines with different bullet points you will find more effective headlines and sales copy for your bullet points. Gradually over time you can increase the conversion from five percent to thirty five percent.
So for example if you are spending money advertising your website you will be getting a much better return on investment as you will be converting seven times as many subscribers. It is also very important to design your squeeze page based on the traffic source that you are using. You would use a splash page with a traffic exchange whereas a normal squeeze page will suffice for article marketing.
Here are some tips that will help you to boost the results that you are getting from your squeeze pages. Make sure that you have an image that will grab your visitor's attention. Position your opt-in box near the top for greater exposure. Include video like a testimonial as the video and audio will grab your visitor's attention and increase the likelihood that they will subscribe to your newsletter. Include a free ebook of value that your visitor will want to download. Most people use a Submit button for people to click on to submit their email details. This is extremely boring. Spice it up and say something like Free Instant Access.
Once you implement the techniques that I have outlined here you will notice a considerable improvement with the results that you are getting with your squeeze pages.