Categorized | List Building

Helpful Tips For List Building

Here's how it goes, usually: you read and hear so much about list building that inevitably you realize its powerful potential. When you realize this, you learn up everything possible about how to do it yourself. Probably you actually put together a perfectly promising list. You are rigid, listening to the advice of tech sages in both spirit and letter. But beyond this point something goes wrong. You even pay up for an autoresponder service and see impressive growth thanks to co-registration. And yet you end up making less than is needed to cover basic expenses.

So what is the problem with that picture?

A possible mistake is that you did not put in enough thorough research when you started list building in your chosen niche. Sure, it's your passion, but the fact is that many others probably think of it as their very own, too. You will have to distinguish your business in other, subtler ways. You will not know, for example, how many people are interested in, say, "hand-made tie-and-dye animal portrait t-shirts" until you park out several search engines and count how many people are actively searching for them . However, you can do the work and be assured that there is great potential with your niche of choice and still fail to make money. Building a list is only part of the real work. Establishing an atmosphere of rapport and interactivity with your audience / userbase is critical.

Here are a few tips that may help in that area.

1) Do not be afraid to give information away. Generosity is key. Suggest free products useful to your niche's audience on your list. Offer quality products that will enhance their businesses and / or their lives, and they will be bound to respond positively. Even more so if you can establish yourself as an expert in your niche. Write up some articles and try to get them in article directories. You also need to be well-informed about what people in your niche think and want, so joining forums is a good idea. Lurking is not, though: ask and answer questions, interact. People will be that much more willing to consider you an expert if you consistently help them. What you are building here is trust, absolutely crucial if you want a good reputation. A good reputation will mean that people will also want to buy products based on your recommendations.

2) The products you sell should align well with your niche and be things people in that niche want. If you are in the niche for Chihuahuas, you do not really want to push scratching posts to your list's members. It's not even funny, although you will probably make a few random sales just because dog owners often have cats, too, but the focus of your efforts should be on, well, dog owners. Do not waste your time or your audience's. Whatever the product may be, buy it and do a trial first. Selling a bad product to your list, however unintentional, will bounce back in a highly negative way. The refunds are the least of your worries: the damage it will will do to your credibility will be immunity. Slip up in this and no list building strategy can save your business. Take it from the sales pros: every unhappy customer tells, on an average, 27 other people, and bad news travels fast. The cumulative effect can freeze your business.

3) Form good working relationships with people on your niche with large lists. Make the effort to go to conventions and meet people, it's a great way to make connections. You should also try to meet people who are financially successful at listing building, chances are they will give you some solid advice. You can even think about becoming joint venture partners with such people when you have developed your own list – it's a win-win proposition for sure.

List building is by no means the automatic road to a luxury penthouse at Silicon Valley. Making a decent profit from the business may seem a challenge to some people. But if you build up a list of buyers you have managed to establish good relationships with, you can potentially make a million dollars in one day. The success and health of your list building will depend greatly on your ability to bond, and the quality of information and recommendations you provide people. If you can do all that, just watch how your list becomes a crucial asset to your business, sometimes even the central activity at the heart of it.

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