There are countless email blast software programs out there today which makes it difficult to choose which one to use. However, some stand out more than others. There are certain features which you want to look for in any email marketing software in order to guarantee deliverability and campaign success.
Here are some of the important features to look for in email blast software:
1) Ease of Use:
You want to make sure that your software is easy to use. There are many products and services today that do not have an easy-to-use interface. You want to make sure that the editor is simple and straightforward as well as sophisticated enough to allow you to create visually pleasing campaigns.
2) Speedy Delivery:
With email blast software, you want to make sure that your messages are being received by your subscribers or clients in a timely manner. Some e-mail marketing software companies do not guarantee speedy delivery so it can take days after setting up your campaign to actually reach your recipients.
3) Deliverability Success:
You also want to make sure that your email blast software guarantees 100% delivery success rate. This means that ALL of your emails reach the recipients on your list and never get stuck in spam folders.
There are 2 different routes to take with email marketing campaigns. You can either subscribe to a monthly service where you will pay a monthly fee or you can purchase a program with a 1 time fee along with the ability to download and use it immediately.
5) Email Recipient Limit:
You want an email blast software program that offers limitless recipients. Most of the monthly service companies charge more the longer your recipient list gets. Downloadable email sending programs are usually limitless.