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Training Tips To Make Your Dog Your Running Partner

If you’re physically active and fond of exercising or running, you can involve your pet so that he also gets the right amount of physical activity each day. Dogs make great running partners – they won’t bother you with talk plus it’s a great way to bond with your pet. But like you did in the beginning, your furry friend needs training until he reaches your pace. It may take a while, but with the right approach, you’ll soon have the best running partner!

Follow these simple tips to turn your pet dog into your running partner:

Start with leash training

Start by taking your dog on a walk using a short leash, ideally 2 to 3 feet to help him stay by your side. Walk slowly side by side. If he does this with no problem, reward him with treats. If he gets distracted and starts to pull away, stop walking until he stops – this will let him know that walking will stop whenever he pulls. Leash training may take a while, especially if your pet isn’t used to daily walks so just be patient. If you’re uncomfortable with using a leash (which pulls on the neck), a harness is a good alternative.

Check with your vet

Experts recommend that a canine must be at least a year old before he starts with a running routine as puppies can easily get injured if exposed to rigorous physical activities too soon. If your pet is old enough, it is still idea to confirm with your vet if he’s both mentally and physically ready to begin a running program.

Take the first run slow

When your dog is used to your walking routine, you can slowly introduce the first run. Begin with an average speed walk, inserting a few minutes of slow run from time to time. Stop totally if your pet tries to pull away and continue rewarding him with treats if he does well. Keep the first run less than a mile and be observant about your dog’s condition. If he is panting heavily or lays down in exhaustion, it’s time to stop. It’s also important that you have water ready at all times.

Build up endurance

Like us, our furry friends need to be properly conditioned to build up endurance for daily runs. As your pet gets used to your running routine, walk less and run more until walking is no longer needed. Pick up the pace as time goes by.

Turn your beloved dog into the best running partner by following these easy training tips!

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Why Do We Color?

Coloring books – color yourself calm

There’s something quite charming and nostalgic about painting. It is just a really nice way to be creative. You don’t have to sit down with a blank sheet of paper, the outlines are already there for you to fill them in, and that is something you can do quietly, alone or with your friends and family for a couple of hours.

Everyone is looking for an outlet or a distraction from everyday routine. Coloring books do just that – taking you back to your childhood, a simpler and happier time. Once you start, your mind becomes so engaged, you forget about everything around you. On top of that, you end up with something beautiful even without any prior art experience. When you finish a piece, you feel a sense of accomplishment and pride.

Personal Therapy Session

After a long and stressful day, all we need is to relax, switch of from thoughts and focus on the moment. The latest weapon against stress is painting! It doesn’t require much investment and it’s portable. You will feel better immediately. This could help us combat stress and boost mental clarity. It is a smart way to promote creative thinking and personality development. Also, this could be a perfect pre-bedtime ritual.

Spend quality time with your family

Can you remember the last time you did something fun and creative with your children? The main difference between an adult and a children’s coloring books would be the images. Adult colouring books are more sophisticated and have a lot more details. What is important is the fact that the they are beneficial for both, parents and children. Children can improve hand to eye coordination, motor and cognitive skills and handwriting. Painting is calming and centered activity which stimulates creative thinking. Children can learn patience and boundaries, gain confidence and boost imagination. On the other hand, painting allow parents to switch off from thoughts and focus on the moment. Drawing in offers a quick creative and calming outlet. Above all, research shows that this can reduce stress and anxiety. So, it is the perfect pastime for both you and your kid.

Mindfulness

Mindfulness can transform your life, and it is possible to reach it and focus on the moment. Coloring books for adults could be very helpful when practising mindfulness. You are not living in the past nor in the future. Life is available only here and now. Mindfulness is some sort of energy that helps us the happiness, which is already present in our life. You don’t have to wait ten years to experience this happiness.

Many people struggle every day with keeping focus on simple tasks. Coloring gives us the opportunity to hone in on a simple activity that does not require much planning. While doing that, our minds are stimulated, and we do not get bored as quickly, due to the nature of the task. So, this requires the brain to work on one thing at a time, thus helping the mind to focus. Focus your mind while enjoying the simple pleasures. Mindfulness is when you are truly there, mind and body together. That is why mindfulness is a source of happiness and joy.

Take your mind through the world of coloring books for adults , and you will reach the mindfulness, and feel happiness and joy every day!

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The "What, Why, When and How" of a Content Plan

For a moment, visualize your website without the words, the images, the videos, the audio, the embed apps or even the raw data! How does it look and feel now? Empty, inanimate, useless, and worthless! Well, that sums up the value of web content. That said, you cannot fill up your website with just anything. The content you place and distribute over the World Wide Web, ought to have a purpose, which may be brand building, boosting online sales, simply delivering information to the visitors or a mix of all of these. When the content fails to hit these targets, it is nothing but noise. So, what differentiates a meaningful, relevant, goal-oriented content from the noise? The answer is – a strategic Content Plan.

“What is Content Plan & Do I have one for my website?”

The question is an obvious unless you are an online marketer who spends hours mapping digital marketing campaigns. In the plainest words, the Content Plan is a blueprint of what content you publish online, when, on what platform, for whom and with what objective. The other experts may add to the definition to widen its scope, but the essence is extracted in this one sentence. Now, addressing the latter part of your question, “Do I have one for my website”; well, if you have a documented plan for what content you release on the internet, your answer is a yes. Otherwise, you are still in need of one.

“Okay! I don’t have a Content Plan, and I think I don’t need it either”

That’s a common perception, and there’s nothing wrong if you feel the same way. However, please answer these questions to see if there is a shift in position regarding your Content Plan claim.

  1. Are you glad about the cost per visitor you extract from your website?
  2. Do you remember who published the last web page/blog post on your website?
  3. Is your Facebook page “Likes” & “Comments” count shooting up?
  4. Do you plan and discuss the online content at par with other marketing content?

The 4 straight ‘No(s)‘ or even 3 of them, is an eye-opener – a Content Plan is required.

“Agree! Suggest me a Content Plan then!”

To get a Content Plan that’s tailored exactly as per your business requirements, you may seek assistance from the professionals who are expert in Web Content Development. In case, you want to do it yourself, here is an outline of the entire content planning process.

“How Do I Start?”

For a new website, you begin Content Planning when you are through with the user research. In case, you already own a website with no content strategy, the process can be divided into the following broad stages.

  • Network Research

This is about identifying the online networks and communities where brands like you are discussed so that you can listen to the traffic and develop suitable content.

  • User Research

What the users want? The better way is to ask them. Conducting informal research and getting friends and acquaintances take up survey questions can be a good way of user research if you are all on your own.

  • Content Profiling

What type of content is a hit among the users on a particular platform, network or online community? Content profiling involves the analysis of available content from similar brands so as to develop an engaging content in the form of text, images, audio, videos, apps and the like.

  • Content Scheduling

An integrated content calendar is a must for a successful digital marketing campaign. It involves scheduling of content releases on various platforms. Articles, blogs, tweets, Facebook status updates, and all other content type is planned in advance and tailored with an eye on trends and seasonality.

  • Content Generation & Sourcing

This is the most demanding part and involves combined efforts from the content strategists, editors, writers, data analysts and user behavior specialists. You may commission specialist content like video, infographics, mobile applications, etc. and serve the users with valuable, relevant matter. Linking to third-party content and directing visitors to useful content is another smart way of using the best content available on the subject.

  • Distribution

The greatest of content, if not distributed, on the right time on the right space, will rot and eventually lose user-value. The techniques of Search Engine Optimization, Social Media Optimization, syndication, paid search and content partnership play a defining role on how well the content circulates in the exploitable channels.

  • Audit & Measurement

You need to audit and measure the results of your content marketing efforts. It provides a keen insight on how the targeted users are influenced and how positive they are about the content, which will eventually govern the required modifications.

Hopefully, all these details about the Content Plan will guide you devise an effective content strategy and help your website get bigger and better.

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A Critical Skill For Network Marketing Leaders

If you were to work on developing one key leadership skill, which do you think would be most important? It may surprise you to find out that it is not related to giving presentations, learning to overcome objections, or closing the sale. One of the most important leadership skill you can possess is the ability to listen. You may be familiar with the term active listening. In human service professions, it is considered a basic skill in helping people to find solutions to their problems. So why is the ability to listen so important in the Network Marketing Field? It may seem obvious, but the reality is this how we really learn about prospects and customers. If we are really focused on providing solutions and value to others, we need to really understand our prospects' challenges and problems that they are facing. This article will review suggestions and important concepts related to effective listening skills.

Undivided Attention If you are on the telephone or meeting face to face, please give your undivided attention. People can tell if you are listening or focusing on something else, even over the telephone. Have you talked with someone on the telephone who was reading their email or surfing the net? You could tell that they were not really present when you were talking with them. You could easily sense that they were only listening to bits and pieces of the conversation. Give the person the respect they deserve. If you can not give the person your undivided attention, it is better to reschedule your time with that person and let them know you want to be able to really focus on what they are trying to say.

Focus When listening to your prospect, your focus should be on finding solutions to their challenges that they are facing. If you really listen to what they have to say, you may discover that your business opportunity may not be the solution. You will need to respect this and honor this discovery. There may be other ways you can provide value and solutions, but it may not necessarily lead to income generation or building your down line. You will find though, it will pay off in the long run. You will have come from a place of integrity and honesty. That person may refer you to others and most of all, you will have developed a positive relationship.

Focus also means to give your attention to what the person is saying. Listen to what they are trying to tell you, listen to their feelings and their intent. People are often motivated to change when they are dissatisfied with something in their life. There are usually feelings and emotions attached to their situations. This may be obvious, but think about how often we barely listen to what someone is saying and immediately start to think about what we are going to say next. Think about how much valuable information you missed out on! Remove the pressure of believing you need to have an immediate answer. You do not. You and / or your business opportunity are not responsible for fixing the problem. Quite frankly, your prospect doesnt want you telling them what to do! It is okay to pause a moment if needed.

No Judgments When listening to others resist the urge to formulate judgments or opinions. To often we listen to bits and pieces of what someone is trying to say and form our own opinions of what this person should do. Unfortunately, you end up missing out on a great deal of important information. Also, if you are two quick to provide a "solution" to what you think the problem is, that person will feel like you have not been listening. Have you ever been in a situation where you were telling someone about a challenge and they immediately chimed in on what they think you should do? I bet you did not feel like they were really listening.

Clarify Paraphrase or reflect back to the person what they were saying in your own words. Seek to understand what they are saying. This not only shows that you are listening, but also that you really are interested in understanding what that person has to say. This provides you an opportunity for greater clarity.

If your goals is to become an effective leader in the Network Marketing Industry, take the time to develop your listening skills. You will be surprised at how this can positively affect your business. You will feel good about the relationships you developed. People want to work with leaders who will listen and give respect.

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Free HTML Email Newsletter Templates

So when you are searching for free HTML email newsletter templates for your ezine, you may have noticed you come across various tips and resources online. The only challenge is, some of these resources are not helpful at all, and some others are like a goldmine.

So how can you sort out through so many websites and resources, and find out the best quality HTML newsletter designs – for free?

The good news is, this helpful guide is going to help you discover top 3 easy techniques to choose the best design for your newsletter – in little or no time. Depending on the topic your newsletter is about, how familiar you are with HTML and online publishing, and a few other factors, you can easily choose the method that suits your interests the best.

Idea #1: Download Ready Free Newsletter Layouts Online

When you do a simple search online in Google, you will find many websites that provide you with ready-made printable or downloadable email newsletter templates that you can download and start using instantly.

The great part is, most of these resources are free. So you can save a lot of time and money by simply using the designs they have available for you.

But in many cases, you can notice those designs are too simple, outdated, or commonly used by hundreds of other newsletter publishers. So then you can use this next idea to get a more unique and professional design…

Idea #2: Convert Your Own Template from an Interesting Website Design

Now this is a little secret that you see no one telling you these days. Did you know that you can simply create an easy newsletter templates… from any website design that interests you?

That’s right. Next time you come across a website that you like the design, you can simply save it as an HTML file, and then use it as the basic template for your email newsletter.

It is that easy. And if you’d like to follow the copyright rules religiously and protect yourself, you can simply do a little bit editing on the website layout and add your own header, footer, logo, and a few other simple changes to make it look unique.

Idea #3: Hire a Professional to Design Your Own Template

If your brand is highly important to you, it is always a good possible idea to hire a professional designer to create your own unique newsletter layout.

Although this will cost you a few hundred dollars at least, but if having a perfectly unique design is very important to you and you don’t have any HTML skills to work on a previous available template, this might be the way to go.

One final note is, HTML newsletters are a bit tricky to publish, so that your content and design will look exactly how you intend – on your subscribers’ various computer systems, email clients, and web browsers.

So if you would like to make things simpler and save yourself the hassle, you can always choose one of the other popular easy newsletter formats – like PDF or plain text. This will save you a lot of time in the long term.

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How To Save Your Marriage – 5 Tips to Overcome Low Self-Esteem

Low self-esteem can cost you your relationship as you continuously undervalue your own worth. It's not easy to raise your confidence overnight, no matter what all the experts tell you. But your future happiness with your partner will depend on how you feel about yourself, so it's definitely worth your while to invest in self-development and raise your self-awareness.

Here are 5 Tips to Help You Overcome Your Low Self-Esteem

Tip # 1 – Accept yourself as you are

With nearly 7 billion people on the planet you have to realize you are quite unique. Thanks to DNA research we now know we are 100% individual and not even identical twins have exactly with same genes.

So, my point here is to make you see why accepting your flaws and short-comings will help build your confidence. Nobody is perfect and you need to start believing in yourself and not constantly wishing you were more attractive, you weighed less or you were more popular.

Tip # 2 – Do not compare yourself to others

Magazines, newspapers and the Internet bombard us everyday with millions of subliminal messages trying to persuade us we need to lose more weight, become more fitter, become a perfect spouse, become a perfect parent and basically make us feel more insecure by the minute.

Chances are we'll never look like the perfect models they use in their advertising campaigns, or have the 'perfect life' they are living. In fact, you only have to look at the gossip columns to see how many 'picture perfect' models and actresses have made a disaster of their own lives … So stop comparing your life to their life, start accepting yourself as you are.

Tip # 3 – Face your fears

So, what's causing you to feel insecure? Is it because you think your partner will leave you for someone more attractive? Are you scared of being left on your own? Or is it a lot deeper than that and you go back to memories you had when you were a child when someone made fun of you?

All these thoughts may fill your head, and some of them may need addressing, so working out what exactly is causing your insecurity needs to be your top priority.

It's a lot easier to face up to your fears once you've identified exactly what they are. The reasons you are feeling low self-esteem could be for a number of reasons, for example:

  • Feeling lonely
  • Feeling neglected
  • As a result of bullying
  • As a result of abuse
  • Feeling you do not fit in
  • You've been abandoned before

Tip # 4 – Do not focus on what you can not change

Some things in life will be out of your control, so what's the point in wasting all your energy constantly trying to change them? Battling continuously against negative forces will only cause you to feel resentment, hurt and anxiety … so give them a miss and accept you can not change the world, just concentrate on what you CAN change.

Tip # 5 – Connect with people more like you

Perhaps what's causing you to feel low self-esteem is the people you're keeping company with. Jim Rohn , the famous motivational speaker once said, "You are the product of the five people you hang around with most."

Think about that … are your friends really supportive? Do they constantly make fun of you? Are they really aligned with your values? If not, get shot of them, and find other people who you feel more comfortable with and who accept you as you are, not how they want you to be.

The more you raise your self-esteem the better you'll feel about yourself and your relationship with your partner will go to new levels.

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SEO Don'ts – 3 Tips to Ensure Better Search Engine Optimization

SEO is the buzz word of today at the moment. And with lots of people wanting their website achieving first page status and being easily searched for, some of these people are making mistakes when trying to optimize their websites or web pages. This is in turn, preventing them from getting their website where they want it!

I have devised a list of 3 SEO don'ts to follow when trying to optimize your website or web page.

1. Do not use the same Title Tag for all Page titles. Instead, use various and different keywords in your page titles. By doing this, you can make your pages more specific and this can then improve your chance of getting listed in the search engines by using more than just the one set of keywords for your site.

2. Do not overdo the keywords in your content. You must remember to use your keywords within the content, in the body text and in the ALT tags of any images on your pages. Just be careful to not overuse them as you can then get into trouble with the search engines.

3. Do not forget you're targeting real people. Remember that its not just search engines that will be reading your page content of your website. Your website is primarily for real human beings that are searching and must there before be aimed to them with interesting, up to date and relevant information that uses the keywords without any effort in the words on your site.

Follow these SEO don'ts to gain better rankings an entice your visitors to take action when they arrive at your website.

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Does Your Business Really Need a Tagline?

Your brand is everything.

How you market it is key to your success.

For many years a tagline has been seen as a vital ingredient in your brand's marketing, regardless of your company's size.

Those all important well-chosen words sum up your brand's promise and values, but is it still relevant today?

If you look at some of today's giants, such as Amazon, Apple, eBay and Google, they do not really have taglines and instead rely on their logo.

Admittedly, the chances of your business commanding the same kudos in your industry is unlikely (you do not have their marketing budget for a start), but if they can go tagline-less can you?

The trend is that more and more companies are moving away from them, but that is because the vast majority of taglines are, well, not to put too finer point on it, bad?

What's the value of a tagline?

Advertising is moving away from selling.

Blatant sales pitches do not cut it any more (did they ever?).

Consumers want to be wooed; They want to be shown how great their life will become if they buy your product. In other words, your marketing has to be all about them and not about you.

The inclusion of a tagline however, creates a hook that attached itself to their mind permanently telling them:

  • I'm lovin 'it – McDonalds
  • Just do it – Nike
  • We're better connected – 02
  • Every little helps – Tesco
  • It gives you wings – Red Bull
  • The make-up of make-up artists – Max Factor
  • 8 out of 10 cats prefer it – Whiskas

The best taglines can evoke memories – who does not remember the Frosties, They're Grrrrrrreat !?

It instantly conveys what your brand stands for and your customers' attitude towards it.

Creating a winning tagline

Only time will tell if you've come up with a cracker, but here are a few tips to try and get you on the right course.

  • Do you want it to reflect your values ​​or your product / service?
  • Does it reflect the emotions and feelings of your customers?
  • Does it gel with your businesses ideology?
  • Use simple language without any jargon
  • Will it date quickly or does it have longevity?
  • Is it memorable?

What that basically comes down to is whether it adds value to your brand?

If you're really struggling to come up with something sometimes it's worth going to market without one.

In time, as your business grows and you understand it better (and your customers), you can always do a mini rebrand exercise and introduce one.

When I started out mine was "Powerful. Persuasive. Creative", but after my last rebrand I dropped it all together.

So the answer to the question does your business really need a tagline? Is it's up to you. There are no hard and fast rules, just go with what you feel is right.

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Email Marketing: Do You Want To Triple Your Return On Investment?

Introduction:

One of the biggest mistakes most marketers do nowadays, is think email marketing is dead. Many marketers today drop the email marketing scheme to go with social media. Come to think of it, social media look much more sexy than email. But, is a social media post really as effective as an email? Before we answer that question, lets state a well known fact. It is easier to send a friend request on Facebook than to collect an email online. But believe me, email marketing is thrice as worth it as social media marketing. So, what is email marketing?

Email marketing is the targeting of customers through emails. Every emails sent to a potential customers can be considered as email marketing. Email marketing involves sending a promotional email or an ad to a subscriber. Via his email address. A great deal of organisations today use email marketing. Even more bloggers do use email marketing today than ever before. For example, have you ever been browsing on a website, and you see some field where you are asked to submit your name and email to get a free eBook or update? That is the front part of email marketing.

Most bloggers use email marketing because it enhances the customer experience. With a well targeted email list, you can reach established customers and prospective ones too. Any given subscriber will be informed better and more easily via email. The email will have a greater visibility than a Facebook post. The Facebook post will be drowned in a stream of content in the minutes following its posting.

Do You Really Need Email Marketing?

If you want to improve your customers’ or readers’ experience, then you need email marketing. Forget about the glamour and the flashy of social media marketing. We are talking efficiency here. We are talking greater engagement. Greater reach. Greater click through rate and more. As many experienced marketers say, ” the money is in the list”. Some even say “your net worth depends on your network”. In the following lines, I will explain the advantages of email marketing. In these explanations, I will use statistics. The sites which produced those stats will be mentioned at the end of this article. So, let’s get into the advantages of using email marketing.:

Potential Reach:

Did you know that in 2013, there were about 3.2 billion email accounts created in the world? 95% of online consumers use an email address. The most interesting fact is; 91% of those consumers check their email accounts at least once a day. Today, we browse more with our phones than our computers. As a result, we are more easily notified when we receive emails. Our phones place the notifications right in front of our eyes.

Today, it is easier to check to an email than a Facebook or Twitter post. This is because when we post content, so does a million other people. As a result, finding one particular post you liked 3 weeks ago can be the most daunting task.

Actual Reach:

Before I explain this part in more detail, let’s get some interesting numbers. In the first half of 2013, a research conducted using emails as a marketing channel revealed some staggering facts. The one that stands out the most is this; 18% of the emails sent during a campaign never reach their destinations. 4% of the sent emails are sent into the spam folder. That makes 22% of the sent emails that do not actually reach the intended receiver.

On the other hand, 78% of the emails sent during an email campaign actually reach their destination. Think of it this way, If you send 1000 emails, 780 emails will reach their destination. In addition to that, 91% of the receivers check their emails daily. This means, about 709 receivers will actually see your email. This is great efficiency, as less than 30% of the emails sent are lost.

Now, let’s compare these numbers with those of a Facebook campaign carried out in the same way. This revealed that 74% of the Facebook posts are actually lost within the big stream of content. That is a problem. That means, per thousand Facebook posts, 740 are lost in the stream of content. That leaves us with 260 posts seen by our target readers. Another bad thing is, everyone who sees your content will not actually click through. Less than half will actually do. That leaves us with less than 130 people who are actually interested in our offers.

Click Through Rates:

In the previous point, we talked about what percentage of people who see and may like your posts and mails. Now let’s talk about people who actually complete the actions and do what you want them to do. Let’s say clicking on a link. This link may take them to a landing page or a website.

Click through rate is the percentage of people that receive your message and actually click on it. The click through rate of a tweet is 0.5 percent as opposed to 3% for an email. These numbers look small at first. But, this means that people click 6 times more on an email link than on a tweeted link.

Let’s keep on using our example of 1000 emails and 1000 social media posts. A 0.5% click through rate means per thousand, 5 people will actually click on your link. This is for social media. Sometimes the click through rates are higher, but those are particular cases. The numbers we use here are average ones.

A 3% click through rate with emails means 30 clicks per thousand. That is the best click through rate you will obtain on average. The numbers are not astounding, but efficient numbers are not always astounding. The difference is such because, when people give you their email addresses they actually want to hear more form you.

Your Readers Want It This Way:

Most people use social media to communicate with friends first. Seldom are they used to receive business news and reviews. There are specialized websites for that. 77% of the users during a survey online said they prefer to receive promotional messages in their emails. 4% said they prefer these messages on social media. This speaks to the fact that by submitting an email, people are literally giving you a business meeting location.

Emails Are Private:

It is easier for a reader to express his problems in private than in the open. Everybody is not comfortable when it comes to expressing their shortcomings in the open. When a user wishes to express his struggles and he can’t meet with you, what does he do? He writes you an email. This way, he can tell you everything. You can answer specifically to him.

I will soon create a page where I post user requested content. Every weekend.

Email Marketing and newsletters

Conclusion:

You want to use emails if you want to boast your online presence. Also, this is for you if you want to enhance reader experience. Setting up an email marketing campaign is not really expensive. We are talking about 6$ to 20$. Per month. Some services like MailChimp even offer free services for your first 2000 subscribers.

Email marketing is not dead. If anything, it kills that silence between your subscribers and you. In an upcoming post, I will talk about building an email list. Thanks for reading. Talk to you guys soon.

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3 Tips for Article Marketing

Article marketing is one of the simplest ways to make money online … it's hard work but it's worth it! If you are just starting out or being at it for awhile here are some tips:

1) Keep their interest up from start to finish. When people read an article the opening paragraph is when people decide if they will read the rest of your article. Convey your personality to the reader, make your self knowable to them. That is why PLR article are not all they are cracked up to be … they do not convey you. It might be hard to write but just do one a day and you will do fine.

2) Use facts in your article. Like did you know that 85% of people fail at article marketing (this is just a example … not based on real fact but probably not that far off). Using specific facts and figures can heighten your article because it makes it authoritative. But do not load them down with facts make it light and easy.

3) Using nice short concise paragraphs enhances readability. When you have everything together with no breaks it makes your readability suffer a lot. It makes the reader get fatigued and he will stop reading you article. Also make use of numbers or bullets. This gives your ideas flow … making it easy to know when one idea stops and the other begins.

These tips will help you in your article marketing journey. But if you need more insight and information please visit the site below for more of my articles.

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