Archive | List Building

The Real Do’s and Don’ts of List Building

One of the powerful tools in online “email” marketing is to build an opt-in mailing list. An opt-in mailing list is a database of peoples’ names and email addresses that have subscribed to an email list via a web form giving that list owner permission to send them periodic emails on the topic they are interested in. The best gift of this powerful tool is the possibility of being able to talk to people who are particularly interested in your product, service or organization.

This gaining popularity of building opt-in mailing list is known as Permission Email Marketing.

There are do’s and don’ts in starting your opt-in mailing list. Here are some of the most important tips worth mentioning:

DO’S

1. Put a subscription form prominently on your website. You can create your own subscription form using a software Sign-Up’s form builder.

2. Inform people that they can subscribe to your email list on the signature of your normal work emails. This will enable it to link straight through the form on your website.

3. Ask people permission if they do want to be subscribed on your mailing list. As much as possible avoid being suspected for SPAM.

4. Open options for subscription especially during your interactions with them. Always be ready with your subscription cards if you run in on events.

5. Be clear on how people can benefit from subscribing and how often will you contact them. Make them know exactly what they will be receiving.

6. If you can, contact new subscriber as soon as you can. Welcome them with notes and tell them what to expect.

DON’T

1. Add everyone who has ever emailed you to your list. Always ask permission first.

2. Purchase lists that you are not 100% sure that are opt-in. Always have an evidence to prove the legitimacy of the opt-ins.

3. Abuse people’s trust. This is a sure way to ruin your brand and you. Soon enough they will ignore your messages.

Building your opt-in mailing list is cheaper than in sending direct mails. Printing, envelopes and paper used as material further add up to the cost. Here are some ways to effectively start your opt-in mailing list:

1. Free Newsletter. One of the most effective ways to build an opt-in list is to offer your online visitors freebies of value such as newsletter which will contain information that they can relate to such as tips, tools, recipes, travel itineraries and others.

2. Make it Easy to Subscribe. Provide easy steps for subscription so that subscribers may find it easy to do so and would not be discourage. For more subscribers, tell them the exact benefits they can get out of the subscription.

3. Quality Content. Be sure that what is written inside the newsletter, freebies and information found in your website are all of value to increase visitors dropping by your website.

4. Forums. Discussion boards and forums are all over the net. Try to actively participate in these boards especially those in the line of your interest or your business. Try to build your reputation with credibility.

5. Write articles. This makes you an instant expert in your chosen field of interest. You just have to play on it and use it well in your business goal.

6. Co-registration. A very effective way to build a monster list in a very short time.

7. Write an e-book. An excellent freebie for those who visited and subscribe in your mailing list. The e-book does not have to be expensively made or elaborate but it can be a compilation or a collection of best articles, business tips and resources.

In building opt-in mailing lists always keep in mind to offer something of value to your prospects. Remember opt-in lists are the foundations of most profitable internet business so do not miss chances for improvement and developing new strategies.

Having an opt-in list is not easy, it is hardwork but with some relieving advantages too. But to build an opt-in mail list has to be focused and effective in truly capturing the desired target. Take a look at these 10 Quick Easy Steps to Building A Highly Targeted and Responsive Opt-in List.

1. Choose your target market or niche. Remember you are not the only one competing in internet marketing; you have to be sure who your internet marketing is.

2. Be sure that you can reach your target audience online.

3. Do not waste on time on a non-profit investment or spending. Always monitor your spending.

4. Forums and discussion boards are available for maximum use. Find your target market problems.

5. Identify what is keeping your customers from getting what they want and help them get it.

6. Try offering your viewers solving some of their problems.

7. Set up a simple direct response mini-site.

8. Get an auto-responder account. It is important for you to acquire and set this thing up because this is where your visitors will come.

9. Bait your potential customers through giveaways like: ebooks, special reports, mini courses and coupons, etc.

10. Reach out in any way you can to your target market.

Opt-in building is a tedious work but with amazing results. The process of building it takes time and effort but persists. Always treat your “find” as a goldmine so that you will offer them the best deals in the market, those with great quality and value. Doing all these, would earn you credibility and a profitable business on the Internet.

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Affiliate List Building – You Need Opt-In List If You’re Serious!

I hear you saying “But I’m just affiliate and I don’t know how to build a list and I don’t have anything to say and nobody will believe me and…”

Stop right there, because You’re not affiliate! You’re a business owner so treat yourself like one!

Most of affiliates have serious lack of self confidence and that’s why they don’t make any single sale!

If you feel sorry for yourself, affiliate business is not for you! This is a serious business and if you do it half-hearted, you will fail!

I’m sick and tired hearing this “I tried it and I failed, affiliate marketing doesn`t work!”

You don’t go out there to try affiliate marketing.

In fact, you only have two choices:

1. You go and do it with all your might and all your heart. You decide you won’t stop until you see those big checks!

2. You won’t do it at all!

There are no other choices and you have to choose right now!

In my opinion, every affiliate should begin their career with list building! It´s eays and you will make money almost immediately, if you do it right.

Stay away from “safe-lists” and “list builder” -services! You will only waste your time and money!

If you`re serious, your only choice is to use professional autoresponder. It costs less than $20 a month, you can build unlimited lists and you can send email to your subscribers whenever you want. You can create big opt-in list in short time if you do it right, and when you have the list you can make money on demand!

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Direct Vs Indirect Marketing

If you are considering the options in terms of your marketing strategy, be sure you know the difference between direct and indirect marketing. Both are effective, but you may prefer one over the other depending on the approach you would like to make toward potential customers with your company.

Direct Marketing

As the popular form in traditional media, direct marketing is a strategy that businesses use to advertise to their base of potential customers. These are the ads you see on television, in the newspaper, in magazines, and on billboards. The ads are selling something to you as directly as possible. They establish the company, the product, and what you get when you buy the product. Look at any window in the mall and you will likely see several examples of direct marketing. Another example of this can be sen in the movie theater. The previews that appear on screen before your feature presentation are all advertisements that fall under direct marketing. Though it is slightly a different scale, the idea is the same.

Indirect Marketing

One of the movements happening online is that of indirect marketing. Publishers and manufactures are catching on to what consumers want, which is proof that they should invest with a company. Indirect marketing is a way to achieve this, as in most cases it provides something of value upfront for free. You will see this with free ebooks, blogs, and videos all dedicated to helping the visitor. If the content provides enough help, the visitor may just check out the rest of the website and sign up for membership area or buy their premium book. Indirect marketing makes use of a funnel pointing toward the area where the business can make money. Another example can be seen with free apps tied to movies. By downloading the app, you may just want to go see or buy the movie.

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Email Marketing – 10 Best Email Subject Lines

Customers ask for advice on how to write killer email subjects. We review their campaigns, provide feedback and ‘best practices’ to get them pointed in the right direction.

But ‘guidelines’ – whether for email subjects or any other topic – are meant to be a first step to point you in the right direction. Never underestimate the importance of measuring your campaigns in order to fine tune results. Split testing with a few variations can easily help you double the final response rates. In this entry, we look at empirical data from email campaigns to see how the top strategies match up against actual results and discovered some interesting data points. In all we reviewed hundreds of campaigns and tens of millions of emails to see how customer campaigns measure up. In general, the advice and guidelines are spot on, but we also found that for every rule, consistently there’s an exception.

Our recommendations?

Start out with tried and true best practices to come up with a handful of email variations. Then use split testing to determine which variation will yield the best results for your specific audience and offer.

With that – here are the email subjects associated with the best and worst email open rates. We’ve taken the liberty to critique the ‘worst performing’ ones, and added some analysis at the end of each post. Note that click-through and closure rates would be better measures – but are more difficult to analyze objectively.

Email Subjects with Best Open Rates

“Company” Sales & Marketing Monthly Newsletter

“Company” Newsletter – January 2009: “Teaser Subject/Topic”

[Webinar]: N Tips to Improve Email Responses

“Company” Webinar: Case Studies – Join Us Feb 15

“Webinar Topic” – Webinar Slides Available

This Week’s Phone Call / Meeting (Personalized note from sales rep to prospects)

“First Name” – 8 Customer Service Tips that Work

Exciting Update from “Company” – IBM Approved Supplier

Reminder: Storage Survey – Your Input

Invitation – Breakfast on “Topic”

* Notes:

“Company” or “Topic” means use the company name or topic- without the quotes. In the example with [Webinar] – we actually used the ‘[‘ and ‘]’ characters.

The Ideal Email Subject Line Length

Here’s an important tip – the length of your email campaign subject (in characters, including spaces and punctuation) should be between 40 and 50 characters. In summary – shorter is better. (although being too short – fewer than 30 characters for example, makes it extremely difficult to create a meaningful, targeted subject line.)

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List Building – Revealed – How to Put Up Your List Building Website to Increase Sign Ups

Though a list building website is set up in the same manner like any other ordinary website around, through use of an HTML editor or software, your site should be especially made for the purpose of list building alone.

Therefore, if you’re just starting, you should build a website that particularly has a sole purpose of adding as many subscribers as it can to your list.

Moreover, if your website that sells or promote something is already in existence, you need to do two things:

1. First, insert an opt-in form in all your website pages, this will enable your website guests to sign-up in your list and eventually become a subscriber.

2. Secondly, you must set up another website for the exact purpose of generating more subscribers quickly.

Apparently, even if you practice the most excellent strategies around, you can only turn roughly 15% of all your website visitors into subscribers, and that is if you’re promoting or selling something on the exact page as the opt in box.

On the other hand, if you will make another separate website where its main objective is to garner subscribers, and then direct those subscribers to your main site, you have the chance to get as much as 60% of your website guests to join your emailing list. This will also guarantee that you can be able to contact them one day. Therefore, the possibilities that you will make sales are high.

Your main website should also contain a “squeeze page” so that you can easily turn your visitors into an instant subscriber. This page is called squeeze page as its purpose is to squeeze in the site’s guests into your e-mail list.

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E-Book List Building – How to Use Ebook Writing to Build Your Email List

Building an email list is one of the most critical aspects of any Internet marketing business. You can use an email list for your marketing and advertising efforts. Building a reliable list however is difficult. But with the help of Ebooks, you can make list building simpler and easier.

Ebooks are great promotional tools. People who visit your sales page for the first time cannot be expected to make a purchase immediately. In order not to lose these sales leads, you have to encourage them to subscribe to your site by giving free complimentary product.

So, it is important to use your writing skills to create pre-sales and informational material. Here’s how you can build your email or subscriber list by giving away free Ebooks.

1. Create simple 5 to 10-page electronic books that will provide useful information for your visitors. Your promotional books need not be too sophisticated. You can write tips, exclusive reports, or general information related to your products or niche. You can also compile several expert reviews and present these as an exclusive white paper e-book.

2. Always highlight the word “Free Ebook” on your subscription page. Tell your web visitors that you are giving them free books as a way of thanking them for the visit. Just ask for an email address and tell your visitors that you will send the exclusive book directly to their inboxes.

3. Do not forget to link your e-book to your business site. Through the embedded links in your books, your leads will have an easier time returning to your business website.

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Email Marketing Etiquette – What Are the Different Types of Email Marketing Salutations?

Email marketing happens to be one of the most successful kinds of internet marketing. So, if you want to promote the product of your company via email marketing then the main strategy should be to introduce a few key points in the subject of mail which increases the chances of getting it opened by the viewer.

This is because if the subject is not properly selected by you, then it may not pass the spam filer of the mail and end up in the spam box; and even if it passes the filter, the user is most likely not read your email. The subject line of the email contributes ninety percent to the success of email marketing when properly selected.

Some catchy subject lines required for the success of email marketing are as follows:

1. Tempt your customer. Sentences like “Don’t wait till Friday” would make the reader think that they are seriously missing out on something exciting.

2. Try not to use the word “HELP” as the subject line because this is again easily trapped by the spam filter and the email will not reach the users inbox but will go to the spam box.

3. If the word “FIRST” is inserted in the subject line in it very easily catches the attention of the viewer and the traffic automatically increases.

4. Use numbers like “Save 40 percent” or “300 people recommend this product!” to generate immediate impact. Numbers in midst of words would surely get the attention almost instantly.

5. Always try to avoid the word “FREE!” as the subject line because this is easily trapped by the spam filter and the email will not reach the users inbox but will go to the spam box.

6. Be relevant to the current happenings. Phrases like “Autumn collection” during autumn is surely attract eye balls.

7. The one with a bit of suspense would always pay rich dividends for you. A subject like “Our surprise for this season is…” would surely tempt the reader.

8. Make the customer feel important, by using phrases like “exclusively for you” as it strikes a chord with the reader at one go.

9. If possible, include the name of your customer in the subject. This creates a huge impact as the reader would identify his name for sure, and thus chances of opening the mail increases to a great extent.

10. Provide your readers with options with subjects like “10 offers for you.” This makes it very tough for the readers to ignore it.

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Email Marketing Software – Why Does it Work?

As email marketing has grown in importance, there are several types of email software packages that are being used to deliver marketing emails to various target audiences. These email software packages make life a lot easier for online marketers to send emails to their subscriber list and also to help them search for new potential subscribers as well. Email software can be free of cost or can cost hundreds or even thousands of dollars. It all depends on the requirements of the sender of the email marketing message. Those who send email marketing messages to a small audience may even subscribe to free email marketing software. However, those who send marketing emails for large companies or organizations need to invest in more advanced email software packages that may cost a pretty penny. Choosing the right software is essential. There are so many of them on the market, however, not all of them work for everyone. A lot of this software is tricky to operate. It is important to find one that suits your needs and is easy for you to understand and work with. Once you have chosen the most suitable software for yourself you can then look at why it works for you.

Automatic mailing speeds up the marketing process. The software does a lot of the dirty work for you. It helps you make a database to save email addresses and other contact information of subscribers so that marketing emails can be sent easily to them. Not only does it save email addresses, but it is also useful for campaign statistics and message history. This gives you the ability to send out your marketing messages to people on your subscription list on a regular basis without much difficulty.

Email software comes with various features which allow you to give your subscribers the option to unsubscribe from the message if they like. This is very useful because subscribers always appreciate having this option. The = software helps you comply with the CAN-SPAM laws when sending out your emails so that a subscriber’s inbox is a lot less likely to treat your email as spam. You can track the status of your marketing emails with the help of the reporting features in the software. Most software enables you to check how many of your subscribers have opened the email, which subscribers have not received the email and whether the hyperlinks in your email have been visited by your subscribers or not.

This type of software can also help you find out if a subscriber has purchased anything after visiting a hyperlink on your marketing email. It provides you with an editor to create your message in HTML or plain text format as well. This ensures that you reach a wider audience since all your subscribers may not be able to access emails in HTML format.

The email marketing software has done its part in making life easier for you to promote your email marketing business. Choosing software that works for you is the first step. The features of the right email marketing software, ensures that your email reaches the intended inbox.

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List Building – Autoresponder Basics

First of all, what is an autoresponder? An autoresponder is a software or service that allows you to enter a subscribers’ information once and enable the subscriber to receive future messages at predetermined intervals. In this way, you can automate all of your emailing, ensuring that each subscriber receives the same message on a predetermined set interval. An autoresponder will generally allow you to track open rates and click through rates on each individual email, allowing you to make changes in the emails to create higher response and profitability.

There are two basics ways to use an autoresponder. You can purchase autoresponder software and host it on your web server, or you can use an autoresponder service.

I do not recommend purchasing autoresponder software and using it for your mailings. The biggest problem in today’s web environment is the propensity for your web host’s IP address to be banned by the major email providers. Because today’s subscribers will often report an email as spam, even when it is not, it is easy to banned by the email providers, and it is quite difficult to be allowed access to that email provider again. If you are, you will have to provide documentation that you are indeed following CAN-SPAM guidelines. Although you may technically be able to do that, it is time -consuming, especially if you have a large list.

I recommend using a professional autoresponder service. I prefer and use aweber. In the past I have made other recommendations, to give people choices, but I have found through my coaching that it is certainly easier for all of my clients to be using the same company. That way, I can easily give instructions for how to create a specific redirect, etc.

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List Building, Part 8 – Develop a Professional Relationship With Your Subscribers

To keep your subscribers happy and to encourage them to share your company and newsletter with others they may know, it helps to develop a personal, but professional, relationship with your subscribers. If people have voluntarily opted to join your list, it means that something you are offering is of interest to them. Therefore, it is important to build a human relationship with them, but this should be kept fundamentally professional in nature.

Even enormous multinational corporations have come to realize that adding a personal – human – touch to their communications with their clients helps to build a stronger and more stable relationship. The days of the non-personal form letter response have mostly ended with the exception of a few industries and government agencies that have monopolies and know you have no alternative provider to turn to (think of utility companies and government agencies).

At the same time, you do not want to go to the opposite extreme of being too close and personal, talking all about your personal issues and generally coming off as unprofessional. The people subscribing to your list knew they were joining a promotional list primarily concerned with selling some product or service that they are interested in. This means they are not interested in hearing about your day in the traffic standstill or the details of your divorce settlement. They want to hear information related to whatever they signed up for. There can be a fine line between being professional and being personable.

One key feature of building a relationship with your subscribers should be your punctuality in responding to queries made by your subscribers. You should always respond as soon as is possible and consider this a priority. If you opt to use an auto responder for when you are unavailable, be sure not to use the formal form letter that is the default of most auto responders. Instead create a customized response that is friendly and personal, but professional.

Though acceptable language and the like may differ in different industries and fields, most of the time it is suggested that you respond as though you were talking to a close, but rather prudish, friend. Keep away from profanity, abusive language, or controversial topics (like religion or politics). Otherwise though, be sure to present yourself as someone your subscribers like and want to be associated with.

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