Archive | List Building

Trends and Future of Email Marketing

As another year comes to an end it’s about time we answered these questions: “What are the trends of e-mail marketing in 2014?”. Are we supposed to expect any changes in the upcoming year? What is the future of email marketing?

The evolution of technology is constantly changing the way people around the world connect to the Internet. Computers, laptops, tablets, mobile phones have changed the way email marketing campaigns are being executed nowadays. Therefore, these changes have given new opportunities for digital marketers.

It’s difficult to guess what the new year will bring for email marketing, however we are able to predict some trends that will be important in the upcoming year. Have a look below:

  • Automatic campaigns

We can clearly notice that more and more marketers decide to send automated campaigns, such as birthday wishes, or occasional promotions, taking advantage of shares and likes of social channels. Auto campaign makes the job of many professionals much easier, so that they can focus on different things within the company. But, there is a basic automation that is not yet fully used by marketers and it’s called: “welcome campaign”.

Therefore, in 2014 we will probably see the rise of automatic campaigns as a fast way of communicating with clients and gaining likes/shares.

  • Templates for portable devices

The number of portable devices is constantly growing. Therefore, it’s a good idea to have templates designed especially for portable devices such as tablets and mobile phones that can be used to send email marketing campaigns. This way you will certainly make your job easier, especially when you are not able to use your computer to send an e-mail campaign and need to do it via ex. a mobile phone. When it comes to deal with e-mail marketing campaigns, make sure that you do not forget about another important factor, which is: interesting content.

  • Flexibility

Marketers all over the world need to be more flexible in terms of how their communications are delivered across different channels. It means that not only the design of an email marketing campaign is important but also the way it is delivered and presented to the recipients. Therefore, appropriate design is becoming more and more important in the virtual world and it is crucial nowadays to give participants the best possible experience and encourage them to convert.

  • The importance of Social Media

One of the biggest dilemma of many marketers is: how to create a content that will encourage its readers to share or/and like the article. We presume that in 2014 a big part of the email marketing world will concentrate on smart and personalized content that will encourage openings, shares and likes. We know that unique information as well as product reviews and discounts have high chances to be shared rather than ordinary newsletters.

Email marketing campaigns give a chance to get closer to customers on the condition that they are carried out correctly. To improve the relationship between your company and your customers, we recommend that you get familiar with the above tips. Encourage your recipients to share the campaign content on Social Networks. Also, target and customize your communications according to the target audience and do not forget to analyze the results at the end of every campaign.

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Email Marketing Tips – 3 Cast-Iron Steps For Successful Marketing Through Emails

The road to earning money online and growing your business using the Internet is based on the relationships you build with your customers and prospects and the best way to achieve that is through email marketing.  Although it is an easy concept there are many who go about it the wrong way and fail at it.  Are you using email marketing the right way?

Building a list and investing in a quality autoresponder are both easy and inexpensive to do but the power it has to take your business and income to the next level is extremely rewarding.  Through emails you can build a long-term relationship with subscribers and earn the trust of those who signed up to your list. 

Below are steps to follow to ensure you not only grow a list but keep people on it:

1. The OFFER – creating a lead capture or squeeze page to invite people on to your list is important but what you offer them is the key to getting them to sign up.  The best way to get prospects on a list is by offering something free but don’t give the farm away just make sure it is worth their time.

2. The CONTENT – once people have signed up to your list it is crucially important to provide them with quality information. Educate, inform and give solutions to the common issues people face in the niche you are doing business in.

3. The FOLLOW-UP – don’t forget to consistently contact your subscribers.  Minimize the sales pitches and add a friendly tone to your emails.  Tell stories so your customers and prospects get to know who you are which will give them a better sense who they are buying from or are considering doing business with.

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Effective List Building Rules to Live By

There are a few important rules that all individuals who are considering list building should live by. These rules are vitally important in maintaining your list and also in keeping individuals subscribed to your list. Failure to abide in these general rules could result in people removing themselves from your subscription list altogether.

Rule #1- Avoid Abuse!

The first and probably most important rule is not to abuse your list. If you are constantly sending emails to your list members and are sending them multiple emails each week you will begin to find that these people will remove themselves from your list. If you overuse your list your mailings will begin to appear as ‘spam’ mail and you could be blocked by people on your list.

Rule #2- Abide by your Terms & Conditions

Another important thing is to abide by the ‘terms and conditions’ of your mailing list. If you have said in writing that you will not sell or trade the contact information of those individuals who have subscribed to your list, make sure that you stand by this word. In fact, if you do sell or trade contacts that you have received through list building, you will quickly find that your Clients will lose trust for you.

Rule #3- Maintain High Quality

When it comes to list building you don’t want to focus on quantity. You actually want to focus on quality. You truly want to make a list that actually features contact information for people who want to be on your list. If you simply go around just adding people to your list that you have collected contact information for, you will begin to notice that you are receiving multiple ‘spam’ blockages and that you will earn a bad reputation for your company.

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List Building Strategies Introduction (Part 1, List Building Strategies)

You’ve heard it time and again, the money’s in the list. Just about anybody with a list will tell you that. If you have your own list, you know it.

But how do you build a big list?

There are multiple methods of list building, and if you are just getting started, until you have gained mastery over one or two methods, it is advisable to use multiple methods of list building strategies. There is some sort of special force in massive action–so do just that–use massive action. Take one of these strategies each day and take massive action with it. For example, in part 2, I cover articles. What would massive action be? How about write 3 articles and post them to at least 100 article directories? That is massive action. Then the next day, take massive action regarding part 3, forums. Become a member or 100 forums and answer 100 forum questions everyday. And so on day after day. If you truly work at building a list and taking massive action, you can build a huge list and do it faster than you ever dreamed possible.

One thing to note here: if you are using multiple sources for your list building, track every source. Not just for traffic, but for source-specific sign-ups and for sales. You might find that one list source gives you 3x the number of sign-ups, which is exciting. But if you aren’t tracking things deeply enough, you might not know that the bulk of your sales are coming from another list, one that is a little slower to grow. Just keep that in mind.

There are three stages to building a list:

1) Preparation. You must get a squeeze page and an auto responder sequence up and running. A squeeze page is basically a web page that has a brief introduction, offering the reader an incentive to join your list. Perhaps you are offering an online course or a free ebook or a free tool for their business. After that brief introduction and call to action, you will have an opt-in form, provided by your auto responder service, to collect names and email addresses.

For your auto responder sequence, unless you already have product to pitch, you should just send the subscribers useful information every few days. If you do not have a main web site or product yet, that is OK, just send an email once or twice a week with useful information. You could even send them the articles that you write in part 2. But you must keep in touch with them, because if you add them to your list today and then don’t mail them for two months, they will not recognize you and they will see you as SPAM. Bad. So write once or twice a week, and you will build rapport with them.

2) Getting in front of qualified subscribers. You see, I say qualified, because any old name on your list is not what you are looking for. You want people on your list who are genuinely looking to improve themselves, their business, or their hobby. How do you do this? In each of the list building strategies that you employ, be sure and offer people great content, not just a free gift. A free gift is good, but it should be an inducement, not the whole thing. They should want to subscribe because they believe you will provide a quality newsletter or mailing and they will receive good information.

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Using Email Marketing to Improve Prospecting for Cold Insurance Leads

With the amount of time required to build and maintain relationships with warm prospects and clients, it’s no wonder most insurance agents have little time for cold leads.

Fortunately with the simplicity and automation of email marketing, it doesn’t have to be this way anymore. You can now more effectively nurture and close cold prospects without having to sacrifice the valued time needed to run the rest of your insurance practice.

The first step is to determine exactly how your follow-up funnel currently operates. From this diagnosis, you’ll easily see what you can do to improve its efficiency.

How Is Your Follow-up Funnel Operating?

What happens to leads that go cold? Do you drop them into the same pile of your other cold leads, periodically sending them weak, ineffective communications?

Using Email Segmentation to Better Nurture Cold Leads

It’s said that it takes 10 to 12 contacts before someone associates your name with what you provide. Sending mass emails to your entire cold prospect list, however, is likely to cause prospects to start associating your name with spam.

Send enough of these mass emails and you’ll end up with a high percentage of unsubscribes and complaints. On top of that, you’ll likely have very few cold prospects take interest and inquire about your services.

Instead, you’ll generate much better conversions and engagement by segmenting down your list of “cold” prospects and tailoring messages based on the specific services they inquired about.

How to Begin Your Email Segmentation

While I can’t speak much about other types of insurance, let me use a figurative health insurance agent named “Bill” as an example.

Bill offers a variety of health-related services to his clients. Instead of following the typical follow-up funnel most insurance agents use, Bill is smart.

He realizes that most people don’t know him or what he’s about. They’re much more likely to sign with an agent that has some affiliation (relative, acquaintance, etc.) over him.

Instead of fighting this, Bill is going to use email marketing to manually create this “affiliation” with his cold prospects.

Yes, it will take time and a sophisticated email service to set up. Bill, however, understands that the value of his cold prospects is multiplied when he increases his conversion rate, thus raising the amount of “hot” prospects he has to work with.

Additionally, Bill realizes that once his automated email follow-up campaigns are set up, little if any work is needed to maintain this process.

For Bill, an agent working in the health insurance space, his segmentation based on services will include:

  • Medicare prospects
  • Individual and Family Plan prospects
  • Ancillary products
  • Short-Term services

From this segmentation, he now plans to build separate email follow-up campaigns for each of these types of cold prospects.

While this does require a bit of upfront setup, such email segmentation will likely:

  1. Make emails more welcomed, allowing more frequent sends
  2. Allow prospects to engage more with the content, deepening the agent – prospect relationship
  3. Reduce unsubscribes and spam complaints
  4. Raise conversion rates

Follow the 80/20 Rule for Email Engagement

Instead of bombarding prospects with sales message after sales message, he’ll aim to give 80% valuable content and 20% sales emails.

20% Sales Emails:

Sales emails will include incentives and special information about low insurance rates, packages, and other messaging geared at getting a policy signed. These messages will all tie around the services that his cold prospects inquired about.

Subtle sales messages can include:

  • The cost of insurance and how having an agent doesn’t cost more
  • Licenses and certifications and how you can be trusted
  • The cost of not going through an agent and the added hassle

There are a lot of subtle ways to sell your services without directly asking them to take action. Simply by analyzing the sales flow from new prospect to client, you will find numerous sales points and benefits that can be engineered into these 20% sales emails.

80% Engagement-Oriented Emails

It’s here where Bill can architect a powerful follow-up campaign that both provides value and establishes his agency as a credible.

Engagement content can include:

  • Education about specific insurance policies the prospect has inquired about
  • Insurance claim horror stories and how you easily handled them
  • General tips and advice

Each of these bullets above would be catered towards each segment Bill communicates with. For the last bullet, for example, Medicare insurance prospects would be given tips on aging and Individual & Family Plan insurance prospects would be given tips on family and children health.

While engagement-oriented emails are not a common practice among insurance professionals, Bill realizes that sending solely sales-oriented emails will alienate his already cold list.

Engaging content and useful tips are a pivotal way to warm up his list from cold to hot.

A cold health insurance prospect that isn’t interested in information on the latest health plans available may be engaged through an article on how to get the most out of your health insurance plan. Because the prospect has consumed an article from the agent, a seed of behavior is planted, making them much more likely to repeat the action.

Planting Seeds of Familiarity

Sending segmented, tailored content via email is just the beginning. Good content alone, however, will not increase sales in and of itself.

Bill, of course, realizes this and knows that he’s not only competing for the prospects interest, but their trust.

Most people, as mentioned earlier, will choose an insurance agent they know over a stranger. To create an effective email nurturing campaign that rivals an in-person network, careful planning is needed.

To start, Bill makes it a point to brand his emails with a unique design and color scheme that prospects can’t forget.

In addition, he makes sure to always include his contact details in each and every email communication with a quick, two sentence text ad that reminds prospects of the services he offers.

This text ad is not the typical call-to-action that most insurance agents use in their signature. Instead, it adheres to two proven direct response principles:

1. It’s targeted

While a general, all-encompassing tagline ensures prospects know you offer a variety of services, it weakens your message dramatically.

Lines such as, “Bill Insurance Agency Can Quote Your Commercial & Business, Auto, Home, Life & Health Insurance Today” do little for prospects only interested in one service.

Based on the segment Bill is emailing, he adjusts his ad text to highlight key targeted benefits more likely to spark action. From the example above, that means Bill would have four separate email templates with four separate ad text call-to-actions.

2. It Has a Unique Selling Proposition

Bill realizes that insurance agents are a dime a dozen. To effectively compete, he makes sure each and every email has his unique selling proposition embedded into it. His USP is not only conveyed in his byline and signature but throughout the entire message as well.

Every email follow-up, in essence, becomes a branding vehicle for his USP.

This ensures that anyone who reads his email will easily differentiate him from the rest – not just from what he says but the value his emails provide.

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Email Marketing – Why Most of Your Emails Never Even Get Opened

If you read anything about email marketing in forums these days you will probably come across a lot of people that are under the impression that marketing your products and services through any of the forms of email marketing has lost all effectiveness.

Whether you publish a newsletter or ezine, use email or ad blasters or publish your emails to safe lists the statistics for most people are pretty grim. Less than 2% of many emails are ever even opened. Not for everybody though…

There are some very successful folks out there marketing products and services as well as MLM programs almost entirely using email marketing methods. Obviously these folks are getting their email messages open…

So what is the difference?

How do they do what so many cannot?

The answer must by it’s very nature be centered on the emails Subject Line or Headline. The fact of the matter is that if your email is getting deleted without even being opened, the Subject Line just isn’t doing it’s job!

What is the job of the Subject Line? The only purpose it could possibly serve is to motivate the recipient to open and read your email message. If your emails don’t get opened then there was simply not enough interest generated to motivate them to open the message. This is the “sale” of the Headline.

I highly effective Subject Line will jump out at your reader and tell them not just something about the topic of your email, but also that they will be missing out on something if they fail to read it immediately! Whether you are talking about information, income or even some sort of secret, they should feel like they can’t possibly get it anyplace else…

It almost goes without saying that this kind of Subject Line needs to stand out from all of the others in the recipient’s inbox, so using someone else’s prewritten Headline that hundreds or thousands of others could be using is simply not an option. Originality is key!

You can easily prove this to yourself by thinking back to any recent major product launch. After the first barrage, did you open any of the duplicate emails you got in your own inbox? Of course not! Why would you? But I’ll bet dollars to donuts that you opened some others about that launch that somehow motivated you with this very method. You thought you would be missing out if you didn’t open that email…

Approach the product or service you are promoting from a different perspective than you see others doing. This is easier than it sounds if you do your homework on it. Find something about it that solves a problem that you yourself have faced, and exploit that. Let the Subject Line you write tell them this could be their last opportunity to solve this problem ever…

Another great tactic is to either tune into a controversy surrounding the topic, or too create one yourself. Statements like: “The Founder’s Have Signed Affidavits Stating This Software Is 100% Legal!” This has been used before to great effect. Use you imagination and you will find dozens of possibilities. Anything that portrays the topic as cutting edge or radically different is highly effective and motivating.

If you succeed in getting across that your prospect will miss out on vital information by failing to read your message, your Subject Line will succeed and your email will get opened…

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List Building – The Two Key Elements You Must Have

One of the most important factors to online success

is list building. No matter what goals you’re pursuing

with your online activities, building a good healthy

contact list is vital for a successful outcome.

List building plays a major role in developing good

relationships with your site’s customers, clients and

visitors. It can be used to get more traffic, leads

and sales for your site or business.

For these reasons contact building should be high on your

list of priorities when you’re marketing or promoting

on the web. Fortunately, list building is an easy process

that any site or webmaster can quickly set-up as long

as you understand two simple, yet well-proven principles

of list building.

To be really successful, your list building must

incorporate these two key elements. Without these two

main ingredients you will probably find building your

contact list difficult and slow going. So it is worth

your while to fully understand and utilize these

two factors in your list building.

Any list should have these two key elements:

1. Value

Your list should have value. It should offer something

valuable to the one subscribing. It should offer important

information, quality content, special deals/discounts,

and more importantly, it should offer a valuable relationship

or connection to an expert in the subject area of the list.

Subscribers join a list for the benefits it will bring them,

whether it be valuable content, special deals or a connection

to an expert in their area of interest; your list must have

value for the subscribers. They must benefit from joining

your list.

If you’re building a list, just write down all the benefits

someone would receive from joining your site or list.

~ receive important information

~ get special valuable content

~ receive special deals/discounts

~ get training videos/workshops

~ get timely announcements or news

Make these benefits your main selling points when you’re

building your list. Don’t forget there may also be a

psychological reason for joining your list – many people

like being part of a group or membership site. It’s human

nature, we all want to be emotionally involved with certain

topics or causes, so don’t ignore this aspect when building

your list. Everybody likes to feel included – lists can fulfil

this emotional need.

Simply give your subscribers something of value and

you will build your list quickly and easily.

2. Free

Whatever you offer – make sure it is Free. The quickest way

to build any list is to give away free valuable content,

information, videos, reports, ebooks, discounts, prizes…

everybody loves a free gift. Just make them an offer they

can’t refuse.

Some marketers argue that giving away free items will attract

the “wrong kind” of customer or subscriber — people that will

never buy anything because they will expect it to be free.

But this has more to do with the nature of your gift and the

kind of contacts you’re building; giving away free buying guides

on how to purchase real estate, fast cars, LCD TVs, laptops…

will definitely attract the right “buying customer”. If you’re

into selling, you just have to adjust your marketing to

incorporate the free element correctly.

Besides, giving away something free is the first step in

starting an ongoing relationship with your subscribers. It

gets the ball rolling. It is one of the most effective ways

to build your list quickly and easily. Just make sure you’re

giving away something of value to the person receiving it and

they will turn to you, time and time again, to find what they’re

looking for on the web.

So the next time you’re building a contact list make these

two key elements the center of your activities. Just remember

“give them value and make it free” and you should have no

problems with list building.

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Internet Marketing Tips – Email Marketing Survival For 2009

Like it or not, email marketing has changed over the years and will continue to change as long as there are idiots out there who abuse the medium. If you don’t know what I am talking about, take a look at all the spam that you get in your in box each day. That’s a serious problem you’re looking at as it affects YOUR business. So, if you want to survive in 2009 and beyond, you’ll want to make a note of some of these survival strategies. They may just come in handy.

Probably the most important thing of all is getting your email opened. It doesn’t matter how great the content of the email is. If the subject doesn’t get the person on the other end to open it, it’s worthless. That means coming up with a compelling subject that is also not a blatant lie. Why you ask? Because if the subject is just a ploy to get the email opened and the subject matter doesn’t match, you’re going to have one very ticked off reader. So make the subject stand out but make it real.

Next we get to the actual content of the email itself. We live in a world of WIIFM, or what’s in it for me. If you don’t give the reader a reason to not only read your email but buy your product, you’re sunk. This means providing them with relevant content in regard to the subject matter itself. You might want to send a newsletter with tips on how to do something related to your niche. The reader has to walk away from the email saying “Thanks, that helped me a lot” or you haven’t done your job.

One thing that most people don’t even think about is the service that they use to have their emails delivered. I personally use Aweber because they have a great reputation and their delivery is great. Many marketers think that they can get the same kind of results from a cheaper company or worse, emailing from their own servers. Let me tell you right now, emailing from your own servers is suicide. One spam complaint, even if it’s not a valid one, can get your ISP to shut you down. Plus, you’ll never get the same delivery rate simply because you won’t be able to keep up with the blacklisting of your domain like a pro company can.

This is just the tip of the iceberg. If you really want to whip up an email campaign that can earn you thousands monthly, check out the resource below. I think you’ll find it most helpful.

If you’re going to survive as an email marketer, you better make sure you’re well informed.

To YOUR Success,

Steven Wagenheim

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Email Marketing – Is it Part of Your Marketing Strategy?

There are many voices out there today, each one clambering for our attention. In our home based business, we get bombarded daily with offers that we are told we just can’t refuse! Each one offers their best marketing strategy and/or courses, which if you will just simply buy it; it would literally set you financially free! Ever been there?

Well, that’s not what I’m going to do here!! We’re going to be talking about one subject: Email Marketing and email marketing strategies. Clearly there are more marketing strategies than email marketing. The fact is, there are many different marketing strategies out there, and we have many choices, but you have to decide which ones you want to implement. A strategy that has worked well for me and other internet marketers is to start with two, maybe 3 marketing strategies. Get very familiar with those, and make sure they are working for you. Don’t let anything or anyone sidetrack you. Stick to your guns. Once you have those mastered, move on to the next 2 or 3, but don’t abandon the original 2 or 3.

There are many marketing strategies, and I’ll name a few, such as:

o Social Media – Facebook, Twitter, LinkedIn, Yuwie, Friendfeed, Squidoo, etc

o Articles – Ezine, Articlebase, BetterNetworker, etc

o Press Releases – FreepressRelease.com, 24-7pressrelease.com, PRWeb.com

o Videos – You Tube, Traffic Geyser, Camtasia, etc

o Blogging – WordPress, Blogger, Digg, etc

o Forums – Warrior Forum, Google and Yahoo forums, etc

o Email – Viral Host, AWeber, List Bandit, List Joe, Viral URL, etc

There is a myth floating around out there that I want to address right now, and that is this: There is a common misconception by many people nowadays that the internet is too competitive, and that a newbie [slang word for a newcomer to the internet] cannot possibly hope to succeed running against the big dogs, or the more seasoned internet marketers.

Nothing could be further from the truth! There are many ways of making money online and so many opportunities and niches to take advantage of. And the bottom line is this: there are constantly new people coming online, and new people looking for business opportunities. The key is to find something you are interested in, have a passion about, and begin to market in that niche.

This is not about niche marketing, and at this juncture I’m not going into how to find your niche and finding the right keywords to market your niche or product. There are plenty of articles and blogs out there about that.

You can find plenty of articles and blogs about all the different marketing strategies, but what I’m going to focus on here is email marketing. Email marketing is a key part of any marketing plan, but where that falls in priority for you is totally dependent on what your marketing strategies might be.

I’m going to assume that you already have your list [if you don’t contact me, and I will help you with that, or point you in the right direction]. Email marketing lists are important, but maintaining them and keeping them up to date is even more important.

In email marketing, your reputation is important, more so online than offline. Both are important, but most of us reading this are trying to build a home based business through an online presence. We build and develop our online reputation through social media engagements, blog posts, press releases, articles, forums, videos and etc. Our reputation actually is created by our readers, and if we continue to supply them with valuable content, our reputation grows.

When it comes to building our reputation in social media, it is important to not bombard your friends and followers with just links to your site. Several times throughout the day is okay, but provide valuable content, such as positive quotes, links to videos that can help build their business, etc. A whole article could be written just on this subject, and many have been written.

Our online reputation is what makes our email deliverable! That’s right; our reputation is what helps get our emails opened. If our reputation has become tarnished because of some negative posting on a forum or a negative blog, it will definitely affect email deliverability. If people on our list view us negatively, they tend to blacklist us, and now the email goes into the spam box instead of the inbox. That will have a direct impact on your bottom line.

Here are 7 tips that will help get your emails delivered.

Tip#1: Manage and Maintain Your Online (and Overall) Reputation

a) Can’t say enough about this – it is completely within your control!

Tip#2: Get Opt-In Permission

a) You have to provide options to your subscribers to allow them to change their subscriber preferences. Subscribers have to have the option somewhere in your email to opt-out if they so choose and it should be plainly visible.

Tip#3: Recipients Expect Frequent and Valuable Content

a) I get some emails on a daily basis, and one even sends between four and six per day. However, I always read them, because invariably they provide good and valuable content. Actually, two or three times a week is sufficient, and there is even some thought out there that once a week is enough. It really depends on your list and your product.

b) The bottom line – whatever your frequency, it has to contain relevant and valuable content. If not, they will opt-out or drop it into the spam folder!

Tip#4: Use a Recognizable “From” Address

a) I’ve received email from online marketers where it was kind of obscure as to where the email was coming from. There are plenty of email providers out there (see list above) so there is no excuse to not have a recognizable “from” address.

b) Make sure your subscribers have a way to reach you. If your “from” address in your email is not a reachable address, provide one somewhere in your email. I prefer to provide mine in the signature of my email.

Tip#5: Design the Header of Your Email to Deliver Your Message

a) This is the first thing they see when they open their mailbox! If you know anything about copywriting, you know that the header is the most important item to getting your email opened and read. This can be the difference between a successful or unsuccessful email campaigns.

b) Let’s say you aren’t good at writing headlines – there are plenty of sources out there where you can find someone that is. Go to elance.com, post what you want done and you’ll find someone that can do it for you. Just be sure to check them out thoroughly and get some good verifiable references. For as little as $200 you can get someone to write you a great email campaign with a great header.

Tip#6: Spam – Who Defines It

a) Does it really matter who defines spam? Absolutely!! What comes to mind when you think of spam? Most times the response I get is “It’s sending unsolicited emails.” Really, is that it???!!! If that’s what comes to mind, then you definitely need to familiarize yourself with what spam really is!! It can mean the difference between getting your email opened (delivered) or not.

b) CAN-SPAM laws were created and enforced by the FTC [Federal Trade Commission]. What is CAN-SPAM? The acronym CAN-SPAM derives from the bill’s full name: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003.

c) ISP (Internet Service Providers), as well as the FTC have a large part in determining what is or is not spam. ISPs do not rely on CAN-SPAM to define spam. Their contention is that spam is first and foremost defined and determined by the user. If, for example, a user determines the email is spam by putting it in their spam folder, or in their blocked senders list, or just simply not opening it, then the ISPs consider it spam – whether or not it adheres to each and every rule of CAN-SPAM.

d) Stay current on the CAN-SPAM rules and make sure that every email campaign complies and adheres to those rules. Be sure that your email recipients can opt-out easily. Remind your email recipients of the email address they should use to request information or if they have any questions.

Tip#7: Relevance and Continuity

a) When the potential client and/or email recipient clicks on your PPC ad or a link that you provided in your email, it is imperative that what you had in your email and/or ad is where the link goes to. For example, if you are advertising something about weight loss, make sure that when they get to your site, you are actually promoting weight loss, and not something irrelevant – like, let’s say skiing!! Remember….it’s your reputation. If it doesn’t connect or is irrelevant, it could make the customer want to consider future ads irrelevant and they will avoid clicking on them.

b) When that happens too often, search engine algorithms will then label your ads as irrelevant, suppressing the Search Engine Marketing (SEM) and PPC conversions. SEM is only relevant if you have a website

The last thing I want to cover (and certainly not the least) is search engine marketing. Search engine marketing can and does have a great impact on your online reputation, i.e., your email deliverability. What is search engine marketing? Glad you asked!! Search engine marketing is the performance of marketing or advertising your web site through search engines, like Google, Yahoo or Bing. Search engine marketing (SEM) may consist of one or more of the following components:

· Pay Per Click (PPC) – On the right side of the page you will see little boxes or ads, and those are what are considered PPC [Pay Per Click]. Every time you click on those, the advertiser pays Google, Yahoo or Bing (the amount depends what search engine you are using). You bid the amount you are willing to pay per click. The more you bid, the more likely your ad will appear higher in the search engine results. Google AdWords has implemented an additional aspect. Your ads will rank based on the relevancy or importance that Google places on your site, which is very difficult to manipulate.

· Search Engine Optimization (SEO) – Google, Yahoo and Bing [formerly MSN] crawl through content of your article, blog, website, etc., and look for valuable and relevant content. SEO is what gets you in the top 10 positions on the left side of the page when it is opened up. It is referred to as generic listings.

· Pay For Inclusion (PFI) – What is PFI?It is a search engine marketing technique that involves paying for a Web site listing in a Web directory, for example Yahoo Directory [not same as Yahoo Search] or Verizon’s SuperPages. The bottom line is you are paying to be included in a Web directory. In addition to search engines, like Google, Yahoo and Bing, various other directories also exist on the web. These directories can either be general in nature or can be related to a specific topic. You can get free listings in some online directories, like DMOZ. However most directories now charge for a listing. Yahoo describes its directory as: Subject-based directory listing websites in a wide range of topics, from arts, entertainment, and society and culture, to science, education, and health.

So is Search Engine Marketing Important?

It really depends on whether you decide to make search engine marketing a part of your marketing and advertising strategy. If you don’t have a Web site or ever plan to have one for your business, you certainly wouldn’t need search engine marketing. But in today’s business climate, it’s hard to imagine anyone not wanting or having a website, as nearly all business are expected to have a website and most do.

Search engine marketing is used as a means to get traffic to your website. This again can be done through your emails with links to your website, or through SEO, PPC, or PFI. This then should ideally lead to getting new customers and adding to your home business revenues.

When compared to other means of advertising and marketing, search engine marketing can be very cost effective. For instance, you could implement some SEO techniques on your own. Organic search rankings are free, so if you can move yourself up in the rankings, your traffic should increase, which, in turn, should increase your home business revenues.

In the same way, PPC can be very cost effective. Since you can set limits on how much you’ll pay per click and how much you’ll pay per day. By doing that, it’s fairly easy to keep your costs in line. As previously mentioned, some Web directories like DMOZ allow free listings, while others can cost as little as $25 – $30 per year.

In closing, it is vital to your success to keep your lists up-to-date so that you can optimize your response rates, your conversions, and your overall email campaign performance. With all the spammers and fraudulent email senders out there, it has created a lot of mistrust. So I can’t stress enough how important it is to consistently update your email list, review your list often to establish which email recipients haven’t opened or clicked through for the last six months. Make them another compelling offer, and if they still don’t open them, you might want to try one more time, but then take them off your list.

To your success in getting your email opened!

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Email Marketing – 6 Reasons to Use Emails in Marketing

1) IT IS RELATIVELY LOW BUDGET.

According to most research reports on the effectiveness of email marketing, email is 20 times more effective than direct mail. Most people are more likely to open and read an email than open a direct mail package. In most cases, most of your customers who have received emails from you have chosen to receive the communication from you and are more receptive to your offerings.

Imagine a simple direct mail package which consists of a cover letter, a direct mail offer and reply envelope typically costs an average of $2 to mail. Email on the other hand cost you almost next to nothing except for the Internet connection which you pay to your Internet service provider every month.

2) IT IS EFFECTIVE

According to statistics from the Direct Marketing Association, the opt-in response rate for emails is 50 times greater than traditional advertising. As of 2010, email has a return-of-investment (ROI) of $42 for every $1 spent.

3) IMMEDIACY

By using email as a marketing tool, it allows marketers to generate rapid responses. In addition, it creates an electronic tracking link that allows them to measure the response to each email campaign they have sent out. Statistics that can be instantly generated include,

· Open rate of emails: That is the number of emails that get opened versus number of emails that were sent out.

· Click thru rate: The number of times a link in an email message is click thru.

· Bounced rate: The number of emails that were not delivered successfully.

· Sales: Number of sales generated if there is a payment link embedded with an email message.

These are valuable statistics that can help marketers determine the success or failure of their campaign. Unlike traditional forms of marketing such as direct mail, the information and feedback may not be that immediate. Marketers have to wait for three to six months before they can determine the success of a campaign. Email marketing changes all that and creates a form of immediate feedback.

4) FOCUSSED AND TARGETED.

By leveraging on email marketing tools such as an auto responder, you can segment your list of subscribers by

· Demographics

· Purchasing history

· Interest

This allows you to tailor your messages and offers to the individual recipient, thereby boosting your response rate.

Email marketing allows you to focus your offers to customers on your segment who are most likely to be interested in a particular product or service offering.

5) IT IS RELATIVELY EASY

Nowadays, creating an email marketing campaign can be as easy as writing an email. There are some auto responders that allows you to use professional html templates, interesting graphics of your product or service and an intuitive editor. These tools can be valuable to small business owners who do not have large budgets to spend on advertising. These tools allow the small business owner to leverage on tools like these to make themselves look like big corporations sending these emails.

6) YOU CAN AUTOMATE IT

If you are using an auto responder to send emails, you can write the emails and offerings in advance and send them out automatically to subscribers on your list on a predetermined date. For instance, if you know your business is going to be busy before ‘Thanksgiving’, you can set a date on your message system to send out messages or greetings on that day so your customers can receive your offers without you having to remember to do it.

Email marketing is an effective way and low-cost way to reach out to your customers. It can be a very good way to market your products or services and allows you to follow-up with your customers in an effective way.

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