Archive | List Building

The Pros and Cons of Email Marketing

To mention a few points on this topic, one would have to search for the cons of email marketing. This method of marketing is the most favorable way of communication. Information can be distributed immediately to a wide range of people at a very low and affordable cost, unlike other advertising methods that cost a lot because it involves paper work.

This is one of the best online marketing strategies that are available today. If the website is attractive then the marketers can track the return of investment in a better way by getting more visitors to the site. In this way companies too are able to send out individual emails to various receivers at a low to zero cost without spending on paper advertisements that are exorbitant.

The receivers on the other hand receive the message in their inbox instantly and most respond to the companies if the product is required by them. Most companies that do email marketing give much information on their products while offering prepackaged lists that are meant for the customer’s benefit. This gives the customer a complete know-how and it would induce the customer’s attention towards the product advertised.

On the other hand the company that advertises through e-mail marketing is able to get immediate results of their campaign by just counting the number of clicks and getting to know the number of people that visited their website. In this way the advertiser can get to know what went wrong and rectify the fault immediately to get better response from customers. This is definitely not possible with other advertising methods.

The pros keep mounting more and more since email marketing is definitely the best way to market one’s products. The marketer is convinced that thousands of viewers are visiting the site at one time and surely the response would be good if the site is attractive and informative.

Talking about the disadvantages of e-mail marketing, one can think of just one at the moment. The major problem that viewers as well as marketers face is the spam mail. With the increase of spam mail these days there could be a slight hindrance in the mail marketing strategy. It could divert the attention of the customers with the wrong information of a particular product or service.

Customers are confused with such mail that either get right into the inbox or find a place in the bulk mail folders. The spam laws are to be followed very carefully in this case and email shoppers are meant to check the authenticity of such bulk mail before visiting the sites.

Sometimes genuine mail too gets blocked by firewalls that protect spam messages. This could hinder email marketing to a certain extent. Another disadvantage could be the response from the customers. Initially the response and queries would be good, but one can’t keep them interested till the end, just a few responses will continue.

Various email marketing sites are there and one can’t find the time to visit each and every site. Sometimes one visits sites that are not interesting and then time is wasted while the real good sites are left out or go unnoticed. This could be another disturbance to the e-mail marketing world. However, beyond all these cons the mail marketing world does work well and is gaining momentum all along.

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List Building’s #1 Secret

The secret key to building a profitable internet marketing list is relevancy.

You can do lots of things right: have a great headline, have an outstanding opt-in page, do excellent copy witting but all this can be in vain. If your target market is dog training and everything you do is directed toward dog breeding then you’ve lost out. You’re dead in the water.

Be relevant to the specific targeted market you want on your list.

How do you make sure you are relevant? What does your target market consider relevant?

Do some research. Google your market. Go to related forums. What are they talking about? More importantly what problems do they have that need to be solved? When you can offer a solution to their problem they’ll sign up on your list in droves.

Think about the benefits your offer can give to your readers.

Another great way to make sure you are offering relevant content is to ask. Ask people on blogs, and in the forums what their biggest problem is, relative to the target market you are working in.

Again if it’s dog training, ask what is the single most difficult area of dog training. Or what are the 3 habits that are hardest for a dog to break. After potty training a puppy what are the next 2 or 3 behaviors that you want your puppy to learn. You get the idea, ask.

List building comes easy when people want the information you’re offering. If your information solves a problem, and or offers an important benefit they will want to join your list….you’ll have a hard time keeping them off your list.

List building has many angles. Read as many free ebooks and reports on list building that you can find. If you don’t like the information you receive, unsubscribe and move on. But read, and put to use the best information you can find. Read my articles, I always try and provide relevant content to what you need.

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Internet Marketing and List Building – Using JVs to Make Your List Blossom

Here’s the deal: To put your list building efforts on another level, especially when you start going to Internet marketing conferences, and such, and you’re meeting people. Try to find people in your niche. That’s first. Then, try to find other people who have just started list building and have about 2 – 3,000 people.

Then, there are two things you want to do. First, set up a cross-promotion with them. Do it for that same week, preferably that day or the next. A lot of people won’t have the flexibility in time that you do, about when they’ll be able to send out. Put some pressure on them. Internet marketing people are usually so busy that you just have to keep on them to get them to do what you want them to do.

So, once they agree, say to them, “I’ll promote your product or service, if you’ll promote mine. What d’ya say? Can you mail out to your list on Tuesday or Wednesday this week? Great! So can I. We’ll cross-promote each others’ stuff. Send me two of your emails, and I’ll send you two of mine, and let’s join each other’s affiliate programs. Here’s my link.”

And then, you join each other’s affiliate programs. At first, you’ll probably struggle to find a link for the other person, but that’s one of the things that Internet marketing requires. You’ll get used to it. Right now, aim to work with people who have 2 – 3,000-person lists because they have equal promotional power to you, and by cross-promoting, you’ll each have the benefit of faster list building.

When they agree to do this, then throw in a Golden Rule offer. Say, “I really think you have some great stuff. How about some ongoing traffic?” Everyone in Internet marketing knows that’s the key, so 9 times out of 10, they’ll agree to this deal.

So, you say, “I’ll do the one-time promotion for you, and I’ll put two emails for you into my autoresponder series, if you’ll do the same thing for me.” Now, you’re not just doing a one-time deal, you’re leveraging it into continued list building and traffic.

There’s no doubt that you’ll get that one-shot thing nailed. Most people who have lists smaller than 10,000 people are usually only looking for that one-time deal. Many of them aren’t thinking beyond that into the future. In fact, with a small list, they’re probably just starting out with Internet marketing, too. I’m sure there are tons of people with lists the size of yours who will be will to make a deal because they also need to be list building.

Most of the people you approach with the Golden Rule deal won’t have heard of it because only my private coaching students know much about it. Then, what you say is, “I’m going to put two messages into my autoresponder series for you, and when anyone joins my list, you’ll get traffic forever.” There’s the key. The ongoing traffic doesn’t stop.

You really need to think about joint ventures to get your list building much more quickly. If you know of some Internet marketing folks who are just starting out or who just started with list building, you probably have a great shot of working with them. They need to be list building and selling their products or services, too.

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Successful Email Marketing Campaign Tips

In order for an email marketing campaign to be successful, it is not enough to choose quality email marketing software. You should also know how to design quality email. Know your audience: When you send out emails, always do your homework. Learn and know who you are sending it to. Check customers’ habits, what kinds of products and services they prefer, get any useful data you can. This will help you send the right email to the “matching” recipient.

Get personal: A good way to prove you are reliable and trustworthy is to go to a personal level. When you send email, address your recipient by name. Also, it is important to be consistent and send from the same address. It is a trust building step (and it keeps you from being marked as spam…).

The beauty of simplicity: You don’t have to overdo it with big, grandiose features. Yes, you should show professionalism, but it can be done with a simple, friendly layout. Overdoing it and loading too much will drive recipients away.

The same goes for writing. When you write about a product or service, don’t go on and on about how wonderful it is. Keep it short and simple. Want to say more? Link it with a landing page.

And… action! : Be sure to include in your emails any kind of call for action. Get your recipients to buy a product, share their opinion, click on a link, etc.

Get attention: As you are not the only one out there, you have to get customers’ attention. In the subject line, write something persuasive, interesting, something that will arouse recipients’ curiosity (but don’t forget to true at the same time!).

Yes, just a few tips, but they can do a lot for you and your campaign, and increase your chance of succeeding.

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How To Effectively Begin Email Marketing

Looking for ways to improve your online sales? You may want to turn to one of the most popular and effective methods of marketing: email marketing.

The first step in email marketing is to build an email list. This takes some time, because you have to acquire new email addresses. You can do it by offering information that your users want – whether the information is free reports, an opportunity to participate in a raffle prize, a chance to subscribe to a newsletter, etc. All they have to do is sign up at your site, including their email address. Before long, you have a good sized email list that continues to grow daily.

Email marketing is a great way to reach prospective clients, in part because it’s so affordable. With emails, you are able to reach a bulk of people through one simple message. There are a number of email service provider companies, such as Silverpop, Constant Contact, and FastMail, make email campaigns easy to manage.

Email Service Providers have software in place that make marketing campaigns easy to use. Most of them have attractive templates you can use to make your messages more compelling to users. They also offer an ability to track the success of your marketing efforts. Simply enter your email list and you can send you email; the software returns information about how many emails were forwarded, how many were sent to bad addresses (bounced), how many users clicked on your website, etc.

While email marketing can be quite effective, it only works well when you have well-crafted emails. Here are some steps to make your emails the marketing tool you want for your company:

Emails must be direct, clear and concise. Readers spend just a few seconds looking at an email in the reading pane, if it doesn’t grab their attention, it will be deleted.

Subject lines must be simple and clear. Your company name should either appear in the “From” line or in the subject line. Readers will not look at emails from someone they don’t recognize.

The body of your email must be informative, and brief. If you are going to include any kind of graphic or logo, place it in the upper left hand corner of the message.

Add a link to your email that allows users to unsubscribe to your email. Give readers the option to be taken off of your email list. Most often, people will continue to be subscribed, but users want the option, whether they choose to exercise it or not.

Email marketing lets you reach literally thousands of prospective clients with little effort and practically no expense. It’s a great way to stay in contact with your client base. The more contacts you make with clients, the more you establish trust in your company and develop your unique brand identity. Use emails to deliver newsletters that inform your clients, provide an additional service (like free reports, coupons, or notifications of specials). Email marketing allows you to easily enhance your services to clients and get more business – all with the click of a mouse button.

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Felon Job Resume – Tips for Quality Resumes for Felons

Resume tips for felons are a huge help. It is a good way of rehabilitating someone by helping him or her to find a job from which he can start all over again. New jobs can help ex felons to become a part of the society. Jobs are more than just therapies to the ex felons. Finding a job is the best way they can reintroduce themselves to the community in which they live in and everyone needs help with resumes for felon jobs.

Creating a resume alone is something that many job seekers find very difficult to do. Even more difficult is if you need to create a resume for an ex felon? Should you keep the bad record a secret? How will you mention about the felony?

Resumes are created to highlight the best side of a person. However, they need to be honest and very accurate. So how are you going to do this? Good resume help for felons should be able to balance the positive and the negative side of a person.

The tips below are a good list of resume help for felons who are willing to start all over again by finding a good job.

Focus on the Qualifications:

An ordinary resume usually highlights the employment record of a person. Highlighting the previous employment record will show the responsibilities that a person previously held and how long they usually maintains a job. However, since the person is locked up in prison, there is a huge gap of years by which he was unemployed from his previous employment to the present date. So instead of focusing on their previous employment you can highlight their qualifications.

You may write the resume the way you write for a new grad’s resume. You may cite the educational attainment, other qualifications like special seminars, workshops and special trainings attended. If they are a professional, include the licenses. Then you can place the employment history at the bottom.

Mention the Felony in the Interview Not on the Resume:

Ordinarily, you choose which experience to write on your resume. If you, for instance worked in a company and was fired after a month, it would be wise not to mention it in your resume. What about the felony? Should you mention about your conviction?

The answer is “NO.” No, you do not have to mention it. Though there might be a break in the years of your employment history, it is better to mention about your felony in the interview.

Yes, you are worried about honesty. The thing is, you do not have to lie. Supposed that you were incarcerated for 5 years from 2004-2009. The following example will show you how you can deal with the dates you have spent in jail.

EMPLOYMENT HISTORY:

• Self Employed: September 2009 – Present

• Unemployed: [to be discussed in the interview]: 2004-2009

• Cashier – ABC Shopping Center, New York City, New York: August 2002- July 2003

Notice the dates on 2004 to the year 2009? It says “Unemployed [to be discussed in the interview]: 2004-2009.” This is a way you can consider about your felony charges without mentioning it on the paper.

An interviewer will surely ask why you were unemployed during those times. Honestly come clean about your felony charges; then tell the interviewer that you want to start anew. Focus your answer on starting all over again and trying to be good this time. Then you can bring the conversation to your qualifications and why you should be hired.

Create a Cover Letter:

Again avoid mentioning that you are an ex felon. What you need to do is to explain in brief paragraphs about your qualification and why the company needs you. Write the letter the way you’ll write an ordinary cover letter. Tell, but not expound, that you have made some mistakes in your past and whatever they are, you are willing to change for the good. Add an explanation how proud you are to be in your current path and how you would like to better yourself. Then ask for an interview to explain your unique situation.

If you are an ex felon, you may not be able to correct and undo your former mistakes but you can still do many things to make your future a little bit brighter. We all go through difficult times, but what is important is that we are able to stand from whatever problems that we encountered.

Hopefully, the tips we provided will help you deal with your unique circumstance. Surely, resume help for felons are difficult to find. But remember, there is nothing in this life that comes to us easily. Just persevere and with the help of these resume help for felons you’ll be able to create a successful resume.

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List Building Campaign – The Dos and Don’ts

Having your very own email marketing list is important in growing your ebusiness. Here are the things that you can and cannot do to attract more people to subscribe:

1. Do communicate the benefits that your prospects can enjoy once they sign up. There should be difference in the service that you provide to your subscribers and non-subscribers. To make your members feel more valued, offer them with amazing freebies from time to time. Also, ensure that they’re the first ones to know about your current promotions and product launches.

2. Don’t make it too difficult for people to sign up. Convincing people to give out their contact information is difficult enough. Don’t make it complicated for these people to subscribe by presenting a very short form. You should only be asking for their names and email addresses. These are what you need anyway to contact them later on.

3. Do reward your new subscribers. Make these people feel good about their membership by giving them something for free. I recommend that you send them short ebooks or newsletters. Ensure that these are valuable and that they contain nothing but useful information. This is to make sure that these people will look forward to receiving more emails from you.

4. Don’t waste your time on those people who will not buy your products and services. Ensure that your list if of high quality. Ensure that all your subscribers are those people who are really interested on what you offer. Through this, you can save time and energy by not sending email messages to those people who will not possibly give you the kind of response that you’re looking for.

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What is SEO Article Writing? – SEO Copywriting Explained

Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains – in detail – what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase “search engine optimization.” Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales – and traffic.

What are some of these “things?”

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let’s say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, etc.) and type in the keywords “foreclosure cleaning business” or “foreclosure cleaning” or “foreclosure cleanup” or some other relevant keyword phrase.

Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).

How Businesses Get to the Top of Search Engine Results

When you type in these words and hit “ENTER”, a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.

The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.

Why SEO Copywriters are So In Demand and How They Make Their Money

One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.

Many times, companies will simply give you a bunch of keyword phrases and let you write what you want — as long as it’s a certain length (usually 300-500 words).

There are many freelance writers – hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they’re so in demand.

SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.

In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:

“The role of the agency SEO copywriter is unique because…. Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content…. a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers.”

And this is why SEO copywriters can charge a premium for their services. If you’re looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.

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E-mail Marketing – The Florists Under Used Tool

“It is not your customers’ job to remember you. It is your obligation and responsibility to make sure they don’t have chance to forget you.”Patricia Fripp

In this world of technology there is no excuse for not contacting your customers and prospects on a regular basis, and by regular I mean weekly, at the worst case monthly, but with a product such as flowers which should be a weekly purchase you need to be in your customer and prospects mind when they need you.

It’s Tuesday afternoon at Big Office Co, the office flowers were delivered by the local florist yesterday morning, they look less then attractive again and some are even starting to wilt. The managing director passes a snide remark as he walks through reception on the impression the lack lustre display is projecting. By chance (or by design) your email arrived this morning as it has done every week for the past three months in the receptionists inbox. She had held onto it as it had some interesting tips on how to prolong the life of spring flowers and some nice design ideas she was going to try at home.

Although she should have got around to changing the florist weeks ago, it all seemed like too much effort.

She pulls up the email and clicks on the reply link which entitles the company to try your service free of charge next week.

You then contact her and email her some photographs of designs to choose from which she feels would suit the company offices.

Monday morning you arrive with a great design free of charge along with some introductory offer postcards for the staff which the receptionist allows you to leave next to the flowers. On the card you also offer a prize draw for a bouquet of flowers or a bottle of bubbly for everyone who enters their email online, ensuring that it is a double opt in so as not to be accused of spamming. Thereby you collect emails of the employees who want to hear from you.

Add them to your retail email marketing list and email them on a weekly basis. Give them free tips and ideas on using flowers in the home, which flowers to choose each month and seasonal gifts. Make it easy for them to click and order from the email.

I know this works, I have used this form of marketing to great effect and it is one of the most profitable forms of marketing you can use.

Set it up correctly and it takes very little time to administer for the results it generates, which can be significant.

Use an auto responder which will automate the task for you and all you need to do is rustle up an article once a week.

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List Building – How I Generate 100 New Subscribers Every Day

I’ve got a confession to make… when I first started my business online

more than ten years ago, I didn’t have a clue on how to build a list.

This article is written for someone like I was in mind and also for those

who could even be considered a list building guru, because the strategy

that I am about to share is what has skyrocketed the number of opt-ins to

my list to an amazing number of one hundred subscribers every day.

For those that need a little help with the list building mathematics, that’s

thirty six thousand five-hundred new subscribers from just adding one

little feature to my web site. It only took a few minutes and it will only take

you a few minutes to do as well.

In fact, it can be done in as little time as it takes to read this article if you

pay attention and are serious about list building.

The problem is that opt in pages must be short and to the point in order to be

optimized for subscribers, but sometimes people would opt in if they just had

the opportunity to check out your main web site.

The problem with this is, that if you just send them to your main web site, then

they could leave without ever giving you their name and email address to stay

in touch and that opt in would be lost forever as pertains to list building.

Well, the solution is contained in just one simple strategy

that will allow you to take advantage of the best of both of

those above strategies and none of the drawbacks. After all,

you’re not the type to draw back, are you? Of course not.

So, let’s get you started at becoming a list building guru in

just a few minutes.

The break through strategy that is responsible for so many

more subscribers in just a short period of time is so simple

you might even laugh. But, if you’re like me, simple and

effective equals good.

You know those annoying pop-ups that you have to click to

close out because they somehow passed the pop-up blocker

software?

Well, that is the secret except without the annoying part.

You see, the secret is in using unblockable pop-ups at YOUR

main web site.

What you do, is drive people to your web site and when they

get there, the pop up comes up offering them a free ebook that

I can show you how to make as well.

This one little snippet of code to add to the web site is

what has increased conversions so high.

Adding this to your list of list building secrets will greatly multiply

the number of opt in subscribers for you.

You know what else will?

Well, I’d love to tell you here, but you need to download my

ebook on secrets the to listbuilding. I normally charge for it,

but since you stuck with me by reading this article,

you can download it for free below!

Go ahead and do that now and we’ll pick up where we left off in

just a few minutes.

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