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List Building: Article Leverage

Why do I write articles?

Hmm… I have 3 good reasons, actually.

First, I like to help people with their businesses. It’s true, I have a coaching program and I charge for it. I charge a lot. But some advice, I like to give away. I know when I was first starting out, I was looking for someone who had done made a million dollars, to tell me how. OK. I’ve done it. What I write is proven information.

OK…

The next reason to write articles is for list building purposes. List building is the core of online marketing, and any big marketer in the business knows that. You need to build a massive list of people who trust you, and who will who trust the people and programs you recommend. Writing articles shows people that you can be trusted, that you know what you’re writing about. List building is greatly improved through articles, and anyone who doesn’t use them for list building is missing something important.

And the third reason I use articles is to drive traffic to my web sites. This happens two ways. First, in the author’s signature, I’m able to advertise my URL. If people like the article, they might click on it and visit my site. They might opt-in to my list that way, too, because my sites always start with opt-in boxes. If you’ve read any of my other articles, you know my motto: Always Be List Building. So, use articles to drive people to your site, and be list building at the same time.

The other traffic generators are search engines. One very important aspect of articles is that they produce relevant, one-way links to my site. All search engine optimizers know that one-way links, as opposed to reciprocal linking, is the best way to get a better page rank with Google. Higher page rank helps you to get higher in the results pages. People tend to click on the links on the first page, especially if your site is one of the first few results. The goal is to be on page one, ranked number one for a highly-searched keyword. If you can do that, and it takes a lot of time for that to happen, but if you can do that, you’ll get all the traffic you need.

So, that about covers the big three reasons, but there’s one more, actually. When you write well about a topic, and people read your articles and see that your advice and information is good, they’ll think of you as an expert. An expert is someone who knows everything about a subject, right? So, it’s not “as if” you’re an expert. You are one.

Oh, wait… there’s one more reason.

Articles never go away. So, let’s say that you keep writing at least one article per week. That’s 52 articles published on the web, and guess how long they’ll be around… probably forever. Two years from now, people could see your work on someone else’s website or in an eZine, and come to your site.

So, there are really more than just three reasons to write articles. But the big three still stand. List building is essential, so definitely use them for list building, use them to drive traffic, and above all, use them to help people. They will appreciate you for it, and you’ll still be list building and driving traffic. Neat little bow, huh?

The only time an article could hurt you is if it’s really bad. I mean, you don’t want to use crap articles, or PLR (private label rights) articles just the way you buy them, that everyone saw before with someone else’s name on top of them. Be smart. If you can’t write, don’t have the time to write, or just don’t want to do it–hire someone to do it for you. It’s just that important.

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Competitors’ Analysis For a Successful Online Marketing Plan

Competitor analysis in marketing and strategic management, as defined in Wikipedia, is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats. Competitor profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.

Competitor Analysis is an important element of the strategic internet planning process. Like any other successful marketing plan, an internet marketing plan also requires thorough and in-depth analysis of the competitors to be successful to generate the desired online business. It is an essential component of the corporate strategy and thus requires a very systematic approach to prepare a robust internet marketing plan.

For a search marketer, it is very essential to be aware of their competitors, their strengths and weaknesses, and their overall online activities. Very often, competitive intelligence and analysis is taken for granted in the search industry and the search marketers rarely spend any time getting to know the competitors. You can learn a lot of things by studying your competitors and pick up new tricks and techniques from them. A complete competitor analysis would study in detail all aspects of each of your competitor’s internet marketing strategy. Analyzing your competitors will help you to understand their strategy, their tactics, their level of success, etc. which is very crucial to the success of your online marketing strategy. One good method of studying your competitors is by signing up for their emails, read their content and get to know their sites.

Google alerts are also good tools to keep a track of your competitors. These alerts notify you when something changes for your competitive keywords as well as when you and your competition are mentioned online.

Competitors’ analysis is not a one time thing but a regular process that is needed to stay ahead. The industry is always changing and so you need to do constant research and study of your competitors to stay on the top.

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Email Marketing: 8 Reasons Why It is Ideal for Small Businesses

Email has revolutionised business communications over recent years and has rightly earned the label of the Killer Application of the Internet. The use of email marketing has had a similar and profound impact for companies looking to promote their products and services.

It has been especially powerful for small and medium sized businesses (SMEs). Without the marketing budgets of larger organisations, SMEs nevertheless have the same requirements for a cost effective, successful and measurable method of communicating with their customers. Email marketing offers not only this but can be used in every element of the marketing process, from building your brand, driving traffic to your website or marketing special offers, to providing customer service or technical support.

But just why does email marketing offer such possibilities to small business and, indeed, organisations of all sizes? Below are outlined 8 reasons why email marketing has to sit right at the top of every SME’s marketing activities checklist.

1. Successful

First and foremost, email marketing produces results! A well designed campaign using a properly managed mailing list will give response rates which are much higher than other direct marketing methods.

While there are many variables that contribute to response rates, indications are that overall email marketing gains a response rate about 5 times higher than direct mail. By getting a much larger percentage of people interested in what you are offering, immediately you are massively increasing the number of potential sales. Added to this, the quick response methods allow a much faster turnaround of questions and objections thus clearing a way through to closing the sale.

Even though the unacceptable rise in Spam has had a detrimental effect on the proper commercial use of emails in marketing, the success levels of well run, targeted and fully compliant campaigns using full opt-in lists continue to advance in leaps and bounds. Effectively, whatever your goal, email marketing delivers in a way that few , if any, direct marketing methods can match.

2. Targeted

The more targeted your marketing message is, the more likely it is to be successful. Email marketing provides the means of customising each message which is sent out, so that the information, promotion or offer can be individually personalised and targeted.

Effectively, using targeted HTML emails gives you the opportunity to quickly and easily tailor the message to directly respond to each prospect’s own needs and interests. Results consistently also show that the more you can personalise your messages, the higher your response and conversion rates will be.

In many respects, a well run email campaign makes the concept of “one to one marketing” available to all, because of the way that it is perfectly suited to segmentation and personalisation. Whereas printed mailers are created, printed and fixed, with email marketing you remain in control of the process for longer giving you more flexibility both in the overall approach and offering.

3. Economic and Cost Effective

Email marketing eliminates the significant time and expense of full graphic design, printing, postage, handling and so on which is associated with printing and processing traditional direct mail campaigns. Yet with graphic html emails, you are able to create the same imagery and provoke the same responses with the added benefit of having follow up information instantly available via your website.

Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase as does the ROI through the closer relationship established with the recipients. Coupled with the higher response rates that email marketing attracts, you therefore get more positive responses, more quickly and at a lower unit cost! Win – win situation!

4. Trackable

When using email marketing, you can track the results of your campaign in real time thus providing you with instant feedback on its success. This allows you to respond to developments as they happen and to follow up while the campaign is still in progress.

For each message, you can see whether:

* it was received successfully;

* it was opened and read;

* the recipient used the links in it to reach your site.

There are two immediate benefits of this level of information: firstly, it puts you in a position to be able to make changes to a campaign already underway to improve its response rate; secondly, when sending out follow up messages, you have the possibility to segment your mail list according to the action taken on receipt of the initial one. This allows you to respond immediately to any issues which arise and to complete the feedback loop quickly and effectively.

Moving forward, you also have a complete record of those elements and links which worked best for you and those which require changes to improve their performance. The experiences taken from the campaign can then be applied to future campaigns with a high degree of accuracy.

5. Measurable

As the adage goes, “If you can’t measure it, then you can’t manage it” and measuring the success of your marketing spend is more important today than ever. To make best use of your budget, it is essential to keep track of not only the costs but also the results and the revenue that the campaign specifically generates. This will allow you to focus your activities with the most appropriate methods in future.

In addition to tracking the recipients’ reaction to the email, you can also follow their subsequent path through your website, with the appropriate software. This allows excellent visibility as to the success of the landing page and the anticipated route through to the purchase or sign-up page, according to your campaign’s objectives.

Together, this information is invaluable when planning future campaigns or being able to precisely calculate the costs and sales generated by any email marketing activity that you undertake. Hopefully, the ROI (Return on Investment) you achieve will be as good as the campaigns run by companies which have reported ROI rates 40 times higher than those achieved with direct mail!

6. Testable

To achieve the best possible response rates, it is common practice to send any intended piece of marketing material to sample groups to test its effectiveness before starting the main campaign. With traditional direct marketing, this process can be time consuming and costly.

However, with email marketing, this process is fast and effective with results available almost immediately, thanks to the instant measuring of the results. Additionally, as there is no printed material involved, the turnaround for any changes in layout or wording required as a result can be incorporated into the main mailing quickly and easily.

7. Immediate

The speed at which business happens is constantly increasing. Email marketing allows you not only to keep pace with these changes but stay ahead of them, not only in terms of the speed of response to the campaign but also the creation of the campaign itself.

Firstly, the “Call to Action” can be immediate and ideally handled through the website. When you read a compelling offer in an email you can respond using the links in the message itself, usually taking you to a specially created page with additional information and recommendations. Responding to a direct mail piece, on the other hand, requires a much more active response, such as completing and sending off a form or even just picking up the phone. Just as importantly, the responses start to come back immediately! On average, 80% of the responses happen within 3 days as opposed to the weeks which is more normal for traditional direct mail.

Secondly, the creation and distribution of the email campaign is also much quicker. Carefully constructing, producing and sending a good html email which is going to bring the top level results, need only take a matter of days (or indeed hours if you are working with a supportive partner!) rather than weeks for a printed mailer.

8. Flexible & Adaptable

Email marketing is adaptable enough to support your business in many different ways and can help to achieve a variety of different goals. While email marketing is often considered stronger when you are looking to maintain customer relationships rather than forge new ones, it is in fact able to fulfil a variety of different purposes for your business. Some of these are:

* Increase the number of visitors to your website

* Attract new clients, leads or registrations

* Build stronger relationships with existing clients

* Provide improved levels of company, product or service information

* Build brand awareness

These goals can be achieved through the use of emails to distribute different items, each offering different opportunities for strengthening the relationship with the company’s customers. Some of the more common ones include:

* Sales promotions / vouchers

* Account statements

* Company Newsletters

* Press Releases

* Product Announcements

Summary

Email marketing is in itself an excellent method of communicating and distributing information and an essential part of an integrated marketing strategy. Like all marketing methods, it is most influential when used in conjunction with other media with the result that the sum of the parts being more powerful than the individual parts themselves.

With the use of RSS feeds and blogs gaining greater acceptance as corporate communications media, there will undoubtedly prophets of doom announcing the imminent demise of the use of email marketing as a tool for the future. The astute marketer will, however, develop these up and coming channels alongside their email marketing program and so be ideally placed to offer our customers the information they require by the method they prefer.

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Using Micro-List Building To Boost Your Sales

Micro-list building and marketing is creating

small lists of very targeted and very interested

prospects for your products and services.

Instead of concentrating your marketing efforts

on building large general lists, you create

hundreds, even thousands of micro-lists directly

related to the product or service you’re promoting.

This is not exactly breaking news, savvy online

marketers have been sub-dividing their lists into

smaller micro-lists for years. It is a simple way

of getting the right information to the right people

at the right time.

Many of these marketers create an “A” list which

may consist of their most responsive contacts,

usually customers who have bought from them before,

or affiliates who have joined the marketer’s affiliate

program. They even divide those lists further,

such as a micro-list of your top 50 affiliates.

Micro-list building is only slightly different in

that your original goal or aim is to build a small

targeted list directly related to a product or service

so that you can send follow-up information. It often

means writing a separate tailor-made AR series of emails

for each product or service you’re promoting.

The objective of this follow-up is to establish

a friendly business-like relationship with your

potential customers. Keep the emails objective and

give helpful information, buying tips, reviews…

but don’t be all positive, if there are any

complaints/negatives against a product or service

give these to your subscribers. Any support issues

should be thoroughly dealt with and discussed.

Why go through all this trouble? Mainly because,

like long tail keyword marketing, using a micro-list

will be much more targeted and much more effective.

You are fine-tuning your marketing to target the

right customers for your product or service; then

creating custom information that will better convince

that potential customer to buy from you.

Granted, since we are talking about affiliate marketing

here, writing an AR series for each product or service

you promote can be a massive chore. And you may have to

do extra filtering on your AR forms or do other surveys

to find the best prospects. However, what I have found

is that once you have these plugged into your AR system

(I use Aweber which gives you unlimited campaigns) you

can virtually forget about them, no pun intended.

By using these micro-lists you can create hundreds

of automatic marketing systems that are selling your

products 24/7, day in, day out. Again, this is not

exactly breaking news, many companies who use

affiliates to sell their products already have

their own AR follow-ups… I always first check

to see if the company has their own system and use

that one. If it’s not effective, even big companies

get it wrong sometimes… I do an AR series of my

own and see if it can perform better. Sometimes,

input from a third-party source is better received,

especially if that person uses and recommends the

product.

Micro-list building is one of the most effective online

marketing tools you can use. Quite frankly, I have

found building a large opt-in list is not the real

key to creating online income but instead creating

small micro lists for each of your promoted products

to be much more effective. You can have hundreds,

even thousands of these different micro-lists.

Studies have shown, interested customers may not

buy on the first visit, that it may take up to

six or seven reminders. So keeping in contact with

an interested customer, one who is looking and in

the right mindset to buy, will definitely increase

your sales.

Here, rather then the hard-sell, the emphasis should

be on collecting contacts in order to give them helpful

informative content on the product they’re interested

in buying. Supplying quality content should be your

main goal, let the selling take care of itself. If you

get the first part right, the sale will come naturally.

Micro-list building and marketing gives you the

perfect opportunity to reach your potential customers

time and time again. It extends your sales pitch

and truly gives you an opportunity to gently persuade

the customer to buy. The real money is in the Micro-List!

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List Building – 4 Simple Ways How to Encourage People to Sign Up on Your List

In the world of Internet marketing, they say that the money is in the list. So, what does this imply? This means that while your website may draw visitors, it’s still not easy to turn them into buyers, and so you need to do something to make them a paying customer.

Through collecting e-mail addresses and list building, you’ll be able to aim at your site visitors for an email marketing drive. Hence, that’s why they say that there’s money in the list.

So, here’s how to make your visitors register in your list:

1. Offer free products in exchange of their registration

One easy means to lure your visitors into providing you with their email address is to make an offer, and this should be something free, so that it’s harder for them to refuse. This could be a product or a service.

2. Make a simple website specifically meant for collecting e-mail addresses.

Make a website that’s solely intended for your visitors’ registration of their name along with their e-mail addresses. In here, you’re not selling anything, you’re simply building your list.

3. Drive traffic to your site

You should drive traffic to your site in order to gain more visitors who will sign up. You can promote your “free items” as a way to get traffic. There are still so many ways to drive traffic which include forum marketing, article marketing, free ads, and many more.

4. Make use of an autoresponder

Autoresponder is a tool where you can create messages that will be automatically sent out at a preset time. This tool is considered as one of the essentials for an internet marketer. Aside from gathering e-mails and growing your list, it will also assist you in your e-mail marketing campaign.

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Email Marketing With eNewsletters

Over the years, too many marketers have used SPAM or send promotions with ridiculous promise of wealth for little or no work. The effect is that email marketing is looked down upon by many consumers, reducing their efficacy.

The upside is that, if you know how to do it correctly, email marketing can still be effective. And, because many marketers have prematurely dropped this technique from their marketing mix, you can gain the advantage over your competitors by using e-newsletters. This article will explain how to effectively use e-newsletters as part of your email marketing.

E-newsletters, like their printed counterparts, are newsletters containing information relevant to your niche that can be sent to your customers or leads. Where they differ from traditional newsletters is in the delivery process. E-newsletters are usually sent to subscribers via email with the content directly in the email. A lesser used alternative is to put the newsletter online and simply include a link to the newsletter in the email. Whichever strategy you choose to employ, the newsletter can be read directly from the recipient’s computer, or it can be printed out and read on paper.

The topic of your newsletter will depend greatly on your target audience. The standard format is to include one or more articles, some general news or tips and, crucially, some advertising for your products or affiliate products.

The point to remember here is that advertising in your newsletter should never be excessive to the point where it drowns out your content. You want your readers to know what you have to offer, but you also want them to feel that the newsletter is of more use to them than simply teaching them what you want to pitch.

The natural conclusion to this strategy is to take great care to ensure that your content is well written and informative. If you are unsure about your own writing skills, find a capable writer who can either produce the content on your behalf, or rewrite your articles to make them more readable. Whichever avenue you choose, do not ignore the importance of ensuring your newsletter is accurate and of a high quality.

An e-newsletter can be purely text but, more and more, internet users have come to expect content that looks attractive as well as being useful. Try and include some images or photographs to enhance the design of your newsletter. Again, if graphic design is not one of your strengths, try and find someone to help you with this aspect.

Once you have a newsletter that you can be proud of, give careful consideration to your audience.

DO NOT:

– Send unsolicited email.

– Send content that strays too far from your niche.

– Ignore unsubscribe requests.

DO:

– Consider the type of language that is most likely to appeal to your readers.

– Do ensure that your content is interesting AND useful.

– Ask you readers about the kind of information they require.

Sending an e-newsletter is not something you can do half-heartedly. It requires careful preparation, commitment and a willingness to engage your reader. It’s hard work, but the long terms benefits in terms of sales and customer retention will make it all worthwhile.

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Internet Marketing Tips – Why Market To Teens?

When I was a teenager, I didn’t have a pot to spit in. I had no job, an allowance that wouldn’t buy a stick of gum today and no desire to get one. So why would anybody bother marketing to somebody like me? Because as poor as most teenagers are, they have more buying power than just about anybody else in the world. It’s called parents. This article is going to explain why teenagers have all this buying power and what you can do to capitalize on it.

The reasons teenagers have so much buying power, empty pockets and all, is because an unhappy teenager is a royal nightmare to have around the house. Ask any parent. I am one myself. My daughter, who just got her first paycheck today at age 18, has cost me more money than I can count on a hundred hands, if I had them. From the early teen years of Barbie Dolls to the later teen years of college, CDs, DVDs and countless other items, my teenage support costs, as I like to call them, have been astronomical, while my personal expenses amount to a pack of Lifesavers and some oatmeal cookies each week.

Bottom line…teens are expensive. Ask any parent.

So the question is, how can we capitalize on this? The answer is right in front of your nose. Just head on over to Google or your favorite search engine and take a look at all the products being sold to teens. I’m not just talking about acne medication, though that’s a great one. Just ask any teen who’s about to go to his or her prom and has a zit that looks like a third eye. This is major panic city we’re talking about. That’s why the acne prevention market is so big.

But there is so much more. If marketers would get out of the make money niche, just for a second, they would see that there is a ton of opportunity to reach teens. Just take a look at MySpace. Who do you think that site is targeting? Sure, adults go there too, but it is mostly a teen hangout. Same with Facebook. These sites are like teen magnets. And we’ve just scratched the surface of sites that target teens. What about Emusic? What about Itunes? The list is endless.

So if you’re trying to think of a market to target, why not think about those penniless kids who have more buying power than most people on this planet.

Just ask any parent who wants to keep peace in the house.

To YOUR Success,

Steven Wagenheim

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Email Marketing Services – Shoot Mails and Give Life to Your Brand

Internet users are increasing day by day and so their needs. These users want their needs to be fulfilled and there are many companies which are able to fulfill those needs. These companies are promoting their products through Emails. Attractive mail formats are prepared and they are sent to a particular list of prospects. This way of promotion has become popular because it is very convenient from the advertiser’s point of view and also from customer’s point of view. Advertisers are reaching to masses in a very short time and prospects are getting to know about the latest products by sitting in the comfort of their places.

In this way both are happy and this is also a fact that promotion through Email is an extremely cost-effective marketing tool. When used properly it can bring amazing results. Successful Email marketing services can take your sales to higher levels. It doesn’t matter whether your business is of large size, small size or of medium size. Even it can be an one day old company also. You can devise an Email campaign according to your budget. There is no doubt in it that the campaign allows you to communicate maximum information, more frequently and in no time. As an advertiser, companies are sending Emails in more than one format.

You can send newsletters, latest sale notifications, preferred customer promotion mail, some new service announcements, event invitations or greetings. Email Marketing [http://www.rupizxpress.com/] services make sure that your promotional write-up format is crafted in the most professional way. So that communicating through email can really become an affordable way to stretch a tight marketing budget and it can become the most effective way to increase sales from a website. This is a known fact that the best way to prevent your customers from leaving your brand is to build a relationship with them. You can do this by providing useful information to their email Inbox. This is the way you can build a long term relationship with your customers, which helps in brand building.

Therefore, switch to Email marketing services and shoot Emails in order to get huge response due to advertising.

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Enhancing the List Building Skills

List building is not the most popular task for online business professionals, but it is considered to be a top priority in any strategic internet marketing arsenal. Online business owners who seek increased web site traffic understand the responsibility of building and maintaining a list that is dedicated to loyal customers and visitors. Knowing the intricacies of list building could produce a massive slate of paying customers who have been primed to enthusiastically purchase your product. The numerous recommendations for list building, which come from the top marketers in the industry, have fallen on deaf ears in some cases and these inexperienced marketers are made to suffer with their consequences. Building a sizable list can take several different channels and some are quite simple. In fact, list building can become a pleasurable chore under the best of circumstances and it is not necessarily a time consuming venture either.

The scrupulous list builder sometimes considers the option to buy targeted traffic. Google Adwords, combined with an opt-in web page, is a popular choice for some marketers. It is generally considered to be one of the quickest options for those who desire to build a list that is target-rich and readily accessible.

A similar method that online marketers may use is not only quick and easy, but is very expensive. Online brokers may be utilized to build an email list that can bring guaranteed web site traffic. However, there can be some challenges in using such a service. Keep in mind that some competitors will employ the same service and these lists will be targeted by their campaigns too. In essence, your targeted list is not an exclusive property that is used only by you. If you can reach an exclusive agreement with the broker, then it could be worth the effort.

List building is generally considered to be a task that is not enticing. In fact, some online marketers shun this important tool for online businesses. Seeking increased web site traffic should be the goal of every online professional and list building is an essential element of marketing arena. In an upcoming article, we will explore the less expensive alternatives to list building.

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Does Email Marketing Really Work?

We live in an amazing technology driven age that makes communication so easy for anyone to establish a relationship…either face to face, or online.

One of the best network marketing resources is using email marketing for being able to develop relationships through the internet… you can reach out and “touch” hundreds or thousands of potential prospects…just by a simple CLICK. I love technology!

Probably the best way to develop your email database is to generate your own leads through your own “lead capture or squeeze page”. You can be very selective to whom you want to direct your targeted marketing campaign and with the “capture page” obtain their email so you can market directly to them. This is usually done through offering a benefit to them, something of value, so they will give you their email address.

There are several methods you can use in developing your prospect lists through email campaigns, and you should recognize that it requires effort and time which can be well worth the effort.

Remember that the goal is direct people (prospects) back to your website from which you can market to them through your emails, once they have “opted in” by leaving their information at your “squeeze/capture page”.

Some other methods of using email lists is to contact a lead generation company where you can buy an email list which can be specific “niche targeted” for you to use. You then can put the email list into an auto responder system which will market to them through emails that you carefully develop and craft. Always remember that your emails need to help “brand” you and to help develop your relationship with this prospect.

Once you have begun your relationship with your prospect, you have a person to whom you can share newsletters, products you choose to market, and business opportunities… and you can develop the type of relationship where you are regarded as a “mentor” whom they want to listen to and seek your guidance.

You can learn more about auto responders and email marketing as well as other cutting edge marketing techniques and strategies by visiting; http://www.thecashflowmasters.com.

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