Archive | List Building

New Homes Are Instrumental In Building Close-Knit Communities

With the real estate market on the upswing, many newly developed communities are popping up all over the country. This is good news for economic growth and the development of the close-knit neighborhood. Every time a complex of new homes is dedicated, nearby towns and cities see a significant spike in commerce.

Imagine how convenient many people find it to live close to where they work and shop on a regular basis. There are shopping malls, grocery stores, doctors, schools, churches, and a whole host of other gathering places all within a short driving distance. This is the quintessential suburb. Folks that do not want to travel far can find everything they need within just a few miles. Clusters of new homes all over the country are being built with this exact same model in mind. The idea maintains that if you stay close to your house, everything will build out to you ever.

In a modern age, there is no need for suburbanites to feel deprived of big city goods and services. If something is not available at your local store, it can easily be ordered via the Internet. In this same way, we all stay connected as neighbors, whenever we are mere blocks away or hundreds of miles away from one another. In many respects, the new homes being built in one part of the country are just about the same as those going up in suburban sectors of another area. They serve as points of lifestyle connection between people that live in completely different locations. To further illustrate the point, if two families from either side of the country were to meet, they would probably have a few things in common. They would realize that they live in houses that are very similar in layout, size, and design.

These similarities are not a coincidence. Actually, they make it pretty obvious that suburban landscapes are becoming more and more homogenized. While new homes and safe neighborhoods sound appealing, one must wonder what the catch is to living in such controlled environments. Is this kind of setting worth giving up the sense of diversity and individuality that other more urbanized areas possess? That is really a decision for each person or family unit to make. On the whole, family units seem to appreciate the stability that these more contained environments offer children. That is not to say that they are better or worse. It really just depends on who is evaluating the environment and by what standards.

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Quality Not Quantity Matters in List Building

When it comes to getting leads for your list building and effectively keeping people joined up to your list, quality, not quantity is what counts. This matters in terms of the people on your mailing list, and also in the communication you send out to keep them there.

Quality Leads

It matters less about how many people are on your mailing list than which the names on your mailing list are likely to buy things from you. If they are not, what is the point in them being on your mailing list?

For that reason, your list building attempts should focus on long tail keyword phrases rather than general keywords. This will enable you to get targeted prospects that are looking for what you are selling. That means you are more likely to get a sale because you are giving them what they want.

Keeping your Subscribers

List building is not the be all and end all of making a success of your online business. It is just a means to an end. The end is to keep a 'captive audience' of subscribers who are interested in what your business does so that you can drip feed information to them over time and encourage them to buy from you. This is the way to build up the trust of your potential customers in you. Until they trust you, they will not give you their hard-earned money.

The key to creating an effective opt-in list is to provide your subscribers with quality information that will really help them. One of the best ways to do this is to provide them with a weekly, biweekly, or monthly e-zine. An e-zine is a newsletter or publication that is sent to subscribers who have chosen to receive your publication. You will learn more about this later in this book.

In order to build a database of potential customers and start collecting e-mail addresses, you'll first need to set up a mailing list. This mailing list must enable your visitors to submit their information and subscribe them to your list.


There are many free list building services that will enable you to set up a mailing list. However, they are not recommended. They will not allow you to personalize your messages with your subscribers' names and they require your visitor to reply to a confirmation message. That is where this book will help you!

There are many powerful ways to build your subscriber base. However, for this book, we will only focus on the "best" methods of list building.

Customers' Needs

The best marketing always focuses on the needs of a business' potential customers.

What do they need from you?

Why do they need your products or services?

What is going to inequality them buy to buy from you?

In list building, do not be trapped into purely marketing what your business does when you should be identifying the needs of your customers and working towards fulfilling those needs.

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List of Filipino Folk Songs

Folk songs are, quite literally, songs of the people. And in determining the identity of a country, one can look no further than this form of music for clues to a particular culture. This list of Filipino folk songs offers a few examples of the many simple yet timeless tunes long since ingrained into the Philippine people’s consciousness.


This song is as familiar to Filipino schoolchildren as the “ABC’s” and “Twinkle, Twinkle, Little Star” are to kids everywhere. Credited to have been written by composer and 1997 National Artist for Music Felipe de Leon (1912-1992), it tells of the traditional Filipino rural house, the humble “bahay kubo” or nipa hut, and goes on to enumerate the various vegetables planted in its vicinity.


Also called “Tong Tong Tong Tong Pakitong-kitong,” this Filipino folk song has both a Tagalog and Cebuano version. It describes a crab that is delicious to eat, but hard to catch because of its snapping pincers.


Credited to Felipe de Leon, “Magtanim Ay ‘Di Biro” (“Planting Rice is Never Fun”) describes the tedious chore of planting rice. It has been covered by Filipino rock band The Dawn, and former president Joseph “Erap” Estrada even rewrote it into a much more “inspirational” version entitled “Kung Tayo’y Magtatanim” (“If We All Plant Rice”).


A popular example of the traditional Filipino love song genre “kundiman”, this song was made famous by Filipino singer and actor Ruben Tagalog (1920-83). The real title of the song is actually “Aking Bituin” (“My Star”), its current title having been derived from its first two words “o ilaw” (“o light”).


“Ang Pipit” (“The Sparrow”) relates the story a sparrow who falls off the branch its perched on after being stoned by a cruel man. It was co-written by Lucio D. San Pedro (1913-2002) and Levi Celerio (1910-2002). Named National Artist for Music and Literature in 1997, Celerio had composed over 4,000 songs and has even been included in the Guinness Book of World Records for his unusual talent of playing music from a leaf.


Another collaboration from Lucio San Pedro and Levi Celerio. “Sa Ugoy ng Duyan” (“The Swing of the Cradle”) is a haunting and nostalgic lullaby expressing the feelings of a child finding tranquil security in the arms of a loving mother.


This song describes the beauty and serenity of life in the countryside. It was written by Santiago S. Suarez and popularized by Filipina singer and “Queen of Kundiman” Sylvia la Torre.


Written in 1929 by Filipino poet Jose Corazon de Jesus (“Huseng Batute” 1896-1932) and later set to music by Constancio de Guzman (1903-83), “Bayan Ko” (“My Country”) was meant as a patriotic song protesting the American occupation of the Philippines. Since then, it has practically been a second national anthem for freedom-loving Filipinos, a theme song for some of the most momentous events in Philippine history. Its most famous rendition is the one by Filipino folk singer Freddie Aguilar.

It can be said that a country is defined by its folk songs. From this list of Filipino folk songs, we can gather that the people of the Philippines are a humble folk, full not only of mirth but also of deep aspiration. They are also an industrious people, with a love for the simple things in life, as well as a great yearning for peace and national freedom. And of course, the Filipino people are a talented lot, capable of crafting songs that reflect the nature of their beloved country.

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List Building Using YouTube

Video can be used to attract new clients and customers, or build subscribers for an upcoming campaign. It is also great for introduction to you and your style of business. It can begin building a trust relationship before they ever purchase the first item.

Although YouTube is video, you want to think of it as any other type of sales copy that you would write. Starting with the title of your video. It needs to be treated as a headline. Your video title needs to catch the attention of potential viewers, yet still be related to the content in the video.

Once you have your viewers attention it is a good idea to let them know exactly what they will receive for watching your video. If you have an offer or free gift at the end of the video, mention it at the beginning.

Also, place the link to your squeeze page or web site at the start and end of the video as well as a couple of times during the video. You can place the URL a little way from the top or bottom of the screen, but not directly in the middle, to get more attention.

You want a clear call to action in your video. Are you wanting them to click through to your web site? Take you up on a free offer? Call for a consultation? You have to let the viewer know what you want them to do.

Even though the links in the video itself will not be click-able, You Tube places the description of your video directly below the viewing screen, so you might want to let viewers know that they can click through the link below or cut and paste It into theirs browser.

Another bit of advice on your video description, make sure you say everything you can about the video. It could be several hundred words long if you need it to be. The reason you need long video descriptions is that the bots or spiders have no way to search the video itself, but they can crawl the description. So include important and relevant words in your description as well as your URL.

Lastly a little about keywords. The more relevant key words the better. Use multiple single keywords or a keyword phrases. YouTube looks for videos with similar keywords to put in the list of suggested videos. So yours could come up as a related video, even if they were not searching for you in the first place.

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Building Confidence In Your Child

Sit by any playground and observe the children running, jumping, and climbing over and under the equipment. It's not hard to notice the daredevils who slide headfirst down the slide and then leap from the hanging bars to begin twirling feverishly on the tire swing. These kids know no fear! Then there are the cautious playground participants. They slowly walk across the shaky wooden bridge. It takes them time to get the courage to slide down the fireman's pole. What makes the difference? Could it be self confidence?

Parents strive to help their children develop self-confidence. We all want our children to eagerly participate in school or volunteer to try playing goalie on the soccer team. Yet often, (well meaning as we are) parents undersine their children's ability to develop self-confidence. If a pre-schooler runs into a room carrying a glass of water, what's the first thing most parents say? You'll usually hear, "Be careful, you might spill that". How about saying, 'It's a good idea to walk when carrying a glass of water.' "Why encourage a self-fulfilling prophecy by telling Susie she 'll spill the water? Let's revisit the playground. "I do not know how to make it." "I do not know how to make it." Rather than telling her she was going to fall, he spent time showing her how to select branches for holding and standing. They climbed another ten feet, much to the delight of Sondra. – which has replied in numerous father daughter tree climbing expeditions.

The following are some ways to help children develop self confidence in themselves and their abilities.

Be a positive role model: How often as adults do we say, "I'll never be able to make that presentation next week." Or, "I wish I knew how to use this new computer program. Children need to see parents with a can-do attitude. They gain coping skills by hearing parents say, "The boss asked me to give a power point presentation next week. I've never done it, but I've given it a try. "
If things do not work out, keep a positive attitude. I remember taking a risk and auditioning for a part in a community theater play. OK, I did not get the lead, (or even a minor part) but I did let my daughter see me stepping out of my comfort zone and making the best of the situation. While I was not headed for Broadway, I did become involved with the theater by volunteering as box office manager.

Encourage positive risk taking:
Self confident children have the inner fortitude to try new things, even if it means a possibility of failure. Encourage children to try out for the school play or enter an art contest. As a family, read a book on a topic new to all of you. Take a bike ride on some unfamiliar trails, just for the adventure of seeing where you'll end up. When my daughter was in first grade and assigned to bring something for Show and Tell, I encouraged risk taking. Instead of having her share the latest Barbie doll, I'd give her a theme such as "Take something you made yourself". (We baked bread which she shared with the class.) "Take something that grows in the ground." (She picked dandelions and showed their long root system.) The teacher always commented positively about Sondra's unique choice of Show and Tell items. In a small way, she learned she'd get positive reinforcement by doing things a bit different from the ordinary. Today at 15, she's a confident teen that does not worry if "everyone else is doing it."

Let children make choices:
Yes, you want your daughter to go to school wearing the cute red plaid skirt with the matching red sweater. She, of course, wants to wear the purple striped pants with her yellow flowered turtleneck. Why not let her? One very traditional mother was helping her son write a poem for a school assignment. She thought a poem about the baby robins in their backyard made a perfect topic. Jason had other ideas. He wrote a poem about the smell of fermenting garbage in their trash can. The poem went on to win a city wide youth poetry contest while Jason developed confidence in his writing and creative thinking skills. A large portion of self-confidence is the feeling that it's great to reach out and do something out of the ordinary. All too often as parents we say such things as, "But all the other kids have lunch boxes." Give children the opportunity to make choices as long as safety and family values ​​are taken into account.

Keep praise in perspective:
There's a tendency for parents to praise every action their child makes. There's no need to clap and cheer if your 10-year old puts his napkin on his lap at dinner. That's expected behavior. Some parents gush over every scribble their pre-schooler makes as if that drawing belongs in a museum. Children soon learn they can do almost anything and parents automatically give a standing ovation. That praise soon loses its meaning. Of course you want to give positive feedback, but at least make it realistic feedback. As a pre-school teacher, I often saw parents excessively praise children for minor accomplishments. A mother picking up her four year old looked at her daughter's collage consisting of one cotton ball and two pieces of felt glued to a piece of paper. "Oh Ashley," she gushed, "This is the most amazing piece of artwork I've seen. Look at what a lovely collage you made. Of honor. " This four year old was certainly capable of making a collage beyond 3 items glued to paper. In class, Ashley consistently needed reinforcement for what she did. She'd ask "Teacher, do you like my picture? ' Did not I do a good job making a tower with the blocks? " Instead of participating in an activity for her own enjoyment, she needed the approval of others.

Let children solve problems: Children develop self confidence by solving problems appropriate to their abilities. Does your son want the latest expensive tennis shoes? Have him call 3-4 stores and compare prices. Brainstorm ways he could partially earn some of the money. Instead of rushing in to help your child, allow time for creative thinking. One teacher assigned the usual homework assignment of constructing a model of the solar system … with no Styrofoam balls allowed! Parents actually called, complaining their children could not possibly complete the assignment without Styrofoam balls. The wise teacher told parents to relax and let children find a solution. They did, including a model of Jupiter and Pluto made from a combination of glue and dryer lint!


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Modeling – Plastic Modeling Kits Considered

As a teenager, and even starting as early as age 6, I liked to build plastic models. At one point I think I had built every single 1:172 scale plastic model which existed. I built race cars, army tanks, HO scale rail-road buildings, and nearly every possible aircraft. In fact, I had so many airplanes hanging from my ceiling with fishing line, that times you could not see the ceiling. A miniature Smithsonian Aviation Museum in the making – so, that’s what I did in my youth, and I enjoyed it very much.

Now that I’m older I still occasionally enjoy building models, air brushing them, and although I don’t have space for them all, I enjoy building dioramas also. Now then, if you would like to learn more about building plastic models, or if you would like the models you build to come out better, more realistic, and more historically authentic, then there is a very good book I’d like to recommend to you, and it is actually one that I own myself. The name of the book is;

“Plastic Modeling Kits” by Jack C. Harris, Crestwood House Publishers, New York, NY, (1993), 48 pages, ISBN: 0-89686-623-8.

The author of this book is a master modeler, and this book is well illustrated. Mr. Jack C. Harris has written an excellent book and he has included chapters about; plastic model kits, how to choose your first plastic kit to build, and how you can work your way up in skill. He also explains the tools you will need to build these models, along with the glues, and paints. There is a great section on airbrushing, and I wish I had this book back when I was a teenager because I could have really used it.

Would you like to learn how to customize your plastic models once you are completed, there is a chapter on that as well. And there is information on how to win and enter contests, and where to display your plastic models where they will be viewed the most. You’d be surprised that museums will be happy to have your plastic models if they are done correctly, and you can even enter them in the local county fair for prizes and accolades.

In the book there is information on joining master modeler clubs, or even how to make your own club with other local hobbyists. And if you are worried about using the right terminology when talking to your modeling friends, then there is a complete glossary in the back, so you use the proper buzzwords. Indeed, I hope you will please consider this if you plan on building plastic models for profit, or as a hobby. Please think on it.

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What is a Mesothelioma Lawyer?

What is a Mesothelioma Lawyer?

Mesothelioma lawyers deal specifically with cases concerning people being exposed to asbestos in the work environment. Asbestos was used as a building material years ago because it was not flammable and did not conduct electricity. However, later studies have shown it can cause some forms of cancer. Mesothelioma, a form of cancer that affects the inner lining of the chest, is one of those forms of cancer. Because asbestos was a common building material and is still found, there has been a call for mesothelioma lawyers to look into cases of people who were exposed to asbestos and have been diagnosed with this form of cancer.Mesothelioma lawyers deal specifically with cases concerning people being exposed to asbestos in the work environment. Because asbestos was a common building material and is still found, there has been a call for mesothelioma lawyers to look into cases of people who were exposed to asbestos and have been diagnosed with this form of cancer.

The Mesothelioma Lawyer and Asbestos Cases

Before asbestos was found to be a potential cause for cancer, it was seen as a great building material. Therefore it was used a lot, and both workers who installed it and employees who worked in these buildings were unknowingly exposed to a cancerous element. These people are only now seeing the effects of their exposure to asbestos, and are bringing cases against the companies that either installed it or owned the buildings. The cases are increasing, causing a need for a specialized brand of lawyer – the mesothelioma lawyer.

Some types of asbestos that can cause cancer:

  • Amosite
  • Anthophyllite
  • Chrysotile
  • Crocidolite

Mesothelioma Lawyers and the Courtroom

Though has not yet been definitively proven that asbestos cause Mesothelioma, many studies have been done to prove a link between the two… enough studies to make mesothelioma lawyers very busy. The asbestos is made of loosely bonded fibers, which can easily be separated. These fibers can float in the air and easily get into your respiratory system. Before these studies, when asbestos was used as a common material, no one suggested the need for proper safety procedures – a fact that mesothelioma lawyers point to as a reason their clients now have this form of cancer.

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A Few Simple Tips For Finding A Great Dentist

Finding a great dentist isn’t easy. Whether you live in Hawaii or Wichita, this can be a daunting task, especially if you haven’t been to a dentist for a while. But look no further, than this article. Finding a dentist is easier than you think if you simply apply the tips that follow.

Ask People You Know

A great way to find a dentist is to ask other people that you know and trust. Ask your family, colleagues or friends. Often they will have good recommendations. In addition to asking what dentist they recommend, ask about other qualitative factors. Find out if the dentist is friendly, has a nice waiting room and has a great staff.

What if you are new to an area?

If you are new to an area, you may not know anyone who can recommend a great dentist. So what do you do in this scenario? Ask credible people who are in a position to know who the best dentists are. Often hospitals and other health facilities employ the services of a number of dentists. So they are in a great position to know who the best dentists are. All you need to do is call them up and ask for a recommendation.

You can also ask a local dental school. Dental schools are in a great position to know who the best dentists are in the area. In addition, dental schools may even offer lower rates than a regular dentist for dental care. Sure, you will have students performing your dental care, but they will be well supervised by extremely experience dentists who know what they are doing.

Use the Internet

Now days, everything is on the web. Search for a website that lists dentists in your area along with patient reviews. Look for a dentist that is convenient for you and also look at their reviews. Make sure that their patients have a lot of good things to say about them. And if a dentist has a lot of negative reviews, look elsewhere.

Also visit the dentist’s website. You can learn a lot by checking out their website. Does the dentist offer all of the dental services required to meet their needs? You can also get a feel for the dentist’s personality by the way they have designed their site and what they talk about on their website. And if the dentist has posted a video, then you are really in luck. You can get a good sense of their personality too.

Special Dental Needs

When choosing a dentist, you should also consider your special dental needs. If you have healthy teeth, choosing a dentist is easier as all dentists are able to do the basics like cleanings and taking x-rays. But if you have crooked teeth you may want a dentist that specializes in orthodontics. Or if you want your teeth to look better you may want a dentist that specializes in cosmetic dentistry and so on.

Check Your Dental Plan

Another great way to choose a dentist is to look at the dentists that are pre-approved by your dental plan. In this case, you will already know that they will accept your dental insurance. But you should be sure to ask a lot of questions to confirm that they are the right dentist for you.

Call the Dentist

Once you have narrowed down your list of potential dentists, call them. See how you are treated on the phone. Confirm that they take your insurance. Find out: how to get to the office, what their business hours are and how they handle dental emergencies that are outside of their business hours.

Take a Test Drive

Some dentists will offer free consultations or even free cleanings to prospective patients. Take them up on their offer. You will get free service and also a chance to chat with them so that you can see if you get a long.

Don’t Get Taken for a Ride

Some unscrupulous dentists will try to sell you services or treatments that you do not need. In this situation, go with your gut instinct and get a second opinion from another dentist if you are unsure that any treatment is not right for you.

Also, some bad dentists will post fake reviews on review websites. So always take the reviews that you see on these sites with a grain of salt. Make sure that the reviews align with your experience with the dentist and look elsewhere if they do not.

Remember you don’t have to go with the first dentist that you find. If you are not happy with them in anyway, keep on looking. Eventually you will find the right dentist for you and your smile.

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Are You Overtraining Your Abs?

Most bodybuilders are striving for the much-coveted “six-pack” ab look.  As a result, they devote extra attention to training their abdominal area.  However, in their zeal to attain the six-pack look, some bodybuilders overtrain their abdominal muscles.  

Bodybuilders can overtrain their ab muscles just as they can their other bodypart muscles.  A muscle becomes overtrained when its nervous system, muscle fibers, hormone systems metabolic systems are overstressed to the state where they do not function at optimum levels.  When overtraining occurs, muscle growth stops. 

Overtraining increases the release of Cortisol, a catabolic hormone, and decreases the release of Testosterone and HGH, both anabolic hormones.  Continued overtraining of the muscle can result in a reduction in strength, energy and muscle size. 

One or more of the following symptoms will occur if you’re overtraining your abs: 

1. Your abs are always sore.

2. You have difficulty increasing repetitions and/or adding resistance

3. It’s more difficult to complete your previous numbers of exercises, sets, and repetitions. 

Your abdominal muscles can become overtrained by one or more of the following causes: 

1. Training the abdominals every day

2. Insufficient rest and recovery between abdominal workouts

3. Training to “total failure” on too many sets and exercises

4. Performing too many abdominal exercises, sets, and repetitions 

To prevent the overtraining of your abs you need to understand how to train them properly.  The abdominal muscles are no different from your other bodypart muscles.    Therefore, the abdominal muscles should be trained in the same manner as the other bodypart muscles, using the following abdominal workout guidelines: 

1. Schedule 2-3 ab workouts per week with at least one day of rest between workouts.

2. Employ on 2-3 exercises per workout, using 2-4 sets per exercise.

3. Train within the 8-20 repetition range. 

4. Train to “near-failure” and avoid taking each set to “total failure”.

5. Only add extra resistance if strict form and proper technique is maintained. 

Don’t fall victim to the “hype” and “misconceptions” that linger about abdominal training.  Use the same workout guidelines for your ab training as you would for other bodypart muscles.  Follow the five guidelines above, “listen to your body” and make appropriate corrections in your abdominal training.  If you do that, then your risk of overtraining your abdominal muscles will be greatly reduced. 

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Network Marketing Success – Handling the Big "R" Rejection

Whenever network marketers and network marketing coaches wish upon a star, even the most pragmatic of us holds out hope for finding that magic bullet which will empower our people and ourselves to create a breakthrough in our business-building success.

I’m not entirely sure (but after a dozen years of coaching network marketers, I’m “pretty” certain) that I’ve found such a formidable round of ammunition–but I am certain I’ve discovered the right target: Network Marketing Success is all about Handling the big “R”, which stands for public (and professional) enemy number one of all network marketing direct sales people: REJECTION. There! I said it (again).

The Big “R”. Conquer it, and even the loftiest heights of success become inevitable achievements.

Let’s take a closer look…

re-ject. According to The American Heritage Dictionary, reject (along with its close relative, re-jection) means: 1. To refuse to accept, submit to, believe, or make use of. 2. To refuse to consider or grant. 3. To refuse to recognize or give affection to (a person). See Synonyms at “refusal” (Which I did, and here they are: “decline, reject, spurn, rebuff, withdraw, repudiate, and turn down.”) 4. To discard as defective or useless; throw away. 5. To spit out or vomit…

…Enough! It’s no wonder the Big R is as Repulsive, Repugnant and Revolting as it is–and that it is as BIG a problem as it is for Network Marketing Sales persons the world over.

“So, Throckmorton, what do you say about my product and business opportunity?”

“Well, Muffy, I say ‘No.'”

Translation? According to American Heritage:

“Muffy, I refuse to accept it. I don’t believe it and can’t make use of it. I refuse to even consider your offer. In addition, I refuse to recognize you, much less give you any affection. Your product and opportunity are obviously defective and useless. I’m going to throw them (and you) away. Spit them out. Indeed, your product and business opportunity make me vomit.”

Rejection, the Big R… nice, isn’t it?

No, it’s not nice, not at all, not the slightest bit–and everyone knows it. And, therein lies the transformational success secret of Handling the Big R.

Rejection is the single most important factor in your success in this business. Every leader, heavy hitter, Upline success story I’ve ever come across in this business was a man or woman who could handle rejection. And I suspect that every drop-out, opportunity-hopper, once-upon-a-time network marketer who isn’t one anymore… came smack up against the brick wall of the Big R and was stopped cold.

“Beware of allowing a tactless word, a rebuttal, a rejection to obliterate the whole sky.”

… said the poet Anais Nin.

Beware indeed. That’s why rejection is so important for us to explore. And, according to whatever personal style you favor–to master, conquer, make friends with, love, or none of the above, but something else instead–whatever style you choose, you must deal with the Big R in some way which empowers you.

If you don’t, defeat will surely be snatched from the victorious jaws of even the most perfect network marketing direct sales possibility.

So, how to train ourselves and others to build a ladder over the wall of rejection?

Step One: Get out of denial about the business we’re in!

What “denial,” you ask (in denial)? Well:

What’s the biggest reason for failure in our business? No sales. (And please…is there any legitimate compensation pay plan that pays on anything other than sales volume? No, there is not.) If a distributor doesn’t sell enough products or sell enough people on building businesses who in turn sell enough products through their own and their organization’s efforts, nobody makes money–and when nobody makes money, nobody sticks with the business.

Truth is, we are the network marketing direct SALES business–and truth is, a great proportion of companies and their distributors are in denial about that.

One reason we have chosen to deny (or reject) that this business of ours is sales is because of all the historical negatives attached to sales and selling. And those of us who do so deny, do so deny, because we would rather avoid the subject than deal with our fear of the possibility of failure and rejection it represents.

Not only is fear at the heart of the matter of people’s avoidance of sales and selling, it is THE source of the Big R as well.

Salespeople make so much money because it’s a job nobody else wants. Sales income is such high “hazard pay,” because sales is such a “dangerous and risky job.”

You see, a sales person gets rejected for a living.

I think that’s one of the reasons we look down on sales people. Who but an arrogant, egocentric and puffed-up person would be so thick-skinned insensitive as to not be affected by the constant rejection? We’ve met those insufferable sales people who don’t/won’t take our well-considered (or just plain defensive) “No” for an answer. We reject them–and they just keep coming! Sheeze.

Don’t you just hate that? Don’t you just wish you could do that? (Of course, without being an over-bearing, boorish, obnoxious, self-centered, egomaniac.)

Sure you do. So what does it take?

Just one thing:

When your belief is larger than your fear, rejection is not an issue.

“Don’t take it personally…” Are you kidding? Now there’s something I reject. Tragically flawed though I may be, I have to admit that I almost always “take it personally.” When I don’t, I’m suspicious that I don’t really care.

Here’s how I’ve got it wired up (you?): Reject my offer, recommendation, whatever–and you’re rejecting ME.

Believe me, I know well the rationales. I’ve written them often enough: What’s being rejected is the message, not the messenger. Great. Thanks for reminding me; but it still hurts.

Appreciation and recognition are a pair of fundamental life values of mine, as I know they are also for many people in our people-people business. Saying “No” to something I believe in strongly and have passion for, stomps (even if gently or accidentally) on my values, and I don’t like that or feel good about that.

So, given the above equation, it must be that I’m more afraid of not being appreciated and recognized for something else that’s very important to me–my contribution. The fear of rejection is larger than my belief that I am contributing. After all, if I told you Dances with Wolves was a moving must-see movie and you said “Stick it, John–the only good Indian is a dead Indian,” that’s a contribution I don’t get to make ’cause you rejected me.

Bottom line: That’s a choice I just made–and I get to live and work with it. And since it–i.e., to be or not to be–is always a choice, always for each of us, it really behooves us to choose in favor of what will empower ourselves and others.

As Eleanor Roosevelt so perfectly put it:

“No one can make you feel inferior without your consent.”

And why bother to consent to fear in any guise?

The Greek philosopher Diogenes was once seen begging at the foot of a statue. Asked the reason for his “pointless” behavior explained, “I am practicing the art of being rejected.”

So, what there is for us to do is to look and see just how big our belief is in whatever we are selling (product or opportunity), and, if need be, add strength and size (through exercise, just like you would in the gym) to our belief until it dwarfs our fear of having it–and/or we ourselves–rejected.

Rejection is in the eye (mind, heart) of the beholder. It is never an uninvited guest. And in our business, you give the Big R warmth and comfort at your peril. Network Marketing Success is all about handling the big “R”.


I Appreciate You.

— John

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