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Formostar Infrared Body Wrap VS Infrared Sauna: The Differences Revealed

Over the last few years I have often been asked “What is the difference between a Formostar Infrared Body Wrap and an Infrared Sauna?” Well there is quite a difference to say the least but first let me explain what Far Infrared is.

Keeping it simple, Far Infrared (FIR) light is a form of thermal energy and is invisible to the eye. It is the warmth you feel on your skin when you are outside in the sun. FIR is measured in wavelengths called microns which humans best absorb within the 3- to 50- micron range with the optimum being 9.4 microns. This is the exact wavelength the Formostar is programmed to.

The effects of FIR weaken with distance, so the closer to the source of the FIR your body is, the more impact they will have. This is where the difference between a wrap and a sauna begin!

When close to the body, FIRs can penetrate 4-5cm/2inches through skin (dermis), muscle, blood vessels, lymphatic glands, nerves and cells. Infrared also only travels in straight line and does not reflect. Sauna FIR elements are hidden behind walls and remain out of sight, so it can be guess work finding out how far away from them you might be. These elements will warm you and the air around you; however the penetration will not be as deep into the tissue layers. Due to its close proximity to the skin, 93% of the rays emitted from the Formostar are absorbed through the skin and deeper tissue. Another advantage the wrap has over a sauna is that when having a Formostar Infrared Body Wrap your head is free from heat and you can breathe clean room air, an unavoidable problem associated with a sauna.

Most Infrared Saunas only last for half an hour session. It actually takes the body 20-30 minutes to warm to a fat burning stage thus a sauna is over just as you are starting! A Formostar lasts fifty mins which gives you more than enough time to sweat up a storm and burn up to 1200 calories.

Far Infrared energy vibrates the cells helping to break down the connections between deposits such as fats and toxins. Continuous vibration of the body’s molecules increases dermis temperature, dilates blood vessels, stimulates circulation and activates metabolism in tissues and cells. With the targeted and deep effect of the Formostar wraps, the areas we have larger deposits of fat on(tummy, hips and thighs) are targeted so those cells underneath will be activated more and release more fat and toxins.

The Formostar is German made and only machine of its kind in the world to use non-allergenic high density silicone in its wraps. This is necessary in order for the wraps to be certified for use on the human body. Being silicon, the wraps are impermeable to bacteria and are also very easily cleaned of body fluids with an organic sanitiser in between clients. Whilst there have been bacterial issues with multiple users in a sauna, there are no known issues from use of the Formostar.

The Formostar has been approved as a Type 2 Medical Device in Europe, US and Australia and has been safety and compliance tested in Australasia. It is listed on the Australian Register of Therapeutic Goods and is the only Infrared device with these approvals. If products are not listed as approved therapeutic devices, companies are not legally allowed to make any claims that their products can achieve specific results especially for weight-loss and pain relief. In order to make claims that their product can actually produce these results, the companies must have their own studies. You will find that most other infrared products rely on articles published on the web and anecdotal evidence with regard to the benefits of infrared to sell their products. The Formostar has two clinical studies and a third underway.

Each Formostar client must complete a medical questionnaire prior to their wrap to ensure they have no contraindications. Other products which heat the body do not do so. All staff must undergo training and be accredited in order to use the Formostar on clients; other Infrared products do not appear have this accreditation process.

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Top Tips For Contractors Seeking Accountants

SMEs and one man band companies need to make sure that their financial affairs are being dealt with by expert accountants. This kind of scenario is also applicable to all IT contractors and freelancers. Like all other businesses, they must also sign up with a reputable, specialist accountant that will handle their financial and accounting needs.

Dealing with numbers and vat and payroll issues is not the job for an IT contractor and it is not part of their expertise. They may have the depth of knowledge to deal with financial issues and paper work but instead of dealing with it, it is better to hire a reputable accountant to do all this for them.

Here are some of the tips that contractors can consider in looking for an accountant.

First of all, make sure to hire specialists. Before looking at anything else, you need to look for a team of specialist contractor accountants. Of course, you will most definitely want to hire an accountant that understands tax issues involved in a contracting business. You should look for firms who dealing with the contractor /freelance market.

Second, look for additional services that they offer. Like any other businesses, accountants for contractors also offer packages to their clients. This may include things such as completion of your annual self assessment return and IR35 contractual advice. If you are just about to begin your contract, your accountant can also help you with some issues in setting up your own company. They can help you register for VAT and any other services that will require their expertise.

Third, check the fees they are charging. Usually, contractor accountants may provide a complete accountancy service for a fixed monthly fee. However, you must fully research the services that the packages includes. Make sure that the amount that you will pay will be equal to value of the service that they will provide. Usually, the monthly packages include dealings with the tax authorities, PAYE and NI calculations, completion of TAX returns and year-end accounts.

Fourth, you must give some thought to their knowledge of tax legislation. They must be knowledgeable of IR35, managed service companies and income shifting since each of these issues has a big effect on the majority of contractors.

Fifth, you must consider the services that they provide. Like what is mentioned earlier, you must be aware of the services that they provide. You can contact several contractor accountants and find out about the services that they provide. You can compare the services that they provide including the fees that they incur and select the best contractor that will suit your needs.

Sixth, give some thought to personal recommendations. Among the other tips, this is the best way to look for a good firm of contractor accountants. With the help of other contractor colleagues, you can find the best accountants that can help you. They already have experience in dealing with them and you can be sure that they can provide the services that you need based on the testimonials of your colleagues.

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WoW Gold Farming Tips to Make You Rich

Every World of Warcraft player has one urge that seem to be unquenchable and that is how to make more gold. The game itself provides umpteen opportunities for players and one of the best ways I know of to make more gold is through what is termed wow gold farming. So this article is designed to help those looking to make more gold in wow and provide a few tips to help make you rich.

First get to know the Azerothian holidays.

Inside the game there are periodic holiday and events and many of these are great gold making opportunities. Take for example small eggs. During the rest of the year you can buy these things for next to nothing, I'm talking a few silver a piece. But when winter veil comes around the demand for small eggs goes despite the roof. Just this winter alone I was selling small eggs at upwards of 3g a piece, now that's profit. What can be learned from this, learn to buy low and sell high. In this case you have to willing to sit and hold and wait, but in the end your patience is rewarded.

Learn to work the auction house properly.

This would be an article all on its own and I have written about this topic but let me cover this briefly. Here are a few common mistakes I see players make everyday. For example what benefit is there to throwing up in the auction house 20 of any given item? I'll tell you none. All you are really doing is risking the fact that not all will sell, which costs you gold in auction house listing fees and you risk getting underbid. The key to wow gold farming on the auction house is, know the market, and then play the market.

Let me share with you a real in game example. I was buying these horn of winter glyphs one day as I had noticed that the trend with these on my server was a low end selling price of 16 gold and a high end selling price of 32 gold. Well sure enough some player throws up 20 of these glyphs up all prices under 20 gold. Guess what I did? You bet, I bought every single one of them not knowing that this player was actually online. Within 2 minutes of buying these up I get an in-game pm from this guy thinking he was cocky, saying thanks. I just returned the comment, no thank you.

You see what this player did not understand was, I was now in a position to take advantage of the fact that he broke both rules when it came to the auction house. He listed too many of one item and for too low a buying price. I already knew I could sell these glyphs for 32 gold a piece, so all I did was re-list them at my price, and drove him right out of the market. I could do that because of the huge profit margin. Plus now I'm in a position to dictate when to sell. If I check and I see too many listed for close to what I bought them for, I do not bother selling. Instead I just sit and wait for the market to return to the price where I want to sell at.

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5 Tips for NRIs While Investing in Property in India

The sentiments of having a place to call your own back in your homeland is no more just a feeling of nostalgia but also an added sense of security. With the rupee going up and down, the time seems just right for Non-Resident Indians (NRIs) or Person of Indian Origin (PIO) to invest in property in India. Rules and regulations are being made simpler to attract more investments that filters any prior permission from authorities. Foreign Exchange Management Act (FEMA).

The Need-to-knows

What kind of property can you invest in? You are free to own either residential or commercial property in India from the builders in Bangalore. But you cannot purchase any agricultural land, farm house or plantation property. You can receive such either in inheritance or gift.

Transaction Currency – Whether you buy a property from the best builder in Bangalore or property developers in Chennai, all your transactions are billed in Indian Rupees (INR). All your transactions will be accounted via normal banking channels through an NRI account.

Sources of Finance – Loan lending has been made simpler for NRIs when looking to invest with good builders in Bangalore. The RBI has predetermined home loan norms where 80% amount can be financed by any financial institution while the rest is borne by the NRI.

Points to check – At the time of purchase, ensure that you get the Property Name is issued clearly, there are no outstanding bills, No Dues Certificate is issued from the seller, Bank Release Letters are acquired in case of any property mortgage and all Permits/ Approvals from Civic Authorities in terms of construction are delivered to you at the time of property sale.

Tax applicability- You will be required to spend on stamp duty and registration fees at the time of property purchase. You can avail all benefits at par with Indian Residents on the interest paid. Standard deduction from income is applicable as per the standard slab. If the country he/ she resides in has a Double Tax Avoidance Agreement with India, then the tax is exempted.

The Reserve Bank of India (RBI) along with FEMA are also providing the benefits of repatriation of the capital involved in investing in ongoing apartment projects in Chennai.

Apart for the above-mentioned important points there could be still plenty more things to consider so kindly check with a reliable resource and find the best options for you before you invest in India.

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How to Design and Build a Nightclub Or Restaurant

If you ready to Design and Build your nightclub or restaurant you need to get familiar with a process. There is things like: design, architectural drawings, city approval, permits, general contractor, build out, location, impact fees, inspections, liquor license and more. If you planning on running the project by yourself to "save money", you might as well just get yourself a job, I am serious. Amount of time you need for research, dealing with different professionals and city, find your way to have everything synchronized and work in timely matter, stress of people not showing on time or doing things wrong, getting change orders and overpay for others mistakes, oh Boy, I've seen it all.

When it comes to do it right, you need to find yourself a team / company who does nightclub development for a living.

Here how this works.

I assume you got your finances together.

You start with concept, take it to your team and let them investigate a location you found or refer you to right place in town if you do not familiarize with it. You do not want to convert existing retail places to nightclubs. Why? IMPACT FEE. City will charge you a lot of money for it. You want to find existing nightclub place and remodel it.

Now you're ready for design. Your team will come up with design and photo renders that you can present to your investors, landlord and city for approval. When you negotiate terms with landlord, do not forget that you are improving his property in value, so he wants you there. NEVER PAY RENT until your place designed, build, inspected and ready for business.You sign lease with landlord but as I mentioned before your place payment will be after your place build.

Now your design goes to an Architect, who plays an important role in your team. He will transform design in to drawings that city will approve and issue permits for construction. Here is one step that I have to mention – GENERAL CONTRACTOR. That is you most valuable player on the team. Its his license going on the project, plans, permits and he is the one who will coordinate and manage the entire project. He will be dealing with inspectors and other professionals.

When it comes to working with a city, getting permits, approvals and resolving any issues you need expediter. He or she knows everyone in the building department and can have things done fast. Time is always your friend, FASTER YOU OPEN FOR BUSINESS – FASTER YOU START MAKE MONEY.

Other things like: liqueur license, hiring staff, marketing and advertising, getting free liquor for opening (promotions) are something your team will assist you with also.

Wish you LUCK and I hope this article is helpful.

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Don’t Risk Draining the Swimming Pool – Choose a Safe Alternative!

There are very few reasons why a person should ever need to drain their swimming pool. In reality, pool draining is risky and can cause extensive damage. Thanks to improving technology in the industry, pool owners now have alternative water treatment options to help avoid the risks of draining. As a result, residential pools can last longer than ever before!

Swimming pools are designed to be full of water and are structurally unsound when empty. When a swimming pool is drained there are three adverse things that can happen. To start with, the shell will etch each time it is drained. Plaster pools are especially notorious for becoming porous the more often they are drained. This gives place for algae to grow, and sometimes the only way to fix this damage is to re-plaster. The second risk is cracking or popping of the shell. This can occur in both plaster and pebble pools. Sections of the shell can pop out and fall off, and small to large cracks can appear. The third risk is due to hydro-static pressure that can build up under the pool. When the pool is empty and the pressure is greater under the pool than above the pool, the whole thing can lift/float up out of the ground. In this case the damage is often irreparable. These risks can be completely avoided if the right water treatment is chosen. Understanding the reasons why a swimming pool should be drained and the alternative options available is the first step to avoid undue damage.

Green pool water does not need to be drained. This is the most common reason where pools are drained unnecessarily. The contributing factors to algae growth are lack of chlorine and abundance of phosphates in the water. Once these two things are taken care of, with quality algaecide and phosphate remover, the water should return to its normal state. For the most part, a decent pool with a working filter should be able to clean up even the greenest of water by itself. It will take time, attention and proper chemical balance, but green water can almost always be transformed into crystal clear water without draining.

High levels of combined chlorine, sometime referred to as chlorine lock, is a phenomenon that can take place. When chlorine added to the water does not have the desired effect of disinfecting it is usually due to combined chlorine. A common denoting characteristic is the strong “chlorine smell” that is detectable around the pool. When levels of cyanuric acid are over 80 ppm, or when PH is not balanced, there is a higher risk of this occurrence. A common condition is that chlorine will molecularly bond to cyanuric acid and other unwanted chemicals and will not leave a sufficient amount of chlorine free to destroy the organic substances in the water. Traditionally, the only way to remove the cyanuric acid is by draining and refilling. Thanks to recent advancements in pool care techniques, it is possible to extract cyanuric acid and combined chlorine from the water without draining. Reverse osmosis is sometimes used to achieve this. Ion exchange treatments units will also remove the contaminants from water and will eradicate chlorine lock. This is achieved by recycling the water through activated carbon filters coupled with ion exchange units.

Hardness causing substances compound over time with evaporation and chemicals added to the water. High levels of hardness causes damage to swimming pools. Evidence of high calcium levels can be seen by white deposits on the tile around the water line of the pool. If the calcium is especially high, calcium deposits can even form underwater on the shell of the pool. If the calcium gets too high (over 500 ppm) and leaves deposits it may be necessary to hire a tile cleaning company to remove the scale around the water line and spillway areas. If calcium nodes have formed underwater it may be necessary to chip and re-plaster the pool. It is much better to avoid these problems by keeping calcium levels low. A common, outdated method to reduce the calcium levels is to drain the swimming pool and refill it again. As previously discussed, this is potentially dangerous and can cause damage. The same alternative “no drain” methods that are used to lower cyanuric acid levels are effective in reducing calcium hardness as well.

Given the risks involved with draining, the only legitimate reason to do it is to make repairs on underwater components or to acid wash the interior of the pool. Even these procedure can be done without draining in most situations. In this day and age it is a safer and smarter to avoid the risks of pool draining altogether and choose a no-risk alternative.

The first of the two alternatives to draining is reverse osmosis. Reverse osmosis on a swimming pool is performed by running the water through a large RO system housed in a trailer. The water is recycled back into the pool free from cyanuric acid and unwanted chemicals. Calcium levels can also be brought down to a lower, balanced range. The downside: it does not conserve all of the water and some of it is lost in the process. It is also a bit pricy for most pool owners to consider.

The second alternative to draining is ion exchange. Ion exchange employs the use of commercial grade water softeners along with activated carbon filters to filter out contaminants and hardness. The water is recycled through a system that is generally set up next to the swimming pool and runs silently for about 12 hours. All of the water is conserved and the unwanted chemicals are removed along with calcium harness and cyanuric acid. The calcium hardness is brought down to 150 to 200 parts per million leaving the swimming pool with sparkling healthy water. This treatment is more affordable than reverse osmosis.

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Why Do Some Tech Companies Seem to Hate Their Customers?

In 2009, after one of Facebook’s major UI changes that invariably ignited a volcano of tantrums from users who liked it how it was, Mark Zuckerberg allegedly sent round a memo to Facebook employees stating that:

“The most disruptive companies don’t listen to their customers”

Whether this memo was real or not, it highlighted a point about Silicon Valley’s attitude towards its users that has only become more entrenched since then. A couple of years ago I tried to communicate with Facebook’s advertising team about an ad that had been disapproved, and despite several tries never got a response, at all. Not even an auto-response.

I had similar experiences with Google and Twitter, my favourite (!) being an episode where some Russian company had wholeheartedly and unashamedly copied my Google ad text word-for-word and bid slightly higher to feature above me for the same search terms. I contacted Google to complain. Their eventual reply? “Sorry, nothing we can do”.

Speaking to other business owners, I have learned that this is a fairly common experience, and the smaller you are the more pronounced the problem. It feels like the big tech companies simply don’t give a damn about you unless you’re a big spender. What’s going on?

The numbers don’t lie

I decided to look into this, to see if there was any substance behind these anecdotal assumptions.

There is a website called Customer Service Scoreboard that tracks customer feedback on major brands and ranks them according to how many positive and negative reviews they get. Companies get a score out of 200 based and an overall rating along a scale from Terrible to Excellent. Here’s how some of the biggest tech companies are rated currently (I will call this set of companies Group A):

  1. Facebook: Terrible (16.8 out of 200)
  2. Twitter: Terrible (19.6 out of 200)
  3. Google: Terrible (22.27 out of 200)
  4. LinkedIn: Terrible (22.29 out of 200)
  5. Uber: Terrible (23.03 out of 200)

Ouch. Damning evidence on the surface. But let’s not get too carried away just yet; we all know that people are far more likely to leave a review in the first place if they have something negative to say (this is called negativity bias), so one would expect most companies to have a generally higher proportion of negative reviews. What’s interesting, therefore, is to compare these companies to the highest-ranking (or should I say less negatively ranking) tech companies on the same platform (Group B):

  1. Microsoft: Disappointing (31.69 out of 200)
  2. Apple: Disappointing (47.37 out of 200)
  3. Netflix: Acceptable (73.08 out of 200)
  4. Asus: Acceptable (74.36 out of 200)
  5. Amazon: Acceptable (80.48 out of 200)

This is of course a very unscientific assessment, but it does show a certain pattern. On closer examination there is a general difference between the two groups of companies: who the customer is.

For Group B, the setup is pretty simple. They have products and they sell to the customer in a very direct way, be it via a physical store or an online eCommerce system. Their revenues are directly tied to the number of people who use their service; the more users they get, the more sales they get. Simple.

For Group A however, the millions of people who use these services are not the customers at all. The services themselves aren’t even the product. No, the product is the data that those millions of users generate, which is packaged up and sold to the real customers: the advertisers, salespeople, recruiters and other middlemen who want access to it. For these companies, user numbers are more comparable with television viewers in that the higher the numbers, the more they can make in advertising revenue. Charging the users directly – as is the case with cable TV – is optional.

Here’s where it gets complicated though.

In the world of television, there is a very clear divide between the viewer, the supplier and the advertiser. The viewer is the average Joe or Jane who consumes the content, often for free; the supplier is the content maker, for example the production house that makes television series, and the advertiser is normally a marketing agency that has a direct relationship with the television company.

Barriers to entry along this chain are incrementally higher the further up you go. Being a viewer is pretty easy, making a TV show or series is much more expensive and skilled, and being an advertiser requires buckets of money depending on how many viewers the television company has. The television company makes all the decisions on what content is broadcast and what advertisers are used. In the world of modern tech companies, however, there are no barriers to entry for either users, content makers or advertisers. Anybody can be any of these.

Take social media for instance. Access to Facebook, Twitter et al is open to anybody and everybody with some kind of internet connection, and use of the platforms is free. Much like television, in that sense. Unlike television, however, most of the content on social media is produced by the users, without curation. This allows for the mass generation of content at scale (the billions of posts published on social media are the hook for users), with the human management cost reduced to policing complaints about content rather than approving every bit of content (which would not only cause a fatal delay in gratification for the users posting, but would also require an insanely large editorial team). When you have almost two billion users – like Facebook – this is pretty much the only feasible way of handling the volume, but it does mean sacrificing customer service for all but the most serious complaints.

The customer is always expensive

One could argue that this is fair enough given that these platforms are free for users; it’s hard to justify spending money on customer service for users who won’t make you revenue. Right?

Well, the first argument against that is that users are the reason advertisers spend money on the platforms, so generally speaking you should be incentivised not to piss them off too much or the value of your platform could plummet if users abandon ship. But we are dealing with somewhat unprecedented numbers on these platforms so I feel the approach, as is, is probably the correct one. Where it gets sticky, though, is the fact that any standard user can make use of the automated advertising tools to become an advertiser. This is a fantastic innovation which has benefited many small businesses and entrepreneurs, particularly in the early days when competition was still light, but it does present a bit of a dilemma for the platform: any user can also be a potential revenue-generating customer, but which ones will make that shift and how much will they spend?

These are the kind of data points you need to properly plan a customer service function, and no matter how sophisticated your platform, this will always be a hard one to predict if you own a social media site. A user could spend anywhere from £0.50 to several thousand pounds at a time, making it tricky to consistently allocate customer service cost.

And so, most of these companies employ a couple of tactics to reduce customer service cost. The first is to automate as much as possible by building comprehensive FAQs and knowledge bases that they can refer people to for answers, rather than taking up a customer service rep’s time. The second is to make it really quite tricky to submit a complaint, which is achieved by presenting the user with a series of gatekeeper questions, not providing phone numbers or direct email addresses, and just generally making it as non-straightforward as possible to get in touch.

But even then, if you do get through to a customer service rep, you get treated like a nuisance – or just plain ignored – unless you are a big spender. While I understand the probable mechanics of why that happens, it doesn’t make it okay. Social media advertising is a $31billion industry, there should be enough cash floating around to invest in indiscriminate customer support. Same applies for the other tech companies guilty of this behaviour.

If these companies want to encourage people to grow through their platform, to go from free user to potential big spender, then they need to start recognising that customer service applies to everybody. If the boundaries between user and purchaser are removed, there is no excuse for falling short on customer service compared to the eCommerce platforms in Group B.

The customer may not always be right, but a company can’t live without them. Ask MySpace.

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10 Outrageous Tips For Marketing a Mental Health Or Psychotherapy Private Practice

No introduction, you want the tips:

TIP #1: Put All Clients on Your E-mail List

Keep an e-mail list of your clients, both current and former. Get permission to send them a dead-simple newsletter from your private practice–one page! NOT TWO! And, heavens to murgatroid–not four.

Encourage clients or patients to print, forward, and distribute your newsletter to friends and family. Make this simple newsletter nothing more than mental health tips, seasonal stories, common sense right thinking, and articles so good that readers hesitate not to fold it up into their pocket.

If you e-mail your clients, send the newsletter to yourself and “blind copy” clients. Only your e-mail address will show to avoid violation of patient confidentiality. Don’t make a mistake in doing this procedural step.

A safer and better way is to print and mail a copy of your simple-dimple, yet punchy and powerful newsletter to your clients. Studies have shown that postal mail in an envelope is read 15 times more often than e-mail! Consider doing both.

TIP #2: Send Your Simple Dimple, Yet Powerfully Punchy Newsletter to the top 50 (and 50 only) Recreation, Mental Health, and Community Centers.

Send it to half-way houses, adult protective services, and other social service agencies. Only 50. Forget massive coverage. 50 will cost is $.44 x 50 in postage plus envelopes. The key is do this each month–no breaks. You are building powerful top-of-mind visibility and newsletter is going viral. Viral marketing is the passing along of sale information from human to the next. Recreation and community centers frequently post health and wellness information on their lobby bulletin boards, and may be happy to post your newsletter.

TIP #3: Ditto A Few Other Places

Grocery stores — try them too. Many small businesses with customer waiting areas like Jiffy Lubes, etc also post on visible bulletin boards. These include oil change and car repair centers, hardware stores, coffee shops, and more. Keep copies of your newsletter with you in your car for sudden insights and posting ideas. (Don’t forget to keep a mini-stapler in your glove compartment — one of those little red jobbers.)

TIP #4: Promote Presentation Topics That People Want And Will Eat Up

At the bottom of your simple-dimple, yet punchy and powerful newsletter, give visibility to the topics that you are willing to speak on for FREE. Get a boost by mentioning your expertise in specific terms and offering presentations with yourself as the speaker, especially on seasonal or hot topics.

Read that again. Season, or HOT TOPICS.

Do this: Go to “Google AdWords”. Find the “Key Word Tool”. Google “Google AdWords Key Word Tool”. Now, type in “Problem with” and see what comes up. Or, to the same thing with Twitter. You will find what the world is worried about. You will discover the most common searches that begin with these few words. (Writing this article for you, I just did this exercise. Problem with – brought up “men” “women” “money” “teenager” “food” etc. Now do it again, and expand. You will discover what people want hear from you. Put together five presentations that last 25 minutes each. You will promote these 25 minute presentations (not 30, but 25 minutes) at the bottom of your simple-dimple, yet punchy and powerful newsletter.

TIP #5: Keep Copies in Your Waiting Room.

Keep copies of simple-dimple, yet punchy and powerful newsletter in your waiting room. Clients will pick it up, stuff them in a purses and pockets, give them to friends, and pass them around at work. This will put your newsletter in motion with leverage. This is called viral marketing.

TIP #6: Distribute Copies to Your Doctor, Dentist, and Other Medical Practices That You Patronize.

Ask if you can place your simple-dimple, yet punchy and powerful newsletter in the waiting rooms of your doctor. (A few copies on a coffee table, for example.) Put one copy in a clear plastic, top-loading sheet protector. This shouts “DESK COPY” even without those words written on it. When clients and patients see this copy, they almost never walk off with it, thereby leaving it for scores of other people to see in the course of a month. These medical professionals who you patronize owe you. Don’t ask the nurse or the front desk secretary for permission. Ask the doctor or medical professional in the middle of the anatomical procedure you’re paying for. No, I am not kidding.

TIP #7: Cooperate and Make Money While Increasing Referrals

Offer the bottom section of your simple-dimple, yet punchy and powerful newsletter to allied professionals as advertising space that includes one line of text. These should be professionals with whom you do not compete. These professionals would love to pay you for the exposure. Trade with them so you get exposure to all of their clients and patients. You have just formed your own “linked-in” group. One or two lines of text will do the trick. Have enough space for five to six advertising lines, and widen your distribution. Everyone wins, especially you. We suggest holistic health professionals, therapeutic massage professionals, chiropractors, even vitamin stores! Your local Walgreens may buy advertising space. It will improve the “stature” of your newsletter and you can make money to cover your newsletter’s cost.

TIP #8: Send Hard Copies to Media Outlets Locally.

Your local community has media outlets-radio, television, and newspapers. The reporters of these outlets scramble in desperation to find any warm-bodied mental health professional that they can interview when a crisis occurs or a national news event affects the psyche of the nation. The crisis at Fort Hood is a good example. It is happening as I write this article.

Other topics include stress, downsizing and survivor syndrome, or depression and the current 2009 economy crisis are good examples. They need experts. That’s you. Send your newsletter to a reporter or “news desk” contact every month. When a pertinent news event hits, phone your contacts I-M-M-E-D-I-A-T-E-L-Y! Say, “I am expert on ____. I am available for an interview if you need it.” You may be on TV or the radio within hours. I’ve done this–believe me, it works. (You will be happy you read this article for this tip alone.) If you do a good job, and it is an a.m. radio station, ask if you can have your own hour once a month to answer mental health questions from the audience.

Keep phone numbers of media outlets in your cell phone or taped to the dashboard of your car because that is where you will be when you hear a news story you will want to crash. Call this “crashing a news story”. You’ve heard of crashing a party?

TIP #9: Send Copies to Your Competitors.

Am I nuts? No. Every mental health professional in private practice refers clients or patients to other therapists. Whom do they choose? Most of the time the choice is made based on familiarity, as much as expertise. Reputation as well. And where does a reputation come from? One place – familiarity. Don’t kid yourself. You know this is true. The name you hear the most is the best guy. Everybody thinks like this to some degree. So, exploit reality. Your name and face must come to mind. These professionals will enjoy the newsletter and you will achieve “top-of-mind” visibility. It will take six months to achieve this effect. Then, Katie bar the door.

TIP #10: Send simple-dimple, yet punchy and powerful newsletter to EAPs.

EAPs are great referral sources, but it can be hard to get an appointment with them to discuss your services. And you need more than one touch to get noticed. Let your newsletter do the talking for you. Contact the Employee Assistance Professionals Association at 703-387-1000 and discover where the local chapter in your area meets. Collect business cards and send your newsletter to these folks. If you join EAPA, you will find their addresses online. After a few issues to these folks, it will be easier to obtain a face-to-face appointment. Recipients will feel like they already know you. They will think you are a celebrity. That’s because of repetition and seeing your name and your simple-dimple, yet punchy and powerful newsletter.

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Tips for Staying Warm in the Bleachers

Your body is designed to burn food for energy and produces heat from within. So, do not forget to eat! If your body is getting cold, it will sacrifice your feet and hands to save its life. Ever wonder why your feet and hands are the first to get cold ?! Your body loses heat in 5 ways – radiation, convection, construction, respiration and evaporation.

  1. Radiation: Just as a wood stove radiates heat into a room, your body radiates heat into the air. The more insulation you put around it, the loss of heat is reduced.
  2. Convection is moving air. Wind blowing through your sweater or around your jacket is heat lost through convection. Windproof outer layers will help prevent heat loss.
  3. Sitting on some cold bleachers at a football game, grabbing a ski pole, or just catching a cold zipper on your neck, are all heat loss by construction.
  4. Evaporation is a very efficient cooling process.

6 Tips for Staying Warm at a Sporting Event:

  • Check weather conditions before heading outside. Watch your local weekly weather forecast to make it easy to prepare in advance.
  • Dress appropriately. If you are going to be in the extreme cold, wear as many layers of warm clothing as possible. If it's mildly cold, try to dress in just a few layers and pack an extra coat or sweater in case the temperature drops.
  • Be prepared for all conditions. Keep an umbrella, poncho or warm jacket with you. Have an indoor, heated place to go … you do not want to be stuck outside if the weather conditions become extreme.
  • Wear waterproof shoes or boots with a good grip. If your feet are cold and wet, it will not matter how well the rest of your body is bundled up. You will still be miserable!
  • Wear gloves and / or mittens and long thick socks. These protect your hands and feet, which are the hardest places to keep warm blood flowing. Try wearing thinner gloves underneath heavy winter gloves for extra warmth.
  • Pack warm food. Sometimes all you need in chilly conditions is hot food or drink. Carry a thermos with hot drinks, soups, or noodles. Warm food and drink will warm you inside and keep your strength up.

Signs and Symptoms of Hypothermia: shivering, shallow breathing, confusion, exhaustion, slurred speech, loss of coordination, weak pulse, unconsciousness (in severe cases)

Treatment of Hypothermia: remove any wet clothing, protect individual against the wind, move to a warm shelter as soon as possible, rewarm the individual with extra clothing, take the person's temperature if a thermometer is available, offer warm liquids (avoid alcohol or caffeine) ).

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Fix Error 193 0xc1 in Windows 7, Vista and XP

While installing or repairing "On Demand" features in Microsoft Office suite, error 193 0xc1 may occur in Windows 7, Vista, and Windows XP. It may also occur while installing Microsoft .NET Framework or starting related services on your computer. In this article you will find steps which are helpful to fix this problem at ease.

First of all, let us understand the actual causes behind error 193 0xc1 in Windows 7, Vista and XP. The factors responsible for this error are as under:

1. Corrupted Ose.exe File
2. Wrong registry settings
3. Corruption in program files
4. Lack of Free Disk Space
5. Problems with Computer Services

Corrupted Ose.exe File

Error 193 0xc1 may appear if the file 'ose.exe' is not present in the installation directory or it has become corrupt. Replacing this file may solve the problem.

1. Insert Microsoft Office installation disc.
2. Open My Computer, open CD / DVD Drive location.
3. Double click to open the following directory:
Files Setup
4. Select the file Ose.exe and click Edit | Copy.
5. Click Back and open the following directory:
C: Program Files Common Files Microsoft Shared Source Engine
6. Click Edit | Paste.

Wrong Settings of Registry

Microsoft Office stores installation related configurations in your system's registry. If some of these registry settings are corrupted, it may result in error 193 0xc1 in Windows 7, Vista and XP.

1. Download a Registry Cleaner software.
2. Install and run the downloaded program on your computer.

Corruption in Program Files

For running the instances of Microsoft Office suite, the installation files must be unmodified. Corrupted installation files often lead to Windows error 193 0xc1.

1. Click Start | Control Panel.
2. Click Programs | Uninstall a Program.
3. Select Microsoft Office from the list of installed programs and click Uninstall button.
4. Select Repair the installation, click Next button.
5. Follow the on screen instructions.

Lack of Free Disk Space

Lack of free disk space for performing Microsoft Office setup operations can result in error 193 0xc1. Using System Cleaner application, clean the disk space to solve your problem. Otherwise use the Disk CleanUp tool by doing the steps provided below:

1. Click Start | All Programs | Accessories System Tools | Disk CleanUp.
2. Select the system drive and press OK.
3. Follow the instructions on your screen.

Problems with Services

You also need to fix computer services to get rid of the error in question. The steps required are as under:

1. Click Start, type Services.msc and press ENTER.
2. Right click and select Properties for the following two services:
AudioEndpointBuilder, Multimedia Class Scheduler
3. Under General tab, note down the Path to Executable.
4. Click OK when done.
5. Now, click Start, type RegEdit and press ENTER.
6. Locate the following registry location:
HKEY_LOCAL_MACHINE SYSTEM CurrentControlSet Services
7. First, click MMCSS key and double click the ImagePath string. Replace the value with the Path to Executable that you just noted down in the Step 3.
8. Do the same for AudioEndPointBuilder. Click it, double click the ImagePath string and replace the value with the Path to Executable you have noted down.
9. Close Registry Editor.

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