Archive | List Building

Accountant Marketing

An accountant is a professional person who maintains and checks the business records of an individual or organization and also keeps auditing records and prepares financial reports. The general consensus is that they have a very fixed, routine existence and outlook towards life, based on the belief that they are aversive to any kind of change in their working environment.

Another popular consensus is that they score extremely low in their social skills and lack any experience in any marketing method, so this proven inability makes it extremely difficult for them to grow in their work related areas.

The most important criteria in a professional practice is time management, since the kind of work an accountant has to perform involves both extensive time consumption and a lot of used resources, on many occasions the account done by more than one individual, however there is still Never usually much time for marketing activities

Account marketing is very important for the individual and also the growth of the accountancy firm. Every accountant decides on a business plan before starting a firm, but most of them can never plan a good marketing strategy. The reason being that in business schools that they are not taught anything about developing their entrepreneurial skills which is very important in today's public or private practice.

However out of necessity, accountants now need to reinvent themselves and start getting involved in advising their clients on various aspects to help them run and operate their business wisely rather than just managing the year end financial accounts.

An organization should do everything in its power to build a successful practice and should at the end of the day achieve its goal which would be to make a profit. There are now various resources available to help accountants and accounting firms who unfortunately lack marketing knowledge, first off, they could opt to hire a marketing expert

A simple yet effective marketing strategy is to maintain a good relationship with each client and the rule is to provide a good service to maintain client satisfaction. In addition, ensure that you are always accessible, and supportive of every client's needs and issues. In this way you can get referrals from your clients without asking for it. However if you maintain a really good rapport you can subtly request referrals by handing them a few business cards to give to their friends.

It is also extremely important to maintain a good and healthy relationship with other professional firms. A good alliance would result in a better repute for the firm and help the client work with a larger group that will give good output results. A good rapport with other firms also insures an increase in referrals and better growth.

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How to Use List Building For an MLM Online Business

When building a MLM online business, do you often times get confused on how to grow the business online? There are so many different Internet Marketing strategies.

In order to lay a strong foundation for a flourishing business, what is the most fundamental thing a network marketing distributor can do to maximize their income and produce a thriving business?

MLM building can occur in several ways online. Companies give their distributors replicated websites to promote. Numerous courses are available on PPC, Video, CPA, Facebook ads, Gmail ads … The list of stuff to learn just keeps getting bigger and BIGGER …

MLM marketers are bombarded with so many business building techniques by their upline and gurus in the industry. Have you ever felt frustrated by the overwhelming information thrown at you?

To recruit new distributors, you could learn how to drive traffic to your company's replicated website. Sadly, this strategy has proven to not be effective when it comes to generating fresh mlm leads. Most company websites do not have compelling copywriting that is needed to move the potential prospect to action. Usually, the prospect is just given a lot of facts about the company and its products.

You could purchase MLM email leads, load them into a broadcasting service, and send a marketing message to those leads. You could use voice broadcasting services to send out marketing messages to potential team members.

Frankly, the possibilities are endless in this day and age of technology.

The good news is, there is one business building technique that has demonstrated its strength over the years. This technique is List Building!

List Building Basics

What is a list? By list, I mean a list of potential team members and customers who have entered their contact information on one of your lead generating websites, not your company's replicated website.

You then are able to communicate with this list and potentially recruit them into your Network Marketing business.

There is a common misconception among Internet Marketers that the larger the list, the better. I submit to you that its not in the size of the list, it's the quality of your list that matters most.

What Determines a Quality List?

A quality list is one in which the people on that list are likely to read your emails, engage in your messages, and respond to your messages.

You can control the quality of your list. The sources of traffic you use to generate the list and the "bribe" you use to entice them to give you their contact information make all the difference.

Five Best Sources of Traffic

There are many sources of Internet traffic you can use to build your list. Here are 5 of the best:

1) Syndication: working with other Internet Marketers to have them offer your material or product as a special bonus to their subscribers. Why is this so effective? You can now target people who have an interest in your information because they have already purchased similar information in your niche.

2) Endorsed Joint Venture Traffic: other people promoting you to their lists

3) Pay Per Click: search traffic from Google, Yahoo, Bing, or Facebook

4) Search Engine Optimization: people who find you from the natural search results in the search engines, like Google, Yahoo, and Bing

5) Social Media traffic

What is a Bribe?

Your bribe is what you offer to a prospect as an incentive to give you their contact information and join your list. It needs to educate, inspire, and motivate the prospect to take action.

Inspiring the prospect can be accomplished by showing concrete examples of how something can be done. Share true stories and testimonials.

Motivating the prospect is simply causing the prospect to take the next step. The next step maybe giving you their contact information but extremely, it is making the decision to join your business or buy something from you.

Examples of a bribe could be a 7 day e-course, a free report, or an instructional video.

Traffic Source + Bribe = a high quality list

List Building Tools

To build a high quality list, there are 6 basic tools you will need:

1) A domain: a name for a website you will use to capture the prospect's information. The name can reflect the type of "bribe" you are offering.

2) Hosting Account: you will need an account with a hosting company to host your website. HostGator or Blue Host are 2 inexpensive choices to consider.

3) Bribe: something to offer your prospect in exchange for their information. A free report or a video might be your top considerations.

4) Email Management System: you will need a service to capture your prospect's contact information and then communicate with your list. Aweber or GetResponse are the two most popular services.

5) Opt-in Page: a simple webpage where prospect can enter their name, email, and possibly their phone number.

6) Thank You Page: a webpage the prospect will be directed to after entering their contact information. This page can "presell" your prospect on the benefits of working with you in your business.

List building, when done correctly, can serve to help a Network Marketing distributor build a solid business. A quality list can be used to recruit new distributors, find new product customers, and sell related products and services.

Learning how to build high quality lists is a worthwhile investment for anyone chasing to build a Network Marketing business online.

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Building Your Freebies List With Giveaways

There are about as many ways of building a list as there are stars in the sky. Some of them work, many of them do not. And even fewer of them are good. The method employed also determines the type of list you create. If you want a buyer's list, you will have to successfully sell them something. But this is usually a second step, after getting your first kind of list.

Introducing Freebies List Building with Giveaways

Everyone loves freebies. Some seek to learn something new or receive added value to something they have purchased, say as a bonus. Other people love freebies so much that they only want to know what you will give them for free and are uninterested in anything else you have to say or offer-without it's free. Obviously, we want the first type, but we will get the second type as well. Fortunately, the second type of person will generally unsubscribe from your list anyway, and good riddance.

The concept of a giveaway is not new. The whole idea is to find a product to offer that actually provides value-there are way too many people the put up absolute dross-in exchange for a person's email address. This builds your free list and allows you to market to them in the future. And when they buy something from you, even for $ 1, they come off the freebie list and go on your buyers list.

What Kind of Giveaways?

Giveaways, or Lead Magnets, can be anything of value that you give away for free in exchange for a bit of information, like an email address. They type of lead magnet is up to you. It can be PDF or eBook, audio recording, or possibly video. In any event, do not skimp on this part. You need to impress your list so they will begin to respect you and that will lead them opening the emails you send them.

How Do I Get These Giveaway Products?

There are several methods of getting quality lead magnets. Some of them are free and then take more time to put together. Others you can use basically as-is. But make sure it is quality . Have I beat this horse to death yet? I can not tell you how many times I've opted into a list in exchange for a free eBook or video that was really crap. It was clearly not reviewed by the person offering it. Or, perhaps it was and they thought it was OK. My point here is that my immediate reaction was that this is a person that I did not want to take advice from and I unsubscribed from his list right away.

Part of the list building process is to nurture your list. You can not do that if you started off by giving them bad advice or low quality training material. Do not fall into the trap of downloading something that appears good, sticking it in your advertising efforts and calling it a day. Anything you offer me will reflect on who you are and what you can provide to me. You want to set yourself up as an honest person who genuinely wants to help others. That's the way to make it in this market. OK, I'm off my soapbox.

Onto the methods for getting lead magnets.

PLR

PLR means Private Label Rights and refer to what you are allowed to do with the information you've gotten.

There are many locations online where you can get PLR free or low cost. You can also join membership sites that update their PLR content frequently. Just Google PLR ​​and choose what you like.

Once you've found some quality information, download it and thoroughly review it. Check the licensing information that comes with the product. Some will allow you to use as is for sale, others for giveaway or membership sites only. Others require you to modify them to use them. In any case, you own them, and own the rights to them.

I would recommend that you use the PLR ​​as a starting point, making whatever modifications necessary to reflect your informed opinion, and making sure your name / website is in it somewhere.

Curation

Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of ​​interest.

For example, you could search the library, the internet, newspapers, or your local bookstore to obtain information that you can piece together into a cohesive document (giving credit to the authors and article location) and providing your own interpretation of what it all means . This last part is important. If you want to nurture your list and have them believe in you, you can not simply cut and paste information together and present it as a finished product. People want to know what you think. Tell them.

Outsourcing and Ghost Writing

Websites like the Warrior For Hire forum, Fiverr, iWrite, etc. All have people willing to write an article, or eBook, or whatever you want for a fee. Be careful here and read reviews for the person you are hiring. Remember that whatever you get from them, you will have to review and make sure it reflects your personal informed opinion. No sense in paying some to write something that you are just going to completely rewrite.

Create It Yourself

By far, the best option is to create the material yourself. This is also the most time consuming because you need to research your topic, possibly test out the methods you are teaching about and post results. But the quality of this type of material is really much better than spending the time to rewrite someone else's. You will want to keep the size of the product smaller, like a teaser or introduction to a larger, more in-depth product.

OK, I Have My Lead Magnet. Now What?

You have your lead magnet and you want to start getting it out there for people to see and sign up for your list. So, what do you need in order to make that happen? You should have an autoresponder setup with a double opt-in to capture your list. Popular autoresponder choices are aWeber, GetResponse, and MailChimp. See your autoresponder vendor's instructions for how to set this up.

Create a Squeeze Page

A squeeze page, also called a Landing Page , is where you tell the prospective lead a little bit about your lead magnet (do not call it that to your prospects, that's just Internet Market lingo, and provide them with a call-to- Action telling them to enter their email to get the download. The key here is to keep it simple. Have a catchy headline, give a brief-very brief description and your call to action.

Create a Thank You Page

This is a separate page that thanks the lead for entering their email in exchange for your product. Very simple. It explains that they will be getting an email with download instructions. In reality, the very next email they will get is a confirmation email. This will help weed out the people using fake email information just trying to get free things without signing up for a list. Once they confirm (now double opt-in), they will get the email with download instructions.

Create a Download Page

Now, the email with download instructions will send those people to your download page where you can provide them with the download link for their product, once again thanking them and reinforcing your message (personal informed opinion).

Bonus: Monetize The Heck Out of Those Pages

As a friend and colleague would say, "A page without a link is a wasted page". There is no reason why you could not put "bonus" links on the thank you and download pages that link up to affiliate offers. This gives your new lead added perceived value. You are not selling to them, you are giving them the opportunity to click the link to get more information. Simple as pie. And if they do click over and purchase something, you will get a percentage of the sale as a registered affiliate.

Summary

So you see, there is not anything particularly difficult nor glamorous in freebie list building. But it is an incredibly crucial step in building your business. Without this list it is much more difficult to build a targeted buyers list, which is what you should be chasing for. Those lists are the ones you can make money from simply by sending an email.

I hope this article has been useful to you. If you have any questions, or need help getting started, email me or fill out the contact form on my website. You can also find me on Facebook and Twitter.

Good luck. You know I believe in you even if you do not.

For a limited time you can get a free report revealing how to build a massive list of hungry buyers. Simply visit the following site and download it now: http://dunweldigital.com/emarketer

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Five Qualities Ensuring Marketing Strategy Success

Marketing is itself a strategy and so no marketing plan is completely fool-proof. There are some qualities that must be met to be able to consider it effective and this will help in converting customers to make marketing successful. A marketing plan is a frame work that must be followed to transform into a killer strategy. Here are five qualities proving its capabilities in the marketing strategy.

Focus on the product

Product focus is not simple as it always is focused towards the market. The product varies in demand depending on the age, gender and trend. In case it is about clothing, then women in 50s if they are working would prefer formal, quality and semi formal dresses, while the youngger adults may have a different focus on the product. In case you also have shoes to offer, you can help women show how they can look tall and in this way this will include shorter women who would love to gain height, so your marketing focus widens more effectively.

Focus on the market

The market focus should be defined. It is impossible to please everyone and if you try doing so, you are going to be under severe pressure and ultimately result in losses. Focus on the market fashion, but decide first if your focus is with male or female and without fail consider the age factor. By focusing on the market you will see the likes of your target audience. The other factors worth considering are the purchasing power of your audiences. If you find there is a diverse taste, set your goals by dividing, choosing and conquering the market.

Have measurable information

Anything to be marketed should be quantifiable and must be ideally in numbers. Include all the details, major and minor as detailed information has a crucial role in marketing. A strategy is a must for any good marketing plan to see success. The plan that is the marketing strategy should be measurable to know the ROI. If your business is new, you can have both marketing plans, short and long. They can be interconnected. However, ensure the goals are attainable.

Accountability and responsibility

Marketing strategy is about being accountable and this in combination with responsibility alone paves way to success and to achieve better results. Marketing plan fails to work in groups than individuals. It is best for each individual to have a specific task and to bring good results. At the same time paying attention to individual's accounting helps you keep a vigilant eye on their handling of responsibilities. Without fail reprimand the failures and do not forget to reward the achievers. A perfect marketing plan requires absolute involvement that one must be committed to it. Each person should know their job and also should be aware of the consequences.

Reviews

A marketing strategy is a planning process and an effective marketing plan handles everything from tracking performance to setting goals and measuring the units quantifiable. However, regular reviewing and revision is essential. Do not wait until the last day, keep reviewing regularly and change the plans in-between if essential.

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Safety Tips on Doing an Oil Change

Probably one of the first safety tips to share when you’re going to do an oil change on your car engine is to be ready for the oil spills, the grease, and the dirt. If you’re a squeaky clean kind of person, then maybe you would rather bring your car to an auto repair shop and let them do that for you. But of course, changing the oil yourself is more practical and you get to save more money every year as change the oil periodically.

Now before starting out on the task of changing the oil in your engine, prepare the tools you need first. A preparation of all the things you need will make the job easier and with no hassle. You will especially need lots of old newspapers or cardboards to cover the floor and protect it from spills. Oil filters, wrench set, an oil container, a funnel, and new oil are a given in this task, of course. Do not forget to wear gloves, too. Some people change the oil with bare hands but there is always the option of wearing gloves for extra protection.

Make sure that the spot where you’re going to do the oil change has a level, flat, and solid ground. Drive around your neighborhood first to heat the oil and make it thin and easy to drain from the engine. Once your engine is warm enough, you can then park your car on the spot for the task at hand.

You can wait a while to cool the engine a bit. Thin oil that is easily drained is good but we wouldn’t want to burn our hands now, do we? Make sure you’ve placed your car in gear and the parking brake is set firmly. You can block the tires with a rock or brick for extra measure. You then jack your car up, but do not settle only for that. Use jackstands to keep the car aloft to help keep it firmly there. Don’t get under the car unless you are very sure that the car is stable being held up.

Now with the car settled, the ground covered with newspapers or cardboards, the tools prepared, and you protected with gloves and work clothes, you’re ready for the task of changing the oil. Just remember to be careful when draining the oil since it may still be hot. Also make sure your face is out of the way when draining it.

When you’re done with changing the oil and screwing the engine close, start looking for leaks. Start the engine and run it for five minutes or so while checking if there are leaks or not. Afterwards you can clean up. Throw the newspapers and oil containers away. Place the used oil and container in a sealed bag and take it to the gas station or oil recycling center.

Another important reminder is to remember that oil disposal should be done correctly. Improper oil disposal has been a hot issue, and is considered illegal and damaging to the environment. It is recommended that you drop your old and used oil at gas stations that will accept them, at no charge. There are regulations for proper oil disposal and people doing an oil change on their engines should be well aware of it.

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Internet Marketing – Understanding Your Prospects Behavior

When it comes to online marketing versus offline marketing to promote your website hands down online marketing is better. There are so many benefits to promoting yourself online that when you stop to think about it, it just makes perfect sense. This is something that you should seriously take into consideration if you want to have an internet business that is constantly thriving and being successful.

But no matter what method you choose (online marketing or offline marketing), the psychology of consumer buying behavior remains the same. Everybody wants value at a great price, with no risk whatever. So what does this mean for you? It means that if you want to get the jumpstart on new sales and profits for your internet business, you need to know how and why people buy.

Did you know that people will actually click on your "order now" button just to see if it looks legit or not? Some people take this very seriously, and have crafted very elaborate order forms that convince their reader to buy. Now wherever you do this or not it's up to you. Leading a lot of traffic to your sales letter page and to your custom or plain order form will still get you sales. But having a custom order form will definitely increase your conversion rates.

But before you can start taking orders, you have to understand the way people buy. You can kind of imagine that prospects go through "stages" of the marketing process, and you have to give them exactly what they're looking for at each stage. This is a pivotal concept to understand because it can make sales a lot easier online especially if you're someone who works extremely hard in your business.

The best way to find out what your prospects are thinking and what you should be offering to them is to do your homework. There are many places online that you can find people who have a specific that your product or service to solve. One of the best places that you can go to is a forum in your niche.

In the forum that you go to, present yourself as a helpful guest. Do not join a forum and start promoting your website link all over the place – trying to disguise the fact that you're just looking to increase your sales by spamming your website link through the forum. In fact, this is the fastest way to get your forum account banned. Some forums will even block your IP address.

These are things that you have to consider if you want to get the full benefit of getting more sales and profits for your business. Keep these things in mind if you want to have success, and if you want to tap into the core regions of your prospects' brain in order to further enhance the probability of getting a sale.

Do not sleep on these ideas because you never know what might be the thing that puts you over the top.

Good luck with using these tips to have success in your internet business.

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Secrets to Building Links for Your Website

Link building has been in the gray area of online marketing for some time now. We know that it’s good for SEO, but we also know Google hates it when it’s manipulated. Because of this, there’s a thin line between ethical link building and flat out spamming. You don’t have to be a professional SEO service expert to know that Google has high standards (aka algorithms).

Determining how to successfully use link building to boost your SEO is essential. This is where a professional who offers SEO services would become useful. You really only have two options – to wait for others to link to your content or to build links yourself. But before you start engaging in any link building strategy, make sure you’re doing things the right way, so you don’t end up penalized!

Balancing Link-Earning and Link-Building

It’s important for your link building plan to consist of a healthy balance of link-building and link-earning. The difference between the two is simple – building links is when you actively engage with others to get them to link to your content and earning links is when people do it on their own (without you asking).

Either way, you’re going to need some pretty great content to link to, so your content marketing strategy really needs to be up to par. Some of the ways you can successfully pull off this balance is to focus on writing thoughtful, well-written guest posts that adds value to sites and its visitors. Your link will be included in these posts, helping to drive traffic to your site and boosting your link profile.

Link-Earning Alone Isn’t Enough

There are three major reasons why link-earning alone isn’t going to cut it:

  • It’s inconsistent (no matter how great your content is, it won’t guarantee shares)
  • No control (you won’t have any say in who shares your links, which can be a very bad thing)
  • It’s slow (you’re at the mercy of others sharing your content, which may or may not happen at the speed you want it to)

Social Media is a Must

All links count towards driving up your traffic and SEO, especially when it comes to social media. This is an excellent place to start building links for your website. If you can gain a good solid following, you can get people to share your links, further boosting your reach and visibility. You can work with marketing companies that offer social media management services.

Don’t allow Google’s threats of penalties to deter you from building and executing a great link building strategy. Consult with a professional SEO service provider to see how you can put together a content marketing and social media marketing strategy that really rocks!

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Opt In List Building – Starting Your Own Opt In List

You have heard it before, and I am telling you again, there is a lot of money to be made in opt in list building. The money to be made in opt in list building is because when you opt in people to your list, you can develop a relationship with them, and ever share with them products, on which you earn a commission, or create and sell yourself, that Add value to their own lives or businesses.

That is really the bottom line with opt in list building. You have to create an opt in list of like minded individuals who have a shared interest in something. I happen to have an opt in list of people who like to list build and can share ideas about list building and I send them information about how to do it better.

So what about you? What are you really good at? Maybe you like cars, or to knit, or to write stories. You could make a list of people who like to do any of those things. And then once you get to know the people on your list, you can find affiliate products, where you make a commission for selling or sharing them, and let the people on your list know about these products you like and use in your area of ​​expertise .

You see, opt in list building is all about finding people who like to do the same kinds of things that you do, and you just help them get better, and make some spare money at the same time.

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No Junk Mail – Inbound Marketing

Everyone would agree that marketing to your target audience is an integral part of building your business. Sounds simple enough, but when it comes to online marketing, the avenues are endless. New web applications and concepts are constantly being developed, and with the Internet ever evolving, some can get a little muddled in their advertising efforts and go about their marketing the wrong way.

Firstly, there are two major types of marketing – inbound and outbound. These are most easily defined by inbound being 'permission' and outbound being 'interruption'. If you think about these two words, one has an obviously more generally positive connotation than the other, and in this lies the secret to successful online marketing – inbound marketing, that is, marketing that is done with some level of permission and is usually specific , Is what works when you're trying to reach out to that massive online audience at your fingertips.

Outbound is on the way out

Outbound marketing is that traditional form of advertising that we all grow up with and that still surrounds us today. In fact, this type of marketing to the masses is everywhere. We all know that we can not walk down the street, open a magazine or switch on the television without seeing it, but advertisements accost us on escalator hand rails, inside golf holes, in public toilet cubicles, even on grocery registers. Every space deemed seeable to the public is strewn with advertising – and so it is no wonder that we have learnt to turn a blind eye to much of it; Which herein lies the problem with outbound marketing. Not only do people grow annoyed by interruptive advertising, you are also less likely to find that one fish that wants what you've got if you throw a line out into the ocean.

Get found by the people that are looking

So what exactly does inbound marketing entail? In a nutshell, it is getting yourself or your business 'found' by people that are already out there searching for what you're offering. Through the Internet, you have access to millions of people worldwide, so of course (with the right strategy) you'll be able to find the group that is hunting for you. Inbound marketing also involves giving those potential customers what they want, in order to attract them to your business and brand.

Using digital media online is the surest way of successful inbound marketing. Social networking sites are great, as you not only establish your brand and place within the community, but attract those that are interested in what you have to sell or offer. And once those people are a part of your network, they are most likely there to stay, as long as you keep on giving them what they wanted in the first place. Take Facebook, for example. As people like what they see and join your Facebook group, or become your 'friend', you have a ready-made relationship with consumers that want exactly what you have. Pizza Hut, for example, has more than one million fans on Facebook – not only a testament to others of their popularity, but that is one million consumers that have a very high chance of consuming (pardon the pun) whatever new things Pizza Hut offers . That's effective inbound marketing.

Two-way = double the results

It is generally accepted that people do not like one-way communication on the Internet. With collaborative communication one of its greatest attractions, the World Wide Web has boundless opportunities for businesses to connect directly and personally with their customers, or would-be customers. Inbound marketing makes use of this in its two-way communication. Involving the consumer means the consumer feels good, and that's what you want. That way, your customers stick with you. Nobody likes feeling as if they're just a number. Say you're walking along and see huge billboard. You may like what you see, but then you walk away and may very well forget what you saw. Compare this to an online medium such as a forum, where you see others talking about a particular product, see good reviews, read the company's notes – you're definitely more more likely to get involved and become a customer, right?

Love the one you're with

So the idea of ​​inbound marketing is that you are reaching those that want to be reached. You have a better chance of building up a solid and long lasting relationship with the customer, so that when it comes to marketing, they do not mind you 'interrupting' them every now and again with special offers and new products. You've been quite willing to accept a call in the middle of a night from your mum or brother, because you'd assume it was important and necessary. Not so much if you did not recognize the number, though. The same works for marketing – being familiar with a consumer through two-way, online communication mediums means that your 'call' will be answered.

Perhaps you need to take a look at your current marketing strategy and see if there is enough inbound marketing. Remember, inbound marketing not only invites the customer 'in', building that relationship, but you become a larger part of that person's online life, and extremely lead to more a higher conversion rate.

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Make an Incredible Income With Affiliate Marketing!

The Internet has been making more people rich in the last 20 years or so than any other business platform on the planet. It's really extraordinary how easy it is to make money online using affiliate marketing. What is affiliate marketing you ask? The short answer is it is using you (called an affiliate) as the marketing vehicle for the millions of products out there that need buyers.

As an affiliate marketer you are essentially a salesman selling great products that you believe in or have an interest in (you can choose from literally millions of affiliate products), but there are no conventional "sales" jobs involved in selling them.

Select A Product

The first step is to select a product to promote from literally millions of products and services that exist on the Internet. There are usually 2 types of affiliate programs with similar yet different concepts. Both concepts are designed to make affiliate sales but how you get there is a little different for each.

Affiliate Program Concepts

Which one is best? They both have their place in the online marketing arena. Each affiliate needs to make that decision for themselves as to which concept serves their needs the best … The one common thread both concepts have is you will need to join whichever program you choose by providing identifying information as to who you are (name, Address, email, social security number, etc.) and how you want to be paid (ailed check, direct deposit, PayPal, some programs may offer others too).

Your affiliate link is how you get paid (make a commission) for referring potential buyers to the product website. By using your affiliate link for referrals, the product website then knows which affiliate has sent the buyer to the website. If the potential buyer does in fact purchase a product from that referral, the sale is tracked and credited to the referring affiliate.

The first concept is you have a single product or service where that one item is offered by itself. Usually the author or a reseller (someone who has the rights granted by the product owner to sell the product themselfs) offers an affiliate program for the product. To become an affiliate you will need to join and be assigned a unique affiliate link and password to your account. The link will both identify you as an affiliate for that product and also identify which affiliate you are so they know who to pay for a sale. You will need to keep track of what affiliate link goes with each product you sign up for as each product will have a different affiliate link.

The second concept is having one affiliate program wrapped around numerous individual products and / or services. This type of affiliate program has numerous advantages over the single product program:

  1. Only one account for all responsibilities to accumulate (this is a huge advantage as you will see a little later)
  2. One account, one password to keep track of for numerous products and services
  3. Numerous products and services to promote with one account
  4. New products are added regularly into the one account
  5. High volume activity and usually a support staff exists which provides quicker support responses
  6. No need to worry about getting paid. These sites exist by keeping their affiliates happy. This may or may not be the case for an individual running an affiliate program

"Down Side" to Affiliate Programs

There are two "down side" points to make about affiliate marketing. Payments for credited referral sales (earned awards) are usually not paid right away. There are good reasons for this practice by those running affiliate programs:

  1. When a sale is made at a website, the buyer is usually given a money-back guarantee period of time, usually 30 days, to use and evaluate the product to make sure it meets the users needs. If the buyer requests a refund of the purchase, then the affiliate also loses their commission for the sale. Payments to the affiliate are usually delayed until after the refund period has expired so the product owner is not "left holding the bag" for already paying a commission on a sale that has now been refunded.
  2. Commissions are usually paid on a regular payment cycle, normally monthly. What you earn in one payment cycle is usually not paid until the next payment cycle. This way all commission payments can be handled at one time and is not a full time job paying daily or even weekly.

The main "down side" to affiliate marketing is that most, if not all, affiliate programs set a minimum dollar amount you must reach in agreements before they will cut you a payment. This usually ranges from $ 20 – $ 50 or more in some cases. Breaking this down in simple, easy to understand terms is best served by an example.

Say for example you sign up for an affiliate program that has a $ 30 minimum payout level and the product sells for $ 49 with a 50% commission. You do all of your work and generate a sale from your affiliate link. OK, you have made a $ 24.50 commission (it will actually be a little less as you are paid on the net sale, after all processing expenses are paid) … You got that paid to you on the next payment cycle, right? Not exactly … You see, your commission does not reach the $ 30 minimum payout the program sets before before they incur the expense of cutting you a payment.

So what now? Well, you have to wait until you make another sale to get you over the minimum before you get your commission on the first sale. This could actually carry over for months before you actually get paid. In some case, you may never reach the minimum if you do not make more than one sale. In that case, your commission remains in "limbo" forever.

And to make matters worse, this minimum payout level applies to each individual product for which you are an affiliate. Different products are owned by different people and the earned commissions for all products do NOT accumulate to get you over any minimum payout level.

Any minimum payout level problem is solved when using affiliate sites instead of individual affiliate programs (this is the huge advantage referred earlier). Each sale you make under the umbrella of the affiliate site is accrued into one qualifying pool so you only have to make cumulative obligations to meet the minimum payout level to get paid.

To qualify for your responsibilities, you could make sales of 2 different products and the earned responsibilities from both are combined for you to reach the minimum payout level. Yes, this is huge … Instead of having 10 different sales individually setting in 10 different affiliate programs, none of which meets the minimum for you to get paid, now you have those 10 sales contracts added together to get you over the minimum payout Level and now you get paid for all 10. I hope you see the huge advantage the umbrella type of affiliate programs offer.

How To Get Your Affiliate Link Online

The beauty of affiliate marketing is that unlike a salesman in the real world, you are not trying to convince anyone of anything. You just register a domain (which is recommended but not required) and put up a product review summary, a one page website that describes and promotes all the features and benefits of the product being promoted.

Although a product review site is recommended for the best results, it does require that you do have some web space on the Internet. Hosting accounts are available for just a few dollars a month so this should be within anyone's reach that has a true desire to be an affiliate. Many review sites can be placed on one hosting account. In fact you could well have thousands of review sites on one hosting account.

If you do not want to create product review sites, there are alternatives. Some affiliate sites offer you pre-made products and websites and are available for free for your use if you join their affiliate program.

Promoting Your Product

The seller in essence does all the conversion work; You just have to send targeted traffic to the sales page.

Here are a few ways to promote your affiliate link:

  1. Article Marketing: Write an article describing the features and benefits of the product
  2. EMail Marketing: Use your article as an advertisement in ezines or mailing lists
  3. Classified Ads: These are available all over the Internet for free
  4. Pay Per Click Marketing: Choose the best place for your ads
  5. Many of the larger affiliate sites offer training and promotional materials for your use for free

You are only limited by your imagination on how to market your affiliate link. Be creative. Step "outside the box" and create a new way that works for you. You can also research Online Marketing by searching the Internet. Online Marketing is a huge field and there are tons of informational products already written on the subject. Take advantage of that and you are on your way to financial freedom.

Making Money

Affiliate marketing is all about making money for both parties and often the commissions on sales (buyers who send to the site through your affiliate link) are 50% or higher! Some of the better affiliate programs pay as high as an 80% commission on every sale you make.

Although the product owner handles the product delivery, customer service and often everything else beyond your referring targeted potential buyers to them, including overhead, you get paid the same amount if not more as they do on the sale! Your only overhead is your domain (usually under $ 10 a year) and web space (a few dollars per month) if you decide to do review sites.

You can use the many free advertising venues such as online classified ads, article submission sites and more to refer traffic to your affiliate link site, however you would be missing out on building a much higher income potential because you would not be able to push these Articles up in the search engine rankings as easily as if you had a domain. Getting traffic from search engines is the gold mine of affiliate marketing!

Thank you for your time and interest in learning more about affiliate marketing. Choose your affiliate programs and products carefully and wisely. We hope we have provided some insight into what to expect if you decide to enter the affiliate marketing arena. We wish you the best in planning your strategies and implementing your plan.

Just remember, if you keep doing what you are doing now, you can expect to keep getting the same results. We urge you to challenge yourself, move off your comfort zone and try something new. It can be very rewarding both in satisfaction and financially …

You do not have to want to become a full time marketer to enjoy affiliate marketing. Use it for a little extra Christmas money or to put a little spending money in your pocket you can just blow on something you have been wanting.

Step "outside the box" and give it your best shot.

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