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3 Responsibilities Of A Facebook Business Page Owner

Social Media Marketing

Social media marketing is now considered a "must have" for every small business owner. Each industry is different but most businesses will do well to have an active Facebook business page. This allows you access to the 1.5 billion users Facebook has worldwide. It allows you to be discovered by new customers, stay connected with your customers and even crowdsource your newest products or services.

Understanding the "why" is one thing, but many small business owners are overwhelmed by the "how". There are actually three different responsibilities you have once your Facebook business page is up and running: Get more likes, engage your followers and get those followers into your sales funnel. Let's look at each of these steps:

Get More Likes

If you do not have anyone following your Facebook page, no one will see what you post. You should always be ready to add more followers by inviting people to "Like" your page. You can do this passively by listing a link to your business page from your personal page, posting your personalized Facebook business page link to your email signature, your business cards and your stationary and by posting a Facebook like box onto your website and blog.

Engage Your Followers

Every follower you have has an average of 250 friends. Whenever they comment on, like, or share your post, they have friends that will see that activity. That is how your content can be re-shared and you can organically gain more likes. The more people that are engaged in your content, the more likely Facebook will show your content to your followers. So how do you engage your followers? Here are some tips for engaging content:

  • Use photos-photos are one of the most commonly shared content
  • Ask people an irresistible and easy to answer question, like "coffee or tea" – Stay away from open ended questions, people do not generally like to write a paragraph or book on your page.
  • Use controversial titles- post someone else's article with a controversial headline and ask if people agree or disagree. Be careful not to make a statement either way yourself.
  • Ask for the like, comment and share. Do not assume that people will do it.

You can find highly engaging content by looking at other business pages! If it was highly engaging on someone else's page, it will likely be engaging on your page. When they are shared directly from the page, you are helping the other page as well. So it is a win / win.

Get them into your sales funnel

Do not stop at getting them to like your page! The primary goal is to get them into your sales funnel. This is typically an email campaign, but can also be an sms (text messaging service). Sprinkle special offers that your followers can claim by entering their email or phone number. Make sure these offers are balanced in your status updates. I recommend it is 1 out of 7 posts.

Y our duties as a Facebook Business Page owner

Remember responsible Facebook business page ownership means that you will commit to three different tasks. Those tasks are get more likes, engage your fans, and move them into your sales funnel.

For more free Facebook Marketing tips, get the Facebook Easy Button .

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The Shack Attack – Aggressive Marketing and Rebranding

RadioShack is lucky to still be in business. I worked there the summer before my freshman year in college, and saw directly the problems going on at the company. Nonetheless, I still learned a lot about business and sales. And by learn, I mean I learned what not to do in the business world.

In 2004, RadioShack nearly collapsed. Corporate decided that it was time to raise profits and go after slacking store managers. In a program called “Fix 1500”, upper management gave “warnings” to 1500 (out of a total of 5000) performance-lacking managers. During assessment interviews, upper management made the mistake of assessing a store manager’s ability by comparing him or her to other managers. This is controversial because upper management failed to evaluate a store manager’s skill set, making it a very subjective assessment. Although a particular manager may be performing better than a peer, he or she may not possess the proper qualifications. In a 6-month period, over 1700 store managers were demoted to sales associates or were let go. Eventually Fix 1500 was abolished and the creator of the program resigned from the company. By the middle of Q2 2005, the stock fell nearly 30%.

Few months later, a CEO scandal emerged. A local media source discovered that the CEO at the time, David Edmondson, lied about his education on his resume. To make matters worse, the Q4 2005 earnings had fallen 62 percent. The stock was now at a three-year low.

Corporate decided to make changes. RadioShack developed a strategy to lower costs and increase profits. At this time, nearly 500 stores closed. The reason for this is because initial strategic store planning appeared to be nonsensical. In some areas, there were dozens of stores within a few square miles. But the stock still sank (despite a booming economy). Next came job cuts. The company laid off 20% of its corporate workforce.

Here comes 2009. A new RadioShack emerges. After facing a series of customer relations issues from the Better Business Bureau, RadioShack made some changes and the BBB upgraded their rating. Then, RadioShack launched a campaign to homogenize every store. The purpose of this was to create a similar shopping experience and layout for every location.

But the most significant change has been the rebranding campaign. RadioShack now advertises itself as “The Shack”, all over the place. Employees were given marketing materials and promotional events took place in New York and San Francisco early August to spread the word. They also recently announced that they are planning to start a professional cycling team next year with Lance Armstrong. The strategic partnership with T-Mobile could also be strategically brilliant for the brand.

The real question is whether or not this rebranding campaign will be effective. In an economy where retail spending is lacking, RadioShack may have chosen a wrong time to spend the advertising dollars. But perhaps these campaigns may be effective in the near-future when the economy starts to rebound and consumers begin to spend money.

But “The Shack” is smart in advertising its recent alliance with T-Mobile to sell the MyTouch. Although overall cell phone sales are at a decline, smartphone sales are increasing. In Q1 2009, smartphone sales were up 12.7% compared to Q1 2008. In the overall cell phone market, sales were down 9.4%.

Therefore, it appears RadioShack is finally able to come up a smart marketing strategy. By targeting consumer demand, they are able to capitalize on consumer’s buying patterns. Although overall consumer spending is lower, RadioShack is reaching out to the sector that seems to be performing well.

This type of advertising model shows us that even in a recession, there are still opportunities out there. Hopefully this time, RadioShack is successful in their marketing campaigns. Let’s see how they position themselves to market the MyTouch while facing competition from the industry powerhouse iPhone.

Hopefully, RadioShack does not run into another set of bad luck. In addition, based on my past work experience at the company, they need to do a lot more than just rebrand. They need to do a lot of work to fix the inefficiencies and lack of corporate communication to the store level. They’ve created a great advertising campaign, but they are going to have to do a lot more if they want to win customers and keep retention rates high.

One of the biggest problems I’ve noticed with the store is the lack of consistency and loyalty to products. If you notice, most people don’t go into RadioShack to buy TVs. Yet RadioShack has a few televisions on display for sale. If they are going to sell TVs, they should do it right, otherwise no one is going to buy them period. Rather than selling archaic models at jacked up prices, RadioShack should stay with the trend of flat screen televisions and increase their selection and inventory. Or don’t sell them at all.

Same with laptops and PCs. They will always have one or two computers on display, but don’t carry anything else of that nature. Most people associate RadioShack with “odds and ends” products and cell phones. In my opinion, let the big dogs like Best Buy, Microcenter etc. carry and TVs and computers and RadioShack should focus on other lines of products such as cell phone sales and RadioShack unique products. By concentrating on these lines of business, RadioShack will focus on real revenue streams, operate efficiently, and become “masters” of particular products rather than being mediocre at all types of products. By keeping the stores “small” they can market themselves as customer friendly and loyal, an attribute that some of the larger stores are perceived to lack. When it comes to technology, customers value close attention and high quality service.

The next few quarters will be extremely interesting for RadioShack. Although we are in a rough economy, we could potentially see RadioShack performing better than its competitors. As long as the management stays strong, the company implements strategic marketing moves, and maintains focus on hot products that sell, we could see a revitalized and prosperous company. In addition, RadioShack has to clear up all the stereotypes that are out there and capitalize on its competitors weaknesses. Staying aggressive and allocating spending to proper areas will prove to be a very lucrative investment, not just an expense on the balance sheet.

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Goa Holidays

Goa is an idea place to hangout during the summer season. The city represents a blend of modern and traditional aspects of life. Pulsating nightlife and casinos are the prime attractions here. Explore the fascinating charms of this beautiful destination, dotted with Gothic churches, exotic beaches, cascading waterfalls, the forests and wide spread spice gardens, which are unique in their own way.

Churches in Goa

Churches of Goa are the masterpiece of Portugal architecture. The intricate work on the walls of sixteenth and seventh century churches reflect the artistic taste of Portugal rulers. Goa Basilica of Born Jesus is the gem in the crown of Goa churches. It was built in 1605 and is declared as World Heritage Site. It treasures the relics of St. Francis Xavier. Other worth seeing monuments includes Goa Se Cathedral, St. Francis of Assisi, Church of Lady of Rosary, Church of St, Augustine and Church of St. Cajantan and many more.

Goa Beaches

Enjoy the exciting sandy pleasures of life at Goa beaches. Spend the moments of leisure under the canopy greyish sky and fall in love with bountiful nature near the azure water. Experience the leisure while lying on warm sands, under the shade of palm trees. Theses beaches allure the visitors for its celebrations of sizzling night parties. As the day is about to set, the environment here turns out to be more lively and enjoyable. The whole atmosphere is filled with electrifying music, that makes your body shake on the rhythm of fast beats. The laid beaches beckon every visitor for its mesmerising environment, where they relax in the shade of colorful umbrellas while sipping some exotic drinks.

Another prime attraction here is the Goa Beach Shacks. These shacks are the traditional Fisherman’s hut, where the tourist can enjoy some unforgettable moments. For the comfort of guests, the huts are equipped with required services and facilities including beach beds, music, accommodation, umbrellas, towels, etc. Relish at delicious varieties of food items cooked in a traditional way.

Spice Plantation in Goa

Ponda situated in the central Goa is a hub of spice plantations. People here use organic methods of cultivation and farming. Explore the sprawling gardens and farms of varieties of spices. Some major spices produced here includes black pepper, nutmeg, cardamom, cloves, cinnamon, vanilla, coriander, cashew, chillies and betal nut palm.

Adventure Sports in Goa

Goa provide travel buffs with several options of water sports. Azure water bodies allures the visitors to indulge in some thrilling adventure activities such as windsurfing, water skiing, para sailing, scuba diving and angling. Make your trip more fun filled by riding on water scooters.

Enjoy the sightseeing tour and indulge in some exciting adventure sports in your Goa holidays. Every part of the region is filled with surprises for the travelers with different taste.

Goa Beach Holidays

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8 Tips for Improving Your eBay Sales

Auction Titles

Your auction titles should be descriptive, stand out and grab buyer's attention. You have 55 characters to use to get people's attention for eBay. Use those 55 characters wisely. People searching on eBay typically find your listing in one of two ways. 1) by browsing categories and drilling down into more specific subcategories and 2) by using the search bar at the top of the eBay website.

Taking Photos

Get a decent digital camera and take good pictures. Make sure the lighting is good, the item is in the center, and get rid of things that distract your eye from anything else what you are trying to take a picture of. Also, take pictures of the item from multiple angels to show all the details of the item. I usually take at least 3 photos one from the top, one from the left side and one from the front at a minimum.

It depends a little on the item that you are selling as well to the number of photos and angles you would be using.

Videos

EBay has started to allow people to add videos to their auctions. I still have not seen a lot of these being used but if you could put together a short video, you can even do one with a webcam, it'd definitely increase people's attention and get them to read and stay on your auctions longer. Videos can be used to take the place of photos or even be used to supplement what pictures can show of the item or product.

Often times some items lend themselves to being videos as they have moving parts, or you can show how something works. Whereas a photo can only capture stills and specific spots, a video can capture the whole process.

Good Description

You should list out the details of your item such as make, model, color, weight, size (height, length, width) etc. Also, it's a good idea to include some of the features of the item. Usually you'll find a couple on the packing of the box, but try to take that extra step and give other potential uses for the item as well as your experience or similar types of products.

If you have some stories of how others have used the product or item include those or have some creative uses that people would not normally think of for a product. I was selling this one item and one of the questions that was asked about the item, introduced me to a totally new use of the product that I had never even thought of. So be open to feedback from potential buyers, and add that the next time you list the same item (if you're running multiple listings of the same item).

Writing / Copy

Copy is the text or words that help you sell the item. Use descriptive words that help binders imagine using the item and actually owning it. They can paint the picture in their minds of holding the product, using the product and benefiting from it.

Starting Price

Research your product well and know how much you want to sell the item for. This way you have an idea of ​​where you want the item's starting price to begin at. Then begin the auction with a low minimum bid. If you've done your research right most of the time the auction will get bid up to the average price that you had searched.

By having a low starting minimum bid, you have more people who are interested in the item and start to bid on it when the price is low. As the auction gets closer to the end they'll want to continue to bid up the price to win the auction.

Policies

Be specific about your policies. This typically includes accepted payment methods, return policies and shipping and handling policies. Write out all your accepted payment methods that you take. I've found that usually more is better. So that people can choose the way they prefer to give you money. For return policies I try to be specific about accepting returns, and if there are any limitations or conditions for the return. For shipping and handling specify what service you are using, or the ones that are available, offer insurance as an option (especially for higher priced items) and be sure to get tracking numbers.

Communicate

Bidders often times ask questions about the item, uses, if it includes certain features, etc. Try to be responsive and respond within 24 hours of their questions to show the bidders that you take customer support and communication seriously. If they doubts about your responsiveness before they bid or buy; It'll only increase after they've made a purchase. So stay on top of your emails and / or auctions and checking them at least once or twice a day that you're running auctions.

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10 Best Travel Safety Tips

Not that many people travel to another country. At least not very often, and having your safety in mind is an extremely important thing. You do not need to worry about the world turning upside down, but it does help to know some travel safety tips to help you have the most fun on your travels.

Recognize permissions

It's a great idea to recognize what the permissions in an area look like, and what they do not look like. It's pretty easy to find a couple of police and notice their uniforms. If someone starts claiming an ID from you and they are not in uniform, then you should be suspicious and go find a real authority figure. You'll also notice how many of them are in an area. I always feel safer when I know they are around because they are there to help me.

Carry a map and compass

You can usually get a free map in every city you go to. I carry a cheap compass just for help when I'm really lost. It's okay to be lost and you should not scared to realize you're lost. I don 'recommend walking around with a map out so that everyone can see you're lost. It's best to check a map in a more isolated place or a coffee shop so that you can study it and decide on which way you want to go.

Prevention is key

Preventing your bags from being stolen is easier than stopping someone after they have stolen your things. Common sense is your best friend and taking time to keep your things from being easily snatched and will do the most good to keep theft from happening.

Have a backup plan

Bad things happen, so have a backup plan in place and you'll have many fewer problems. Make a copy of your passport and a backup of any electronics you're taking with you (that includes your cell phone). Having something stolen sucks, but if you can get a new phone and still have 90% of everything on it, then it's not as bad as it could be.

Ask the right people for directions

I do not recommend asking anyone on the street for directions. The best people to ask for directions are people who are working. I normally try to find a hotel close by and ask there. If they do not know, then I go to a shop and ask the person inside. These people live and work in the area and have no reason to send you in the wrong direction.

Do not put yourself in a bad situation

More common sense to keep you safe. Keep yourself out of bad situations as much as possible by noticing what's going on. If you're going to a party, plan your way home before you go to make sure you do not have any problems. If you're unsure about a place, then chances are you should not be there.

Follow your gut

You are on vacation out looking to have fun. If something you're checking into does not feel right, then do not do it. Do not let anyone talk you into thinking it's okay. No one will be looking out for your best interest except you. It is okay to say no and you want to have a good time and saying no to anything that does not sound right will help you to keep having a good time.

Out of sight, out of mind

You do not want things stolen while you're walking around. Thieves are looking for items to steal. They are not going to try to steal something that they do not know is there. If you put your cell phone down on the table, people can see it. Put it back into your pocket and you will not have to worry about anyone trying to take it.

Looking like a tourist

There are some places you will blend in and others where you will stand out no matter what you do. Both can work in your favor. The problem is not in looking like a tourist which you can not always control. The real problem is looking clueless, scared, and gullible. These are the types of tourists that bad people are looking to take advantage of. You can beat a lot of this with common sense and a little planning before you go on your trip.

Have confidence

This is one of the few times where a little confidence can go a long way. By acting confident, you will not look like a potential victim to people. There are times you should not be afraid to make eye contact and stare someone down. You should also be ready to make a huge scene and cause lots of noise if you feel like you need to attract attention immediately. Most thieves do not want attention or to deal with confident people. You can feel more at ease when you're ready to act confident.

After 8 months on the road, I feel very confident about my skills to travel. You should be able to feel confident too and these travel safety tips can help you. I want you to have a great trip and making just a few plans in advance can help insure a great time on every vacation.

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3 Keno Tips To Take To Heart

Keno is one of the games that many people walk past in casinos, then realize they are making a mistake. The odds of winning the game do not seem to favor a lot of people, at first, but those that are good schools of parlor games and more, end up winning multiple times, and making serious money. The whole purpose of learning how to play Keno is not to simply throw your money at the poker tables, pulling slot machine handles, or anything like that, it's to make money. It may seem rudimentary, but people seem to forget the reason why they are gambling, and that's because the casinos want you to assume it's just "fun" and not serious business. The first tip before we launch into any other commentary on this game option is to treat gambling like a business, and you'll make money. Treat it like a "game" and you will not win often, and you'll end up walking away broke. The following will help you learn Keno the right way.

Do not Bet At First – The first tip is going to sound crazy to some, but it's absolutely vital for your future in regards to throwing money down on any wager. Watch the game, the selections, and write down some notes as to what's being picked out. Do not rush into playing your numbers just wait for a good hour or so. This might seem like a lot of time, but you will thank your lucky stars when you make serious money as a result of this experiment in patience.

The Rule of Consecutive Numbers – Among the best tips that are given about Keno is the rule of executive numbers. No other lottery type game option picks many consecutive like this option. It's just how the game works, so make sure that you have a couple of numbers that come after another when you're playing. For instance, go for 7, 8, and 9 if you see that the repetition and consecutive come through in the draw.

Decide on a Set List – The third tip is to decide on your numbers ahead of schedule. Do not walk into a playing area without having a set list of options. Pick your numbers and play many of them, not just one. Do not just play one option, go with multiple cards and make sure you have in mind that you need to not alter your numbers. Keep playing your numbers and you will hit them over time.

Whether you're looking to learn Keno or you're an experienced player, consider the above as simple tips to get you moving forward. Keno takes patience, so make sure that you do not rush to try and get the most money possible, because you'll watch your cash sprout wings. Patience is going to get you serious money, especially in this game of luck and skill.

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Why One Should Chose A Network Marketing Home Based Business

There are many advantages for having one's own business but I believe a network marketing home business has to be the crème de la crème. Network marketing above any other online business will continue creating the most online entrepreneurs. Firstly ask any of the successful online entrepreneurs are they happier with the amount of time they spend with their families and the answer will be predominately yes. That has to be the biggest advantage.

Other business people will spend long hours at work away from their homes, away from their family, friends etc.Traffic, business meetings, travel, are going to be significant factors in any other business. These factors keep you occupied which in turn alienates you from the things you enjoy in life. With a home based business, your time is your own. You make the rules and all work is done online, no commuting, no "dressing for the office" etc. You getting the picture yet?

Another huge advantage is your taxes. Every democratic government is crying out for entrepreneurs like you to go and do their own thing. Unemployment is a huge factor on which governments are judged by year in year out. If you can make it on your own without working for a public or private body, your going to make a lot of politicians happy. Basically now you are off the grid, able to "earn your own crisis", not having to work for someone else that the government also lured into the country / state.

So you might ask, what is my government going to do for me in return? Well, by filing your taxes efficiently and by claiming for anything and everything that is related to your own home business, you should in effect pay at most half if not much lower that a regular person who is paying government taxes. This "unwritten rule" really irritates the people who pay government taxes but in my opinion, it is correct. Any individual willing to take a chance describes to succeed and describes the perks for doing so.

Finally, the most rewarding advantage of network marketing is that you are helping people achieve their dreams. This in my view is the largest difference between a conventional company and network marketing. Anyone who has had experience working in a small business will tell you that the goal every month was to sell as much as possible at all costs. Customer relationships came second to the bottom line sales figure every month.

In network marketing, it's all about relationships. They are paramount to the success of your business. You must think in this manner as your downline are much more important to what you make this month. Your downline are your long term business builders. Look after them and they will make you very successful. But is not it rewarding to know at the end of it that all, the people that made you successful were the very same people that you guided to success. These scenarios are happening every day in network marketing. If you want to become one of these people give your home based business a try, you have nothing to lose just a regret that you didnt start it sooner!

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Best Practices Guide About Domain Names

Domain names are the first step in implementing your Internet marketing business plan. Domain name represents your brand. Many people know very well the importance of brand in the "offline" but even those can make mistakes in their Internet brand management. Domain name is the first step in successful Internet brand management.

Choosing a domain name

It is not easy to register a good domain name (especially dot com), these days. According to domain name statistics on the most popular web site for whois searches Whois Source there are more than 57 million active generic top level domains registered as of September, 2005. Majority of these domain names are .com names. You can view this statistics if you visit http://www.whois.sc/internet-statistics/

It is sure that you can not register a classy one-word domain name but with a little knowledge and appropriate services you can find a decent one, especially if you are not interested only in .com names. Useful site for finding decent domains is above mentioned Whois Source – http://www.whois.sc There you will find a free service that will give you 20 domain suggestions based on your keyword. Also, on the Internet you can find software that focus on domain names. Using free software Domain Name Analyzer you can make a list of domain names and this software will check availability of all included domains so you will not have to check one-by-one which is time-consuming. Also this program will give you useful suggestions.

Another useful thing in find decent domain names is using expired domain name or back-ordering services. Using the first service you will get the list of expired domain names where you can find some really nice names with a little luck. However, it is not easy because many people use those services and some companies have special infrastructure that check availability of certain domain names every second and register them. You will have better chance to get your desired domain using back-ordering services. These services will monitor for domains you want to register and once they expire they will make register them on your behalf. Popular services are SnapNames.com and Pool.com.

It is recommended that your domain name be short, catchy, brandable and most important – easy to remember! You can register a domain name that has no connections with your business but that is cool. Then you will have to invest more money in branding. With good domain name you will save thousands and thousands dollars in advertising, especially in TV advertising. If you are an email marketer domains are also very important because getting email subscribers without well designed web site is not recommended. It is recommended that the name of your domain be the same like your email newsletter name. You can make "teaser" articles in your email newsletter so that your readers will have to visit your web site in order to read complete articles and vice-versa. You can put "teaser" articles on your web site and require that people subscribe to your email newsletter to read complete articles.

Also, in order to find out popularity of certain keyword combinations you can use keyword suggestion services. We can recommend you these services:

Google AdWords Keyword Tool

Https://adwords.google.com/select/KeywordSandbox

Keyword Suggestion Tool

Http://www.digitalpoint.com/tools/suggestion/

You can use Google, enter your keyword combination and see how much results you will get.

If you are in the process of registering a domain name we can suggest you these two great companies:

Go Daddy – http://www.godaddy.com

Namecheap – http://www.necheap.com

Internet brand management

We will take our company Infacta, Ltd. As an example. Infacta is Ireland-based company so it is logical that we registered http://www.infacta.ie . However, although we are Ireland-based company we focus globally. This can prove the fact that we have clients in more than 130 countries world-wide. So, it is also logical that we have a domain name in .com extension, too. Dot com domain name is considered as a global domain name for companies. Many people think that it is enough to have 2 domain names. For successful Internet brand management it is not enough. Beside, .ie and .com domains, Infacta owns domains in all major generic top level domain extensions (gtld) like .net, .org, and .info. This is to prevent people or companies to use other Infacta name in other extensions that can confuse our customers and make harm to our brand. Beside that, we registered domain names for our products GroupMail and GroupMetrics in different domain extensions. Other famous companies have literally hundred and even thousand domains in their portfolio for each country where they have a presence and for their services. That is called a professional brand management.

There is also one more thing that can show how serious one company is regarding their domain names and Internet presence, in general. That is domain expiration date. Domain names expire. After that (preferably before that) date domain owners have to renew them. When you make whois inquiry about certain domain name, for example at http://www.whois.sc , beside registrant info you will see an expiration date. Imagine that you want to see an expiration date of your email marketing software company and you see that the expiration date is the next year or even this year. This does not sound promising if you want a reliable business partner that will be in the business in the next 10 years, too, that you can count on. It is not only important because of whois searches and credibility, it is important because of search engines. Google gives better placement for companies that have domains registered for longer period. It is a sure indicator that it is a stable business and that they will not go anywhere. Infacta domain name http://www.infacta.com expires in 2011.

There are some services that can help you in Internet brand management, to monitor that someone else is not using your trademarked names. One of those companies that offer brand monitoring services is NameProtect, Inc. At http://www.nameprotect.com Also, it is highly recommended that before you register your domain name to visit http://www.uspto.gov to check if your name that you wanted to register has been trademarked to avoid possible Problem and law suits later. USPTO is official web site of the United States Government for patents and trademarks. Here you can also register your patent, trademark or service mark.

If your company's name has a good, generic name and you want to register a domain, it is most likely that the .com domain will be taken. Sometimes, it is good choice to buy it from the actual owner. Also, you can buy domain names that are highly connected with your products and services and that will help you in Internet marketing.

The most popular web sites for buying / selling domain names are:

Sedo – http://www.sedo.com

Great Domains – [http://www.GreatDomains.com]

Afternic – http://www.afternic.com

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How Do You Define What a Good Mailing List Is? Part 1

Part 1

Many people worry about mailing lists, but you need to remember; with mailing lists is it not hard. There are a whole bunch of them to choose from. It truly depends on what you want to target. Say you are looking for pretty houses. And for the sake of argument let’s say you are looking in the medium price range.

Here is some information for you. Know that 72% of the foreclosures in America Happen the first year of ownership. That is correct!

Did you really know that in the first two years of ownership and a large percentage (72%) of foreclosures happen in the first year? So houses where people have been in them for three or four years may or may not be as good as target as the people who have been in them less than a year. And you know there is a tunnel list you can get.

Don’t forget about the military. Military is a good list for you to rent. Military homeowners are an easy list. Any list company can give you that. They are transient and they have to move. You won’t get a lot of equity in them but it is easy equity. Be careful dealing with the military though make sure that the person that is in the military is not deployed and you are buying the house without an attorney involved. They have laws on that you know! Frankly if you are mailing out the yellow letter, it can be as simple as targeting the area where you want to do business knowing you are going to get a lot of calls and most of them are going to be wasted. But that is okay… you are only looking for the handful that pass through the screening.

You also would at least probably want to mail to people. You know, you could do a carrier route but that is cheap, you don’t even have to buy stamps. I just would mail to the whole zip code if I was going to a carrier route.

You can spend the next two days creating lists, but you still wouldn’t get to the bottom of it. It really comes down to you having to decide… pick a couple three lists you want to mail to and try it, and see what is working the best and continue doing that. You are going to picking lists for quite awhile until you find out the ones that are most productive for you!

In part 2 we are going to dig deeper with lists. Get ready!

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How to Take the First Steps With Autoresponders

One of the most effective forms of low-cost Internet marketing is using email to reach a targeted audience. Whilst email marketing has undergone changes over the years, in particular, the outlawing of spam email, it still has great appeal and is one of the most widely-used internet marketing techniques. It's quite simply the best way to keep in touch with your customers on a regular basis on autopilot. Providing you respect the spam laws and use email properly, you will have a trouble free email marketing business.

Email marketing is more commonly associated with the use of an autoresponder service which allows you to import your email messages into the autoresponder and send them out to your customers at a fixed date and time – you could have a series of messages sent over a period of Weeks, months or even years, if you wanted. The exciting thing is that once the autoresponder has been set up, that part of your business will run hands free, allowing you to concentrate on other important things.

The costs associated with an autoresponder vary importantly from free up to $ 100 a month. Try to avoid free autoresponders where possible, although they are free they come at a price! The price being the restrictions on usage and the fact that they will almost always carry an advert of some sort on your message which can distract your recipient from the real reason why they have received the message. Also, it is not necessary to pay a silly price for an autoresponder, big companies may want to pay top price because they can afford to but as an individual, you do not need to. Excellent, cost effective autoresponder services can be obtained from aweber.com or getresponse.com. These are web based programs so they will work for you 24/7.

You could of course, use a desktop based autoresponder such as Mailloop. This type of program is a software application that is installed on your computer and it allows you to manage your email campaigns from your desktop. You just have to be aware that you will need to leave your computer running all the time or else you will not be able to receive or send emails automatically. But it's a great way to have a series of autoresponders for a one time payment and no recording fees.

So, having decided on using autoresponders for your email business, what do you do with one? Well, building up a customer database should be a priority so initially you will want to create a form for your website that allows potential subscribers to insert their details and when they agree to subscribe, they are automatically enrolled onto an email course that you will have Loaded into the autoresponder. The course can as long as you want it to be and sent automatically over a period of time – this is where the automation of your email business will come into its own. It is essential that any information that you send to your subscribers is of value and instructive. It's no good sending rubbish, you will lose your subscriber quicker than you got him!

If you offered a 14-day email course on internet marketing for example, then you could provide links to various marketing ebooks or resources. In each email would be a link to a different ebook. Of course each link would have your unique affiliate code. This is just one of the many ways that you can use autoresponders in your email marketing business.

Finding and using the right autoresponder service, setting up your autoresponder and loading it with quality information is just the tip of the iceburg where marketing is concerned. But it's a good place to start and gain the necessary experience for future marketing projects.

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