Archive | List Building

How to Spend Holidays?

Hi Everybody! Have you noticed that there are so many holidays throughout the year? Such as the Valentines Day, Easter, Thanksgiving Day, Christmas Day and so on. Our living standard has improved a lot, and now we are about to diversify these holidays. I believe that most people will try their best to make their holidays interesting and unforgettable. Would you please share your holidays’ experience to us? At first, it’s my pleasure to share my holidays’ experiences.

1. Shopping with my friends

During weekdays, all of us are quite busy, and we may not have much time to contact with our friends. In the holidays, we can enjoy the free time, and stay with our best friends to do what we like. As young girls, we have the same hobbies, and all of us are always curious about all these fashionable and attractive things, such as the makeup, clothes, and backpacks and so on, so we are glad to go out for shopping. There is a benefit for shopping together, which are we can evaluate the item selected by each other, and then we can get the most cost-efficient items. What is your opinion on shopping?

2. Holding party at home

In America, it is popular to hold party at home, and most people enjoy the party very much. During holidays, we can invite our friends to our home to enjoy the holidays, and we will make the delicious cake and food, and at the same time, we will prepare various drinks for them. Then they can eat, drink freely, and talk freely. At this time, we can talk anything to our friends; we can share our happy experiences to them, at the same time, if you have met some trouble or unhappy things, you can tell them too, and they will try their best to help us. Party can make your friendship long live.

3. Climbing the mountain

During the weekdays, we have to pull all our energy and motion to our job, and these boring things may make us quite exhausted and tired. We are human beings, and we are not the robot, our body needs some relax to recover, and it needs to breathe some fresh air. Therefore, we can do some Aerobic exercise, for climbing the mountain.

As an office lady, I have paid a lot attention to plan my holidays, and I like climbing very much. You can enjoy the beautiful scenery when you are walking, and when you reached the top of the mountain finally, a great feeling of achievement will possesses your mind. Then at night, you can appreciate the night beauty under you, at the same time, you can use your laser pointer pen (http://www.dinodirect.com/laser-pointers/) to point out the very right position of the star. Wow! On the top of the mountain, you can enjoy the beautiful city night at beauty, at the same time, with the laser pointer pen; you can also enjoy the beautiful stars! Wow! If you stay with your boyfriend or girlfriend, your mountain trip will be much romantic!

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10 Tips to Lose Weight Fast

You might come across thousands of articles on the internet about the techniques to be adopted for losing weight. There are some techniques which are easy to follow while some others require your time and energy. So what is best the way out? I am going to tell 10 simple tips which can be followed if you want to shed extra pounds effectively.

Below are 10 tips for losing weight fast and healthy.

1. Take the time to experiment with food

Everyone knows that eating healthy is the first prerequisite for a diet with enduring results. It is the only way that you will lose weight and kept the extra pounds off. This is why you should try a lot of different healthy foods so that you will never get bored of your menu and start eating foods that will add to your waistline.

2. Have Smaller Meals

This is something that you will see mentioned in many diets and for good reasons. If you eat smaller meals, you won’t put any strain on your stomach, and you will also get used to eating less every time you sit down at the table. This is a sure fire way to cut down on your portions on the long run.

3. Drink Lots of Water

This is mandatory not only for losing weight but for living an overall healthy life. Water is the fuel that drives your metabolism so get a lot of it to make sure that you keep burning as many calories as possible throughout the day.

4. Avoid Alcohol

In case you didn’t know it, Alcohol comes with a significant sugar concentration so if you want to lose weight fast, remove it from the menu completely. If you are in a social situation where you absolutely must raise a glass, go for red wine because it gives you a nice metabolism boost and increases your blood flow.

5. Don’t eat after 6 pm

This is another golden rule in the Tips for losing weight fast book. The idea behind it is to avoid eating during the period of the day when your physical activity will be reduced significantly, and you won’t burn as many calories.

6. Stay away from Junk Foods and Processed Foods

This should go without saying, but there are many people out there that manage to convince themselves that it’s OK to eat that McDonald’s Salad and completely forget about the fat-laden dressing that it comes with.

7. Run

Out of all the tips for losing weight fast, this is the simplest and most effective I can give you. Just go outside and run because there is no way you will get rid of the extra pounds fast, without any physical exercise.

8. Eat Raw Food

Include vegetables and fruits in your menu but don’t add them, use them to replace other cooked foods.

9. Don’t eat before you sleep

Try to always be active after a meal because it is the only way you will lose weight fast.

10. Never leave the table feeling full

If you want to shed off pounds fast, always leave the table feeling a little bit hungry.

There you have it; these are my 10 Tips for Losing Weight Fast. Follow all of them, and you should see results sooner than you expect.

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Tips to Choose a Business Coach

Are you thinking of starting a new business? Or are you trying to resolve certain issues related to your existing business? No matter what type of problems you may have, we suggest that you look for a good business coach. While choosing one, make sure that you go with a professional who is an expert in his field. If you have no idea how to hire one, you can read our tips that we have described below.

Evaluate your strengths and weaknesses

First of all, you may want to look at yourself. What you need to do is acknowledge your strengths and weaknesses. In addition, you should consider your expectations for your business since they are essential factors to help you know what you need from your business coach.

Know your budget

You may also want to know your budget so you can find out the amount you can spend on your coach. Aside from the budget, make sure you have enough time for the coach. For instance, some coaches want their clients to give at least 2 hours per week for learning. Aside from this, some professionals are expensive while others are not.

Personality of the coach

Ideally, you may want to look for a professional business coach whose personality matches yours. The fact of the matter is that the job of the coach is to encourage you a bit so you can get to greater heights. As a matter of fact, if you are unable to have a good relationship with the professional due to personality differences, you may not be able to get the most out of him. In your first meeting with the coach, make sure you find out if you two can work together. If you don’t get the response you desired, we suggest that you keep looking for the best professional.

The website of the coach

You should go to the website of the coach and spend at least 15 minutes on the site. This idea is to know if the site is well maintained. If the site has not been updated for ages, this is not a good sign.

Linking sites

You should do a quick site search to find out the number of sites that link to the website of your desired coach. This will give you an idea of how long the site has been around as well as the credibility of the site.

Make a list of a few coaches

As soon as you have shortlisted a few good pros, you should contact them one by one. You should ask them some important questions. Actually, you may want to work with a pro that has a significant amount of experience. You don’t want to hire a coach who has just received his credentials.

Long story short, if you have been trying hard to find a good business coach but have not succeeded yet, then we suggest that you re-read the tips given in this article and try your luck once again. Hopefully, you will succeed.

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Small Business Marketing Solution – Find the Brand Dissonance

OK, we want to be consistent in our small business marketing message. How?

First, we must seek out the dissonance in our advertising message. Nails screeching across a chalkboard in a quiet classroom or the squalor of brakes in the middle of a residential neighborhood are obvious and starting types of dissonance.

It's easy to see obvious violations of your company's brand. Many big corporations rightly focus on the company logo as the ultimate visual representation of the brand. Any errors or distortions of the company logo are quickly spotted and corrected. So critical is the logo to many large corporations that they have legal counsel quickly and firmly contact any parties that are misusing the logo in any way.

For a small business, the signage displayed on the storefront and within the store is typically the equivalent of a corporate logo. Very few small businesses have really recognizable logos that are their own. They commonly have a piece of clip art placed next to a distinct font that bears the company name, and that is about as close to a corporate logo that any of them get.

And you know what? It is usually enough.

Because for most small business, it is not the logo or the signage that is the brand. At its best, a logo merely calls to mind the brand . It is not the brand itself. A logo, like any other symbol, is completely neutral in meaning without being placed in the proper context.

So, if the signage in your store is in straight and properly fixed and does not need painted and there are no bulbs burned out in any of your flashing signs, then it's time to roll up your sleeves and look for instances where you are really whispering To your customer something that is in direct conflict with what your brand stands for.

Here we are not looking for that nails-on-chalkboard obvious violation, but the small, discreet nail in the tire of your car that. You know that nail; When you pull out of the driveway you do not even notice it and then, ten miles down the road, you are sitting there stranded with a flat.

When hunting for the dissonance in your brand, it's best to start small. Begin with the little things your customers – and staff – see every day. Let's start with your receipt.

Most business gives out some type of receipt. Does yours thank the customer? Does it have your phone number or store location? How about your logo? Your website address? Is it something you are proud of, utilitarian as it is? Pack as much useful information on your receipt as is prudent, because it is a little whisper to the customer that you care about about them to make your relevant info available and at their fingertips should they need it.

For most customers, that receipt turns into a scrap of paper very quickly; But for those few that need the information, even if it's just your phone number, that receiver can be a life saver.

Start with the little, mundane items like receipts, and just look for anyplace where you are not reinforcing the brand message you want your customer to hear.

Remember: Brand (who you are) + Package (your Face to the Customer) + People (customers and employees) = Marketing Success.

© 2006 Marketing Hawks

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Building a Custom Boat Seat

Boat seats are often very expensive and it is not so easy to find them cheap. I spent a lot of time surfing the internet to find seats for my last boat building project. I am a big DIY fan and there is quite a lot of things that I already built for my boats.

I started looking for an online tutorial on building a custom boat seat but had no luck finding it so I decide that I will try to build seats for my boat on my own. I had drawn a few sketches of how I wanted my seats to look like and started to calculate the amounts of materials needed for the job.

I planned everything very well so at the and I came up with this great tutorial with all the answers provided for those of you who would like to build you custom boat seats. Not only you can save a lot of money by doing this yourself but you will find out that the same skills are used to make yourself new kitchen or bar chairs.

I used some marine graded plywood to build a frame for my seat and additionally protected it with some marine paint and this presented a basic construction for my seat. I bolted an aluminum rod to the bottom side of the seat that is later used as the seat’s leg. I then bought some artificial leather and cut out a shape of my frame and an additional 8 cm wide tape.

I then used a normal sewing machine and some polyester thread to sewn the top seat cover. Between the plywood frame and the seat cover I put a 5cm green seating foam. I then used a stapler to attach the foam to the seat frame with stainless steel staples an also to attach the final top seat cover to the frame.

To give my product a final touch I stapled black artificial leather cover to the back of the seat frame to hide the painted plywood.

I took my about two days to make two custom boat seats for my new boat I was rebuilding at the time and they came out very nice.

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Who is This Jerry Clark Character Whom I’ve Never Heard Of?

Before I begin, I wanted to let you know that prior to discovering The Success Principle, I had NEVER heard of this Jerry Clark character.

Seeing as he’s a member of the Maverick Coaching group, I figured it only makes sense to find out for myself if this guy has any CREDIBILITY, and worthy of filling my mind with information:-)

Upon doing a quick search on Google and Amazon, I found that he’s the author of several books and audio courses, including the “Standing On The Shoulders Of Giants” series, “Murphy’s Committee” and a handful of other products.

OK, cool, but still, I had no idea who he is, what his background is, how successful he is, and most importantly why I should listen to him.

I’ll be straight up with you about something: it’s taken me the better part of an hour to REALLY get an idea of who Jerry Clark is, and what he’s got to offer.

Upon further digging, I found a site called “Club Rhino”, who’s “About This Site” area reads:

This Site is Committed to Educating, Equipping, and Empowering Direct Sales and Network Marketing Distributors World Wide… Our Goal Is Simple… To Give You Insights, Strategies, Tools, and Philosophies that can Assist You To Eliminate Commutting, Destroy Your Alarm Clock, Fire Your Boss, and Earn a Least a SIX FIGURE income for the rest of your life… We Believe that Change Begins at the Individual Level; thus, that’s what we focus on… Assisting You with making the Internal Shifts that will begin to shift your External Reality… Be sure to browse around and familiarize yourself with this site… There are a lot of Articles and Resources that can assist in making your Journey Through the Entreprenuerial Jungle more fun, exciting, adventurous, productive, and profitable… Go, Go, Go!!!

Here’s my honest opinion about the site (sorry Jerry Clark)…it’s really quite…dated/ugly! (Oh, and the “Go, Go, Go! thing is a bit cheesy, but c’mon, which motivational speaker doesn’t have some funky slogan like that?)

Network Marketing???…hmmm…not exactly something that I have ANY interest in pursuing, myself! From all the research I’ve done about Jerry “Drhino” Clark, it all leads to Network Marketing, dating back as far as 1996.

That said, I also stumbled across a lot of motivational and inspirational sites mentioning Jerry Clark, and giving him lots of credit. “He changed my life” etc…

So at this point, I’m getting a little skeptical, and really, REALLY hoping that Maverick Coaching The Success Principle is NOT about Network Marketing!

However, as the saying goes, never judge a book by it’s cover, right? Well, that’s what I’m gonna do (not judge), and still went ahead with my purchase of The Success Principle.

One other piece of information that gave my confidence in this program a little boost is the following:

One of the simplest descriptions of a pyramid scam comes from Jerry ‘DRhino’ Clark.

“In a pyramid scheme, value flows just one way – up!”

PHEW! At least I know he’s not plugging any type of pyramid schemes!

Lastly, I found a clip of Jerry Clark on Youtube’s SuccessTraining Channel that further boosted my belief that Jerry Clark has some valuable information to share.

In fact, it’s a 3 minute preview of the first 30 minute video in Maverick Coaching Success Principle (I just bought it today). Here’s the video. http://www.youtube.com/v/PYvakn9YQdo&hl

Hahaha! That “Go, Go, Go!” get’s me every time!:-D

Anyway, although it says you can only get it on “The Success Training Network”, the entire video is in Maverick Coaching Success Principle.

Soon I’ll be posting more reviews on The Success Principle. Till then, take care:-)

Dwad out…

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4Ps & 6Ps – Marketing Mix

Marketing mix is one of the major concepts of marketing. According to the traditional base, there are 4Ps of marketing. These are referred to as the marketing mix. But in the modern use of the term, many more Ps have been coined. People have found six, seven even eleven Ps of marketing. In this article we will talk about the 4Ps and 6Ps.

Four Ps

The four Ps of marketing mix consist of Product, Price, Place and Promotion. Product means the thing that you are selling. It can also be a service like the tourism industry.

Price means the rate at which the product is being sold. A number of factors are involved in determining the price of a product. These include competition, market share, product identity, material costs and the value customers perceive of a product. In fact prices are also determined by competitor’s products. If the competitors have the same product, then the price of a product will go down.

Place refers to the real or virtual place from where a product can be bought by a consumer. Another name used for place is called “distribution channel”. Promotion is the way that a product will be communicated to the general public. There are four distinct ways in which this might be done- ‘point of sale’, ‘word of mouth’, public relations and advertising.

Somewhere down the line people felt that four Ps were not enough for marketing mix. It had to face a lot of criticism mainly on the grounds that it was extremely product focused. This was not enough for the economy which is based a lot on services as well nowadays.

Another criticism that marketing mix has to face is that it does not have a ‘purpose’. So it should be looked upon as a tool that sets marketing strategy. Another criticism of marketing mix is that it does not discuss customers. This is why the concept of Six Ps of Marketing mix has achieved relevance.

Six Ps

The six Ps contain all the four Ps of marketing – product, price, place and promotion. In addition, it contains, two new Ps, namely People and Performance.

People include the potential and current customers of the business and how they make their purchase decisions. Market segmentation is also a part of this. It contains the features of market segmentation and the most attractive segments of this market.

The next P is Performance. This implies the performance of the business. The financial and strategic objectives of the business are dealt with here. It is also seen whether these objectives are achievable and realistic or not. The metrics of financial performance are also seen and appropriated in this division.

The six Ps of marketing mix help to overcome the criticisms of the four Ps. Hence the 6Ps serve to be a better alternative as compared to the 4Ps of marketing mix.

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Fundamentals of Marketing

The most fundamental aspect of marketing is the understanding of your customer, or target prospect, regardless of ethnicity or any other attribute. This "Understanding" encompasses the demographic, lifestyle, attitudinal, behavioral and other attributes that uniquely describe your customers, versus the rest of the market. In direct marketing this "Understanding" means the unique mix of attributes that quantify the difference between a settlement base (or target group), versus responders, applicants, or buyers. Without this, marketers are guessing at "What" to offer, "Which" channel to deploy and "When" to deploy. The "Understanding" of your target prospect means you know "Who" to make your offer to.

As a general rule, specifically in direct marketing, correctly understanding "Who" to target (your List) accounts for 50 – 60 percent of a campaign's performance. Knowing "What" to offer, in terms of product and service features / price / terms etc., accounts for 30 percent of performance. Knowing "Which" channel / package / message / creative determinates 10 percent of a campaign's performance. Understanding the needs of your target prospect / buyer is not as ominous as it used to be. There are numerous public data sources that can be used to get a handle on these attributes. The critical marketing practice most overlooked by new marketers is understanding the attributes that distinguishing a response from everyone else and a buyer from your responders.

The more comprehensive this understanding becomes, the more opportunity marketers have to customize their campaigns to specific target groups with specific messages, with tailor messages, at the right time, with differentiated offers, via their audiences preferred channels.

Optimizing the "When" or timing of when your target is in market can be the most difficult task. This is the primary reason inexperienced marketers jump from channel to channel, never giving campaigns enough time to mature. These marketer's sometimes test in too small quantities, on a one time basis. Even when hitting the right audience, it is sometimes the wrong time. At high campaign volumes the likelihood of the right "Who" being "in market" is much higher. At very small campaign volumes, Ie 5,000 solicitations, the likelihood of that right "Who" being in market is much lower. Over time, the highs and lows of response will even out. Therefore, experience supports that it is critical to execute campaigns for at least four to six months.

The most strategic marketing decisions after understanding the target audience are:

Determining a Unique Value Proposition:

This is a crisp description of why your target prospect should become your customer. It is the benefit to them. It has to be quantifiable and understandable, typically in one sentence. The typical mistake made is that novice marketers articulate Value Propositions as if they are talking to each other. The consumer rarely understands these propositions. It appears easy until you have to create it. The difficulty in creating one is the single reason very few marketers have one. But. The good marketers each have one. These are both at the corporate and product levels. As examples:

Corporate: Ie FEDEX – "The World On Time", eBay – "What ever it is, you can get it on eBay.", Intel – "It's what's inside."

Product: Haines – "Comfort Waistband", TrueGreen – "For Your Home Complete Lawn Care Needs".

Articulating the Value Proposition across copy, creative or scripts / messages:

Prospects need to understand what is being offered, how they will benefit, at what cost, and how to get it.
The second mistake is attempting bundling multiple offers, or making many options available to the prospect. Inexperienced marketers many times assume that a menu of choices will increase response because the prospect will have a variety to choose from. In most cases the opposite happens. They are either confused or lack the patience to understand the options. You have a very short window of time to capture your prospects attention. Be clear, concise and tell your prospect what to do to redeem your offer.

Selecting the targets' preferred channels:

It is critical to understand which channels your target prospect responds to today. Your first and simplest decision is across three overall choices: Broad market (TV, Radio, newspaper, Etc.), Direct (Direct mail, Telemarketing) and Interactive (the internet). You may see hybrid channel tactics, such as TV or radio driving response to an 800 # and / or the web. But what you rarely see and should avoid at the early stages is deploying two of the three or all of the overall three choices. This is RARELY cost effective. When you see it, it is typically by a very large company like a national bank or insurance company who has a full product line, attractive to all consumer segments. For example: Bank of America, Wall-mart. As a small company, you want to pick one of the three, which you can communicate, a clear value proposition to the right audience.

Determining expected response and conversion rates:

Typically only the large scale marketers have quantified their response and conversion rates from broad market media. Many marketers are able to quantify click-through's (CT's) from their interactive campaigns, but are unable to tie clicks to purchases. Typically, direct marketers have the ability to set expected response and conversion rates in advance, based on experience. Regrettably, few accurately track conversion rates and even fewer track response rates. There are no overall standard set of response and conversion rates. But, you can use the following benchmarks for planning:

O Former customers will respond and convert at 6-10 times the rate of prospects,

O Direct marketing campaigns using statistical models, driven by transaction data, such as property or credit data, perform 3-4 times better than non-modeled campaigns,

O Adding a second channel to a campaign (Ie telemarketing following direct mail) can lift conversion by 25 – 50 percent. Adding a third channel has little impact on response and conversion, but will dramatically lower ROI, due to the cost burden.

O Marketing to response lists, purchased from list brokers can be effective. However, these lists are typically small, and can be hit or miss.

O Email as a channel for B to B prospecting typically has at least double the performance levels of B to C prospecting

O Email campaigns to customers or recent contacts can be as much as 100 times the response and conversion rates of email prospect campaigns,

O Unless you are deploying an email launch platform that is "White Listed" reach rates can be as low as 20 percent and as high as 60 percent, while "White Listed" platforms are typically at / or above 90 percent,

O There are ranges that can be used for each industry. For example, across banking, lending and insurance prospecting response rates to direct mail can range from 0.25 to 0.65 percent, with conversion rates from 3 to 10 percent. Adding telemarketing can lift these performance levels by 25 to 50 percent. Adding email has minimal lift.

"White listed platforms" are those recognized by the Internet Service Providers (ISP's) as companies / platforms with fully compliant (opt in) email lists, following acceptable marketing practices.

Setting budgets, ROI objectives and campaign volumes:

The marketer's quandary is that these objectives must be set together, based on actual history. Many times it is helpful to approach setting these as follows:

O If the campaign is for acquisition, retention or cross-sell of other products, start with ROI (as [Revenue-Cost] / Cost) and historical response and conversion rates. Then, if there is a budget cap, determine the expected quantities of responders and converters. If the objective is to test for ROI, then limit the test to a sufficient observable response and converter base. If the objective is to maximize volume, calculate the budget to achieve desired volume goals.

O If the objective is longer term to profitably scale, then the most important early driver of performance will be a statistical model, predicting response and conversion. To build these models you need an unbiased set of responders and converters. Calculate the campaign volumes, budget and ROI to secure these responders and converters.

O Plan that you will need at least 500 – 1,000 responders and 300 – 400 converters. You likely will not capture these volumes in one campaign. Therefore, you'll need results from multiple campaigns.

Determining the optimum buying experience:

This is a new frontier, for now, consider that typically marketers approach the consumer under the "Marketers Terms". The new frontier is segmenting your most attractive customers and historically observing how they elected to approach and do business with the company. Once defined, replicate this "Experience" for prospects that look like your best customers.

Capturing Response:

This is the area where most marketers seem to be unable to control. Yet, it is the area of ​​knowledge that when applied has the most significant impact. Allowed one to understand how the target prospect elected to respond. Captured, it is the one behavior that you can model and replicate. Response to direct campaigns can be captured via:

O Deploying campaign specific 800 # ', Using a third party service like "Who's Calling" to track inbound calls,
O Driving response to the web, requiring and capturing self-identification information (name and address).
O BRC (Business Reply Card) – being used less and less since BRC's dampen response, compared to web, email and inbound options.
O Visits to retail locations
O Attending seminaries, etc.

The simplest and most effective way to manage responses (depending on planned response volume and product / service offering) is to partner with an inbound telemarketing agency that can manage your inbound responses, specific to your campaign. They can (Reference Telemarketing section ahead) track your inbound calls and also drive responses to the web as an additional source for more detailed information. Website response management is another response tracking resource, which allows the prospect to "opt in" and provide key identification information (name, address, product preferences, etc.), which can later be managed and used to not only measure success but also Define key learning's for future campaigns.

Although "Brand" is not included under the "Fundamentals of marketing" content structure, a focus on building a brand is many marketers largest downfall. Your brand is determined by the sum total of your customers experience with you. It is not determined by a logo, slogan, campaign or other marketing tactics. It is determined by the total experience of those you touch. Therefore, it takes time to build. That's why sometimes you hear it referred to as "Brand Equity". It's analogous to the equity in you home. You build it over time and it's the sum of your property, house, school system, etc.

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How to Create Your First Email Marketing Campaign

Email marketing is a marketing strategy that many business owners gravitate towards on account that the practice is straightforward, inexpensive and extremely effective if successful. If you are looking to refine your overall marketing strategy, sometimes it is time to create an Email Marketing Campaign. Here's how you can begin creating and launching your very first Campaign:

Objective

Begin by determining the objective of your email marketing campaign- What purpose will the send email convey? Most campaigns contain emails that either educate their user base, announce events, or promote products and services. Decide on a call to action you want the email readers to perform and what counts as measurable success metrics for your campaign. It is also imperative to know your email contact lists and which lists of people you want the email to be sent to.

Service Providers

When it comes to creating an email marketing campaign, you will often be required to send bulk emails and track them. Email platforms are ill equipped for that, so it is highly recommended that you consider choosing and using email marketing service providers like Mail Chimp. Mail Chimp allows you to create and manage email databases, as well as furnishes you with campaign management services and free to use customizable email templates, thereby simplifying your process even further. Make sure to import the email addresses of your existing and potential customers and set up email lists within Mail Chimp.

Campaign Creation & Tracking

Using Mail Chimp, create and name your email marketing campaign with something concise that you can identify with no risk of confusing it with other subsequent email marketing campaigns. One good recommendation would be to name your campaign with the purpose, followed by the date. After which, set up tracking measures. You will typically be able to view them through the Reports Overview page.

Email Creation

After the campaign is created and named, you will then be required to create the email that is to be sent to existing or potential customers. Email marketing platforms like Mail Chimp usually assays by providing customizable templates that users can make configurations to. Include the logo, address and contact details of your corporation with links to social sites and your business website. Come up with strong subject lines to further compel readers into opening your emails, include attractive headlines, and advantage / feature driven content. The content of your email should be engaging but short, with a heavy focus on either features or benefits that are advantageous to email readers. In addition, the email should also contain a good text to image ratio, balancing out the whole visual aspect.

Schedule

Upon completion, your campaign is now ready to send and test out. Schedule your emails and test out the performance of your emails based on the open and click rates. Experiment with different timings and days to see if the effectiveness increases. This will allow you to essentially find out the optimal timing for your emails to be received- the same timing can be used for other email marketing campaigns subsequently. Determine a specific length of time for your email marketing campaign before you take a look at the performance results.

Assess

Mail Chimp allows users to track both open rates as well as click rates. Take a look at how often your emails are opened, identify which links are clicked on the most and analyzes other relevant data that can be of use to your next marketing strategy. This enables you to make changes for re-targeting and further improve results.

If you have managed to complete all the above mentioned steps, you would have successfully created your very first email marketing campaign!

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8 Useful Tips on Growing Thompson Seedless Grapes

Growing Thompson seedless grapes could be very tricky if preparations, planting and maintenance are not done properly. The Thompson seedless grapes variety is from the family of Vitaceae with grown size of height: 10 to 20 ft and width of 0 to 0 ft. This variety of vine needs high maintenance to meet excellent outcomes during production season. The foliage characteristics of this plant is deciduous, foliage colour is green with flowers of green as well. The vine is by standard bloom by mid spring to mid spring. The soil preference is sandy loam to clay loam. Water supply preference is normal and must not be too wet.

Simple Tricks for Success in Growing Thompson Seedless Grape

By following the simple tricks and ways written below, growing Thompson seedless grapes will be likely to succeed.

Thompson seedless grapes are a well known grapes variety grown and produced in the hot climates in the western United States of America. Thompson grapes are famous for their sweet and luscious taste. The ripening season is early fall. The size of the fruit is smaller than average and they are either eaten fresh or dried into raisins. After threats of frost are over in the spring, it is timely to plant small rooted cuttings. For better fruit results, plant vines with leaves that are present after May 30.

Easy steps to follow in growing Thompson seedless grapes

Step 1 location must be full sunlight and the space for the intended rows to run north-south. Take into consideration a location with much drainage system to prevent root rot and diseases.

Step 2 There is an available soil test kit on the market to test the pH content of the intended location. The pH preference must be 7.0 to 8.0. To help increase the pH content add limestone to the soil if and only when necessary. 

Step 3 Till the soil with depth of 8 to10 inches. To increase water drainage and to add the value of nutrients, mix compost in the soil; to optimize the goodness of the soil for healthy crops. 

Step 4 In rows, plant the vines with a distance of 5 ft apart. To help the stability of the plant and to hold into place, gently pack the soil around the newly planted vines.

Step 5 When planting is done; water the vines fully for the roots to be stimulated for fast growth. Do not forget to water the vines at ground level during the hot season to prevent the vines from drying and eventually dying. The standard water supply need for a mature plant is 7 gallons each day during fruit production season. In places where it dries quickly consider watering more often.

Step 6 Fertilizing: All young plants need extra nutrient like phosphorous to stimulate growth and develop its roots fully. During the first growing season, it is recommended to apply phosphorous rich fertilizer to the soil as per how much the label suggests. It is best advised to avoid fertilizing late during growing season. Late applications might cause excessive vegetative growth that will not have the chance to mature and harden off before frost or cold weather sets. Heavy fertilization is not required especially in places where nutrients are very much present into the soil. Put compost around the vines in springtime. 

Step 7 It is important to thin the grape clusters by removing several clusters on each vine. This system or process promotes or encourages berry growth on the remaining clusters.

Step 8 Pruning requires 75 to 90% percent removal of past seasons growth. Pruning is during winter dormant season. If the vines are not pruned, they will turn into woody vines. Remember that fruit production occurs on one year old vines.

Things you’ll need when planning to grow Thompson seedless grapes:

1 Limestone

2 Tiller

3 Shovel

4 Hand pruner

5 Soil pH kit

6 Compost

There you go, if all of the above have been prepared and done, you are by all means, with some work on your way to achieving success growing seedless Thompson grapes.

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