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Is Social Media Marketing Relevant to Design and Architecture Companies?

You may have noticed that there's been a bit of an explosion around the subject of social media of late. Companies are clambering around trying to work out how to harness the power of this reliably new marketing phenomenon, and it seems this has spread to the design and architecture world. I'm regularly asked for advice from design and architecture companies about whether they should add social media to the marketing mix and, if so, how they should go about it.

The first answer I give is, yes. The marketing function is undergoing an evolution, the social media express has roared into town and design and architecture companies that do not get onboard now risk being left behind. There are conversations happening all around us online that design and architecture companies could be involved in. Conversations that include clients and potential clients and if you do not get involved, your competitors will. This goes for pretty much any type of business as more and more are joining in, daily.

But getting involved in social media is not straightforward. It takes a lot more than simply adding a profile to Facebook, Twitter, LinkedIn et al. As with all things marketing, it needs a strategy. But before I get into that, let's start with a gentle introduction to the wonderful world of social media.

Social media is an online tool that builds communities of people with shared interests who are interested in networking with each other. The focus here is on networking and conversation, which is the undercoming. It's a bit like 'offline' networking at events, but without having to leave your home / office and with a little less alcohol. It allows you to connect with people that can benefit you or your company, which is useful for anyone wanting to hook up with potential clients, peers, journalists, industry guru's and anyone else that could be useful.

The key uses of social media for marketing purposes are:

Brand awareness Brand reputation management New business generation News distribution and PR Research (through online guns) Customer support Specific product / service launch campaigns Connecting with affiliates Companies Improving SEO

Do not bad for an activity that needs little investment other than time.

There is a raft of social media sites available to us, from blogs to microblogs to networking to bookmarking. It's easy to get lost in the quagmire, so here's a brief description of each:

Blogs: a blog is a company's communication tool that allows two way interaction with its readers. They are different to standard 'brochure' website as they're talk with 'rather than' talk at 'the viewer. The blog should not be used for 'selling', instead it should contain advice and opinion that the reader will find useful and which will make them want to subscribe for updates (and then extend the interaction further). It might even make them want to get in touch. Would not that be nice?

Microblogs: Twitter is the most talked about, and the most useful, microblog. In contrast to a blogs longer posts, Twitter contains 140 character 'statements'. It is a powerful networking tool that allows you to interact with people in a much faster environment. It has a global reach that breaks down the barriers of communication and allows networking in real time on a very large scale. Tweeters share information, give advice, debate real time issues and generally chat.

Social networking sites: these include Facebook, LinkedIn, MySpace, Plaxo, Xing etc, and this list is growing. So for now I'm going to stick with the main two I find useful: LinkedIn and Facebook. Xing can be useful for architects, however this is not being used to a great extent in the UK so far (that could change in the future so it's worth keeping an eye on). Networking sites allow you to connect and network with others in your field. The group discussions and forums are particularly useful here and should play a major role in their use.

Social bookmarking sites: this includes sites like Digg and Stumbleupon. They allow us to bookmark a web page we like or find interesting and 'save' it to these sites. They also have a voting system that allows viewers to vote on pages they like. The aim here is to get your blog post or web page voted on and then, in turn, encourage others to view it.

Social media strategy

There are definite rules of engagement when it comes to social media. As I mentioned earlier, it's all about networking and conversation. But before getting into any conversation, get your strategy sorted:

1. What are your objectives for using social media? Are you looking to increase brand exposure? Are you looking for new business leads? Do you need to improve your brand reputation? Are you launching a specific product or service? Are you looking to recruit staff? The objective / s need to be clear from the outside as these will drive your messages.

2. Who do you want to reach? Write down a list of the types of people or companies you want to interact with and be clear what messages you want to get across to them. But remember! Social media is all about two way interaction so you can not fully control any conversation. However, having a clear idea of ​​what you want to communicate at the start will be useful to your strategy.

3. Who should be responsible for running social media activity? Should there be a team or can one person take responsibility? Take heed here, not all conversation on social media is positive so you will need someone equipped to deal with any negative comments on behalf of your company.

4. Next you need to identify the right platforms for you. The model I have been using and am recommending to clients is an integration of the following: company blog, Twitter, LinkedIn and Facebook with, of course, links back to the main website and YouTube and Flickr as necessary. As with other marketing activities, they ALL need to be integrated for optimum results. There are tools that allow you to link these platforms to save on time, for example Twitter updates can now appear on your Facebook profile through Tweetdeck, WordPress blogs can be embedded in LinkedIn profiles, Twitter updates can appear on blogs, etc.

5. Agree the wording of profile names before setting them up. For example, on Twitter do you want all profiles for your company to be prefixed with the company name then the employee or just the employee or do you want to have one company profile name that can be used by all or just your name? Clearly this has branding implications so it's important to get this clear at the outside. I do prefer real names for Twitter profiles as it feels like you're talking to a real person, rather than a member of a company. Once this is done, set up all profiles with clear bio's and apply the branding to backgrounds where where possible. If you do not already have a blog, it would be a good idea to get this set up now. This need not be costly or time consuming. WordPress provides a very good system which is free. So get blogging with relevant, useful posts.

6. Now you need to find the people you want to network with. Get together a list of those you want to reach, search for them and connect. Once you've connected do not make the mistake of diving into conversation before you get a feel for how they do things. Listen to what they talk about for a while and if you have something relevant to add to a discussion, add it. But remember, do not sell! What you want to do here is build the relationship. So be relevant and give them sound advice. They'll soon be nattering away with you and may even want to take it offline for a coffee at some point. How very yesteryear.

7. Next ensure all platforms are integrated as I mentioned earlier. Make the most of all available tools to streamline your social media activities.

8. Finally, timing. Social media can be very addictive so it's worth scheduling the time you feel is appropriate to spend on these activities. There is a plethora of tools on Twitter that help cut down on the time you need to spend online. For example you can schedule your tweets to be sent out during the day so that you can get on with something else. But remember, do not do too much of this as the conversation will be one sided which is against what you're trying to do here.

Here are a few examples of companies that are making the most of social media:

Architects, Architectural Review, Arup, Barefoot & Gilles, BDI, Blueprint, Brand Republic, Building Design, DBA, Design Council, Design Museum, Drivers Jonas, Ford Frog HOK I-am Associates Innocent Interbrand Landor Leo Burnett Loft Marketing Nokia Ogilvy RIBA Saatchi & Saatchi Design Shed Starbucks TBWA Williams Murray Ham WPP

So that's it in a nutshell. If you still do not think social media is for you. Think again. Those who do not get involved now could miss out on an important development in marketing strategy.

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How to Cope With This Tough Market Economy Or I've Had Enough and Will not Take it Anymore!

Look, this tough Market Economy that has surfaced is not going away soon. In fact, we believe that these dynamics will define a new standard for doing business. Let's not hold our breath and hope things will return to normalcy, because this market Jungle has now become the new normalcy. Has your firm broken from tradition and done everything it can to cope with these Market dynamics? What have you done to declare yourself, as the competitor, and grab your piece of the pie?

That's right – given the troubles and difficulties your competition is experiencing, are you smartly paying attention and exploiting your competitors' weakness and vulnerabilities? Or, are you the weak link and a target for your favorite competition? Just review your active forecast and interview a few of your key producers – their war stories and flat-faces will tell you the whole story. If there is more time spent discussing Competitive Losses than Competitive Wins, you may be in a free-fall. What direction is the Opportunity Base going? Is it rich or anemic? What is the make-up of your prospect base? A laundry list of old-faithfuls or an attractive list of new, promising sources of business?

What is the most exciting thing that your firm has done in the last 9-12 months? A new Product or Service Launch, A Major Project Win, a new Strategic Alliance, expansion of your Distribution Channel, a new Board Member with Industry clout joining your firm, etc. Or have things been "business-as-usual." This can be a telling story. So, what can you do about it? First – reach out and attract Industry talent to help access / evaluate the drivers that are affecting your business. Avoid bringing-in an academic, at this stage. The severity and depth of impact that this financial meltdown and tough Market Economy have had on companies is self-evident.

We all need real-world, practitioners to help us out and sources that will not "break the bank." Leverage a group that has dedication and expertise in your business, understands the dynamics and can relate and "speak the language" of your target prospects and competition. Interestingly, some of this talent can be found in Industry Groups, Trade Associations and other sources that cater to your market niche. In some cases, they have deeper expertise and may be more tightly connected than your firm is. Second – do an active search of potential Partners – even, if your firm has been resistant or not experienced solid results in the past.

The current market Jungle reinforces the point that no company can go it alone. Make sure to do your homework – sort out the motivations and reasons that your firm needs Partnerships and Alliances – develop a comprehensive profile – and, avoid making compromises, when you kick-off the recruiting effort. Quality Partners just do not fall into your lap. Third – too, many companies are pointing the finger at their direct Sales and 3rd party distribution channel, as not being effective. This is probably unfounded, although most firms have not invested in a different class of training (given the Market dynamics) and provided their valued field organization the tools, latitude and decision-making clout to compete and make it happen out there.

Predictably, when business goes south – management's reaction is to tighten the reins and strap the field with in-depth forecast sessions (sometimes daily) and with 200-pound, content-free reports. All with the result of diminishing focus, killing productivity and negatively impacting performance. To boot, what your field team does not need is more Basic Sales 101 or refresher courses. They need a different method / approach to cope with today's tougher-than-ever sales challenge. When is the last time that your company introduced a dedicated program or effort that changed the rules for your Sales team? Or, are you still flying on auto-pilot and applying the same old, worn-out formula for success? A great business leader once said, "When one thing changes, everything changes."

Well, this Market Economy has changed, however how many firms have changed with it? Fourth – revisiting our reference on the front-end of this article. Commission a few of your smartest people (and, leverage an outsider to round-out the effort and keep things unbiased and objective) – find out what your competition is up to. No guesswork allowed – your firm's neck is on-the-line. We need a comprehensive look, not a casual one. Take a look at their Core Strategy & Tactics (especially, if they have made recent changes), the make-up of their established and new Prospect / Customer base, their Distribution Channel (Partner make-up and how it works), Pricing & Packaging Strategies, New Announcements (at all levels), Management Changes and Direction Shifts, Customer Support Scorecard (Are their customers satisfied?), Their promotional mix and the methods / techniques that they are using to reach and engage with the Market, etc. , Etc.

Do the headwork and analysis – with the intent of not only gaining insight, but consciously identifying areas of weakness that your firm can build-into a hard-hitting, campaign to attack their base and generate tangible results. Nothing is more satisfying than having a low-to-no cost of sales and finding a customer base that is eager to shift to a different supplier. There is not one firm out there that doesnt have chinks-in-the-armor. Put this to practice for a few business quarters and marvel at the results. It is mystifying – especially, in a Down Economy – that we see so little attention, given to this area. Fifth and final – take a hard look (and, bejudgmental) at your own Marketing capabilities, program mix and effectiveness. Are the programs that you are implementing hitting the mark? If not – something must change. Does your internal team have the stuff to conceive, develop and implement new market programs that can keep pace with this fragile Market Economy and brutal competition?

Is your firm experimenting with the new wave of various Internet-based, approaches? If so, how did your expectations match reality? Is your firm doing anything special for your valued customers? When is the last time your Senior Management Team visited them? What does your Customer Recognition Program look-like and what does it tangibly provide to your customers? When is the last time that you changed / modified your standard terms of doing business? What shape is your Distribution Network in, at this stage? What added-value, training and stimulation programs have you introduced to your 3rd Party Partners to strengthen their selling effectiveness and provide some new twists on competitive positioning?

All five areas outlined are fodder for putting in-place programs that can aid your business in getting through this market mess. Take these five steps and pick one. We have to start somewhere – better to take bite-sized chunks than attempt to swallow the elephant in one gulp. Pick the most critical area and get started. As you gain traction and experience, migrate to each step, until all five have been applied to your business. This is what mastery is all about. None of us can afford to sit pat and idle – that will only result in becoming a Victim. Our objective in this article is to hit home, with some fundamentals and see each of you become "the Competitor and Victor." Good Hunting!

Copyright 2009 Performance Marketing Group Edmond M. Hennessy

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Strategy Implementation – Putting Your Strategy Into Action

You have followed the first few steps of strategic planning and now it is time to put your strategy into action. The Action Plan is designed to come into play after you have thoroughly defined your goals and objectives that seek to achieve your Mission. It gives a specific outline of steps that need to be taken in order to achieve the strategic objectives. In a way, it is your blueprint for success, a blueprint that you will take action on and utilize to build a firm foundation for your business.

This phase of strategic planning will deliver concrete results and often brings about the emergence of new projects, a development that is part of a successful strategy. All employees are given a clear understanding of the strategy and its affect on them as a team member. You want them to be a part of your vision of a committed team who all work cohesively towards a common goal.

The creation of a strategic Action Plan is the binding element of this particular phase. It is the catalyst for change within your company that will then produce external results. The Action Plan should be designed after the main goals, objectives and strategies have been set. It will give a detailed definition of each project, sequencing the projects, developing a schedule, and indicating the required resource levels for each project. A large part of your strategy should include investing in your staff by taking the time to give them proper training in certain designated areas. If you are only as strong as your weakest link, take steps to ensure that you have no weak links. Remember, good Action Plans, well-implemented, ensure that strategy does not die.

Action Plans set specific actions that lead to the implementation of your goals and objectives. It will answer the following questions:

-What are the benefits to be expected from implementing this strategy?
-What will be done?
-Who will be in charge of the plan? What are the roles and responsibilities?
-When will the plan start? When will it be completed? It is important to set realistic timetables.
-Where will the plan be implemented?
-What will be needed: people, money, information, and other resources?
-How will progress be measured and reported?
-What will be done if the results fall short?

You need to define the expected results and millions of the Action Plan. You then need to monitor progress against those milestones and measurements of your objectives. It is best to try and keep your measures to one or two per objective. Good measures provide a way to see if our strategy is working and they will focus employees' attention on what matters most to success. Most importantly, they allow measurement of achievements, not just of the work that is performed.

Basic guidelines for developing quality measurements:

-Linked: Measurements communicate what is strategically important by linking back to your strategic objectives.
-Repeatable: Measurements are continuous over time, allowing comparisons.
-Leading: Measurements can be used for establishing goals, leading to future performance.
-Accountable: Measurements are reliable, verifiable, and accurate.
-Available: Measurements can be derived when they are needed.

Ideally, with the amount of time and planning you took to create your strategy, the implementation process should yield positive results. However, being aware that things can go awry and preparing for the unfortunate scenarios can help you turn the negatives into positives. You will be able to bounce back more quickly and learn from the challenges presented to you and your business. There should be no "negatives" in this strategic process, rather, there are learning experiences or hurdles that you will use to gain experience in how to deal with difficult situations in the future. Always reframe and you will be able to stay in the game!

For more on these topics visit Dyer Consulting Group .

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How To Get A Zero Budget Marketing Strategy

What is a zero budget marketing strategy and how can it help you?

Look at the words. 'Zero budget' … 'marketing strategy' that there tells you that, in a nutshell, we're talking about here for a strategy for marketing your product or business that is not going to cost you any money. So basically it's free method to advertise your product or service and it's essential that you know how to do this especially if you do not have the money to throw into a paid advertising campaign right away.

More and more the smart marketers are turning to the big social media sites to get the word about. Facebook, Twitter, LinkedIn, Google+, Pinterest, they all should figure in your day to day marketing efforts and if you are not using them then you are leaving money on the table. But do not despair help is at hand.

I'm a member of a growing team of guys and girls who know and understand the value of free advertising via the big social media sites. We currently have team members doing AMAZING things on Facebook that share freely with the rest of us. And these are all strategies that do not cost a cent to implement.

Learn how to increase your Facebook friend count the right way, without getting slapped for approaching complete strangers out of the blue. Learn how to build your profile so that it engaging to those you seek to market your product or service to. Learn about what turns prospects on and what turns them off when you post to your wall. These are just a few of the things you simply have to get right or the bulk of your efforts will be a waste of time.

When you know how to really leverage the power of Facebook you'll see an amazing transformation take place in your business and that's just the start. Most people in the IM industry, especially newcomers, think that the right way to do business is to join a bunch of groups, solicit a bunch of friends, then start sending spammy links to their opportunity. That is so not the right way to do business. You need to be engaging. You need to be personable. You need to strike up a relationship first before introducing your offer.

You do that and you're guaranteed to do well as Facebook is all about ENGAGEMENT. If you learn nothing more than that from this short piece then it's a good start. If you want to learn more about how my team members and I use Facebook the right way then please visit my site. Thank you for reading.

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Six Tips For Enjoying the Holidays Stress Free

Life in and of itself can prove to be very stressful at times,however, more often than not the holiday season can stir up quite a lot of stress. For most of us, the holidays includes too much time fighting traffic, spending way too much on our credit cards, entertaining relatives and pretending to be thrilled when we receive yet another George Foreman grill. It’s no wonder that in an effort to pull off the perfect Disney holiday you might find yourself facing an overwhelming array of chores, shopping, baking, cleaning, etc. and you have to manage to get it all done either on your days off or after work. This year, you can make it a point to enjoy the holidays more by simplifying some of the work, while maintaining what makes the holidays special: The Love and fellowship with friends and loved ones. Here are some tips to help you cope with, or even avoid holiday stress:

ASK HELP FROM FAMILY AND FRIENDS Putting up a Christmas tree and other decorations can be exhausting. Asking family and friends to help is one of the best ways to save energy and have a beautifully decorated home for the holidays. If everybody in your family gets along, consider yourself blessed. But if your family is full of friction, the holidays can become very unpleasant. You can clear the atmosphere by involving everyone in the planning and decision making. Make it a party. Serve food and refreshments and have fun.

GO EASY ON ALCOHOL A stiff glass of eggnog can be a good way to toast the holiday, but don’t go overboard. Too much alcohol will only add to your stress.

KNOW YOUR SPENDING LIMIT Much of the stress of the holiday season comes from feeling pressured to buy bigger and better gifts for those we love, even if this puts us in debt. If you are a Grandparent like I am, this can be an especially challenging temptation. Expensive gifts won’t guarantee a happy holiday. Even children will be grateful for moderately priced gifts that are chosen with care.

START YOUR HOLIDAY GIFT SHOPPING EARLY People sometimes postpone holiday shopping until the last minute, but shopping early you can avoid the stress of dealing with crowded stores and parking lots, traffic jams,cold, snowy weather,etc.

DO YOUR SHOPPING ONLINE Shopping for gifts online is an ideal way to buy gifts for friends and family. You can check your list and see how many gifts you can purchase at the same online gift store, and try to get all of your shopping done at once. Many gift store websites offer great sales and discounts, especially during the holiday season. Don’t stress yourself out wondering what gift to get for someone who has everything. You can purchase Gift Cards in different denominations, place them in a Christmas greeting card and you have the perfect gift for people of all ages.Save money, save on gas, and shop from the comfort of your home.

KEEP MOVING Exercise is always a great stress reliever. Instead of watching It’s a Wonderful Life for the 100th time, grab your favorite cousin and go for a brisk walk.It will improve your heart health and it’s a great way to shed those extra calories from eating too much of Aunt Mary’s German chocolate cake.

I hope this holiday season finds you happy, healthy, calm and peaceful. Give these tips a try, and I guarantee you’ll have less stress and more fun!!

Happy Holidays!!

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Starcraft 2 Zerg Vs Zerg Strategy – 3 Strong ZvZ Strategies in SC 2

Zerg vs Zerg matchups can be very boring if you only stick to one strategy and your opponent does the same. Use these 3 ZvZ strategies to change it up and keep your opponents guessing which one you’re going to do next. Plus knowing more strategies will make the game more fun to play since there’s not as much repetition.

ZvZ Strategy #1: Quick Roaches Then Mutalisks

This strategy focuses on getting some Roaches out fast to defend against Zerglings and Banelings. You only need enough Roaches to defend against your opponents army, so be sure to scout to see how big it is. If he goes for an all-in Baneling play then build a few more Roaches to soak up those hits.

Once your economy gets a little better upgrade to a Lair and throw down a Spire. If you get Mutalisks before your Zerg opponent has any anti-air you’ll be in a very good position to get way ahead economically or take the win right away.

Zerg v Zerg strategy #2: Mass Queens

This is a pretty unique ZvZ strategy, as it involves getting an army of a unit that is mainly thought of as a defensive unit, the Queen. Queens move very slow if there’s no Creep under them, so it’s important to be very proactive spreading your Creep.

Get a lot of Roaches to get out front and take the hits for your Queens, and use the Queens Transfuse ability to keep your Roaches alive. If Mutalisks come out you’ll be well protected as Queens are great against air units.

ZvZ Strat #3: 10 Pool & Fast Banelings

This is thought of as more of a cheese build, but you can transition into a real build very easily if you do it right. Put your Spawning Pool down on 10 supply and build a fast Baneling Nest. Get Banelings into his base early and go after his Drones. If you get 4 Banelings or so and approach his mineral line from each side you’re almost guaranteed to get some juicy Drone kills.

After crippling his economy transition put a couple defenses up and transition into a macro heavy style of play to get ahead in economy and wear down your Zerg opponent.

No matter which Zerg vs Zerg strategy you choose to implement, it’s very important that you have good macro or else none of them will be very effective. Focus first on your macro, then on the specific strategy you are going for.

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How to Create Irresistible Email Copy Every Time in 8 Simple Steps

Before you begin to sit down and write your email sales letter, you MUST determine exactly who your target audience is. This is the real master key to getting the results you need from your email marketing. However, this is only one of the key stages you need to go through to create your perfect copy. So stay with me as I now reveal to you the simple 8 step process ANYBODY can undertake and master, to create irresistible email copy every time.

Step No 1. – Who are You Talking To?

Ask the following questions to yourself:

– What are your target market looking for?
– What does your customer / prospect want?
– What pain is your prospect looking to relate?
– What are your competitors doing?
– What products are already out there?
– What frustrates your prospects / customers most?
– Who else is selling something similar to you?
– Why should your prospects / customers believe you?
– What kind of appearances will your target market respond to?

Step No 2. – Start With a Great Subject Line

The whole point of sending an email is for it to be read. If you're emails are not getting opened you do not have a business. Before an email can generate results, the recipients need to read it. But what can you do to spark their interest?

The SUBJECT LINE is the Master key.

I see many emails which fail to realize that the subject line exists for only one purpose, and that is TO GET YOUR EMAIL OPENED. However, there are also many formulas you can use with your subject line to achieve this, far too many to list here, so I will concentrate on MY top four.

Each one has a different psychological appeal to the reader but ALL work like magic:

AND these are as follows:

A) State a powerful benefit – "You Can Generate Hundreds of Leads With This FREE System"

B) Pique curiosity – "How This Former Homeless Guy Has Uncovered the Secrets of Success"

C) Write Your subject Line From a News Point of View – "Discover The Latest in Video"

D) Gratify Immediate – "With This Latest System, You Can Begin Earning IMMEDIATELY!"

So after reading the above examples (and there are many more) I would like to give you a small homework assignment: Write at least 25 SUBJECT LINES which you can use in your marketing campaign. Take the top two and do a split test.

Step No 3. – Make it Emotional.

Buying decisions are usually based on EMOTIONS (that's why you will often see people buying what they want as opposed to what they need) So, when promoting anything to anyone, you must decide, beforehand, exactly which emotional buttons you are going to press. For example: When selling health supplements, you could press the "fear of sickness" button, with a subject line of "A Natural Way to Save Your Eyesight." Or you could hit the "anger" button with a subject line that says: "Is Your Tap Water Making You Sick". Other buttons can include emotions such as: curiosity, greed, ego, vanity, hope, fear of scarcity or security.

Step No 4. – What's in it For Your Customer?

You need to sit down and write down each single conceivable benefit, you can think of, that your product has. Do not become confused at this point between features and benefits. If you do not know the difference know, here is a VERY brief explanation:

Features describe the product; Benefits describe the results of using the product. Benefits appeal to emotions, so your emails must ALWAYS be benefitted driven, as EMOTION drives sales. Features only appeal to logic.

A general rule of thumb to follow for the benefits of your product, is to ask yourself "What can my product or service do for my customer?" Then you simply write your sales letter telling your prospect EXACTLY WHAT`S IN IT FOR THEM. You can tell them how much better their life will be once they begin to use your product, how much better they will feel, etc.

Step No 5. – Gain Your Customers Trust.

How do you do that exactly? Well there are three tried and trusted ways with which you can build trust:

– Provide valid testimonials.
– Include endorsements from other authoritative figures within your marketplace.
– Include the ability for your prospect to easily contact you. (& Be available when they do)

Step No 6. – The Eyes Have it!

Large blocks of words are intimidating to most people. Usually when reading your email people will "skim" over your copy, so you need to break it up easily easily read sentences and paragraphs, otherwise you will send your readers direct to the delete button.

The solution is this: Split your paragraphs into two to four sentences. Also use several different subheadings throughout. You can use asterisks, bullet points, ellipses etc, to give your email more flow and rhythm. All of these methods and symbols make your email more eye-catching, but importantly EASIER to read.

Step No 7. – Guarantee!

You simply MUST offer a guarantee with your product in today's markets. If you do not, you are leaving potentially an awful lot of money on the table. And the stronger your guarantee, the better your response will be. And, although this is hard to believe, most people will not ask for a refund, because you have built some trust and they know from your guarantee that you stand behind your offer.

Do not spend too long thinking about what sort of guarantee you can offer. You can offer anything from 24 hours to 12 months. But remember this very interesting fact before you decide: The longer the time period, the fewer refund requests you will receive, as generally the more time your customers and prospects have to make the request, the fewer will actually do so.

Step No 8. – Do not Forget to Ask for The Order!

I've seen this happen so many times before, someone makes a fantastic sales presentation, and then does not close the deal because they did not ask for the order at the end or even during the presentation, in the first place.

So make sure you provide ample opportunity for your customers to buy, give them different options through your sales copy. Make it clear how easy it is to order and let them know when and how they can dot RIGHT NOW! Describe it in detail, ask for the order, and then ask again.

I hope you find this article helpful. Thanks for reading.

All the best.

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Top 4 Things to Do for Do-It-Yourself (DIY) Event Marketing

Your event is planned, the date is set, but now what? How can you take the event from a simple idea to one of the most talked-about events within your target market? When you are working with a small budget, the likelihood of promoting the event yourself means you’ll need to have some strong, do-it-yourself knowledge in event marketing. Below are some of the top things to consider when marketing your event.

Plan: Marketing Plan

A marketing plan serves as a framework of how to go about reaching objective of a successful event. Think of the marketing plan as a compass; a guide that will serve as a how-to in knowing who your target market is, pursuing that market, and engaging them in order to get a response–a positive yes–in attending your event. This is the stage where goals such as attendance and/or sales and other details desired for the event are laid out, as well as any possible barriers to creating a successful event. If you are working with a committee, the committee in charged should likewise foresee the imminent setbacks they may encounter along the way and come up with possible solutions to likely setback, as well as plan for likely success. Planning the financial aspect is integral to the overall marketing plan and should also be setup at this point as well. These are all part of the planning process.

Prospect: Prospective Market

In this phase, it is time to determine the target market for the event. This is relatively easy because it is done by identifying the sectors who are concerned or have an interest in the event. For example a Writer’s Summit would be event of interest for writers; while a Broadcast Journalists’ Summit would be event that should be marketed to a broadcast reporter. The committee should collectively conduct a little brainstorming to determine which market they would like to target, as well as particular interests that target market would have.

Aim: Objective of the Event

Knowing the objective of the event is as important as planning the event and identifying the target market; these go hand-in-hand. They each serve as guide to the course of action which the event organizer needs to consider in order to effectively execute the full plan. For effective planning, the objective should be made definite to ensure that every promotional action is geared towards the accomplishment of the final objective.

Execute: Promoting the Event

Promotion is the stage where the event is actually “promoted” or advertised to the public, but especially the target market. This is done especially to make the public aware of the upcoming event and elicit interest to that relevant sector of the public–your target market–to take part in the holding of a particular event. If the event is relevant only to a particular person, then it is best for one to avoid indiscriminately inviting the public and if possible, limit the invitation to a carefully selected sector. Doing otherwise would lower the image of the event and would make the invitation something that can be easily ignored.

It is possible to market an event and have it be a successful event with DIY event marketing and these are just some of the things to consider and know when marketing an event without the assistance of a professional Event Marketer.

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Tips To Buy Cheap, Yet Quality Dress Materials

Buying ladies dress materials online is probably the best way to access a broader range of products that is sold at the nearby retailers in your city. Though, dress materials are sold in abundance and allude to diversification when searched at online stores, choosing and getting your hands on the cheap, yet quality unstitched salwar suit can get unnerving at times.

Here’s slacking down a few of the important points that is sure to assist you in getting the best dress for yourself.

Keep exploring

Exploring is the key. One particular dress material is put up labelled with different pricing at each online store. Keep exploring every possible online store you know, before stepping into the one that charges for the minimum price.

Choose a subtle piece

Often dress materials with lesser embroidery and patchwork is priced lower than that with the heavy and intricate embellishments. Go for the simple fabric and you can always design it later on it. With your favorite borders and hand stitched embroidery patches.

Hop into the known stores

With the update and craze for online shopping, there are more than a thousand fashion apps available out there: Each online store holding out luring discounts and offers. But why not visit sites that you know instead of the ones that you saw on random pop up ads? Trust isn’t something you give away so fast. Do you?

Wait for the season’s sale

Each and every online store grabs most of the attention only when they dole out exciting offers and discounts. You might as well keep your favorite material stashed up in the wish-list and go on buying it once it comes bundled with sale offers and discounts. Even the plushy ones are easy accessible that time.

Go for unstitched materials

Stitched ladies dress materials charge you a fortune. Try purchasing the ones which aren’t stitched. You can always stitch it to your choice later on.

Do not opt for designer dress materials, if you don’t wear them.

Refrain buying designer materials if you do not wish to support them often

Don’t go with the flow. If you aren’t somebody who’s into designer labels, then refrain from buying them with half an hour savings. Designer dress materials cost you a fortune and shall make you regret down the line if you don’t intend to wear them any time soon. Instead, buy the simple yet chic ones: the ones that you’ll be wearing to anywhere and everywhere.

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The Animals That Rely On Our Trees

The trees in our yard are the lynchpin that holds the delicate balance of wildlife presence together. So many animals rely on our healthy trees to provide them with shelter, food, and even transportation routes, and without trees, none of those animals would be nearby to enrich our environment and our lives. Learn more about some of the wild animals that take up residence in our trees.


The first animal many people think of when it comes to woodland wildlife are frisky little squirrels. These amusing little mammals use our trees for shelter, to help them create nests to raise their young, and to provide them with food like acorns. But squirrels aren’t the only mammals that benefit greatly from trees. Flying squirrels, opossums, raccoons, bats, and others take up residency in our trees. Even mammals as large as deer feed off of acorns, and deer also use tree trunks to help remove the velvety coverings on their antlers and announce their presence to other deer.


Just about every wild bird in our backyards benefits from our trees. They build nests and raise their young in them, they forage for food in them, and they seek shelter from the elements in their branches. Without trees nearby, most birds are unlikely to take up residence in an area, and those that do can be destructive to human habitats because they are making our homes into tree alternatives. Birds help to control insect populations, disperse seeds, and generally make our worlds a better place with their cheerful songs. Our healthy trees encourage them to find our yards a comfortable place.


Whether you care for insects or not, they are some of the animals that benefit from our trees-and our trees can benefit from them too! Flowering trees attract honeybees, butterflies, moths, and other flying insects that consume nectar. These insects help to pollinate the trees and are responsible for the vast majority of fruits that grow on trees, including apples, pears, cherries, and citrus fruits. In the wild, honeybees even build their hives in trees so that they can produce their honey and raise their young. A host of other insects also use trees as sources of shelter, transportation avenues, and sources of food. These insects help to keep the ecosystem around us alive and running smoothly, and our trees help them to do that job.

Protect Your Trees

One of the best things you can do for the wildlife in your area is to help maintain your trees and their health. Have a professional tree service come out annually and after major storms to ensure that your trees are at their best to provide for their small dependents. They can also help to keep trees manageable by providing pruning services, which can help to make treetops easier to use for nesting birds. If a tree becomes dangerous and needs removal, have your professional tree removal team come in and safely remove it. If you have the space, ask if they will leave larger logs of the tree for animals to shelter in. Most local tree services are more than happy to oblige such requests.

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