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8 Honey Beauty Tips

According to the dictionary, honey is a sweet yellowish or brownish fluid produced by various bees from the nectar of flowers. Besides using honey as food, did you know that honey is one of the oldest and most effective beauty aids?

Honey contains waxes, sugars, and traces of minerals. It is a natural moisturizer, as well as an anti-irritant making it suitable for sensitive skin types. Honey can be found in many of the beauty products you find in your local drug store or favorite beauty supply store. Some of these products can be very expensive to purchase and many of these products can be made at home.

Try some of the following honey beauty tips below. Please be sure not to use honey on your skin if you are allergic to it!

1. Honey mask: Apply pure honey to your face and allow it to set until dry. This will take about 15 minutes. Once dry, rinse your face with warm water.

2. Body glow bath: To moisturize, smooth, and get an all over body glow, keep a jar of honey next to your bath. Apply honey on your skin and pat dry using both hands. While patting your skin, the honey will get sticky and gently pull up your skin. Rinse away the honey when you are done. The results will be great circulation and beautiful, glowing skin!

3. Honey bath: For sweet smelling and soft skin, add ¼ to ½ cup of honey to your bath water.

4. Honey scrub: Mix 1 teaspoon of honey with a little almond flour into the palm of your hand. Gently apply on your face for a facial scrub. Rinse your face with warm water to remove honey scrub.

5. Daily facial cleanser: Mix 1 teaspoon of honey with a little milk powder into the palm of your hand. Apply on your face to clean away dirt and makeup and then rinse with warm water.

6. Shiny Hair: To add some shine to your hair, mix 1 teaspoon of honey, a squeeze of fresh lemon, and 1 quart of warm water. Shampoo your hair as usual and then pour the honey mixture on your hair. Allow your hair to dry as normal. You do not have to rinse out the honey mixture.

7. Hair conditioner: For healthy hair and scalp, combine ½ cup of honey and 2 tablespoons of olive oil. Saturate your hair with the honey mixture, put on a shower cap and allow it to remain on hair for 30 minutes. After 30 minutes, shampoo and rinse your hair as you normally do.

8. Skin toner: To firm, smooth, and moisturize your skin, combine 1 peeled, cored apple with 1 tablespoon of honey in a blender. Pulse honey mixture until smooth. Gently apply honey mixture on face and allow it to remain for 15 minutes. Rinse your face with warm water to remove the honey mixture.

With the above beauty tips, you can create affordable spa-like products at home. Honey is a wonderful beauty product because it contains naturally occurring enzymes, vitamins, and minerals. Be sure your honey is all natural by purchasing only 100% pure honey to create your beauty products.

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8 Critical Tactics for Marketing a Small Business

More than ever, people are choosing career paths that vibe with their inherent values. Entrepreneurship is exploding, and the mass accessibility of technology gives almost everyone in our country the opportunity to successfully start a business. Although this is a wonderful phenomenon, many businesses (and people) will still fail. One of the main reasons for their failures is the sustainability of entrepreneurs to generate effective, long-term marketing campaigns.

The purpose of this article is to provide a general overview of why marketing is SO critical for a new business (or any business for that matter) and to offer eight recommendations that can set new businesses apart from the competition. A great idea does not automatically translate into success; But a great idea plus comprehensive marketing initiatives can get you much closer to your ultimate goal:

1) Necessary to dedicate consistent time on marketing

"Dedicating time" to marketing may not sound like an official business tactic, but you will not grow unless you set out specific time to market your services. In fact, I will argue that you will not even sustain yourself unless you have a continuous and evolving marketing platform in place. If you do not speak to your customers, someone else will. Pick one afternoon a week where all you do is think about your marketing strategy. Close the door, turn off the cell and power your email down, for this is the time where you grow your business. Make marketing a habit.

It is during these few hours that you can contemplate various options about the direction you want to grow. If you take nothing else from the rest of this article, discipline yourself to dedicate consistent time on marketing. The remaining recommendations are actions you can take during your weekly marketing sessions:

2) Generate clear mission statement:

It is absolutely imperative to have a clearly written mission statement for your business. If you are ambiguous about what you do best, then your customers will never stick. When you begin creating your mission statement it can sometimes be as simple as two words, like "we heal" or "we educate". From there, you begin expanding the language to generate an explanation of what makes you unique. Occasionally you will create several different mission statements that cater to your distinct buyer personas, but the core expression of what your business does should always remain the same.

3) Create Buyer Personas

When you begin thinking about marketing it is critical to understand your business's different buyer personas. What types of people and organizations use your products and services? How and when do they find you? You will need a tangible understanding these different groups if your marketing is going to be effective. You may have "buyers" and "suppliers" that you cater to, and these are certainly different personas. Within the buyer group, you may have several different types of customers and each one needs to be spoken to directly.

So before you begin doing ANY type of marketing it is critical to chart your target audiences. During this process I recommend physically writing out all your buyer personas – this can be a very powerful practice as your business starts taking off.

4) Create transparent marketing materials:

Next it is imperative to create your website and all marketing materials that have 100% transparency to your core objectives. Through this blog you will hear me talk a lot about transparency, and in this case what I am saying is that the more a business's marketing materials accurately express its most basic freedoms and abilities, the more successful it will be.

Here are some additional tips for your website and marketing materials:

O Be 100% honest and do not exaggerate any claims

O Showcase what makes you different (and better) from the competition without being too competitive

O Have user friendly and easy-to-navigate web pages

O Make it super simple for customers to contact you

O Have different areas of your website for your various buyer personas

5) Write articles

Writing an article, and having it published, is like custom creating a mini advertisement for your business. Having a few articles published may be the one thing that truly sets you apart from your competition.

To write an article you need to do two things: 1) write the actual content and 2) find an outlet for publication. In the beginning, I suggest writing articles that express your core competencies– Write for the pure fun of explaining what you do best! Be educational, not salesy. As you get more comfortable writing, begin doing so for your specific buyer personas. Write for a niche and provide a solution to a problem these customers typically have.

In terms of finding outlets for your articles, begin researching what publications your target audiences read (make sure to research both online and offline content). If you are going after magazines and traditional publications, learn how to write a pitch letter to the editors. Here are some more suggestions for writing and publishing your articles:

O Go to and submit your articles for free

O Be creative in your research for publications. Your target markets read all different types of publications

O If you are published online, make sure to include links to appropriate sections of your website

O If you are published offline, make sure to write an effective by-line

O As always, be transparent to what you do best

6 Use PR releases

The traditional views of marketing and public relations have dramatically changed. "PR" is no longer just for media professionals. Nowadays, millions of normal people read PR releases written by individuals and companies giving you another avenue for reaching your target markets. Here are some basic tips for establishing an effective PR campaign:

O Dedicate to PR marketing for the long haul and write at lease two releases / month.

O Have hyperlinks in your releases that link to the key areas of your website

O Make sure to write PR releases for distinct buyer personas

O Write your releases rich in keywords and key phrases that your buyers may search for on Google, Yahoo, etc …

O Distribute your releases via online services, like , and .

7) Be active in Blog space

Blogs contain the unsung power of the internet right now. Many of your clients and potential customers are spending enormous amounts of time on blogs, and it is imperative for you to have a presence there as well. To start, go to the big blog search engines (, etc.) and type in a few keyword phrases your potential customers might search. See which blogs come up.

Begin monitoring them, and figuring out who is on there. When you have found blogs that contain a heavy concentration of one of your target markets, start participating. Share your expertise and spread knowledge without hard core selling of your services. Blogging is not a code call, but a value building practice and another way to connect with your client base.

8) ASK for Referrals

It is absolutely crucial to establish a formal process for gaining referrals. I am aware of this sounds relatively obviously, but I can not tell you how many businesses I have consulted that fail in this realm. What's crazy is that out of the seven suggestions in this article, asking for referrals is perhaps the easiest way to market your business and gain new clients.

The first step is to overcome your inherent fear that asking for referrals is a demeaning and groveling way to ask for business. Your clients are well aware that you strive to succeed and make money, so there is no shame in making your motivation known. Additionally, asking for referrals is a great way to gauge how well your services and products are being perceived by your clients. If they actively refer you to their colleges, then you are doing something right. If they are a referrer to refer you, there is a reason.

Here are some tips about asking for referrals:

O Make sure to let your clients know from the very beginning that they way you like to grow your business is through referrals. This gives you a more personal feel, and also set the stage for when you ask them

O Once you provide services, create a standard evaluation sheet or survey for your business and send to all clients. At the end, ask for referrals

O Be consistent with asking for these referrals. Not aggressive, but consistent.

In conclusion, if you are going to run a successful business, marketing has to be one of your top priorities. Every business needs a constant flow of new potential customers to survive and utilizing some of these tactics you will stand head and shoulders above the competition. You can become truly unique in your field, and the distinction you will make is derived from the marketing messages you employ. Good luck!

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The Unbeatable Advantages of Network Marketing

Are you considering a home-based business opportunity? Due to an unstable economic climate, many Americans are doing just that. However, there's usually a "fly in the ointment." The problem is that most people do not even know how to evaluate a business opportunity, much less start the process in earnest. And, that ignorance is really not their fault. Why do I say that? Because it's easy to show that the ignorance stems from the curriculum offered by our "modern" educational facilities: Starting with grade school and continuing on though college, we have been trained to become excellent employees-but not entrepreneurs! We learn to become doctors, lawyers and engineers, but not how to start our own businesses. So I congratulate those hardy souls who want more from life, and want to break free from the pack. More than congratulations though, I have some good advice for you: Look into, then get into Network Marketing!

Why Network Marketing? Because if you're looking to start a business-especially home-based-you have very little to lose, and a great deal to gain by joining a Network Marketing company. In fact, I firmly believe that the advantages are unbeatable. To see if you agree, study the following list of advantages that most Network Marketing companies offer:

  • Low start-up costs. You can join most companies for under $ 1000; And I'm talking about a turnkey opportunity, with complete support and training provided by the company. Compare that to the high cost of purchasing a franchise, or even starting a "mom and pop" enterprise.
  • High income potential. I'll cover this aspect in a future article, but most people can earn more in Network Marketing than they earn at their current job-and do so in half the hours!
  • You can work part-time to start, 10 to 20 hours at most. If you want to, you can stick with this schedule indefinitely.
  • You can keep your regular job for as long as you want to. No need to quit until or unless you want to.
  • You'll have continuous access to expert consultants for the life of your enterprise.
  • Your company will continuously maintain a Research and Development Department, so they can consistently produce superior products for you and your customers.
  • Your company will handle all the administrative work for you; In most cases, they will do so for about $ 25 per year. This includes: providing compliance standards for every country in which they operate, shipping all products to your entire network and collecting the money, paying responsibilities to everyone in your network, tabulating the results and paying your responsibilities!
  • This business model is heartily endorsed by many financial giants, including: Donald Trump, Robert Kiyosaki, David Bach, Jack Canfield and Brian Tracy. These lavish endorsements make it easy for you to promote your business. By the way, Warren Buffett also thinks highly of Network Marketing-he has actually purchased a Network Marketing company!
  • Success in Network Marketing comes from working smart and working hard; You can earn much more than those who entered the company years before you, if you do a better job.
  • Best of all in my opinion: no office politics, no seniority, no age-discrimination, no downsizing. Your company does not care whether you're 90 years old and infirmed, or 20 years old and a model of human perfection. They will pay you based on performance -period!

Can you think of any franchise or other business model with so many advantages? Neither can I. And that's why I believe, if you're looking to start a home-based business, you must find a Network Marketing company that resonates with you-and join! Of course, there's more to it than just plunking money down; Network Marketing is NOT a get-rich-quick scheme. But if you stick with it and learn some new skills, then it's possible to build a financial fortress around you and your family, no matter what the economic climate. Do not wait. Check out Network Marketing today. It really is that good!

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Healthy Weight Loss Tips – 7 Tips For Safe & Long Term Weight Loss

Tip #1 Avoid Dieting

Stay away from short-term rapid weight loss diets. For the most part, the diet will make you cut your food so much that it wouldn’t even be able to feed a ten-year-old for a day.

Low-calorie diet plan plans to develop a chain of physiological occasions that activates you to lose muscle, water, and fat.

Muscle is your first buddy in the battle for weight control. You do not wish to lose any of it!

Muscle loss eventually triggers your metabolism to slow down, which is the first aspect low-calorie diets stop working to keep the weight off.

Tip #2 Eat A Balanced Diet

Consume a balanced diet strategy is not a “diet plan” however merely an encouraging technique of consuming.

Your meals should be consisted of…

– lean protein

– complex carbs

– veggies

– healthy fats

Consist of some parts of fresh fruit every day and clean all of it down with lots of water.

Many diet plans have you eliminate among the high products. Low carbohydrate diet strategies have you eat mainly protein and fat.

Short-term declines in carbohydrate consumption or carbohydrate cycling can be helpful for fast weight loss. Lots of diet plan strategies notify you to cut carbs to very low levels for extended periods.

Carbohydrates offer energy for your brain, workout, and all other activities.

Carbs play a considerable role in muscle maintenance. Maintaining or consisting of brand-new muscle is required for long-lasting, safe weight loss.

There are real, incredibly few healthy weight decreases diet plans. Keep away. You’ve looked out!

Tip #3 Hit The Weights

Many people think you need to do cardiovascular workout to lose fat then raise weights to “tone” it up.

What occurs is individuals wind up doing excessive aerobic exercise and barely any resistance exercises.

Extreme aerobics results in muscle loss, which causes a slower metabolism.

I’m not stating skip aerobics – it’s simply one part of what you require to do. You need to challenge your muscle through resistance or weightlifting.

Tip #4 Take Lessons

To remain injury complimentary when you exercise you need to know right posture, methods to raise weights correctly, efficiently to breathe, and the finest methods to extend securely.

Get appropriate direction through books, videos, or an exceptional Fitness Professional.

Take some lessons. Do not prevent this important healthy weight loss tip.

Tip #5 Lose Just 2 Pounds A Week

2 lbs aren’t much, but here’s the deal…

Two pounds is the recognized high quantity to lose weekly. Possibilities are you’re losing muscle together with fat if you’re losing much more than 2 lbs a week.

The exception is if-if you’re exceptionally obese. When you first start exercising and modifying your eating regimens, you’ll likely lose more than two pounds a week. You’ll lose great deals of water weight and fat at.

As you get closer to a healthy weight for your height, the pounds lost weekly requires being up to one and a half or more pounds every week.

You’ll lose 2 pounds of fat each week while maintaining or including muscle if you’re consuming well and following a balanced workout program.

Tip #6 Don’t Overdo It

You do not require to work out 2 hours a day to lose weight!

Excessive exercise can result in overtraining.

Overtraining might trigger…

– little or significant injuries

– muscle and joint pains and pains

– sensations of fatigue

– muscle loss

Exercises must remain between 30 and 60 minutes long and hardly anymore.

Do not go for it each time you exercise. Extreme workout each and every single day will trigger overtraining.

Work out 4 to 5 days for a couple of weeks to relieve your body into the brand-new activity if you’re a brand-new to the exerciser.

Think me; you can get your desired outcomes by exercising 5 or 6 days a week for 30 – 60 minutes.

Tip #7 Stay Off The Pills

Those weight loss tablet advertisements are sickening! They usually achieve success at making folks believe that a container of caffeine tablets is the reason for those bogus before and after pictures of individuals who lost weight.

Here’s the deal…

Some research studies have exposed that caffeine might increase metabolism and motivate big release. Utilizing caffeine 30 minutes before an exercise may assist you to burn off more fat. Pre-workout caffeine is most likely most beneficial for individuals who do not currently consume a bunch of coffee every day.

I mention preventing caffeine tablets. If you wish to attempt some anyway, use this list:

– know the components,

– follow all directions,

– examine your tolerance with a little dose,

– don’t take them seven days a week,

– don’t overdose!

Don’t make use of caffeine pills for more than about 3 or 4 weeks. Leave the pills alone for 2 to 4 weeks, so your body’s natural energy systems remind regular.

Finally, do your research and look for examinations before you buy any weightloss supplements.

There you have it – 7 healthy weight reduction tips that can help you minimize weight firmly and keep it off for good!

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Marketing in Turbulent Times

May you live in interesting times.

Is that ancient expression a curse or a blessing? I think it depends on how you define "interesting" and more importantly how you adapt to it.

If you define interesting to mean unpredictable, challenging and threatening then clearly we are living in interesting times. Business these days is more like shooting the rapids in a rubber raft than canoeing in a duck pond.

It's too easy to be mesmerized by the danger of capsizing. If you focus on the rocks, that's where you will go. The secret is to look for and steer to the high water and paddle like a fiend.

Survival is not the goal

If you set your sights on surviving you could slip and sink. If you set your target as thriving then you might flourish.

How do you thrive in these turbulent waters?

Marketing is the result of all the messages that you and your staff send. In fact your staff sends more powerful marketing messages than all the advertising you ever do. Therefore marketing becomes the end result of almost every business decision you make.

Think long term

Do not make knee-jerk decisions especially about business strategy. Gather as much relevant information as you can. Seek the advice of people you respect. Be clear on your purpose. Examine both the short term and long term effects of major decisions. Once you decide, act quickly and confidently. Your staff will be looking to you for leadership and hope. Be open to course corrections when and as needed while clearly focused on the objectives and purpose.

Prepare for disaster

The fire department prepares for disaster – they do not focus on it or obsess about it. They think, plan, acquire the best tools and rehearse their response so they can move swiftly when and if needed. Where are you exposed and how can you protect yourself? When you are shooting the rapids it is foolish to save money by not buying life vests.

Review expenditures

Do not make cross-the-board cuts. That's a political response and just dumb. Instead categorize expenditures and investments into four categories.

Items that are needed because of the turbulent times to keep you above water or deal with disaster. Plus items that generate a good return. These are new or exceeded expenses. Items that are mission critical and need to be maintained as is.Items that provide variable return. Peg the expenditure level to the conditions and vary as conditions change. Treat it like an exchange rate.Items of questionable value. Eliminate them or phase them out.

Review training

Review does not mean reduce or eliminate. Training can be more important during turbulent times. This is when your skills and those of your staff should be at their best. You do not want to be losing sales because of poor customer service or quality control. Categorize your training needs into three categories.

Key individuals that will steer you through the turbulent times. Provide individualized coaching or training to them. Invest consistently in your best assets.Departments that need to stay sharp and ahead of your competition. Provide group training, tele-seminars or your own attention to improving skills sets.Staff that need to be motivated and reminded of purpose and the little things that make the difference. Buy them each a copy of a book that best conveys that message. Ask each person to report at weekly meetings on an assigned chapter in that book. Make everyone feel important.

It only takes one person's mistake or sabotage to sink your raft.

Review advertising

Too many companies stupidly make major cuts in advertising during turbulent times. My guess is that they did not review their advertising during the good times. Categorize your advertising into three categories.

Advertising that is measurable and has demonstrated a profitable return. Continue to measure as you increase your investment in this profitable avenue. Unfortunately too many companies do not measure their return on advertising or they do not design their ads in a way that allows the results to be measurable. So they have nothing in this category. A shame.Advertising that has earned market recognition and that you believe to be working. You just do not have a clue how profitable this venue is. Start to build in some measurement indicators. Vary the ads and measure. Then increase or reduce investment appropriately.Advertising that is merely "me too" ads. You bought an ad because your competitor did. It might be a waste of money but you do not know. Reduce the expenditure or eliminate it.

Build relationships

In turbulent times nothing is more important that relationships. We will warmly remember those who suffered with us or helped us through the turbulent times. Invest strongly in strengthening the relationship with your best clients. Segment your clients into three categories:

Best clients. Divert more attention to their needs. Instruct your staff accordingly. Jump through hoops for these clients. Offer them additional value and services to help them. Communicate with them more often.Average clients. Maintain service levels and pricing. Attempt to upgrade them to A clients by introducing additional services.Pain-in-the-ass clients. Do not let them bully you into reducing your prices. Instead you might reduce your level of service to them. Offer them the choice of upgrading or leaving. You'll have less stress in your life.

Important note for you

Relationships are more important that branding – especially during turbulent times. When you have the choice to invest in branding or invest in relationships – choose relationships. It is the far more profitable choice for small and medium sized enterprises. Remember that big business invests in branding because they can not build relationships. Do not be fooled by the branding hype.

Online Social Media

Do not hide. Use the Internet to keep your message and name in front of people. If you have not yet created your blog, this is a good time to start. Post regular tips, news and positive messages. Register and maintain your accounts on social networking sites like, and Explore the use of and to publish product news and demonstrations. Barack Obama, the US president used these tools to successfully promote his presidential campaign and he plans to use them to convey his messages to the American people and the world.

May you thrive in interesting times.

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Great Free Homemade Herbal Lotion for Natural Penis Enlargement Exercises

A great way to save a little money and to feel really great about doing something all on your own is the self-lube creation project. A great homemade herbal all-natural lotion for PE can be made and it will be your own creation and slippery-goodness! There are two herbs that many plant-people point to for their benefits to the enlargement of the penis and we wanted to share the wealth so to speak with you today in this posting.

You Can Do It!

After doing some really cool and interesting research into herbs that could be added to any homemade PE lubricant to enhance the enlarging effects of your routines, we came across Comfrey and Calendula. These two herbs have healing properties that actually encourage cellular repair and regeneration, and are not just topical moisturizers and/or lubricants like most skin care products. How sweet is that?

Natural and Slippery

To get right to the essence of this posting we have laid-out the recipe so that you can make your very own lubricant in the sanctuary of your home. We understand that privacy is an important issue to many men and this is why we will make this relatively quick so you can get back to exercising and growing!

Recipe for Exceptional Homemade Lubricant

1. 1 oz. (29ml) Vial of Pure Vitamin E Oil with at least 14,000 IU Potency per Bottle

2. 4 Ounce Tube of K-Y Jelly

3. 1 Ounce Vial of Comfrey Root Extract

4. 1 Ounce of Calendula Extract

5. Too Thick? Add a Wee Little Bit of water

After you have obtained all of the above listed ingredients it is time to mix things up and get ready for some really great PE action! The best bottle to place the homemade lubricant into is an old really-well washed out color bottle that is used for box-hair-dyes. You know the ones that they sell at the grocery stores or if you are close to one of those Dollar Stores just pop into one of those and grab yourself a clean, never been used bottle as long as it has a cap on it.

A Little Dab will Do Ya

While this is some pretty potent lubricant that you have just created with your own hands it will be up to you as to how much will be required for adequate slipperiness and wholesome goodness. Good luck and keep UP the great work!

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Research Data Drives Effective Creative Strategy

It's that time again. . . Time to get the ball rolling on your new membership recruitment campaign, or your seasonal ad campaign, or your annual meeting promotion. You need an idea, a direction, an inspiration to guide your creative mind to a result that will be executable, will reach and resonate with the intended audience, and come in within budget. Where do you turn? Hopefully, you turn to the potential customer, in the form of primary research.

The more you know about the audience for any marketing effort, the more effective that effort will likely be. You know the challenges they face, you know the mindset that they use on a daily basis, you know what they need, and can make your concepts, copy and offers sing to the audience in a way that creates action, but only if you have the Information you need. The way to get that information, in a reliable way that you can use to make decisions, is to be in regular contact with the audience. One of the most effective ways to do that is with periodic in-depth phone research.

Get a Reality Check

In-depth phone research, when combined with some written survey work on a periodic basis, can help you get an accurate feel for your members or target audience on an ongoing basis, unfiltered by the "pick the middle choice" phenomenon of printed surveys. Done in a truly blind fashion, where the audience has no idea your organization is behind the questions, customers feel secure enough to answer honestly and directly. Even so, most responders in a small, highly specific prospect pool, especially in a member-based organization, figure out that the word will filter back to your organization eventually, so they feel that this may be an opportunity to air their gripes and get Something done on their behalf without complaining directly to you. You can also gather information on the positive side as well, as compliments are far more rare then complaints from customers or members of the organization.

Customer service benefits aside, true primary research generates not only anecdotal information on your current customers or members, but if you include ex customers or former members in your scheme, there is quantitative data generated that can be projected accurately over the entire audience or prospect pool . And in that data is where the creative inspiration hides.

Draw Comparisons

Inspirational data often comes from the most unexpected numerical comparisons. Most marketing data mirrors the expectations that were built into the questions in the phone survey. In the face of that effect, there is often one set of data that stands out as an unexpected result, either very positive, or extremely negative compared to your own "feel" for that issue.

The other comparison that lends itself to driving a creative "hook" is the comparison between the data from your current constituents and your former constituents. Not only will this comparison show you what facets of your organization are working well and retaining customers, but it will also show some of the reasons why the ex-customers left. Those are the things you can address in your creative strategy to shore up those perceptions that could be discouraging potential customers from doing business with you.

Often an issue you feel is of little consequence turns out to mean an awful lot to the constituent audience. If you find that unexpected "key to their heart", that should inspire a creative approach that will yield considered success. Both in the concept and in the copy, hitting that high note repeatedly based on solid research is usually a home run.

Careful reading and interpretation of that collected data is key to going in the correct direction. Sometimes some additional follow-up research with a small but representative audience to drill down on that unexpected issue can generate some additional, more leading data. That clarification can mean the difference between a home run and a wiff.

Occidentally, the opposite scenario plays out, and something you've been promoting as a benefit all along turns out to have little importance to the audience. That lack of "resonance" is a disconnect that you now know you can avoid in your copy. That frees up some room to play up the positive aspects you've verified with the research data.

Use The Data You Gather

Without the underpinnings of that research, there is little basis for decision-making in the creative process. The data can give you a more sturdy brand profile, it lets you make a persuasive case to senior management, and gives you something to backstop your creative direction. The temptation is often to take the data and twist it to meet the "gut feel" that exists in the collective mind of the organization.

Ignore the data at your own peril. If the study is conducted by professional researchers, and there are no clear flaws in the list of correspondents and its reflection of the audience is accurate, then let the data drive your decisions.

The data does not lie. It's very easy to discount research data when you compare it to your own perceptions, or the preferred perception of the organization, and it does not match. It's tougher to stick to your guns, believe the data and act upon it. Once you see it work predictably and successfully, you learn to trust the numbers.

Prioritize the Issues

Once you have the data collected, and the analysis done, how do you make the leap to a creative direction? The secret is in the numbers. The basic strategy is that you determine the type of approach based on the read of the top 5 factors in the survey in order of importance. If the top three involve emotional issues, rather than the rational, or intellectual, then the creative approach leans towards a more emotional appeal.

For example, if the survey indicates that your organization is not producing results for customers in a particular area, perhaps customer service or responsiveness – those are largely emotional issues, as no one likes to feel ignored or not served adequately, but they are not functional Issues or operational issues within the organization's functional mission. The creative approach in that case might involve imagery and copy that plays upon the warm, service-oriented nature of the organization, a one to one approach that is more welcoming and almost apologetic. Of course, you can also pass the information on to the customer service department and improve there operationally as well.

If you ignore some of your five factors that typically your satisfaction level among customers is 3 times higher than your ex-customer dissatisfaction ratio, there's a set of numbers to crow about, and you can take a more rational, numerical approach to the concept and The copy – show you're keeping customers happy and keeping them longer than ever before. The data still drives the point home, and works to provide you with a creative direction, a springboard towards a winning concept that resonates with the audience.

Use A Metaphor

One of the simplest ways to make the leap from data to concept is to use a metaphor that explains what the data reveals. If you're trying to illustrate that your company grows its customer base by 200% in the last quarter, or that your customer satisfaction rating improved by 3x over the last year based on some changes you've put in place, showing images of outrageous Growth – beanstalks, elephants, cyclops giants, etc .; Or show images of size disparity – big bones with little dogs, big sandwiches with little kids, an Oreo cookie so large it will not go in the glass of milk. The metaphor gives you a way to explain the concept that the data revealed in a way the audience can relate to easily.

Now, on to those meeting ads, or those membership recruitment ads. Let the data be your guide in these cases as well. If your data shows that 80% of your members do not go to your annual meeting because it's too expensive, takes too much time away from the office and the same people go every year and it's turned into a good ole 'boys club, its Time to break out the big guns. They are not finding the value in your meetings. Time to fight the perceptions with your own reality and show the members in your ad or brochure that there are benefits to spending the money, taking time away and meeting those good ole 'boys face to face. Imagery in this case should be very rational, practical, businesslike, and copy should be extremely benefit-laden, addressing those concerns head on in a way the audience can relate to.

In many cases, if you get one good lead, one good tip, meet one solid useful connection at a meeting, you've made the trip a worthy endeavor. Now multiply that by the "possibilities" of the number of typical attendees (some latitude allowed here, no accountsants in the wings), and show how the value multiplies with the number of participants – sort of a "you have to show up to win Type of approach ".

Destination "X"

Ads focused on the destination are destined to fail for at least a portion of the audience, yet they persist and even proliferate in the member organization landscape. Everyone knows it's great to go to a meeting in "X" city, if you like that city, and if it has something inherently beneficial or relevant to the meeting's purpose. If not, you'll lose the folks who are farthest away and those that are the most cost conscious, almost automatically. No matter what city you pick, those two audiences are lost if the content is not up to snuff. You can not have a meeting good enough to get them to go there. For those who are having trouble finding value in the content, the city is irrelevant. If the content is good and the results beneficial, you can have the meeting in a train station and people will attend.

Use Testimonials

For those organizations hunting for new members, there are many approaches where the data can give you some insights to follow. Testimonial approaches are a very strong framework from which to build value for prospective members. They humanize the organization, provide benefits the audience can relate to easily, and put a face to the issue of keeping members involved and active. Your research data sets showing the largest challenges members or customers face are the key to crafting solid testimonials that answer these challenges.

You can use the top 3-5 problem areas the data reveals and create a series of ads or brochure pages featuring members explaining how their involvement in the organization helped them solve the problem or meet the challenge. They would be highly credible, they would show the organization at work, and they would outline very relevant benefits that would resonate with the audience to a high degree – all driven by a few questions in your phone research survey.

Use Everything Available

There are many creative approaches buried within your primary research, and there are many sources of data that can be used to augment, support and reinforce your primary data and the consequential analysis. Member application data, tradeshow or annual meeting attendee data, industry atlases or SIC code studies published by the US Department of Labor, can all shed light on your target population. There are other types of research as well that will generate data, including focus groups, written or e-mail surveys, web surveys, live interviews at meetings or tradeshows, and live long-form personal interviews at a research facility equipped with one way mirrors And camera equipment.

All these viable forms of information gather, and each has their place in providing you data you can use to form a creative approach to your outreach marketing. The key is to believe the numbers and use them in conjunction with your internal organizational knowledge to drive an effective creative strategy.

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Foods For Camping, No Cooking, No Refrigeration!

As I sit here, I ask myself, do I write an article or a list? Do I list the names or just write an in-depth story about camping foods? Or can I make my list into an article.  I will do both and all, so here we go.    I have been camping many times over the past few years.  And though I do not consider myself a camping expert, I do feel that I have some great helpful hints for campers in the areas of food, hiking, putting up tents, selecting and purchasing tents and other ideas.  So, I will write a series of articles about camping, camping helpful hints, and other related items connected to camping, backpacking, hiking, and campfires, and the rest.   This article that I write here at this moment is totally dedicated to foods.  However, the article is geared to foods that you can take camping when you do not want to start fires, make campfires, or lug any cooking equipment.  Yes, you can camp out without the fire and without the charcoal and without finding firewood.  That does make camping easier for everyone and it lightens your pack.  The reason your pack is lighter is because each day as you eat, you have less in your pack, and you are not carrying matches, starter fluid, charcoal or other related items.   So now that I have explained myself, here is my list: 

Foods for a Fire-free camping excursion: 


  • Nuts, rice cakes, sunflower seeds, pumpkin seeds, already-popped popcorn, melba toast, dry cereals, 
  • saltine, ritz or other crackers, corn nuts, potato sticks in cans, all sorts of chips, and crackers


  • tuna, canned meat such as vienna sausages –these are delicious when cold or you can set them out in the sun for a while,
  • garbanza beans, sliced potatoes, peas


  • any variety of breads or crackers, rice cakes, mini-rice cakes, raisens, prunes, dried fruits,
  • apple dippers, health food crackers and snacks
  • dried fruit rolls or fruit wraps
  • peanut butter and jelly, sandwiches
  • laughing cow cheese, bon bell cheese  –neither of these need refrigeration or cooking
  • grated cheeses by the chunk or grated
  • candies, chocolate,
  • juices or milks in the parma packs  ; none of these need refrigeration
  • pickles, all sorts of pickles


  • fresh fruits and vegetables such as carrots, apples, oranges, pea pods, grapefruits, watermelons, melons, pears, chinese apples, and pomegranates, and more
  • Loaves of Italian bread, sliced breads, RICE (see explanation below)
  • Anything else you have that does not need refrigeration or cooking

There is your list. You can pack any and all of that and avoid cooking and avoid needing ice or refrigeration.  Now for the rice.  Purchase minute rice.   You can soak minute rice in water out in the sun and have nice hot rice for your meal.  It works, try it.  Put the rice in a plastic clear container with some warm water.  Leave it out in the sun, and you will have hot cooked rice.  You can even just put it in water and you do not even need the sun , as long as it is minute rice. 

Hope this helps you.   Write with your own suggestions; I would love to hear them. 

I created this article on May 25, 2008.

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How To Build Muscle Quickly – Do Compound Exercises

Isolation Exercises Versus Compound Exercises

Weight training exercises are generally classified under two categories – isolation exercises and compound exercises.

Isolation exercises are called such because they put stress only on a single, isolated muscle group (or in some cases just part of a single muscle). Typically, isolation type exercises are done by moving a single joint. Examples of isolation type exercises include bicep curls, tricep extensions, leg extensions, and calf offerings.

Isolation exercises are very good for shaping and refining specific muscle groups. As such, they are not recommended for people who are just starting out with their weight training (ie, skinny people). Isolation type exercises are best suited for people who want to make their (already developed) muscles to look more defined and pronounced. Isolation exercises, by the way, are also typically recommended to people who are recovering from an injury.

In contrast, compound exercises generally rely on coordinated movements of multiple joints and muscle groups. Compound exercises are highly recommended for people who have yet to develop significant amounts of muscle mass. Examples of compound exercises include squats, bench presses, and deadlifts.

In addition to promoting the muscle growth, compound exercises come with the added benefit of contributing to a person's overall fitness and increase in strength through his / her entire body.

Two Types Of Compound Exercises

There are people who believe that some compound exercises are much suited for increasing strength and some for improving speed. There are actually no scientific studies to back up this theory, but many people go about their training routines based on this unwritten rule.

Take athletes, for instance. Most athletes who rely on weight training to improve their performance in their sport tend to prefer doing Olympic-style lifts such as the clean and jerk that power-lifters do. On the other hand, people whose goal is to simply bulk up tend to prefer exercises like the bench presses, deadlifts, and squats which are performed using pure strength.

They Do More Than Just Adding Muscle Mass

The great thing about compound exercises is that, in addition to promoting the increase of muscle mass, they also strengthen joints and connective tissues (ie, ligaments and tendons). That's obviously a good thing.

To be able to build significant amounts of muscle mass, you need to lift heavy weights. And for you to be able to lift heavy weights, your joints, tendons, and ligaments must be able to handle the stress or else they will most likely fail and become injured. It's basically a cycle, a loop, really. This is actually the main reason why people who are just starting out with their weight training should not do isolation exercises.

If you see small lifters doing isolated exercises, it is very likely that they have no idea what they are doing. Yes, isolation exercises can and will let you add some mass to a particular muscle or muscle group but it will leave many parts of your body (not to mention vital ones) weak and undeveloped, which (as I have already mentioned earlier) leaves you Highly susceptible to injuries.

The main reason why bodybuilders incorporated isolation exercises into their training is solely for the purpose of getting that extra inch into their biceps, glutes, and what have you. If ever any one of them should totally give up on doing compound exercises and strictly sole on isolation type exercises, they will inevitably develop weak spots which will certainly fail if they are subjected to high enough amounts of stress.

Some people also prefer doing isolated exercises because they are much easier to do than compound exercises.

Although compound exercises are generally hard to perform, there is no substitute for the effect they have on your body. Who said building muscle is easy anyway?

Mass Building Compound Exercises

If you want to build muscle mass in your entire body, you need to include in your weight training program exercises that target each of your major muscle groups from your shoulders down. Following are seven exercises that you can incorporated into your workout routine.

Bench Press – This is one of the most, if not the most popular of all compound type exercises. Bench presses primarily targets the chest muscle and can be performed with either a barbell or a pair of dumbbells. Additionally, they can be performed in three lying positions / angles – flat (where the bench is parallel to the floor), incline (where the shoulder is situated higher than the pelvis), and decline (where the pelvis is located higher than the Head). The decline bench press, by the way, is considered by many to be the safest and most effective form of the exercise since it emphasizes the pectorals and exerts the least amount of strain on the shoulders. In addition to the pectorals, bench presses also work the triceps and shoulder muscles.

Just to remind you, you need to lift heavy to maximize the effectiveness of the exercise. If you can do 15 or more reps, that means the weight you are lifting is too light. As a general rule, you need to use weight that will allow you to do only between 6 to 10 reps and not a single rep more.

Military Press – This exercise primarily targets the shoulder muscles. And like the bench press, it can be performed with either a barbell or a pair of dumbells. It can be done either standing or separated.

Deadlift – This exercise targets several muscle groups which include the lower back, the middle back, the trapezius, the hips, the quads, the hamstrings, the glutes, and the forearms. When performing deadlifts, make sure you keep your back straight at all times.

Bent-Over Row – This exercise primarily works the back muscles. If you want to build a wide and thick back, this exercise is for you. It is very important to keep your back straight at all times when performing this exercise.

Pull Up – Pull ups are great for developing a wide V-shaped back. The great thing about this exercise is that all you need to perform it is a bar from which you can hang from. The only weight you're going to use is your own body weight. However, if you want to push it a little farther, you can use a weight belt to add difficulty to the exercise.

Squat – Squats are one of the best, if not the best exercise for building leg muscles. Squats work the quads, hamstrings, glutes, and (to some degree) lower back. Squats are typically performed with a barbell which is held up behind the neck and just above the shoulders.

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Why Is Network Marketing Often All Busyness and No Profit?

For a lot of people being extremely busy and never making a profit at their Network Marketing business is quite normal and sadly expected.

They find themselves busy all the time attending never ending meetings, listening to continual conference calls repeating the same stories over and over again. Additionally, for extra bonus points they watch the latest webinar to relearn what they heard last week but never actually sponsor any new distributors into their organization during the week.

Does this sound familiar?

This short article explores the reason for this unproductive behavior as we Network Marketers have come to see as the normal status quo: Network Marketing busywork through our downlines. Let me state this really clearly so there is no mistake or misunderstanding; Busyness is not success in Network Marketing no matter how you measure it.

You and your upline might love working at nothing all day because a lot of people equate busyness with success. However we both know that if you continue being busy at nothing and never focus on what is absolutely important; Finding new customers, your ministers cheque next month will be the same as it was last month.

There is only one thing that is absolutely essential to Network Marketing success. This singularly important monthly activity is to consistently increasing the sales volume in your organization.
Faking it by being busy until you make it will never work. You actually have to ever make it and the only way to do that is to consistently increase the size and scope of your business by introducing new customers to it each and every month.

Learning how to do this is of course important. There are some really good courses that will help you learn how to go about building your business by consistently presenting it to new customers every day. But in the final analysis actually presenting it is the only activity you really need to focus on every day to be very successful as a Network Marketer.

Once you have learned that you have to talk with prospective customers to find out what their needs are and then explain to them how your products or services fulfill their needs, you have to actually go and do some talking.

You have likely heard that a lot of training programs are "duplicatable" meaning that one distributor can teach his downline to do the same as they do and that other programs are "not-duplicatable" because they depend on a special skill that a specific Person has that is completely unique.

The bottom line with regards to "duplication" is that any successful Network Marketing strategy that brings new people into the business on a regular basis is a single activity – introducing new people to the products and services your company provides – in a way that works for You in your personal circumstances.

Distractions are all around us. Not all are preventable but it turns out that we are more in control of our work environment then we have been led to believe. You see it turns out that a lot of people like to control other people and one of the main ways they do this is by keeping them very busy.

A lot of Network Marketing companies seem to think that endless loss of information from head office will make their distributors successful. Nothing can be further from the truth. The only way a Network Marketing distributor will ever sponsor new distributors or develop a new retail customer is by actually talking to them. Time to do this activity has to be set aside in your busy schedule to simply stop what you are doing and be interested enough in the needs of your customers to explain to them how their lives would have been improved by your businesses' products. Remember customers do not care how many conference calls you listened to last week, they just want to know if the product you have is right for them.

Companies who limit the training they provide to the basics and constantly send their distributors out into the world to meet new customers will consistently experience above average growth both in product sales volume and commission checks sent to their distributors.

Success in Network Marketing is possible. It simply requires you to focus on doing the only thing that is absolutely required – introducing the products and services on a consistent basis to new customers every day.

So next time you listen to a conference call or attend a webinar listen carefully and take some notes. There is always something to learn. When it is done pick up the phone and tell somebody about it. In fact, you just spent five minutes reading this article and if you just pick up the phone and call somebody right now you will set in motion the most powerful marketing strategy ever invented – talking to a potential customer about your business.

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