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Case Study Theories for Content Marketing Success – Why It Is Needed?

Content marketing is one of the newest forms of marketing, bettered as effective marketing. It’s proving to be one of the most intelligent forms of psychedelic business driving marketing. The Global Survey in the area of the Digital marketing confirms that 72% of marketers offer a better ROI than magazine advertising, while 69% feel that it’s more effective than direct mail and PR. The realization to the success factor can be realized from the varied case studies theories that are necessary to keep one with the trends and the market variations.

Case Studies needs in marketing

The Innovative and creative marketing strategies are imperative to the success of a brand and the workforce. The best lessons that can be learned through experiences and practical solutions for a wide variety of companies, industries, and agencies. Within these case studies, you will find ideas and inspiration for everything from social media plans, lead generation, direct marketing, research, branding, sales force, and more.

Success factors matter- How much?

The success of the content marketing in the ongoing years has increased to a huge level with the broadening of the help in the different areas mostly the companies and agencies in the digital marketing.

In the today’s digitize the world it is observed that marketers searching Google and other search engines for inspiration to create an epic content marketing plan. It’s not that much of easiness to get stumped with all of the information available or you might simply need a few examples of different successful endeavors from some epic companies. The one thing that matters for the success in the content marketing is the popularity and the reach of the audience by the marking of the words.

Content marketing at the small or large extent matters with the basic inspiration that one will be able to take with you to your next content marketing meeting with the certain speculations in designing the best of the content needs for the advertising and the marketing campaigns.

What can be done to prepare the successful case studies with the content driving?

• Play your part with the video content in the form of the live streaming and podcasts.

• The mission should go with the put forward the center players as the target audience and drive the content needs that is ease with the language and digestible.

• The pre-requirements with the content need in the form of multiple content formats as because it can be well-understood by the people it differently formats.

• Media and the news print part also play a major role in the different content needs to drive the requirements with media house states they are not the only ones responsible for coming up with these stellar content ideas.

• Marketing is all about the getting the best headline and the slogan to create the most appealed part of the driven the lead generation. As the marketer with the content option should look for a memorable slogan that helps people remember your company quickly and easily!

Ready, Set, and Go with the content marketing

For the success of the content marketing in drawing the case studies, it is better to be in the limelight of extreme, yet engaging content marketing and copy writing. Content marketing has helped the company reposition itself. It still faces challenges as industry revenue continues to falter, but the company has weathered the storm better than content needs and the success measures with the preparation of the successful case studies.

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Influencer Marketing Platforms

A lot of marketers around the world are searching for ways to connect with their audiences in an effective and greater way. It’s becoming very clear that most of the consumers trust their co-consumers than brands. Meaning, the great and genuine power lies with the customers, which is why Brands need to adapt their marketing strategies in order for them to create better experiences for their audience.

We all know that the Influencer Marketing idea is a slow but steady one. Unlike the traditional marketing, most of the businesses and brands are willing or need to be willing to invest the time to develop authentic and genuine relationships with their influencers. Results are measured in the acquisition of new brand loyalists and not often measured by dollars and cents, but it is difficult to gain success without an extra fund to back it up. That’s what business is, you need to invest time and money, in return, if your marketing strategy is excellent, it’s either you gain more trusts and more funds or you fail if your marketing does not work.

The actual marketing requires time and attention, you don’t need to be more focused on tasks like managing campaigns and influencer relationship but just watch it out. The most important tasks are finding the right people to work with, monitoring campaigns and measuring the success or failure, but remember, failure motivates you to work and drive better to gain your success. You don’t need to give most of your time on doing those multiple tasks, that is why software is invented. If accounting tools save you time in counting your money and just leaving you free to focus on how to higher your earnings. These influencer marketing platforms reduce the time-sucking administrative tasks that distract you from reaching your goals and objectives.

If you are new to the Influencer Marketing world, these apps can serve as your preliminary steps to slowly gain your success as an influencer, and also to ease your tasks while starting, they help you build solid campaigns without your head hurting.

  • TapInfluence has launched TapFusion in September of 2015, it is an automation software, they bill it as an Enterprise solution, they have Target, Volvo, Lego, and The Gap as their customer list features. An impressive list that serves as the proof of their website’s boasts about the platform’s effectiveness. The software itself is more like an influencer marketplace, Brands and Agencies can search through the software’s massive database of influencers. And ones they found their influencers, they will work with them to define what does the campaign looks like when it’s launched. As soon as the campaigns are launched and go live in the feeds of social media users anywhere in the world, the software collects all relevant data to feed into its analytics and reporting engine. TapFusion is an incredibly efficient platform to work on but this is not a platform for small agencies or businesses. Sign up for a demo and an automated email will pop up onto your email saying that they require an investment of $25,000 per quarter for customer enterprise solutions. If this sounds too big to you, this is not the solution for yours. But if your budget meets this requirement, your $25,000 will be very well spent.
  • Speakr, it is less a software platform, it’s a platform more of an agency that pairs brands with influencers. But it does not mean that technology is not a second thought, the software is there every time they work on their clients, it’s the driving factor, how it represents its influencers. Its network exceeds over 20,000 social media stars, those people who don’t only have large followings but those who show consistent engagement with a loyal audience. The audience is part of the requirement to one of Speakr’s influencers, they also need to be ambassadors in their area of interest. Speakr offers brands the opportunity to connect and develop content with a lot of people at a time. Speakr is not interested in potential. Speakr has also featured list of some huge companies and brands such as, Verizon, Sony, Ford, Nissan, Disney, Microsoft and Universal Studios, they are just few that have seen results using the Speakr platform.
  • Traackr. Without deep analytics engine and extensive network of influencers, no Influential Marketing platform would be complete. Traackr’s platform focuses on Influencer Relationship Management because most few companies acknowledge influencer marketing selling point by the trust. It’s primary focus in the brand’s success with earning “lasting influence.” Traackr allows the brands to engage with the influencers and their audiences that foster familiarity and build authenticity and trust. HP, Forbes, EMC, Intel, and Travelocity are just a few of some huge companies that had expanded their reach using Traackr.
  • Revfluence, this platform is described as “self-service platform,” it has access to over 150,000 influencers across those huge social media platforms. It’s a good fit for agencies and brands who create their own at-home marketing campaigns. Revfluence has a solid focus on the actual creation of content, the Creator Collaboration Toolkit, the platform streamlines the process of working with influencers, built-in tools assist with the creation and management of each piece of content then track each campaign’s progress, monitor its reach and ensure engagement with audiences. This platform has Quest Nutrition, Birchbox, Dermalogica and Scopely on their featured brand list, it may not be household names yet but Revfluence helps to push them to the next level.
  • NeoReach, a small startup, they give the appearance of trying to fully define themselves. They describe their platform as a “Self-service Influencer Marketing Software.” Aside from that, they do have an offer for “Managed Campaigns,” they do the design and runs the full campaign on behalf of their clients, then clients will just hop into their dashboard and see the situation of their campaigns.

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Where Is the Customer Service Department?

There used to be a joke that passed around an old, local department store. If a customer came in wanting to return or exchange something and asked for the Customer Service Department, often a clerk would reply, Customer Service Department??? It’s on the third floor” (usually stated in an ironic tone of voice). That’s what they said and then they would laugh because the store was in a two-floor building.

What those joking clerks didn’t realize (and what management didn’t understand nor train the clerks to understand) was that they were (or should have been) the embodiment of the Customer Service Department – helping the customer enjoy the shopping experience and to increase the customer’s satisfaction. They didn’t realize that business is an election process and that customers vote with their purchasing power.

Of course, that store no longer exists. Shopping patterns have changed, giving way to shopping malls a few decades ago and now, of course, the malls are having difficulty competing with on-line vendors that use customer service as a competitive weapon – same-day shipping, generous return policies, almost automatic ordering, and a well-trained staff who understand how important it is to satisfy their customers.

Those old-line stores couldn’t compete on selection, price, convenience, or on the importance of creating raving fans out of their customers. But don’t think the demise of the low-service company is limited to retail stores. The same “Customer Service is on the Third Floor” attitude exists in companies in every sector of the economy but I can guarantee you that the most profitable and fastest growing companies are also those who provide the highest level of customer service, not on the third floor but right on the front lines… no matter whether it is on the first floor in a physical space, on the phone, or on the internet.

So, the question becomes: How well do you compete today with competitors? Maybe it is time to do some comparison shopping, no matter whether you are selling consumer widgets, industrial widgets, professional services, or technology.

Our customer’s expectations for fast, satisfying service and quality have grown. Find out how you compare, brainstorm about how you can better serve them in the future, figure out how you will be able to profitably deliver world-class customer service and quality so your company doesn’t end up on the trash heap of failed companies that thought the “Customer Service Department” is on the third floor of a two-floor building.

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Does Your Website Follow "The Iron Law of Marketing?"

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

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Five Secrets to a Great Cinema Dining Experience

The idea of a ‘cinema brewery’ seems almost too alien to define. In many respects, combining good beer with a good movie makes sense. Kicking back with a cold one while digging a good flick is what life’s all about. The zaniness comes with taking this comfortable ‘home’ activity and turning it into an enterprise. Nonetheless, the cinema brewery/dine-in theater experience is one that has caught fire in recent years & become a major trend in the movie-watching business.

As with any cool idea, there are ways to make it even cooler, as well as ways to make it a total bust. Rather than lose focus with the latter, it’s the former that is where “it’s” at for sure.

Here are five secret (but not secret ways) to have a great cinema dining experience, especially if it’s your first time:

1. Think “Good Movie” The Whole Time – Even if you aren’t a movie buff, you watch enough commercials & movie promos to know what may or may not interest you. Trust your gut & choose a movie you actually might enjoy & are looking forward to watching. Engaging in the cinema dining experience means really trying to enjoy all facets of the process.

2. Call Ahead for Help – This seems a little wacky, but there once was a time when people used their phones to talk to people in other locations. Weird, huh? If you’re not sure how things work at a dine-in theater type setting, call the theater & ask for a mini crash-course on how it all goes down. Don’t think of it as being nerdy or uncool – think of it as good prep-work for a hassle-free time.

3. Arrive Early – In the same vein of being a proactive cinema brewery diner, you want to try arriving a little early to the showtime of your chosen movie. This way, you can get a little bit of a breakdown of everything, and in some cases, you may decide that you’ll need to call an audible regarding the movie you wanted to watch or the type of dining you’ll be taking in.

4. Avoid Opening Day – If this were a baseball game, sure, ‘Opening Day’ is what it’s all about. When it comes to seeing a movie on its official release date, though, you might be asking for some serious activity. Depending on the amount of action you’re looking to get yourself into, this may either be good or bad. If the crowd is especially large, though, it can cause some lag-time in your dine-in theater experience. No one likes to wait too long for a meal or a cold brew.

5. Use the Internet for Good – You’ve decided which dine-in theater you’ll be checking out, so why not use their website & social media presence to help guide you through showtimes, menu options, and considering you’re partaking in the cinema ‘brewery’ thing, you’ll also be able to check out the beer options they’ll have available.

Make your next movie-going adventure be a memorable one by getting on the cinema brewery train.

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Taking Advantage Of Tow Truck Services

Tow truck services are getting popular these days. A lot of people have taken advantage of this service especially when they are in a situation that can certainly cause them inconvenience. Aside from the usual machine trouble and road accidents, here are five situations that will require you to take advantage of the services of a licensed tow truck service provider.

– When your stolen sports car has been found. Great news: Your stolen sports car has been found on some highway. Bad news: It’s out of gas and you have to come get it yourself. You don’t actually have to retrieve your stolen car on your own. Call a licensed tow truck operator that specialises in stolen vehicle recovery. This ensures that you get professional service that keeps your beloved sports car in good condition when it is delivered to your home.

– When you’ve locked your car and you can’t find your keys. It happens to every driver: getting locked out of the car. Sometimes, a locksmith helps and sometimes, it’s better to get cheap towing. Expert operators may have a variety of keys to help you get back inside your car.

– When your 4×4 can’t get out of a sticky situation. Whether it’s getting stuck in mud or you’ve driven into a ditch, you’ll need the expertise and might of a tow truck service. Don’t wait to figure things out and come up with a MacGyver-type solution to getting your 4×4 out. By calling a tow truck as soon as it happens, you’ll get out of the sticky situation faster and without any stress.

– When you’re moving and that includes moving your motorhome, too. Motorhomes or caravans are excellent for holidays on the road. But they can be a bother when you have to move from one suburb to another. No worries. Towing your motorhome or caravan could be simpler and cheaper than having a removals company do it.

– When the car just died. In some cases, when a car simply refuses to go, it means the battery’s dead. Why did your car battery die? It could be one of three things: It’s old and it hasn’t been cleaned, you’ve got a bad alternator, or – the reported number one reason for dead batteries – you’ve left your headlights on for too long. Whatever the reasons are behind the “death” of your battery, you know you’ll need to jumpstart it. And in order to guarantee that jumpstarting is done right, call a tow truck service. Know more about truck towing services here.

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Are You Scared of ‘De-clutter’?

If you’ve lost sight of your carpet, can’t find your clean clothes in the pile on the floor, and don’t remember if that basket holds trash or important paperwork, it’s time to de-clutter. If you need a hammer and nails but have to wade through old toys, paint cans, and things that have gathered dust in your garage to find them, it’s time to de-clutter.

Have you given up having family dinners because you’ve lost the dining room table under the accumulated mess?

Do you shudder when you open your refrigerator because it’s a constant reminder that you’ve neglected it? Are you afraid when you need something the kids borrowed and you are forced to search through the endless clutter in their rooms to find your belongings? Do you have to clean out your seat into an already overloaded trunk just to give a co-worker a ride home?

People continually add to their daily stress because of the clutter in many, if not all, areas of their lives. Then they finally get a day off work only to once more ignore de-cluttering in favor of going shopping, running errands, or taking the kids somewhere to have fun. So, the clutter continues to build. They may feel they sacrifice enough of their time already and work too hard to spend their precious off-time decluttering. Yet this may be the one area that could simplify their busy lives. Gaining control over clutter can relieve stress. Sometimes a person will attempt to de-clutter their homes by cleaning and clearing only what can be readily seen by any visitors. This is similar to the child who shoves everything under the bed or into the closet in an attempt to fool mom and dad, or at least to get them off their backs temporarily.

People become frustrated every day because they have lost something because of lack of organization. They have shoved so much junk into lockers, closets, and into their drawers that they feel the situation is hopeless.

Busy families will literally stuff a dresser so full it finally breaks the runners on the drawers, handles are pulled off from tugging open an overstuffed drawer, and the bottom will give way.

Kids lose athletic clothing, tennis shoes, and socks for lack of organization. Parents lose their ties or are late to work because their suit was wadded into a pile and wrinkled. They forget to clean their uniforms. They misplace important papers.

Clutter can affect grades at school, relationships, self-esteem, and careers. Have people stopped visiting because your home has become so cluttered that it’s unsafe, a germ haven, and smelly—all because you need to de-clutter?

You can learn to de-clutter. You must reprogram your thinking process and reassess your priorities. It will help you regain your sense of overall well-being. It’s never too late to learn better habits.

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The Word on Risk

The terms used to describe the various aspects of risk management are bewildering, even to an experienced project manager. At least I find them bewildering. I'm going to study some of the terms used to describe risks and the way they are managed and hopefully shed some light on what they refer to and what they mean. I hope to clear some common misconceptions up at the same time.

The first misconception I'd like to address is the meaning of the word "risk". We tend to view that word, especially in the project world, as having a negative connotation. Frequently it does implict a negative consensus, but not always. Actually a risk can have a positive income such as when we risk money on a lottery ticket and our ticket wins. Risks that have a positive outcome are called opportunities and risks that have a negative exit, such as when we refer to the risk of a car accident, are called threats. We take action to encourage our opportunities, such as buying lots of lottery tickets, and we discourage our threats, such as when we get inoculated against the threat of a flu virus. Both opportunities and threats are forms of risk, the key difference is our approach to managing them.

There is a great deal of confusion around the terms used for our difference approaches to managing risks. We commonly refer to our management of risk as "mitigation". The dictionary definition of this verb is "to make less severe: to mitigate a punishment", or "to lessen in force or intensity, as wrath, grief, harshness, or pain; moderate". While it is true that we mitigate some of the risks to our projects, mitigation is just one strategy used to address potential risk. Sometimes we choose to avoid a risk altar, such as when we respond to the risk of encountering traffic jam on an expressway by choosing an alternate route (we may still risk encountering traffic jam, just not the traffic jam on that expressway).

Transference is another term used to describe our response to risk. The classic example is when we buy insurance on our car to deal with the risk of an accident. We are not necessarily reducing the chance of an accident, or even reducing the impact of the accident, we are simply reducing the impact on us should the risk event (the accident) happened by sharing the financial burden with the insurance company. There are other types of transference. Outsourcing work to an organization with more skill and experience in performing the work than we have is another example. In that case, our intent is to reduce the likelihood of the event happening by having someone more skilled and experienced do the work. We may also be reducing the impact on ourselves, depending on the type of contract we choose.

Mitigation is the strategy we use when we can not avoid the risk altogether and we can not transfer the risk, or do not want to. Mitigating the risk requires us to take some action that will reduce the severity of the impact of the risk event if it should happen. Another way of looking at our traffic jam scenario is the relative likelihood of a traffic jam occurring on the expressway as opposed to the alternate route. If the alternate route has never experienced a traffic jam we could view that response as avoidance. If traffic jams happen on the alternate route less frequently, we've simply reduced the likelihood of being caught in one, or we've mitigated our risk. This is where common usage departs from the dictionary. We commonly refer to any strategy that either reduces the impact of the risk event, or the likelihood of it happening.

Contingency plans are a specific type of mitigation. The contingency plan differs from a other mitigation strategies in that no action is taken until the risk event happens, unlike other strategies that require the action to be taken before the risk event can happen. Taking the alternate route is only effective if we plan our trip that way. It is not much use when we find ourselves in a traffic jam on the expressway. A contingency plan to deal with our expressway traffic jam might be bring along a flask of hot coffee or cold drinks to refresh ourselves while we wait for the traffic jam to clear. A term that should always be associated with a contingency is trigger. Trigger refer to the circumstances, or set of circumstances that will cause us to deploy our contingency plan. Pouring ourselves a cup of hot coffee from our flask while we're cruising down the expressway at 60 mph is not a good idea, it is likely to cause a crash and involve us in a traffic jam, the very event we seek to avoid! We should not indulge in the hot coffee until our car is stopped and we can see from the traffic ahead that it is not likely to start moving again anytime soon. This set of circumstances is referred to as the trigger.

Another common response to a risk is to simply accept it. We usually do this when the probability of a threat happening or its impact if it does happen makes it impractical to spend any money or effort on a response. I've planned to walk to the bus stop to catch a bus and the weather forecast calls for a 50% chance of showers. It's summer, I'm wearing jeans and a tee shirt – do I want to buy an umbrella to avoid getting a wetting? Probably not, I'll probably be hot by the time I get to the bus stop and a rain shower may be refreshing! In this case I'm simply accepting the risk. Another term sometimes used to describe this response is "assume", as in I assume the risk. Assume means to take on or to appropriate. I'm doing however when I walk to the bus stop without the umbrella. The risk is already there, I do not have to appropriate it. When I hire an insurance company to protect me against a collision, they assume the risk, or at least the financial impact of the risk. When I choose not to respond to a risk, I'm accepting it.

"For every action there is an equal and opposite reaction". The actions we use to respond to opportunities are just about the direct opposite of those used to respond to threats. Instead of avoiding the opportunity, we exploit it. Exploit is not the grammatical opposite of avoid, strictly speaking. Seek or confront are probably closer to opposite. Exploit is used in reference to risk management because it more accurately describes the action we take. Whenever a poker player sits down to play the game for money there is an opportunity to make money. A cheat, or card "mechanic" will exploit this opportunity by fixing the cards so they can not lose. Potential victims of the cheat can avoid falling prey to their exploitation by avoiding playing in a game with the cheat. If there is a chance that a telecommunications company can capture a large market share by being the first to market with some new technology, they will exploit that opportunity by shortening the time to market.

Rather than transfer a risk to someone else, we share an opportunity. Usually we share the opportunity with someone, or some organization, which strengths are uniquely compatible with our own and our partnership will improve the chances of realizing the opportunity. This is corporations enter into joint ventures. Each corporation can contribute something to the venture that their partner can not. Singly they can not deliver what the project calls for but collectively they can. The opportunity in this case is may be a contract they bid on together, or the capture of a market share for a product they jointly produce.

Instead of moderating a threat we enhance an opportunity. Enhancement takes a very similar approach to mitigation. We may do something that will increase the impact of the opportunity if it occurs. For example, we will prepare an ad campaign that boasts of our being first to market with our new technology. This does nothing to improve our chances of getting to market first, but will increase our market share even more if we do get there first. Alternately, we may choose to improve our chances of getting to market first by shortening our development time, or we may do both.

The term accept has the same meaning for both threats and opportunities. In both cases acceptance of the risk means that we do nothing to avoid it, exploit it, transfer it, share it, mitigate it, or enhance it. If it happens, great, if it does not, that's OK too. We may be able to enhance our chances of winning the lottery by buying many tickets (although not much), but most of us are willing to accept the opportunity presented with a single ticket.

I hope this clears up any misconceptions you held about risks, threats, and opportunities. Just remember two things: risks include both opportunities and threats, and mitigation is only one response to dealing with threats.

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Top 3 Foods That Make Your Penis Bigger

Are you looking to learn foods that make your penis bigger? In this article I will show you the top three foods that make your penis bigger. The trick to the matter of is this. You must combining these three foods with penile enhancement exercises. Here are the things you need to eat and why.

1. Bananas – in my opinion, this is the easiest food to consume. You could eat this food anywhere. At work, or even at home. The reason why bananas is on the list is this. It contains a lot of potassium. This is great because it improves blood circulation. The more blood you get into your penis the better.

2. Oysters – Why do you think that they are always saying that oysters are a natural aphrodisiac? The reason why this is done is because of this. It is an excellent source of vitamin B6 and Zinc. This can help raise testosterone. Your sex drive will be off the chain with this.

3. Salmon – this food has omega-3 fatty acids. This will enhance the blood flow going to your penile chambers. It makes the blood less sticky. This will help you to grow even bigger when combined with penile enhancement exercises.

You must take these foods and combine them. Combining them with penile enhancement exercises are crucial. If you just eat these foods by themselves, the only thing you will get a full. But when combining them with the exercises, it can make them more effective. You can grow 2 to 4 inches by combining the two methods.

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Increasing Your Profits With Dynamic Pricing

Your pricing strategy determines your earnings as well as how your customers view the products on your eCommerce website.

Some of them may appreciate that the price of an item which they keep coming back to your website for never changes, but a bigger number of customers will be thrilled to buy from your store if that item was priced lower.

Dynamic pricing and fixed pricing are both used by online retailers, but one of them just happens to offer more benefits than the other.

In dynamic pricing you adjust the price of your product based on its demand and supply in real time. Fixed pricing, however, is setting a price which doesn’t change regardless of reason or condition.

Why Use Dynamic Pricing?

You can get ahead of your competitors in the eCommerce race with dynamic pricing as it increases the demand for your products, and consequently improves your profit margin.

Because you can set tiered prices on your product for different types of customers, you can tap into a wider market.

Customers love that you are willing to adjust the prices of your goods, hence the reason they stay loyal to you.

Their positive reviews of your products even help drive traffic to your website and subsequently generate more sales for your business.

Checking the pricing strategy of your competitors as well as your product’s actual price in the market using a real-time price monitoring software makes setting a competitive price easy.

Imagine the significant amount of money you can save using that strategy instead of manually assessing the value of your product or hiring somebody to do it for you.

What about Fixed Pricing?

If there is high demand for your product within a well-defined target market, which guarantees gains above and beyond its market value, logic dictates that you use the fixed pricing strategy.

Businesses that offer seasonal products or services which require specialised tools and skills would normally use the fixed pricing strategy too.

However, this may not be the best approach to omnichannel retailing as it could hinder the growth of your business, especially online where shoppers have many choices.

If you want to constantly meet, if not exceed, your profit margin, then you have to aim for a broader market.

Even if your current customers are comprised of the richest people in society, you run the risk of losing sales the moment they start looking around your competitor’s store.

Factors Affecting Dynamic Pricing

This type of pricing strategy entails familiarity with the different types of customers.

Aside from their age, gender and location, you have to look at a customer’s shopping behaviour and lifestyle.

Split up compulsive shoppers, meticulous shoppers and returning customers, among others, into separate groups.

That way you can come up with segmented prices and assign them to each group.

Dynamic pricing, though, is not just about pulling down prices to make the consumers happy.

It also involves constant monitoring of the market price of your product, and how your competitors are dealing with it.

By taking all of these factors into consideration, you can rest assured dynamic pricing will increase your conversion rate as more customers will be interested to buy from your online store.

What pricing strategy are you using and how does it benefit your business?

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