Archive | Internet Marketing

Microsoft Word Smart Quotes and Internet Article Writers Do not Mix

By default, Microsoft Word automatically changes straight quotation marks ('or') to curly (smart or typographer's) quotes as you type. to HTML, the quotes are converted to non-standard characters which end up littering your document with question mark symbols and / or other garbage code.

When in doubt, do not allow your Ezine Articles to contain smart quotes:

Most articles that are put into article distribution often end up being sent to an email newsletter audience. Email newsletter servers have near zero-tolerance for MS Word smart quotes; they will not recognize them as valid ASCII characters (because they are not valid). They are a figment of the Microsoft ASCII imagination. In most cases they will show up as garbage code; thus making you, and your article, look like a real novice lacking proper formatting skills.

At risk are: quotes, apostrophes, double dashes, and 3 periods in a row.

This is what smart quotes looks like when properly displayed:

smart quotes arent very smart

This is what STANDARD quotes looks like when properly displayed:

"smart quotes" are not very smart …

This is what smart quotes looks like when NOT properly displayed:

â Smart Quotesâ € ™ are not very smartâ|

Do you see the downside potential of leaving smart that put into distribution? Standard quotes use the lowest common denominator in the ASCII character standards world and this ensures that your articles will look great in any HTML or TEXT format.

How To Disable Microsoft Words Smart Quotes:

1. On the Tools menu, click AutoCorrect Options, then click the AutoFormat As You Type tab.

2. Under Replace as you type, select or clear the "Straight quotes" with "smart quotes" check box.

Alternately, you can copy your entire MS Word document over to a non Microsoft text editor (EditPlus, UltraEdit, TextPad, etc) and do a simple search and replace. Search and replace the smart quotes into standard quotes, apostrophes, dashes and dots if applicable.

Caution For Authors Who Do HTML Code For Their Articles in MS Word:

Unless you have smart quotes disabled, it should be noted that smart quotes are not valid HTML code. Therefore, dont even consider using MS Word to do HTML code unless you have the smart quotes feature disabled.

Article Marketing Smart Quotes Conclusion

Smart quotes are best left for e-books, physical books in print, PDF documents and any non-HTML related document. If you want to increase the portability of your EzineArticles, do the smart thing and turn off Microsoft Words smart quotes or do a search / replace before you upload your next article to the web.

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Why Internet Network Marketing Is More Effective Than Traditional Network Marketing?

Internet network marketing is a more effective way to build your network marketing business. You can achieve far better results and build your business at a faster pace than traditional network marketing.

In traditional network marketing, you are told to approach your friends and family. You make a list list and start calling them up to promote your opportunity. You add new names to your list as you meet new people. You have to treat everyone you meet as a prospect. The problem is most of them are not interested in your business. You have to spend a lot of time talking to many people before you can recruit one distributor. Moreover, pestering people who are not interested may make you very uncomfortable.

Using the internet, you are able to generate leads every day with a marketing system consistent of your content, lead capture page and marketing effort. These are very different from the leads you purchase from leads company. The leads you generate are targeted, hot leads as they respond to what you offer. When they provide you with their contact information, you gain their permission to promote your offer to them. With consistent effort, you can have a constant flow of leads to work with every day.

When you continue to offer value to your prospects, you build relationships with them. You attract people to you when you offer solutions to their problems. You create value in the minds of your prospects. You pre-sell your prospects before talking to them. You let your system sorts your prospects for you and you only spend time talking to people who are interested in what you offer. Some of them may approach you asking to join your opportunity.

You can then put in place a proper training system on the internet to train your team to do exactly what you did. You save a lot of time and effort as your distributors can have access to the training any time without you attending to them physically as in traditional network marketing. However, you will still have to spend some time communicating with your team via emails, blog, webinars, Facebook or phones. Nothing can replace a face to face, one to one conversation between you and your distributors.

You can also generate cash flow while building your network marketing business. In traditional marketing, the only way to generate cash flow is to sell your MLM products. On the internet, you can sell any related products such as ebooks, courses, CDs, DVDs, etc. The cash flow you generate helps you to cover your expenses such as your autoship, advertising fees, etc. With this cash flow, you will be able to sustain your network marketing business for a longer period of time before you make profits.

Internet network marketing allows you to generate multiple source of income by promoting related affiliate products. You also save a lot of time and effort as you only speak to qualified prospects who are already pre-sold on what you offer. You can use tools like autoresponder to communicate regularly with your prospects and team members. You can train your team by setting up a training system online.

You can use internet network marketing to generate a constant stream of leads to build your network marketing business. You do not have to chase after prospects anymore. You have the opportunity to offer value to your prospects and attract prospects to you!

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Clear Your Mind, and Your Profits Will Soar!

It amazes me to see the conditions that some people work in. Although this is internet marketing, and you can literally work wherever you want, you need to start taking it seriously to start making some real money online. That seriousness needs to first start with your workspace. Get neat and clean with your workspace, and watch your profits start to grow.


I had a friend (John) that started to sell ebooks online. He would always complain to me … "I can never get anything done." "It takes me so long to make my web pages." "I get too distracted to work" … etc.

I visited him at his house one day to find him "working" from the couch. He was hunched over, working on his laptop with a box of pizza and a beer next to him. He had his TV on, and was trying hard to finish a site design.

I asked him if he worked like that all the time … and he said "Yes"

I said to him … "Just the way your sitting would drive me crazy.

Now to make a long story short … he now has his own work area. He still does work in front of the TV every now and then … but he has started to take his business a little more serious. And he also makes a lot more money online!

I know … having a clean jobspace is not the only thing that matters for success online … but it helps. I also know that many of you "work" very similar to my friend John. So, do yourself a favor, and get serious about your business.

Remove some of the clutter from your desk … or buy a desk if you have been working from the kitchen table. I am not saying that you can never work from the kitchen table, or relax on the couch while checking your email, but you must have some sort of permanent space.

If you have an extra room, turn it into an office. If you do not have an extra room, clear some space in the corner of your den, or make some extra room in your living room, something. You need to have a space that is yours. Somewhere that you go to work, and nothing else.

You see, it was not the fact that John was working from the couch that hindered his success. It was the fact that he also did other things on the couch like watch TV, eat, sleep, etc. He could never get serious when he started to "work" because so many other things were related to sitting on the couch.

My example:

When I started online … I worked from the kitchen table. I also ate at the kitchen table, as well as did my home work and studied there too. It looked like I could never get anywhere with my online business.

And again … to make a long story short … I now have one room in my house that is SOLELY dedicated to my office. The ONLY thing I do in here is work.

I have a place to go to get serious. When I want to watch TV, I go in the living room. When I want to eat, I go to the dining room, and when I want to work, I go to my office.

So please, find your space to work. Get serious about your business, and things will start to change. It takes time, but what better time to start than right now!

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5 Secrets to Email Marketing and List Building Success

Email marketing and list building are inseparable when it comes to online marketing. Most online entrepreneurs make use of email marketing to grow their lists. Emails still remains to be the most effective technique in attracting and getting people to sign up with your list. Email marketing and list building have become easier to conduct through the years because of the rise of tools and applications that marketers can use to hasten and even automate the process. This does not mean however that success is guaranteed. Just like any marketing strategy, you have to work hard using the right tactics if you are to find any sort of success in this field.

Here are a few of the secrets that most online marketers use to achieve success with email marketing and list building.

1. Make use of list building tools and plug-ins. There are so many of these tools in the market. See to it that you choose the ones most appropriate for the kind of email campaigns you are planning to implement. These are very effective in organizing and managing your email campaigns. They save you a lot of time and money. Most of these tools and plug-ins allow you to automate things like sending emails or responding to messages sent your way. They will do all these in auto-pilot. All you need to do is make sure they function properly and operate smoothly.

2. Write subject lines that are attention-grabbing . This is a very important aspect of email marketing and list building. It's very unfortunate that so many online marketers take this for granted. Always keep in mind that people online are very busy people. The time you sent them an email, they are probably doing a lot of things like playing a game, watching a video, writing an article, or chatting with someone. That said, your email message will be ignored if it does not get the person's attention. So give him or her a reason to stop whatever it is he / she is doing and read your email. You can do this by writing a subject line that will grab that person's attention.

3. A clear call to action. In email marketing and list building, the "call to action" is that part of the message wherein you ask or request the reader to do something like buy a product, click on a button, subscribe to a newsletter, etc. In essence, this is where the money and profits lay. If you have a good "call to action", you will be selling more products and getting more sign-ups on your newsletter.

4. Give something valuable for free. Most online marketers use this technique to find email marketing and list building success. The concept is about giving something for free in exchange for contact details. For instance, you can give out a free eBook when someone signs up with your mailing list.

5. Perform a lot of testing. Try out different formats of email messages. Track and measure their performances. Scrap the ones that are not working. Scale those that are getting results.

If you follow and put these secrets into good use, nothing can stop you from finding success in email marketing and list building. Click here to learn about more secrets for success in your email marketing and list building efforts.

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Top Best Channels For Digital Marketing You Need To Know About

Digital Marketing raises the curtain out of your brand and brings it in front of a wide audience. It’s simple that if nobody knows about your company, so, how you will get the business. It is important for a marketer to understand it, before things get messed up and you have left nothing to regret on. Incorporating yourself in digital marketing is not enough, you have to do it correctly and there are many platforms available for the same. You have to decide among the available platforms before starting your journey to become a brand from the beginning. In case, you don’t have enough knowledge about these platforms, take a look at top 3 channels that are the way too perfect for serving the same purpose.

  • Website Marketing: Your website is one of the best digital marketing channels that open up the door of opportunities, but in an order to generate outcomes, it is important for you to execute each and every strategy properly. Make sure your website has all the bells and whistles like Proper Links, Unique Content, Quality Images, Meta Tag, Title, Description and all the elements which are necessary for the SEO and for driving traffic to it.
  • Email Marketing: Another Digital Marketing Channel that helps you hit the goal is email marketing. It is again a great platform to reach the targeted audience the right way. Create catchy headlines or CTAs and deliver your new offers and special discounts directly to the customer’s inbox as it increases their chances to come back to your website, which automatically increases the conversion.
  • Social Media Marketing: Social Media is the talk of the town. Nowadays, if you want to build your presence, so, it is crucial for you to make yourself available on these platforms. Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. all these platforms work as a bridge that helps to cover the distance between the customer and the brand. It helps you make a strong business relationship that benefits your business long way.

These are top 3 digital marketing channels that drive in great results if you implement your strategy on them in a proper manner. It’s high time to jump on the bandwagon and you shouldn’t hesitate to take this step. In case of lack of knowledge consult an expert that leads you the right path and take your brand to the high position where it deserves to be.

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Personal Development – How to Win Friends and Influence People

Dale Carnegie's Personal Development top 3 techniques for handling people shows simple but hugely effective things all of us can do to influence others. I've been reading this book 'How to win friends and influence people'. You really should get a copy.

It's one of those all time best sellers, that people just keep talking about so I picked up a copy.

Success books are about giving you an idea, or some stimulus or some training to move you from one place to the next. We really became the sum total of everything we absorb. I enjoy reading these books – anything that can help me become a better person I need!

Sometimes these books are so logical, so basic that you wonder why they are bestsellers, how is it they are talked about so highly for so long. I mean – this book was first published in the 1930's. But I've come to realize, that for a lot of people, they were never trained from childhood how to relate to people, how care about someone other than themselves, how to be honestly about to connect and lead people – these books break it down so simply, anyone can improve their relationships.

How To Win Friends and Influence People

Dale Carnegie gives 3 tips in the first section of the book: Fundamental Techniques in Handling People. See how you rate yourself on these, they are invaluable both in our personal lives and our business life.

1. Do not criticize, condemn or complain

Criticism, condemnation or complaining just aliens and sets others against you. He advises:

'When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudice and motivated by pride and vanity '.

Just think back to an experience where you have known this to be true. What about if someone has criticized you, even if it was deserved, did it make you want to help that person or do something to make them happy? Or did it make you withdraw somehow, or get angry, irritated or annoyed.

The criticized person tends to justify themselves, because they only see things from their own point of view. The blame is not theirs but others.

All criticism does is make people defensive, resentful and hurt. Ultimately the situation that needed to be changed will remain.

Psychologists have proven in case studies that 'animals rewarded for good behavior will learn much more quickly and retain what it learns far more effectively than an animal punished for bad behavior'.

Encouraging the good, having self-control and great character should be the aim of all of us. 'A great man (or woman) shows greatness by the way he fears little men'.

There are some people who live to complain. Those customers that call or email and just want to rant, or maybe you have kids and they have not done what you've asked 10 times already. You need to decide the type of person you want to be known for. Learn patience, understanding and 'speak the good of everyone'.

2. Give honest and sincere appreciation

Dale Carnegie's observation here is that the 'deepestest urge in human nature is the desire to be important'. When we can make people feel important you will have instant rapport. Take the time to thank others, acknowledge their contribution to something, notice even the little things others do around you – they will open their heart to you because you have cared about what they care about – themselves!

'Here is a gnawing and unfaltering human hunger, and the rare individual who honestly satisfies this heart hunger will hold people in the palm of his or her hand and' even the undertaker will be sorry when he dies'.

One of the greatest assets you can develop in yourself is the ability to really appreciate and encourage those around you. Be lavish in your praise and acknowledgment of everyone you meet. Not in a false, mechanical way but genially reach out and sincerityly connect – it will rebel unbelievable rewards.

He tells a story to illustrate this truth:

'According to this silly story, a farm woman, at the end of her heavy day's work, set before her menfolks a heaping pile of hay. And when they indignantly demanded whether she had gone crazy she replied: "Why, how did I know you'd notice? I've been cooking for you men for the last twenty years and in all that time I've heard no word to let me know you was not just eating hay. " When a study was made a few years ago on runaway wives, what do you think was discovered to be the main reason wives ran away? It was 'lack of appreciation'. And I'd bet that a similar study made of runaway husbands would come out the same way. We often take our spouses so much for granted that we never let them know we appreciate them. '

This is not flattery we are talking about, or self-motivated words to appease someone but genuine appreciation and acknowledgment. You could be working in an office where the cleaner comes and goes and you've never stopped to say thank you. You could pass the receptionist or supermarket checkout assistant and never take the time to make them feel great. Such a simple thing can cause you to have influence and kindness wherever you go.

3. Arouse in the other person an eager want

There is a quote in this section that is fascinating, it says:

'the only way on earth to influence other people is to talk about what they want and show them how to get it'

He elaborates by saying:

'The world is full of people who are grabbing and self-seeking so the rare individual who unselfishly tries to serve others has an awful advantage'.

As a business owner you want to sell something to someone. This is a great tip for your sales.

What does your customer want? In their words, what are they looking for? When you can give them what they want, then you can show them how to get it, you'll have unlimited potential to help your customers get exactly what they are looking for. 'Action springs out of what we fundamentally desire …'.

Carnegie says:

'Tomorrow you may want to persuade somebody to do something. Before you speak, pause and ask yourself: "How can I make this person want to do it?" That question will stop us from rushing into a situation heedlessly, with futile chatter about our desires. '

He quotes Henry Ford as saying:

'if there is any one secret of success, it lies in the ability to get the other person's point of view and see things from that person's angle as well as from your own'.

If we all just took a bit of time and worked on our personal development and paid attention to those around us, treating them how we would like to be treated, imagine how great it would be. That feeling of being accepted and important would build relationships both personally and professionally. These keys really start to separate the great from the ordinary, you really will 'win friends and influence people.

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Finding Your Niche

What is a niche market anyhow? A niche market is a specialized market that has a limited and clearly defined range of products sold to a specific group of people. So when you are starting your own website or online business you want to have a specific niche to base your website around but you can’t seem to come up with anything? Well not to worry! I will show you a couple methods I have used and recommend for people just like you.

I must tell you when deciding what you are going to sell or what your website will be about, make sure it is something that you are passionate about. This is very important to the success of your website and to keep you motivated! Its much easier and fun spending time working on something that you can really wrap your arms around and get into versus going through the motions. While there are a number of different ways to make money online such as selling your own products, affiliate marketing and so on. I always suggest trying to come up with at least a couple products of your own but you can decide that later.

Here are a couple of easy methods to help you figure out what you’re niche market could be and how to narrow it down. Go to Google Keyword Search or AdWords. Now think about something or a topic that interests you, lets say for example “Gardening” type it in the space that says word or phrase.

Now also check the small box under that says “only show ideas closely related to my search terms” and do a search on it. This will give you a list of related topics or phrases generated for that one keyword. This search will then break down the related phrases and tell you how many times each one was searched per year and per month.

It will also tell you the level of competition for that word or phrase. Let’s say one of the phrases was “tips to a healthier garden” and the competition was listed as high. This means you are going to be competing potentially against several other websites on that particular phrase. Now let’s say another phrase was “how to grow a healthier garden” and the competition is listed as low or medium. This is narrowing down your niche and gives you a better chance at targeting a certain group of people and potentially lowering the competition.

Another thing I would suggest is go and do a couple searches on Google and a couple other search engines like Bing and Yahoo. Use the same method as far as using a keyword or phrase and search for websites that would be similar to what niche you are interested in. Take notice to the title of their website and the description. This is another useful method to see what some of the competition may be in that particular niche. One thing is for sure these days, if you can imagine it, it’s available on the internet! The main thing is to find something you are passionate about and are willing to put some work into, then take the time to position yourself as well as possible before just diving in. It will payoff in the long run.

Now you should have some good ideas on what niche market you may want to plan your website around. If not keep trying and playing around with the methods that I showed you. Take your time and don’t rush into things. Plan out your site and write things down. Once you put things on paper you have your own guide that will help you make the next steps. Follow your ideas and take it step by step.

To Your Success!

Joseph P Helberg

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Call to Action: Secret Formulas to Improve Online Results

Call to Action is a great book written by Bryan and Jeffery Einsberg. This book mostly focuses on post click marketing and it greatly helps us improve and increase our ROI from our digging efforts. Have you surprised how some of the most famous site owners are getting astounding improvements in their results being published online?

Call to Action includes the information you need to know to achieve dramatic results from your online efforts. This book will prove very useful to those people who own a website or the people who design or re-design a website.It also puts light on improving businesses by providing information about them through online efforts. If you want to achieve top performance followed by accurately evaluating that performance then call to action is made for you.

It also talks about being improving conversion rates. The thing which helps it stand out from the rest is that it gives a total rare and practical approach on how to improve conversion rates which will will automatically lead to better results and then improved sales and profit.

Conversion rate is a term used to describe the rate at which the incoming traffic to the website is converted into sales.

I think the promise of this book is very much the reality, most of the website owners are realizing this thing now. I was impressed by the following quote in the book:

"Trying to increase sales simply by driving more traffic to a web site with poor customer conversion rate is like trying to keep a leaky bucket (your sales funnel, your web site) full by adding more water instead of plugging the holes. need to work on keeping more of your visitors from leaking out of your process on the way to the close of the sale. "

This clearly shows that we find ease in thinking that more traffic will solve our problems but the case is opposite. We do not just need high traffic, adding more life and content worth remembering will take your website to the top and that will solve problems.

Researching and understanding the needs of the clients is an important part of the process. Planning, structure, communication and value are the main categories that make up the persuasive tech design. Planning gives a brief idea of ​​what is to be picked and what is to be left, followed by structure which is the outline of the process. Communication holds up the links consistently and value tells the quality which are the important and consistent parts of the following process.

Call of action is an informative book that explains the processes needed for the betterment of online results. It is a must read for all the website owners who wish to take their website on the top.

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How to Optimize a Squeeze Page

When it comes to overall Internet based marketing, promotional and related strategies, the squeeze page actually is of fairly new and more recent origin. Therefore, before you are presented with some vital and critical information about how you can optimize a squeeze page, it is useful for you to have a better understanding of what a squeeze page is and how it can and should fit into your overall marketing and promotional regimen.

A squeeze page is an Internet marketing tool, a concise promotional piece, that causes a potential client or customer to take action. In most instances, a squeeze page is designed to encourage a potential client or customer to allow his or her name and email address to be placed on an opt-in email list.

The squeeze page is typically included within your business enterprise's website. The copy contained on a squeeze page intentionally is short, sweet and to the point. In addition, it many times explicitly states what precisely will be sent to the potential client or customer by your venture if that individual adds his or her name to your opt in email list.

Of course, one of the important steps that you need to take if you want to ensure that your squeeze page is to prove effective, you need to consumers to that squeeze page. Therefore, you will need to take steps that will optimize your squeeze page in order to ensure that it is of maximum use and value to you and your Internet based business enterprise.

One step that you can take to optimize your squeeze page is to ensure that your squeeze page is keyword enriched. However, you do need to keep in mind that in some instances, keyword enrichment can be of some limited use on a squeeze page. (Of course, just because keyword enrichment of a squeeze page may not be an end all when it comes to drawing traffic to your squeeze page does not mean it should not be undertaken by you.)

The reason that keyword enrichment of a squeeze page in and of itself may not be an "end all" tool for you rests in the fact that by their very nature, squeeze pages are short and slim in regard to content. Therefore, it may not be possible to really develop appropriate keyword ratios to be insufficiently effective.

Beyond keyword enrichment on the squeeze page, you can also use a backlinking campaign to your squeeze page. In other words, you can use backlinks to connect potential customers or clients who will have a natural interest in your products or services directly to your squeeze page. Through this process, you will be in a better position to directly connect these consumers closely with your business enterprise on a longer term and definitive basis.

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Internet Communication

Email, Instant Messaging, Blogs, RSS, Forums and Listservs: What's Next?

How do we keep Internet communication simple? Let's start by taking a look at the different methods used to communicate on the web. It is important to understand the nuances and benefits of the different forms.


This is the most popular communication method. Users typically use desktop software to receive, read and respond to messages. Some users use web-based mail and manage messages in a web browser like Internet Explorer. The downfall to email communication is that anyone can send email messages to anyone else if they have (or guess) the correct email address. This system's Achilles heel is its simplicity and universal popularity.

Email accounts are often banned by spam or unsolicited email. Despite software developers having created complex spam filters and legislators having introduced new anti-spam legislation, the problem persists and spam continues to burden email as a messaging medium.

Email Clients –
Spam Software –

Instant Messaging
Instant messaging allows users to "chat" in real time. Users can send text messages to anyone online and receive instant replies if the user is also online. The "instant" fad gave way to parental fears as children made "friends" online. With no way to confirm if "friends" are who they represent themselves to, and multiple security holes, instant messaging has taken a back seat in internet communication.

Instant Messaging –

Online journals and daily diaries have taken hold. Some blogs are interactive, allowing users to respond and comment on posts. Locating topic-specific blogs that provide relevant and interesting content on a daily basis can be a challenge. The nature of a blog is to contain fresh public content. As our lives become more complicated blogs are often abandoned, as they require constant updating.

Blog Connections –

RSS is the latest messaging medium and shows genuine promise as a means to communicate. RSS files are produced as XML files and are designed to provide content summaries of news or information. The largest benefit to RSS is that it does not have the spam issues inherent to email; users opt-in to the RSS feeds that interest them.

RSS Specifications –

Forums / Newsgroups
A forum is an online discussion group. Forums can be newsgroups, or they can be web-based discussion groups. Forums have proven themselves as valuable business resources – often creating communities of customers helping customers. Without moderation and oversight they can potentially create an unfriendly environment.

Message Board Software –

Liststervs are mailing list programs for communicating with other people who have subscribed to the same list. Using e-mail, you can participate in listservs relating to your topics of interest. When you submit a message to the server, your message is relayed to all on the listserv. You receive messages from other participants via e-mail.

Yahoo Groups –

What's Next?
Internet communication is intrinsically tied to the hardware options available. Wireless technology has accelerated the development of messaging software, opening the market to a dizzying array of devices for web access. Where we were once tied to a keyboard and mouse, we will soon be navigating the web with our voices from a moving automobile, or browsing via screens in our eyewear, with tiny cameras reading our eye movements to move the cursor and make selections. Our interactive conversations will include more and more participants at once. Evaluating the many options and choosing what works best for you is the first step to effectively communicating on the web.

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