Archive | Internet Marketing

How to Capture Network Marketing Prospects

There is indeed an art to learning the proper way to capture network marketing prospects. Some of them are obvious, and others are right in front of you, you just do not see them.

There are opportunities to pursue in every minute of every single day. Looking for people to do business with is easy, but takes a certain amount of effort and discipline on your part.

When you are going about the business of your day, remember the five foot rule. That means that anytime you are within five feet of someone, you should engage them in conversation. Something as simple as commenting on the weather can give you an opportunity.

After the conversation starts, determine if they are becoming interested. For example if you ask them "what do you do for a living?", And they answer, go ahead with the conversation and get to know them a little more until you can open it up to the topic in mind.

If they show some interest, maybe you can say something like "I have something I think you might want to look at. Would you be interested?". This is a good time to give them something to use, like a link to a website or sharing cards so you can contact them with further information later.

Is not that really easy? There are dozens of chances like this every single day that you can take advantage of. Think about what can happen if you set a goal to talk to just five new people every single day.

Think of what kind of results that can bring your network marketing business. You will have so many prospects in your book that will keep you very busy and increase your chances of sponsoring them. This will cause your business to expand rapidly.

So, remember the five foot rule the next time you go out, and start talking to people. Before you realize, your network prospects will grow exponentially, which will help you grow your business very fast. This will absolutely boost your profit margins.

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Simple Forex Trading Strategies

The moment you are learning something new, you are excited, ready to take on the world, the learning curve is steep and you are ready for action! Then you start hitting a few bumps in the road and your energy level decreases as you go. You know you have to fight through these tough times of adjusting, incorporating new knowledge and defeating fear and doubt, but sometimes it feels too much, too overwhelming. That is when you should apply simple Forex trading strategies to keep you afloat until this ‘storm’ passes.

As long as you keep your target in mind, you will be able to fight through all of the fear and doubt and come out at the other end, experienced, tough and ready to trade in the currency exchange market successfully.

How not to lose sight of your target:

• be around like-minded people

• always be in contact with a Forex Successful Trader

• have a Profit Protection System in place

The easiest way to be around like-minded people and be in contact with a Forex Successful Trader is to enroll in a currency class, a workshop or a seminar. Any of these will open up the gates to a new world for you where Forex traders of all levels, from FxNewborn to FxMastery, are there to share their knowledge and experience.

If you are not part of a FxST Community yet, you need to sign up for one and be in contact with the members of this community as they will keep you focused, because their target is the same as yours and as always two heads are better than one and three better than two…

A Forex Successful Trader will be able to look at your trades, if you keep your Profit Protection System updated, and tell you how you can improve your trading. It is always easier to know where you are heading if you can visualize the end of your journey and with a Forex Successful Trader present in your daily trading life will most definitely keep that vision alive and thriving.

At the beginning you should trade simple strategies that you learn in your currency class. Follow a couple of indicators and try not to open more than one position at a time. You need to learn how to walk before you can run!

The most basic and important thing that you will learn in Forex trading is to identify the entry and the exit points. Once you master those you are a rock star! But even if it sounds easy, it takes a little bit of time, practice and professional guidance for you to reach that point.

A currency course will most likely give you access to a Live Trading Room where you can witness a Forex Successful Trader execute trades on a daily basis. He will walk you through the steps of how he reaches a decision based on when he opens or closes a position. After watching that for a while, you will start to see a pattern and the most important rules of trading will be embedded in your brain so deep that they will come to your mind automatically.

After that all you need to do is exercise in your demo account until you know you have the rules and discipline down and you are ready to go. Your trainer will let you know if you are ready for a live account. So, trust yourself and start trading at that point!

Remember to set your stop-loss levels and never ever brake them! Do not learn this the hard way because it is not worth your time, money and effort. Trust the advice that your trainer gives you and follow it closely.

Plan your trade and trade your plan! Always!

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5 of the Best Selling Strategies For a Slow Property Market

It is easy to buy into the negativity surrounding the global financial crisis, but forget about the bad press and follow these simple rules to ensure your house sells for the price you want, when you want.

1) Get straight onto having a big spring clean inside and out, by tending to repairs, cleaning, de-cluttering and depersonalizing the space. It may be that a garage sale is in order. Leave yourself plenty of time to do this. Clearing out the things you do not need for daily living and those that are very personal to you, will help your buyers to see the property's features more clearly – and picture themselves living there.

2) Keep in mind things like what you paid, how much you owe on your mortgage, the amount you need to finance your next home and memories of your time there, do not determine your home's selling price. Also, renovations are not the big ticket to a higher selling price that many homeowners imagine them to be.

3) Go to as many 'open for inspections' as you can in your street and suburb. Do a comparison on features like location, aspect, block and house size, and property condition. Take note of the asking price and eventual selling price. Going along to open homes is also a good way to meet the real estate agents actively selling in your area.

4) Give thought to the type of buyer / s who would buy your property. Use the number of bedrooms, yard size, and location to services as a guide. Ask yourself what it was that attracted you to the property and the area when you bought.

5) Choose an agent who knows and has a track record of sales in your area. There is little point to hiring an out of area agent who will have much less of an idea of ​​your market, compared to a locally based agent. You also need an agent who's prepared, has excellent communication skills, enthusiasm, and good problem solving skills. Look too for confidence, but without bragging. Be very clear that you will not hire based on price.

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Choosing the Best Digital Marketing Agency

It is important that you choose the best digital marketing agency because they are necessary to help you get exposure and presence on the internet for your company. When choosing one you should try for one that is local and is based near where your business is located. By doing this you will save effort and time traveling to the marketing agency. It will also be easy to communicate quicker and easier instead of adding confusion to your instructions by using email or the phone. With the age of the internet, it is important that the digital marketing agency you choose is competent.

Before talking to potential internet marketing company, you should list your goals and key result areas that you would like for the marketing agency to work on. Make a short list of four or more good agencies and call for a one-on-one consultation to share your list with so you can see how they will answer your questions and if they can give you the key results you want. After the consultations, conduct a comparison of the offerings and capabilities each of these agencies with your company’s budget and marketing goals. Once this is done you should be able to select the agency that best suits your needs. Most firms when looking for a digital marketing agency are looking for an agency that will give you social media marketing, mobile marketing, SEM, creating a blog, SEO and much more.

Here are some other tips to help you choose the right digital marketing agency.

• Experience-when you hire a digital marketing agency, they should have a considerable amount of experience in this field.

• Look to see if this marketing agency has implemented successful marketing strategies for a company in an industry similar to yours.

• You should also look at the quality of each agencies work before you finalize the contract

• You should look at the employees of the company to see their qualifications and experience because you want your firm in good hands.

• Look closely at the package of services this agency is offering. Many times, they will provide the right website design, mobile and email web solutions, online marketing, SEO and SEM, copy and content writing and more.

• Checkout their website, social media pages, and the blog and see how they have implemented their marketing society. See that everything is updated.

• Check out the reputation of the digital marking agency you are considering let handle most of the case.

These are just some of many things to look at before hiring a digital marketing agency. Take your time to learn about the agencies you are considering hiring before making the final decision.

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Optimized MLM Leads – How You Can Generate Optimized MLM Leads For Your Business

An optimized MLM lead is one that is prequalified, highly targeted, and motivated to learn more about your MLM business opportunity. The distinguishing factor of an optimized MLM lead is that this person is seeking YOU out to learn more about your business; You are not chasing them down or trying to force them to see how great your opportunity is.

An optimized MLM lead can only result from the right kind of marketing tactics. Most network marketers get this all wrong, which is why so many leave the industry with a bad taste in their mouth. If you know how to market, then your leads should be:

1. consistent
2. high in quantity
3. high in quality

If you can master this combination of ingredients in your lead generation strategies, then you will never have a problem making a lot of money in network marketing.

What do most network marketers do? They chase their friends and family, they buy lame leads from various lead generation companies, they give their business cards to strangers on the street, etc. These strategies rarely ever lead to optimized leads. What do they lead to? Usually a whole lot of frustration and confusion.

I do not want that to happen to you. The key strategy to get optimized leads is that you have to position yourself as an expert in the network marketing industry. You have to learn how to market effectively online. This includes using strategies like Twitter, Facebook, and YouTube in your marketing arsenal.

This approach boils down to a key marketing concept called attraction marketing, which is learning how to 'attract' the right prospects to your business opportunity without force and without desperation. This is possible, but only if you have the right knowledge in place and are willing to shift your mindset in this direction.

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Four Tips for Using Pinterest for Your Business

Pinterest is something new that is taking the Internet by storm. But not everyone knows about Pinterest and how they are able to use it to help their business. Here are three things that you can do to help your business with Pinterest that will help take it to the next level.

• Send a Message That's Clear – The first thing that you want to do with Pinterest is make sure that you are sending a crystal clear message. If you post a picture but you do not tell people what they are expected to be getting from the picture, it's not going to help the business at all. Post pictures that have text in them that is bold and easy to read, sending a message which is clear.

• Use the Correct Format – The second thing that you should do when you are posting pictures to advertise your business is to make sure that they're correct the format. Nothing is worse than posting something and finding out that no one else is able to pin it because it's the wrong format. People will only be able to pin things such as videos and images, so be sure that is what you are posting.
• Think Beyond the Box – The third thing that you want to do is to think beyond the box. Go to the pin boards of customers and see what they are interested in. Using the information that's gained through this can really make a difference in your business.

• Use Contests and Giveaways – The final thing that you should do is to run giveaways and contests. Everyone loves to win things and that is why contests are so popular. When you run a contest, make sure that you have a prize that is valuable to people, and not just something that you are giving away to get people to like your business. Think about what they like and give them something that reflects their interests.

These are four of the things that business owners can do with Pinterest in order to get people to find out more about their businesses. Pinterest is definitely different and that is why many people have found it to be so intriguing. Using these four tips above will help you with expanding your business and using Pinterest to make your business really stand out from all the rest of the businesses.

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Power Packed Linking Strategies – Part Two

The keyword marketing guide to a linking strategy that packs real punching power.

This is the second in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you.

Link strategy number one: The Front Page Link Swap.

The most important page on your site is naturally the home page and as this is the page that is most often pointed to by internal and external links this is the page that carries the most "linking power". This is more usually called "page rank" (Google) or "Yahoo Web rank" (Yahoo).

Important note: If you are promoting an e-book, guide, tutorial or you are using a similar marketing technique then you should make your links come back to the promotional page and not your home page. As this is the page that you will want to go out and compete for you in the search engines.

The way that linking algorithms is of course a closely guarded secret, however it's known that the more links that you have on a page the less "linking power" is assigned to each link on the page. Since a links page with 75 links on it is going to give little benefit in link boost and also a small amount of traffic, it is after all competing with 74 other links.

This is where the front page link swap is such a powerful strategy.

By swapping a link from your homepage with a link from another site of equal or greater linking power you are getting a far larger return in terms of both the link value and traffic than you would for exchanging links on a buried links page.

The downside is that to find willing and co operative webmasters to do the exchange is very time consuming.

Just as you would in your regular business dealings you should make time to seek out potential front page link swap partners. The traffic rewards will really pay dividends.

Link strategy number two. The One Way Directory Link.

As the power of the link goes up as more and more search engines use it as a method of ranking sites so directories are cashing in on a charge to be listed. What was once a free resource has now become an expensive link gathering exercise.

Still the most important free entry entry is http://www.dmoz.org but these days the waiting list looks to be forever. Seek out directories and place your links at every opportunity. Industry portals are a great linking source.

Link strategy number three. The Strategic Article Link.

This type of link packs the largest punch of all.

Writing an article on your favorite subject can give you many benefits not least in credibility and giving you recognition as an authority on your chosen subject. It is by far the best way of gaining links and traffic to your site.

The technique is to write an article of five to six hundred words on a subject that you are knowledgeable about. Get multiple of your trusted friends to proof read and contribute and then refine it into a readable style.

Remember that writing for the web is totally different than writing for other media types. Surfing is a voluntary experience for most and it's important that you capture your reader's attention and imagination.

For this type of article do not worry about stuffing it with keywords in your page title and headings, you are not writing for search engines. The aim is to make a highly readable piece that will be distributed throughout all of the websites related to your subject matter in your industry.

So you can not write? It's well worth your while to hunt around and find a good copywriter that you can work with. The return on investment is 1000 times what you would ever get from advertising in your local rag.

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A Crash Course In Brain Surgery

Smoke alarms aren’t sexy.

No one longs for a shiny new “Burninator 2000” for their anniversary.

I was but a young chyle when a man came to our house selling smoke alarms. Of course, my Dad didn’t want one. But, he let the guy come in and give his pitch.

I don’t remember what he said, but, he showed us a series of VHS videos of fires, houses burning down, burn victims and stuff like that.

It gave me nightmares for weeks.

My dad ended up buying a house full of alarms.

What the ‘Burninator’ salesman did was very smart.

He reached into my Dad’s mind, felt around for a bit and found an insecurity. Then held that insecurity up so that my Dad could see it with crystal clarity.

He gave my Dad a vision of what it would be like to lose everything he had, including his family, in a fire.

The sale was made after that.

If you want to make your product irresistible, wander into your prospect’s world. Look around and see what insecurities are there.

Bring these out and I guarantee, you’ll never bore him.

Show how your product can soothe his latent fears and you’ll forever be a welcome guest in your prospects noggin space.

So, for example, consider kidney stone sufferers

If you’ve ever had a stone, you know that it can be one of the most painful things you can experience.

In 2006, I had a kidney stone get stuck. I thought I was having a heart attack.

By the time I got to the emergency room, I would have been glad to only have felt that initial ‘heart attack’ pain. Every time I thought the pain couldn’t possibly get worse, it did, by multiples.

I found myself writhing in pain on the floor of the emergency room and later in the waiting room of a doctor’s office.

I can tell you that kidney stone sufferers are not bored of talking about a solution to their problem.

They may be skeptical of promises because of being burned in the past. But, if you can give him a vision of life without kidney stone pain and prove that your product will help, he will listen.

So, paint a vivid picture in his mind of his biggest fears and insecurities. Then show how you can relieve those fears and insecurities.

This requires that you know your market better than they know themselves.

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Marketing Brain Trust

Rest assured that no matter how smart you are, you do not know everything about marketing. You do not even know anything about marketing your product! You can not figure everything out yourself, or see all the angles, or provide every bit of critical thinking.

The solution? Create a marketing brain trust.

Use the mastermind principle which says more brainpower brought to bear on an issue means more ideas and greater insight. Gather together a mixed bag of thoughtful, intelligent people who have an interest in helping you create breakthroughs in your enterprise.

Adding brains to the brain trust produces non-linear results. Breakthrough results. Unreasonable results. Quantum Results. Because of the interactions among various people's ideas bouncing off each other, the increased thinking-effectiveness can be multiplicative or even exponential.

Enroll people into your marketing brain trust. Find people who have a vested interest in your success, or the success of your business. You can not have a great brain trust unless people are truly committed.

Your marketing brain trust can take different forms. If you want it to be official (and tax deductible) call it your Board of Advisors. Make it the board's job to help you pilot your venture. You can even ask each advisor to be accountable for a specific segment of information or knowledge, but their real role and true benefit is to work as a group – to release the mind synergy.

Meet periodically – monthly or quarterly – in person, or by phone, video conference, the Internet, or some combination. Check in with individual brain trust members between meetings. Keep them up to date on your progress; Let them know how you are doing. You can pay your advisors and honorarium, or give them options on future ownership.

A different approach is to form a marketing mastermind group. This is less formal and less committed than a Board of Advisors. Gather the mastermind members together periodically and provide refreshments – dinner or perhaps just a case of wine. (I find that red is better than white for masterminding.) Entertain them while they ponder specific issues with you.

The job of the marketing mastermind is to bring alternate perspectives, help you create ideas, and in general, think things through in a way that looks differently than you would yourself.

Let your master-minds know topics in advance, and provide them with appropriate backrounders to get their creative juices flowing. You may also ask them to suggest topics based on what they already know about you.

Try to make this group diverse. Your mastermind members need not be familiar with your particular business; In fact they need not be business people at all. Get artists, scientists, musicians, technologists, writers, humanitarians, hackers, theologists, philosophers, and psychologists – all sorts of creative thinkers, along with marketers, entrepreneurs and executives, to complement those members familiar with your specific business.

You should limit the size of your mastermind group to no more than ten or twelve people, although you can get started with as few as three or four. Really, any number is going to be an increase over just you.

Lastly, create a simple Roster of Marketing Brains. This is the network of friends, associates and acquaintance you can call on who are expert thinkers in specific areas, and may have some vested interest in seeing you succeed. Some of these people you barter with, some do it because they think what you are up to is cool and going to make a difference in the world, some of them you pay as consultants. You may never gather all these people together at once, but assemble them in ad-hoc groups to tackle whatever issues are at hand.

These three marketing brain trust formats are not mutually exclusive; You might have them all. After all, the when it comes to creative minds, the more the merrier.

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Superior Marketing Usually Trumps Superior Product

The largest selling mouthwash brand in the world is Proctor& Gamble’s Scope. In second position is the very popular and familiar Listerine. These products enjoy massive sales and international distribution. They command dominant shelf positioning in retailers large and small. There are very few households that do not utilize one of these products to fight halitosis.

And yet, a better product, scientifically verified, and the brand that invented the term “halitosis” to describe bad breath is largely forgotten. Once a huge seller, Lavoris has declined precipitously in consumer popularity. Why?

Originally Lavoris was used as an antiseptic during the Civil War. Formulated utilizing the ingredient Zantrate, Lavoris was first marketed as a mouthwash in 1903. Zantrate is a patented ingredient, and coupled with a low alcohol content and pleasant cinnamon flavor, Lavoris quickly exploded in popularity.

Zantrate has been clinically proven to instantly neutralize the bacteria that promote bad breath. Clinical studies at Hill Top Research in Cincinnati, and the University of British Columbia claim to show that Lavoris is three times more effective than Scope at killing oral bacteria. These studies were so compelling that the three major television networks accepted and validated the results.

Richardson-Vick, the former owner of Lavoris created a classic marketing and advertising campaign that still resonates with older Americans to this day. The Company created the word “halitosis” as a powerful branding aid to identify the problem that Lavoris could solve. It succeeded so well that the word “halitosis” is now found in Webster’s Dictionary. In addition, the term “Pucker Power” became one of the most famous slogans of all time after years of use in Lavoris advertisements.

How does a brand with a century old pedigree, solid clinical support for its claims of better performance and clever branding fall off the precipice and almost disappear from the consumer’s radar? Actually it is not that unusual and the reasons are often quite similar. Lavoris lost sight of the famous old marketing adage, “You are never the greatest, only the latest”.

Graphics, packaging, branding, sales promotion, sales collateral, public relations, display, advertising strategies, sampling and product placement are only some of the components involved in constantly refreshing a product. The goal is to keep the brand fresh and in the forefront of the consumer’s mind as times, tastes and competition changes. However, it is imperative that the consumer not be put off by the new and the changed. Remember New Coke? Remember the K-Car?

The Lavoris brand found itself in a constant state of flux. The product was involved in a number of corporate ownership changes that forced frequent management and creative adjustments. Each new owner was less than keen on refreshing the brand and making essential investments that might have protected its place on shelves, while profits were used for other corporate purposes. In the face of an aggressive onslaught from brands like P&G’s Scope, Lavoris wilted.

There are many examples of great products that are outsold by more pedestrian quality competitors. The resources to market properly, aggressively and creatively all too often trump quality. If you can’t let consumers know about a products superior features and benefits, especially in a cyclonic marketplace, your item will suffer at the hands of the more dexterous marketer. This is where alternative marketing strategies, such as bootstrapping and guerrilla marketing become essential.

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