Archive | Internet Marketing

Starting Out With IM

Well, you've made the decision. You want to earn a living on the Internet.

The problem is, you've never done this before, know nothing about the various ways that you CAN make a living and you're quite honest, LOST. And I do not mean as in the TV show, though in comparison, those guys are on a picnic. At least they have each other.

For the most part, you are on your own. Oh yes, there are those who can give you some direction (which I hope to do) but quite, you have to do the work. Sometimes, as you build a name for yourself you may get somebody to go into a Joint Venture with you, but I'm getting ahead of myself there. The point is, at the beginning, you really are ON YOUR OWN.

So there you sit, with your computer screen in front of you, staring at heaven knows what. And the first thing that comes into your mind is one question …

… Where Do I Start?

If you think this is not a scary thought, it is. I've been there. In my case I did not even have people to turn in order to ask questions. I was REALLY new to this. I had to do the whole thought process all on my own.

As a result, I made mistakes. TONS of mistakes, which resulted in months of no income or worse … expenses that were killing me. Man, do I wish I had some direction.

Well, I'm here to give you some. But if you're expecting that I am going to just lay out some step by step game plan, it's not just possible.

Why?

Let's say I said to you that the first thing you want to do is learn how to write really well because that is going to be one of the keys to making an income on the Internet, at least a good one, and you said, But I hate to write! " Well, then obviously you're going to drift from the game plan right from the start.

So instead, what I am going to do is give you options. Lots of them. Because believe it or not, there is more than one way to make money on the Internet. Some will be more profitable than others at the start, but look at Michael and the money he's making JUST from AdSense alone. I'm not saying it's not a lot of work, but at least it does not have to be a prize winning author to run an AdSense business.

My point is, there is more than one way to skin a cat in this business. I will give you as many ways as I know of. I certainly do not know them all, or am an expert at them all. For example, I know nothing about selling on Ebay, though I hear that can be very lucrative. I just can not help you with it because I have never done it before.

So in the series of articles to follow, I will give you a number of ways to capitalize on your, what I call, "generic" starting point. So this is what I want you to do after reading this article, because this WILL be YOUR "Where To Start."

Sit down with a pen and paper (yes, get away from the darn computer) and write down ALL your interests. That's right, ALL of them. I do not care how silly they are or how illegally they are to make money. Just write them down.

Here's my list.

1. Writing

2. Music

3. Computers

4, Games

5. Health

6. Sex (okay, this will probably be on EVERYONE'S list)

Okay, make your list and then we'll pick it up from there in our next chapter.

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Turn Your Blog Marketing Into a Profitable Business

Blog marketing is often a hobby for some people while others turn their blog into a full time income. Most decisions are personal but it’s your choice long term about making your blog a profitable business or simply making it about your hobby to share with whomever subscribes.

Everyone has their own reasons when choosing to blog. Either it’s their own hobby just for fun while the next guy prefers to turn it into a cash cow. We like the idea of doing whatever you want to do with your blog, whatever makes you happy to be a blogger.

When we think about blogging for profit Vs a hobby it takes on a different type of concern. Blogging for profit drives the blogger to think about his/her subscribers, who’s reading your blog, then the sales dollars coming into your bank account.

The “hobby” blogger is not concerned with all the details, his/her goal is to blog about whatever new ideas or discoveries they can share with their subscribers on the email list.

Actually, blog marketing is an ongoing challenge. You never come to the finish line with nothing more to do or say. Links to your blog, leaving comments on other blogs, is part of the daily or weekly activity for the blogger that must be done.

Learning and understanding SEO, search engine optimization, is another important piece of the puzzle needed to be a successful blogger. Higher search engine results are important to get the attention of more people who are looking for your type of products or information.

Bloggers, both profitable and hobby blogs, need to have RSS feeds that will allow other bloggers to link to your blog. Links from others are a huge part of blog marketing success. When someone uses the RSS feeds from your blog, they are able to receive your posts. When they post your blog post to their own blog or website, you’ll get a link back from their blog or website. Can be a little confusing until you get the hang of this blogging procedure.

Blog marketing entails many things to do before you’ll see the results or successes you desire. Income or hobby is your choice, however, learning the “how to” make it all fit together in a way that will guide your future success as a blogger is the beginners challenge.

Be sure that you are using the best techniques available or you’ll end up wasting a lot of time and money. An old saying… “haste makes waste”… is probably good advice for all bloggers. Take your time to begin your new blog and enjoy the venture as a blogger.

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Get Free Traffic to Your Website

Entrepreneurs have learned that article marketing deals great business exposure, as it makes one of the cheapest forms of advertising. Article marketing is defined by the writing of web content around some very specific keywords and the submission of these materials in web directories. The system of article marketing is not at all new and it does not characterize the age of the Internet alone; in fact, it generally defines mass print with local press, in particular. Here is how it works!

Businesses write articles and offer them to local publications for free, on the one condition that they have their business details specified. This arrangement works perfectly for everyone involved. For instance you can read about how to prepare your home and garden for winter just before the cold months begin, and such content is offered by a business that deals in insulation systems. Article marketing strategies are no novelty and their use is recognized at all business levels.

Things go on in pretty much a similar way on the Internet, where web developers submit articles to spread the word about their business. You do not have to pay for article submission to web directories, since these sites make profit from advertising with AdSense most of the time. And the more articles get posted, the higher the website popularity and the traffic ranking.

Article marketing works hand in hand with SEO, since the Internet is governed by keywords: they define business domains, products and services as well as all the web mechanisms. These materials target niches with very relevant readers, and have the best chances of making profit. Due to the links included in the informative content, articles attract hundreds if not thousands of web visitors that navigate from link to link until they reach your web site. Every back links refer to the business website.

Article marketing can increase traffic and works with social networks like LinkedIn and Facebook that provide the right environment for the propagation of materials. Quick business exposure is normally the aim of advertisers who rely on article marketing, but the risk that comes with it consist in the reduction of the quality level. Even if good quality content attracts more web visitors, not everyone actually manages to keep the standards up. Too bad for them!

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How To Easily Create Make Money Ads: Introducing CPA Marketing

If you are looking for a profitable way to create "make money ads" in just seconds you should look into CPA advertising.

The acronym CPA might sound alarming at first glance but, in truth, it reflects, and incredibly easy (and profitable) way to make money on line.

CPA simply stands for "Cost Per Acquisition" or "Cost Per Action".

Cost Per Action means that the user must take a normal action in order to trigger a payment for you. And here comes the fun … with CPA, the action does not have to be the purchase of the product advertised.

In most cases, Cost Per Action offers will ask the user to submit an email or a zip code in order to get a reward. "Cost Per Acquisition", on the other hand, means that the user must actually buy the product or subscription advertised.

Whether or not you're choosing to focus on Cost Per Action or Cost Per Acquisition, CPA marketing simply is a form of advertising that will allow you to quickly create make money ads in any possible niche, even though you are not an expert.

How much money you can make? It really depends on you … and on how you advertise your offers. Pay / lead offers will make you from $ 1.00 to $ 10-15 lead.

Will you get reach?

Again it depends on how much traffic you get and the conversion power of your advertising platform. The advertising platform for your make money ads does not have to be your website. Ifyou have a blog of any kind, by all means, you can simply stick a few banners and links in the most strategic positions.

However, most CPA offers target specific countries and if your user clicks from the wrong country, the offer will not be available.

For this reason, CPA advertising has become really popular on facebook. Next time you login your Facebook account look on those little ads on your right. You'll see that many of them do not ask you to buy anything but to just enter your email a zip code.

Facebook allows you to laser target your prospects choosing country, city, age, interests etc … Also, most people using Facebook are not there to buy anything … most users are there to socialize or network.

This makes CPA marcketing absolutely the perfect way to quickly create laser targeted make money ads in any niche market, and with very little work on your part.

So if you were looking for a fun way to make money on line, CPA could be the perfect choice. After a bit of practice, you'll get better and better and the earnings will accumulate quickly.

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7 Proven Ways to Increase Traffic to Your Website

Without traffic you will find it very hard to accomplish anything with your website. To make your site successful it is absolutely vital that you have a good stream of continuous traffic. In this article I will cover 7 proven ways to increase traffic to your website.

You may feel you have the most wonderful product to unleash onto the market. However, if nobody knows about it then what use is all that effort? No traffic equals zero sales and nobody wants that.

You need to work on traffic generation as soon as your site is ready. If you have around ten posts or pages then you are ready to go.

Here are some ideas to help you put your traffic generation plan together.

1) Search engine advertising

Google uses a system called AdWords. This allows you to bid for keywords and place an advert in your niche. When someone clicks on that advert link you are debited an amount. Yahoo and Bing also operate a similar system. The advantage is instant traffic and you are able to test wherever your product is going to sell. It can be costly so be careful and plan out how much you are willing to spend each day.

2) Viral Marketing

This method involves adding your link or business name to a post, video, article etc. If people like it they will spread the word around and your material will end up being seen by many other people. This is another low cost or even free method of gaining traffic back to your website.

3) Swap links with other websites

By placing your link on another site, people will see it and if interested will click back to your site. The same is true when you place the other person's website link on your site. The result is beneficial to both of you because you both end up getting traffic.

4) Write Articles

There are many article sites that accept articles in different niches. Write an article on your chosen subject and include good keywords. Then add it to the article site and also add a description and a link back to your site.

5) Identify good keywords or keyword phrases for your site content

When people type a word or phrase into a search engine such as Google, the search engine sees this as keywords and then performs a search based on these words. Use a keyword tool to identify the keywords which are popular for your niche and incorporate the words in your post or article.

6) Produce newsletters

Newsletters keep people updated on the latest developments in your chosen niche. It can even be about you or your website. Provide good regular content for your list of followers and they will keep coming back and may even spread the word about your site. The result will be more traffic for you which can only be a good thing.

7) Sign up to forums in your niche

If you can answer questions on a forum you will be presenting yourself as an authority on your subject. Add your website link in your forum profile. As you answer more questions you will gain trust and people will click back to your site.

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SEO-Search Engine Optimization III

Articles should be linked from one to another in order, not all to each other, so that the spider is led through your site in an orderly fashion. If you have affiliate links or cross-links between webpages, make them invisible to search engines by using the 'rel = "nofollow"' attribute in your tag. The spider will then not be sidetracked and you will not confuse it. In that way you can lead the spider from page 1 to page 100 logically.

Meta tags no longer have the importance they once had, but it does no harm to use them. Put your keywords in meta tags and add a description that includes your keywords. That may be used by some search engines in the lists. Add a robots.txt file to the top level directory in your server to tell the robots of any directories not to be crawled: check out how to use it on the internet.

You can add a final fourth table at the bottom of the site for links that should appear on every page, such as to your home page, a contact page, and about us page and sometimes a disclaimer. If placed at the bottom the spiders will not see it till it reaches the last page on your site. Work out why this is!

Finally, do not use flash or java navigation unless you want them invisible to spiders. Spiders can not read these and basically that's it as far as search engine optimization goes. There are many other refinements, but if you keep to that structure and use lots of text relevant to the theme you are most of the way there. The SEO mistake most make is to structure their website wrongly and overuse their keywords, and if you avoid that you will be amazed at the difference it can make.

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What Are You Really Buying?

I read with great interest the article "Burt's Bees, Tom's of Maine, Naked Juice: Your Favorite Brands? Take Another Look – They May Not Be What They Seem". Andrea Whitfil does a great job unearthing how many natural and organic brands that we perceive as being manufactured by small companies are in reality now owned by large multinational corporations. And she's very bothered by the deception.

When you offer a product or service, you're actually making two separate promises: a primary logical offering and a secondary branding promise. The logical offering addresses the reason someone would choose your offering: price, speed, cost, efficiency, resources, quality of life, etc. These benefits are easily measured: how much faster / cheaper / better / bigger is your business or life.

The branding promise is much more humble. Purchasing the offer will create a feeling in the buyer. They'll feel like they're now part of a specific community. They'll feel better about them self. It will create an emotional response to making the purchase. The emotion may not make logical sense, but the feeling it produces is real enough.

What Andrea is complaining about is that many products have broken the branding promise. Andreas felt that she was supporting small businesses that were working hard to make a difference to the planet. Buying those small business products made her feel better about herself (and a belief she was helping others continue this worthy mission), so she embroced the product and the mission of the business.

Let's say that you're selling a successful product with a primary (logical) benefit and also have a great branding message that goes along with the product. And something happens that changes the story (it's now made offshore, etc.). The product is made with the same exacting standards. Should you now change the branding message and risk sacrificing your success?

The large corporations that Andrea mentions decided to keep the branding message and hide their affiliation. Andrea would probably not be as upset with the duplicity if the products had updated their story to say something like, "Making a well-intentioned product is only good if it also produces a good livelihood. we make sure that they are also putting the same quality into their product as we did (even at a larger scale) .If enough people buy these high quality products, increasing profitability, then companies will see the bottom-line and change their values ​​as well. "

Remember that some buyers look for stories when considering products. Some Buyers look for products when considering communities.When all things are equal with a product, people look for differentiators. Your well-crafted branding story can be a key differentiators to attract buyers.

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The Evolution of Flash Video

Recently, an overtly negative attitude seems to have arisen towards the use of third-party plugins such as Adobe's Flash Player. Despite this attitude however, leading open-source players, rather than pushing users to abandon Flash in favor of native browser playbacks, seems to still be making use of these third-party plugins, and the reason is fairly simple.

The two key components to any video playback system are a video decoder and an application framework. While HTML5 offers a quality application framework, due to certain limitations, it has not yet developed a working video decoder.

A decade ago, given its superior functionality to HTML, whole websites were being built in Flash. Occasionally however, the disadvantages won out and Flash gave way to Javascript. Flash did not die out however, as it was discovered to be work as a near universal video player among browsers. As a result, when the web video boom took off, YouTube and just about everyone else used Flash as their video player.

Also, until just a couple years ago, Apple products also made use of Flash before suddenly rejecting it in favor of other options. Even companies such as Netflix, who have avoided using Flash, took a similar approach with third-party plugin players. Still, as it turns out, most web videos wind up being played through Flash, despite preferences in programing language. Even the newest version of Video.js, HTML5's player framework, has added a built-in Flash player, and this combination has come with a number of advantages.

One big advantage offered by this new synthesis is that all of the advanced features now only need to be applied one time, whereas before setting up a playlist in HTML5 and Flash required the redundancy of requiring a separate player for each format. Also, various playback methods can all be controlled through the same Javascript API. What this means is that all the configurations, styles, and settings only have to be made once, no matter the number of codecs or devices, absolutely allowing for far easier design and development.

A slightly more subtle advantage, where the internet has already been shifted from Flash to Javascript, video applications are now, finally, doing the same, with more logic being moved from Javascript into Flash. Taking this new approach will also allow for a rather significant optimization of performance. This can be seen in the comparison of the 120kbps required of a full-featured Flash player to the significantly smaller 10kb for Video.js. All of these changes represent a significant advancement for the lasting power of Adobe's Flash video.

So, while Flash may have seen several changes over the last decade, from being a popular application framework in 2002, to being reduced to a simple video playback app in 2007, and into today, to the point that it no longer needs to be a full-featured player, it is certainly not going anywhere. While this still may not be the most ideal arrangement, the far more preferred option of a universal video playback is still years away. Until that day comes though, the current model certainly represents a drastic step up from the traditional Flash player.

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Summer Is the Season of Mobile Search

It's Summer and that means that people will start coming out of hibernation and frolicking more (at least in the Midwest anyway). From patio to picnic more people will be turning to their phone and performing mobile search to find things to do.

To capitalize, you'll need to be easy to find. That means it might be time to take a closer look at your mobile marketing strategy. Mobile marketing is more than just having a mobile website. It also means being easy to communicate with via a mobile device.

For example, when I land on your mobile website, chances are all I want to know is if you're open or not and how to reach you. So, your phone and hours should be front-and-center.

With more than 8.4% of all global websites visits coming from a mobile device, you can not risk losing me when I stop-by. Make it easy for me, please?

In the last twelve months, customers around the world have ordered more than $ 1 billion of products from Amazon using a mobile device, "- Jeff Bezos, founder and CEO of Amazon.com (July 2010).

I know, I know, that's Amazon . But you know what, those people that do business with Amazon also do business with you. They have been spoiled by brands like Amazon and now expect something similar from everyone. That's a trend that will continue.

As smart brands continue to raise the bar, stupid brands will appear even more stupid.

Does not take a rocket scientist to get going either. Here are a few quick tips on how to make your small business more mobile friendly:

  1. Keep the most relevant information for customers on the home page and easy to find. Stuff like hours and a phone number are absolute musts.
  2. Consider building a mobile version of your website that can detect a mobile device when it's loaded and serve a special "mobile friendly" website. If not a website, consider at least building a landing page dedicated to mobile.
  3. Think about the 3rd-party sites that most often appear in search. Yelp, SuperPages, Facebook all come to mind. Make sure that you've updated these platforms as well. They're gonna show up so you might as well tend to them.

That's a good start.

Later in the game you start dabbling with SMS campaigns and QR codes and jazz like that. For now, just master these basics and you'll be more mobile in no time.

For more mobile usage statistics, check out this post .

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How to Make Money Online the Easy Way

There are many opportunities to make money online out there but the truth is that most of them are not worth your time.They are meant to enrich the vendors and make you poorer. I have been there and tried a number of them only to get frustrated and left to take care of a huge credit card bill.

Do not worry, there are genuine ones that have been tried and tested to bring results.With that in mind you only need to take three steps and make money online the easy way.

One of the things you need to put in mind is the market you will put effort in. You need to identify a market that has a huge demand so that all you need to do is to satisfy the already hungry crowd. By so doing they will be more than willing to flood your bank account with money. With that in mind I am going to reveal a market you can venture into and make money in only tree steps.

You can make a full time income by building a search engine for free around a hugely popular topic. This topic has a third of all searches on Google and yahoo making it one of the most popular niches today and growing.

The topic we are going to target is people search- has a really huge demand out there. The people search engine works like any other search engine: people enter keywords and get free results from your engine but here is the difference.

Every time users get free results you get affiliates contracts from the leading companies like click bank, Hd publishing and Mylife. Imagine having a free search engine where you get paid every time users get free results? Am sure this sounds great. Are you beginning to see the incredible here? You will have your own home business that has the potential to make unlimited income on complete autopilot.

All you have to do is send web traffic to your people search engine, and you'll be paid hefty commissions whenever people get their free search results.

Having this business set up means you can tap preexisting demand, a third of all searches on Google and Yahoo, remember?) Common sense should tell you that its a whole lot easier to make money by catering to an existing need, than cold calling, closing sales, recruiting people for a down line. Of course the gurus hawking these kinds of products will not tell you that, because they are catering to a different need.

You desire to make money. Do not fall for it. The people search engine that you will create for free gives you an opportunity for multiple streams of including ad sense contracts, passive lifelong income from GDI, affiliate responsibilities from leading companies and referral awards paid to you by Tissa.

Here is an unbeatable opportunity for you. Meet the demand in this exploding niche with your own automated, free to create people search engine.You can get started today in only three steps.

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