Archive | Internet Marketing

Do You Have An eBook Internet Marketing Strategy

If you can talk you can write. If you can write you can create an eBook. In this article we look at ebook marketing and how creating your own ebook marketing strategy can be a great way for you to increase your business.
An eBook is short for electronic book. eBooks can be downloaded and read on an electronic device like a desktop or notebook computer. eBooks are versatile, portable and convenient. You have probably read one yourself.

One of the largest advantages an ebook offers is instant access. People search the internet for information and you can pack an eBook full of text, graphics, audio and video, to give them what they are looking for and at the same time tell them more about yourself. Adding links to your website and various products in the pages if the book is a great way to provide value to your reader and increase sales for yourself at the same time.
An ebook can be a great learning tool for your audience if you make it interactive. Encourage them to watch a video and send feedback directly to you. Refer them to you website for more detailed information on what they are looking for and provide a link to separate web pages as opposed to your home page for more specific information.

Here's a great idea. Create a frequently asked questions (FAQ) ebook. If you find you are getting emails over and over for the same questions compile your answers and put them in an ebook that can be downloaded and referred to over and over. You are solving a problem for both of you and creating a marketing tool that can send your visitor back to your website like after they have forgotten surfing and landing on your page in the first place.
If you create a new product or add one to your existing products announce and review it in a short ebook. Then at the end of the ebook send your reader to a sales page where they can buy it hile they are in the buying mood.

When you advertise online try promoting your ebook instead of your website. Make it free and tell them they can have instant access to the information they are looking for. Let you ebook do the selling from the content in it, but get your traffic to the ebook first.
eBook are a great marketing tool for any business. Include an ebook internet marketing strategy into your advertising plans and watch your business grow almost effortlessly.

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Latest Direct Marketing Solution – Email Marketing with Desktop Alert

Email marketing solution provider dotMailer announced its technology partnership with the award winning push technology market leader Skinkers for new and existing clients on 1st May 2007.

Marketing experts think that this partnership is going to have a long lasting effect on the market and people can expect many similar deals in the future.

Email marketing has been a prime choice for marketers to reach the target market easily and within a moderate budget. They also use this method to sustain the existing customer base and update them about latest developments in the company.

However this technology partnership between these two corporations is going to expand the horizons of direct marketing in UK. dotMailer now will also offer Skinkers Alerts to reach the target market directly on the customers desktop.

Skinkers Desktop Alert is one of the most exciting communication channels that can take direct marketing strategies by storm if properly implemented. Industry insiders think that dotMailer’s professionals are working very well to come out with a perfect solution to use and incorporate effective email marketing strategies into Desktop Alert system. The information, in this process can also be sent directly to the handheld devices which further establish its uniqueness as well as timeliness.

To add to this, that clients can decide the actual time when the information should ideally reach the target audience in a specified format. The clients can also predetermine specific visitor segment along with display duration for the optimum use of the channel.

The messages that normally arrive as an alert in the selected devices like PC, Laptop, BlackBerry or mobile phones, can also be redirected from one device to another if the message is not acknowledged to be seen or read for a set period of time.

“It is always a win-win situation for the client” says a direct marketing expert as, “now they can ensure that the messages reach the target audience this way or the other and the audience reads it – the mode is now wide open for the clients as well as the audience to choose from”.

Along with it the clients now can reach directly to the niche market segment based on the permissions from the receivers or the audience. This makes the marketing standpoint of the clients more precise, trustworthy and upholds brand value.

This latest direct marketing strategy also helps to maintain the applicable laws and guidelines in UK.

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Use Keyword Sniping As Part of Your Internet Marketing

You may already be familiar with keywords but how about keyword sniping? Using the sniping method as part of your internet marketing plan is a smart decision. If you’ve been struggling to get your website ranked well in Google using a good keyword as part of your internet marketing and you haven’t been very successful it’s because you simply don’t know how to make it happen.

Worse, some of you might have read a little generic content on keywords and think you know how to make it happen, when in fact you’ve likely not received the results they say you would. Done right using keyword sniping your internet marketing campaign is going to give you the edge you’ve been looking for. Best of all it’s only a few steps and it’s not really that difficult. What you want to do is consistently beat out big players that have the skill, the money, and the ideas. One you learn how to snipe keywords you’ll be able to beat out the multi million dollar companies as easily as the little guys.

When you keyword snipe you focus tightly on a single keyword. You choose your word and then you set up the entire site to rank on that one word. When you do this successfully you can make $5000 and up a month and have no maintenance whatsoever. Of course if all it took was picking a keyword and throwing up a site we’d all be millionaires. Using this sniping method as part of your internet marketing means you need to choose the right keyword. You can use this method for just about any keyword but some are easier than others and when you’re first learning this technique it pays to choose something easy.

Keyword sniping includes choosing more specific words and staying away from general words. For example, let’s look at the term PDA – very general and very difficult to place well with. Now choose Blackberry and it becomes thousands of times easier to place well.

How do you actually snipe a keyword that you choose? Start by choosing your word, now you’ll start to target and get ranked for that word. To target the keyword you need to build an entire site dedicated to that one word. Buy a domain name with the keyword as part of the URL helps you to get ranked. Buying a used domain can also help because if a domain has been alive for more than one year it will decrease the amount of time it will take for the domain name to get ranked because it helps you avoid the Google sandbox.

Now you have your keyword, your domain name, and now you need to add a minimum of ten pages of good content with your keyword. Each of these ten pages needs to provide a keyword link back to the homepage using the main word. Your pages should be between 300 and 500words. Coming up with ten different pages of content using one keyword can be a bit of a challenge but just search the net for ideas. Remember the link back to your home page using the keyword – I can’t stress this enough. It give you internal links and external links and if your pages get ripped off they’ll be giving you a link back to your homepage.

Now let’s create a bit of a timeline here:

1. You found your keyword

2. You found your domain name with the keyword in it

3. You produced a minimum of 10 pages of content with the keyword in it.

4. Brand your site with your keyword – it’s one of the most important things you can do.

5. Create a proper site structure with the right html code and make sure you strip out any extra code that doesn’t have a purpose.

6. Inbound links of the right kind will give you the edge to out rank other sites. Vary your anchor text but make sure your keyword is in almost all your links, and obtain links from pages that use your keyword.

7. Success is knocking at your door.

There’s no concrete time line on how long it will take your site to get ranked. It can vary significantly. Be patient! Using keyword sniping as part of your internet marketing plan is smart and effective!

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PPC Search Engine Internet Marketing

Have you ever wanted to learn how to make money using PPC (Pay Per Click) Marketing or even SEO (search engine optimization) Marketing but even you could find a good affiliate membership program to join?

First off I want to explain a little bit more about what PPC Marketing is. As you should already know, PPC stands for "pay per click", which obviously means you'll have to pay some sort of amount usually around .05 ¢ to .50 ¢ per click. Now where will people be clicking? If you go to Google right now and just type in something like "soccer". Once you search "soccer" sponsored links should show up a couple places on the page. Sponsored links are usually located on the right side of the page, and sometimes can be located at the top most center part of the page. The links are there because people paid Google AdWords to put the ad they created up there.

If you go to Google AdWords right now and sign up you can make your first campaign in a matter of 30 minutes. Now you might be wondering if you need a product, or a website to promote. The answer is no. You can advertise other peoples products without having a website or a product. Sites like Clickbank, and CJ.com are great affiliates resources for that. Basically you sign up and then get an affiliate link that you try to promote. Once you learn how to promote; then you'll start seeing some money roll in.

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Review of Donna Fox in the Internet Marketing World

Donna Fox is a mentor for many 'work at home' people and online business professionals. She has mentored a lot of people who are making a successful living through online businesses and continues to do so. She is perhaps best known for her efforts in coaching the promoters of the 'Butterfly Marketing Program'.

Donna Fox has her beginnings in humble circumstances and worked as a clerk while studying in her first semester of law school. She saved pennies in a savings jar from her daily allowances and incomes and bought her first piece of real estate before she graduated first year of law school. She managed to achieve this great feat despite the fact that she had no real income, job, or even a prospect of a job. Today Fox lives in her own condo in Chicago which she managed to buy with change she saved up from her daily purchases.

While working as a clerk during her first semester Fox was filling in forms for her boss, a lawyer, and then realized that 'incorporation' naturally meant putting together a whole list of documents, she then decided to put her knowledge to use building great business opportunities for people wanting to earn money online and offline.

Donna Fox has done just that. She has helped incorporate many hundred of businesses and helped online business men and women formulate internet marketing strategies that have grown to great heights. Some of these are Fortune 500 companies today. Fox says that there are so many loop holes in the law that competitors could take advantage of and close a legitimate business opportunity down in no time at all. Her knowledge helps incorporate these same businesses in a way that the law can not close down. Many of these businesses have helped hundreds of thousands of people make money online through work at home business opportunities, and perfect internet marketing strategies.

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Cash4free – Get Paid to Be Trained in Internet Marketing

Chasing the cash4free dream

I'm not dreaming here or trying to sway your opinion to some fantastic get rich scheme. I do not believe they can actually be found anywhere on this planet. I really do mean getting cold cash paid to you by cheque from Wells Fargo Bank as regular as clockwork. This is not a short article for that I'm sorry but I wanted to tell it like it is ..

I had been wanting to learn about Internet Marketing for a host of reasons and over the past 9 years spent over $ 6000 on 'learning.' I earned no more than what I could get for selling my junk on eBay. I even tried drop shipping. I ended up paying too much at the airport or harbor in taxes, I just did not fully understand all the process and costs involved. However this is not a sob story and without all my experience and failures I would never be in the position I am today.

The tide has turned

It had been a couple of years since I had to make some really serious decisions, but like so many I was forced into a state of no job and no money with a mortgage to pay. This is not the first recession I'm sure A lot of you can remember similar times. I turned from a successful employed business manager. s with a £ 3.6 Million a year turnover and was paid well for it. That was my downfall … for a while a business will still perform with a cheaper coach … however if there is no real Performance Management, cracks soon appear and then the hemorrhaging occurs. That was now not my problem; My mortgage in 3 months was !!

" To add more pressure"

I went back KNOWING there was cash4free to be made on the internet. I decided to give learning Internet marketing another try. I knew there was a good chance that it would take me 3-6months to find another job. To add more pressure I was actually moving to another country with my family in only 8 months!

I came across rumors of a new Internet Marketing University. A new name to me, I did some research on the WA members area and was … impressed. It was real! … I was actually getting paid to learn Internet Marketing … The Wealthy Affiliate were not paying me, but the benefits from the WA members area gave me the skills and knowledge so within my first 8 weeks I did something I've never done before ….

I was finally getting paid to learn Internet Marketing.

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Internet Marketing for Small Business – 2 Must Follow Tactics You Must Not Allow to Pass Away

Internet marketing for small business depends on 2 vital tactics that you must not afford to pass away. These two tactics, if followed rightly, are the core components of internet marketing for small business, having the right potential to convert the targeted visitors into customers.

An effective internet marketing strategy for small business must reflect all these 2 tactics. With the help of these techniques, you will be able to setup a realistic and reasonable internet marketing goal for your small business. Let's study each of these steps deeply.

Build Trust and Credibility

Building trust and credibility is not an overnight job. In fact, it may take even years to establish a business trust and build credibility. When you consider local physical marketing, it's something easy to build trust of a person through human interaction. But the question is how do you do the same virtual?

However, there are still different ways to judge a person or a business virtually. Firstly, appear for what you are and not just pretending. Look at your website from a reader's angle. Is it professionally designed and developed? Or is it looking spammy?

Does your site contain sufficient information to satisfy the query of your targeted visitors? Do you ensure visitor's privacy? What is the guarantee you are offering along with your product? Is help-desk or customer support easily accessible or is it difficult to find? Is your site helpful to look for the product that buyers want or do you leave them in the dark and confused?

There are too many questions to be asked. But make it sure that you have answers for them all. Only when you can satisfy the visitors, you move on to the right path to build trust and credibility for your business.

Develop the Right Conversion Path

When an individual visits your site, it is well expected that s / he is a targeted visitor for your site. You must have a correct conversion path in your site that a user can easily access to buy your product. An ideal conversion path must be as follows –

Buyer hits the page -> Buyer clicks on the buy button -> Buyer is taken to the payment gateway -> Buyer makes the payment -> Buyer is taken to the thank you page that contains product / service page to download / or to receive the acknowledgment of the payment along with delivery link of the product or service

The sales page where the buyer makes his buying decision must not contain any distractions. Rather it must have a straightforward route to escort the buyer to the product page. Additionally the product page must talk about guarantee and all necessary information for customer support.

So, these are the vital 2 internet marketing tactics for small business that you must adopt, if you want to establish yourself as a successful online entrepreneur.

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Internet Marketing Done Right – Saves the "Stupid-Tax"

Internet marketing done right involves just a few, but very important criteria. If you search many of the online forums you see many asking the question, "how do I get started when I do not have a product to sell?" In actual practice, this is a backward query of sorts because the first question thatought to be satisfied is "What do people want?" The second query bought to be "Are there products I can sell that satisfy the need?"

You do not need to create your own product to be successful. However, if you have found a demand that is not being satisfied by any existing product and you have the means to create one, then by all means invest in the research to properly test the market.

There are ample resources online to properly research the market but you have to prioritize and look in the right places. If you are the type who rarely ventures outside the confines of Facebook or Twitter, then you will have to broaden your cyber resources in order to form a workable plan.

Traffic and conversion are the two components controlling your success in the internet marketing realm. That is, you need to create a pathway to your product offering and you have to convert the visitors to paying customers.

If you venture forth willy-nilly without testing, there is a "stupid-tax" to be paid. That is what we call it wherein the proper preparation to "win" has not been done. The "stupid-tax" is usually in the form of lost money or time. Benjamin Franklin is often quoted as having said "time is money". So, whether you spend a lot of time spinning your wheels or you spend a lot of money without a return on your investment, the result is probably the same.

When internet marketing is done right there is a plan in place that does a few things.

  • A market place need is identified
  • A product to satisfy the need is created or sourced
  • A promotional strategy is crafted to generate traffic
  • An offer is tested to judge conversion

If you have studied marketing in the offline world, then you have heard this process before. It is no different in the online world. Unlike the brick and mortar business, location is not really important. But, marketing intelligence is.

Some of the best places where you can grow your internet marketing intelligence are forums and newsletters. The Warrior Form (Google it for yourself) is the premiere location for every astute internet marketer on the planet. You should make it a daily stop.

To gain a competitive advantage, pump up your marketing intelligence and avoid the "Stupid-Tax" you should subscribe to The Online Worker's Digest newsletter at http://www.webmediapress.org . The Digest has over 100,000 international readers and there is no cost to subscribe. Every month it packs "how to" articles, free or low-cost marketing tools and interviews from online business owners into a 35+ page report you can download or read at your convenience.

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Time Management And Internet Marketing

Are you working at creating your income from home by internet marketing?

If you are like me you will find it easy to be distracted. I sit in front of my computer trying to work and suddenly I get an email. Now curiosity gets the better of me and I have a look. Next thing I find I've spent an hour or more just surfing the internet looking at interesting things. This does not make any money.

Have you found yourself distracted? It's easy is not it? How do you get control? Here are some pointers that you may find useful in controlling the use of your time.

Your Mindset

Firstly you need to see your marketing as WORK. You are in the serious business of making a living and conducting a business.

One thing you need is a place where you can work and concentrate on what you are doing. So your environment must be conducive to working.

Make a Plan and Work the Plan

Next you must have a plan of what you want to achieve. Some of your work may need to be sent in creation of products. You also need to spend time communicating with customer enquiries. What I have found useful is to allocate time for each daily task.

In my last 2 articles I deal with creating an opt-in list. I also pointed out that this will remain part of your work as long as you are in business. So what I would do is spend 2 hours each day in tasks that will help to build up my opt-in list. You've heard it said that the money is in the list. Your business is about making money. You need to work out what things you need to do each day to reach your goal of making money.

To manage your time, ask yourself what things you need to accomplish each day to do this. Now you need to set an amount of time besides to accomplish that task. Do not get distracted. Once the time is up go to the next task on your list. If there are some tasks that are not completed in the time allocated to it go back later when you have finished the other tasks you set out to accomplish.

Take Time Out

There is one caution I need to mention here. Do not load yourself down to such a degree that you loose your enjoyment. You must enjoy what you are doing. If you do not you may as well stay in the day job you hate.There will be times we do not feel like doing anything. We're only human. Even so force yourself to accomplish your tasks. You will feel better for doing so.

Does this mean we can not take any time off? That we become workaholics? No you have control. Just do not beg off because you do not feel like it today. Take time off! But do it because you have planned for it. It's OK to reward yourself.

In Summery

In a nutshell. Set your priorities. Have your day planned out as to what you will do a certain times. This means that when you start work each day you know what you will be doing. You will not need to spend time thinking about what you will do today. You have it all planned out.

If you do this you will find that you will accomplish much more each day. Because you have set your priorities, you have worked out what things need to be done to create an income and you have prioritized them, you will find the income will follow.

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Internet Marketing – How to Make Money Online

Making Money online does not need to be hard. When you are using Internet marketing as a platform to make money online you can easily start to live the life of your dreams and set your own schedule. To me, that is what Internet marketing is all about, time freedom.

It is awesome to be able to get up when you want and do what you want when you want to do it. But, for me it was a long hard road. But, all the hard work was well worth it. Especially when I'm able to spend as much time with my family as I do. So, in this article I want to give you three tips that will help you get on the road to making more money with Internet marketing.

First, you need to lay a solid foundation for your success. Most people do not plan to fail, they simply fail to plan. So, you want to make sure you have a solid plan in place before you start your Internet marketing ventures. In my opinion, it is not a bad thing to invest in education when you are getting started. Then, as a natural progress you will learn that investing in education is an ongoing process. But, in the beginning you need to put down some money and learn how to make money online.

Next, you want to find a system and stick with it. The one pitfall that most marketers fall into is not sticking to a plan. It is very easy to get distracted on the Internet. With the walks and everything else it is easy for you to stray from idea to idea. This is the worst thing you can do. If you can just find one strategy and stick to it you will be successful so much faster.

Finally, build a list from the beginning. You want to invest in your own domain name, hosting, and most importantly an autoresponder. Most people will not listen to this advice, but I hope you do. If you do not you will kick yourself in the future for not starting immediately. So, make sure you start building your list right from the very beginning.

Unfortunately, it is impossible for me to teach you how to build an online business in one single article but, I hope what you've learned here will least help you get on the right track for success.

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