Archive | Internet Marketing

Five Commandments for Online Reputation Management

In the digital era, reputation management has gained an extra perspective. You have to be careful about online reputation as the detractors and the disgruntled find it easier to troll you on the Internet. It is no doubt easier for them, compared to the heydays of electronic and print media.

Here are five commandments that will help you manage your reputation online. These well-chosen, evergreen tips will come in handy even after a decade or more:

Earn Trust

Trust is something you have to gain with hard work done strategically. And then, you have to keep working on it. Trust, as many business experts say, is a perishable asset and you have to keep making efforts to sustain it. When people trust you, they would believe in what you say and your detractors would find it harder to harm you.

Transparency is the key to gaining trust. When you are continually transparent in whatever you do, you are sure to earn their trust, which does help in the long run.

Monitor and Engage Your Audiences

Social media monitoring helps you to keep tabs on how others view your company. Moreover, you are able to gauge certain trends and take appropriate steps to benefit from them. Find what platforms your audiences are present on and engage with them actively.

Twitter, for instance, can be an excellent medium for replying to the queries of your audiences. If a customer uses the platform for complaining about something, you can promptly convey to them that your team is working on the issue and trying to resolve it at the earliest. A short, prompt reply is better than a belated one with more information. Gaining insights into their mindset will help you frame the right strategy for winning them over.

Address Criticism Positively

A blunt reply to every criticism will only make things worse. You have to be diplomatic on social media and in how you react to various situations.

The way Whole Foods CEO John Mackey handled the controversy on the company’s WSJ op-ed on Obama healthcare reform in 2009 can teach one a thing or two regarding reputation management. Two days after the controversy arose, the company issued a response stating that opinions on the issue were many, including inside their own organization. They invited people to share their opinion on the matter. Their cordial approach helped in diffusing the controversy.

Take Your Google Appearance Seriously

Expect a good chunk of your audiences to reach you through Google. Do a check on what appears when somebody does a search with your name on Google. The negative reviews people may have posted about you on various review sites or blogs are also likely to appear in search rankings along with your website. If the negative reviews are just too many, you have to find ways of dealing with them, or else they would harm your online reputation.

Address Illegitimate Criticism Negatively

If someone is out to present you in negative light without a legitimate reason, you have to take remedial action. Discuss with your legal team if there is enough ground to sue them. A lenient approach towards them may encourage them to repeat their wrongful action.

Having a pre-determined policy about online reputation management will help you deal with such problems effectively. If your efforts fail to yield the desired results, the choice of seeking professional help is always there.

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Promote yourself on radio for free

Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This is a good and fair question. It may surprise you, though, when I say, you do not need money for some of the most valuable marketing available – radio advertising.

If you are not the kind of person who listen to talk radio, the next time you're taking a drive, tune in to one of your local talk shows and listen for awhile. Try to find something that is not a sports talk show, although they also offer the type of free advertising I want to explain. What you'll ever hear is an interview. A talk show host will have a guest, who is an expert at something. Perhaps it's a health show, and the subject is weight loss and the guest is talking about some new diet.

Now, listen carefully, because you will not hear the guest babbling about his book, web site, or going on and on about his great product that is going to melt the pounds off of every fat person in America. What you will hear, in most cases, is someone who is explaining a method for weight loss that is a new approach. Now, at times throughout the show, this expert will certainly mention his product, and the host will ask the expert to tell the audience how to order it.

Even if you are an avid listener to these types of shows, and you've heard hundreds of guest experts, what you may not know is that in 99 percent of these cases, this is not paid advertising.

You see, there are thousands of talk show stations in America, and the ones that program only talk shows probably have five to 10 different shows per day. Some quick math will tell you that tens of thousands of talk shows nationwide need things to talk about and guests to keep listeners tuned in. This is where the magic comes in for you. As a new author, salesman or business owner – talk shows need you.

Best of all, virtually anyone can get on a talk show. When I published my first book, Winning the Mortgage Game, I had very little idea how to market it, but I did know I was on a very small budget. I put up a web site, started an ezine, and it was an extremely slow beginning. That is, until I learned about being on radio talk shows. I read a very well-written how-to book by a man namedJoe Sabah about approaching radio producers and getting them to invite me to be a guest on their shows.

The second show I ever did was an hour-lomg interview on a station hundreds of miles away from my home. The producer called me at my house minutes before I was on, and the host began asking me questions about real estate finance. At various points throughout the show, he said Mark, tell listeners how to get your book, and I simply said go to http://www.winningthemortgagegame.com , and use the credit card of your choice. Believe me, people are much more apt to go to your web site, when they've heard you talk about your subject.

Now there are a few keys to getting on the radio and to making your appearances turn into sales of your product. First, you need the names and numbers of the stations and the producers of the shows. Remember, producers book the guests, so they are who you want to talk to. When you get them on the phone, which is not easy, be sure you are prepared. Do not just say you want to come on and talk about your new book or product. Start by telling them you are an expert in whatever the relevant field is and that you have a new system you want to share with their listeners.

Remember, this is going to be a lot like sales. You need to talk to a lot of producers to get a few bookings. Not everyone is going to jump at what you are offering. Make sure you speak in a good voice, so the producers think you'll sound good on the show.

When you do get booked, be sure you have several key points that listeners will remember, and make sure they know exactly how to get your product. Incidentally, if you want to get a great list of radio stations and their contact information, look for Joe Sabah's book. Radio talk shows are one of the best free ways to advertise you'll ever get. Take advantage.

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I Can not Figure This Out!

How to Ask for Support

We've all been there. Whether it's how to use a new software program or trying to figure out why your email stopped working, at some point in time we all need to contact a company and ask for support.Now, there's a good chance prior to picking up the phone or Completing an online support ticket, you're just a little cranky already. After all, if things had been going right in the first place, you'd never be in this predicament. Why can not things just work the way that they are supposedly to? Oops … a little private venting going on there. Forgive me.

So, you pick up the phone and are required to go through a series of button pushing to get to the proper department. You can not help but feel that someone is pushing YOUR buttons. By the time Beverly picks up the phone (who has a very strong Asian accent for someone named Beverly), you're ready to give her a piece of your mind!

But wait! Poor Beverly has no idea all the trauma you've been through today that has delivered you to this phone call but she really does want to help. It's what she gets paid to do and is probably pretty good at it. If you'll just give her a chance. Likewise, if the support system implemented by the company is done through email, firing off a heavy-handed support ticket is probably not the best way to reach out and touch that support person who is "just doing their job."

I realize the above is rather tongue in cheek so let's talk about how to really ask for support:

1. Before you post a question or make a call, let your fingers do the searching. Many answers to your questions can be found by doing a simple Google / Yahoo! Search. For example, if you get an Outlook error message, Google it. If nothing else, be sure to provide that detail (the error message) when asking for help.

2. Do you have a user manual? Whether printed or online, it's expected that you take the time to review these documents prior to making a support call / contact.RTFM.

3. Have your FACTS ready (know your account name, pin #, basic stuff like that).

4. Make your subject line VERY clear. Things like "Help" or "This stuff sucks" is not helpful to anyone. Be specific and yet use brevity.

5. Be courteous. Enough said.

6. Understand the difference between support and training; The two are not synonymous.

7. Be patient. Someone else has probably waited just a little longer than you and now it's their turn.

8. Remember, the more information you provide initially, the faster your question / issue can be resolved.

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The Good Kind of Traffic

Traffic in layman’s term is a form of movement may it be by vehicles, persons, things and everything else within a certain area. Once you hear this word, what often comes to mind is it generally relays a negative vibe. It delivers a picture of cars on the streets which are already onto each other’s tails and noses with the drivers alternately shouting at each other and honking their horns just to get a move on. It sends you the thought of people who are stuck closely next to each other and almost exchanging their faces along with their sweats and scents. Not a very pretty sight. It reflects congestion, exhaustion and overcrowding. It leaves a bad image in the eyes of the society.

But once you enter the world of internet marketing, it is just the exact opposite. Traffic is all they ever need. It is all that matters. The fact that online entrepreneurship has become one of the latest trends, businesses and marketing is done through the World Wide Web. It is easier that way and it reaches a very vast scope. Because of these advantages, it is more preferred by most entrepreneurs. It attracts a lot of people who wants to venture in online marketing. That is why the online market has a tight competition. Whatever is it the you need or whatever it is you are looking for, you simply just type it in on the search engine, click the search button and there you have it. No sweat. But the down part to it is that you are presented with hundreds of results from just a single topic. Everything is handed to you in bulk. And it is your job to sort everything out. But humans as we are, we easily incline more to what is readily served to us. In relation to search results, we click on the very first link that comes out. And that is where the traffic works its magic.

As an online marketer, all you would ever want is to promote your website and catch the attention of as many viewers as possible. You can do so by SEO or Search Engine Optimization. Through this SEO you can direct the traffic towards your site. It is a way of advertising your site through all means possible so that the traffic will also increase. It is not easy to control the traffic. It takes extra effort to get ahead with others especially if you are competing with millions of other sites. You just have to maximize your resources and look forward for good results.

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The Advantages and Disadvantages of Internet Dating

There are a lot of great reasons why online dating has become so popular and is becoming more and more popular each and every day, but the main reason for this is the fact that people have become very busy, due to their modern and hectic lives. Owing to the fact that leaving time for meeting people and going on lots of dates has become a luxury not many people can afford, online dating services have attracted a lot of people. Now, it is very important to understand that online dating has its own advantages and disadvantages, and these should all be considered before you decide to pick an online dating website and start using its services in order to find a new partner.

Advantages of Online Dating

One of the biggest advantages of internet dating is the fact that it can be done from the comfort of your home, which is convenient, comfortable and much cheaper than real dating. Aside from this, when you are dating from your home, you are in a much safer environment than when on a real date. In this day and age, it is very important to always do your best to stay safe, and internet dating will give you the opportunity to do this by enabling you to keep your personal information to yourself.

This means that your real name, your address, your phone number and all other personal information will not be revealed to anyone, unless you want them to be. Another important advantage of dating online is that it really provides you with a good chance of finding someone who shares the same interests as you do. What this means is that when you register to a dating website, you provide information about yourself and your interests, and this information is further used for finding the perfect person for you.

Disadvantages of Online Dating

First of all, it has to be mentioned that a dating website can never guarantee you that the person you are talking to is really the person described in the internet dating profile in question.. Naturally, there are horror stories about people who have had their hearts broken through online dating websites by believing that they were talking to their soul mate, and later finding out that all of that was just a joke and that the date of their dreams was a group of kids who were bored.

The other big drawback of online dating is the lack of romance and the famous “butterflies in the stomach”. Nothing can be compared to the feeling of meeting the love of your life for the first time and falling in love, and sometimes the chemistry that needs to exist for a couple to work just isn’t there when two people who got along fine online meet up.

If you have realistic expectations and are open to the idea that you may have to kiss a few frogs to find your prince, online dating can be a great idea, but make sure you are safe and that you know that success might not come overnight.

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Give Your Opinion for Profit

Have you ever been asked by a company to complete a survey for them after they have provided a service to you? Organizations, corporations and even small companies take survey results very seriously and spend a lot of money having surveys taken. Many of us are perfectly willing to take time to answer a survey for the promise of a Whopper from Burger King or a Big Mac from McDonald's. Did you stop to think that those same answers you supply for peanuts could have turned into extra income at home?

Online market research studies have grown tremendously over the past decade. One of the easiest ways to earn extra income at home is by participating in online market research surveys. There are two simple keys to success with online surveys; The first is truth and the second volume.

To succeed and make a profit you will want to register with as many online survey and marketing research companies as you can locate. You want to register with all these companies for one simple reason; Volume. The more companies that register your with, the more survey invitations you will receive.

When you visit the first online marketing survey registration page for a company, answer all the questions on the registration form fully and truthfully. You want the marketing company to send you as many survey invitations as they can. The marketing research companies send surveys to those that have registered with them, based on specific criteria. They need the most accurate and complete information about you. The more accurate and complete the information, the more surveys the company is able to send you. Volume!

Once you have registered with the first company, it is normal for you to need to confirm the registration. Be sure to follow the instructions from each company for the confirmation process. Usually with online marketing research companies an email confirmation link is sent to you. You need to be checking your email inbox as soon as you have completed the registration and process the confirmation as soon as it is received. If you do not see your confirmation email coming in, check your junk folder, depending on your email spam settings it may have been sent there. If it was sent to spam you may need to white list the email address so that future emails do not end up in the junk folder. If you do not find and confirm the registration, the marketing research company will not be able to send you any surveys to take.

What do you do next? Repeat, repeat, repeat. Register with as many online research companies as you can find. The more online marketing research companies that you get registered with the more survey opportunities are likely to arrive in your email inbox.

When survey invitations start to roll in, choose and complete the offers that look the most interesting and have the most profit potential for you. You decide which surveys you can make time to take. If you can take all, super. If not, do not worry. You are under no obligation to complete any survey you do not have time for or are uncomfortable with.

Just because a survey arrives does not mean you will be allowed to take it. There are no guarantees here. Before you are allowed to take an online survey it is normal for a series of pre-survey questions to be asked to determine if you are the right fit for the market research study. To be truthful, there is a better than even chance that you will be screened out of the survey. Expect it to happen a lot and do not take it personally. The companies are looking for a very specific type of person to take a paid survey. Do not expect to be paid for your pre-survey answers although some research companies do have some incentive programs for your attempt.

Some Tips to Help You Succeed:

• Get a generic email address. Gmail, Hotmail, iCloud, and AIM are a few free providers.

• Dedicate that email address to surveys. Once you get started you will receive a lot of email into that inbox.

• Keep your personal email traffic on another email address.

• Do not give your Social Security number to a survey company. They do not need it.

• Sign up with multiple survey companies.

• Do not get frustrated with being screened out, it is just part of the survey process and happens to everyone.

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Online Marketing – Learning to Leverage the Organic Power of Facebook

I started out on Facebook just as almost everyone else did. I opened an account, started finding other friends on the site and start communicating with them mostly by – I guess you could call it – Blog posting as a lot of what Facebook is really about at its base is a social platform – a blog site.

I was starting an online business and my initial focus when getting going was to write some articles, publish them to get known and then build them into books and market them on Amazon-Kindle. I did not have much more of a strategy than that in the beginning – I had just always wanted to write and publish a book. A bucket list item.

As I began to delve in further into the world of Facebook – and this spans time – over the last couple of years in fact – I became aware of just how powerful this platform really is from a business and product marketing perspective. And I have learned a lot about the platform to date – yet I am constantly learning more things I can do on it to further my brand awareness and even close sales right on the platform itself. With this in mind, I want to share with you some ideas for using Facebook that you may not have thought of. Here is an initial list of ideas to get you started.

First, you must absolutely have a business page if you are trying to market or sell anything on the platform. This is your first step. Facebook frowns on you using your personal consumer site to do any business marketing – so get this done. An additional tip: Don’t limit yourself to just one business page – create several if you have different categories of things to sell. I am still working to build this all out myself but I have found the time to create a main business page for my website, an “Author” page for books I write, and a couple of pages for individual “business verticals” within my online business.

Why did I do this? It increases your ability to get found. People look for and follow business verticals through keyword searching. If you type for example “coloring books” into the Facebook search bar, your search will return: Coloring Book titled pages created by people, coloring book groups, people who use this keyword in their name and sub-title “about” lines, top posts and latest posts containing the keyword, videos that people have posted with the phrase in the titles, events relating to this phrase, etc. So creating business page verticals within your Facebook presence can be a very good idea.

Next tip – do a little research – use the Facebook search bar to check out different keyword phrases and when you find good ones that people actively search on – use them with associated hash tags in your business page posts to help people find you. Your “People Reached” numbers will go up.

Do you want to get people to your other online assets such as webpages? Start writing, posting and sharing Facebook “Notes” – basically here you are writing articles and posting them on Facebook. A couple very useful tips in this regard: Write the full “Blog Post” or “Article” on your web or blog site. Then, go to Facebook and in your “Note” write the blog/article summary and not the rest of it. Next, put a line in the Facebook post with a backlink to your web/blogsite complete article under some anchor text that says something like “Click Here to Read the Full Article”. You are now driving traffic back to your business site where you can use lead magnets to capture e-mail addresses and you can sell them all your business products and services – as a bonus benefit, this helps to increase your website presence in the eyes of popular search engines like Google.

Find and join niche targeted groups. Then when you post related articles, videos, advertisement blurbs, shareable content, etc. “Share” them to these groups. This extends your brand awareness to potentially tens of thousands of people interested in the same topics that you are marketing to.

Go under the “Manage Tabs” button on your business page and add the “Shop” button to your page. Now, you can setup and highlight some of your best-selling products on your Facebook business page and you can share these products in your online posts. When people click to learn more, you can direct them back to your website and shopping cart to buy them by “tagging” the product image. FYI, a window opens up when tagging so you can enter the URL of the webpage you want to direct them to.

Another tab option I recently discovered and really like is the “Services” tab. Here you can market your time and services offered to others. I have used this feature on my Facebook business pages and I point these pages directly back to my online time-booking system webpage that I have built into my business website – I love this feature. If you are looking to get consulting or “Freelancing” jobs, here is a great way to increase your exposure and have people find you and book your time.

Post videos to Facebook directly. Facebook likes sharing videos. Again, as you publish these to Facebook, be sure to craft your video titles so they contain good useable keyword phrases and don’t neglect the use of hash tags in your video description areas.

Take some time to explore the business pages of others in similar niches as yours and when you find popular ones, go under the “More” tab displayed just below or on their business page background image and then select the “Like as Your Page” button to link them back to your business page. Here’s what this does for you:

First, you can’t comment on another business page as your page unless you like it as your page first. When you do then comment on another page as your page, the post you create builds visibility for your business page so you can get more traffic to your own business. Lastly, you can start to see in your news feeds content published to that other page – helps you keep track of the goings on there and who is posting content to that page – and you never know, some of that content could useful to you.

In summary, keep at it – you can drive a lot of organic Facebook views to your website just by taking the time to explore and work Facebook with your posts, shares, group involvements, the use of hash tags in your posts, liking other business pages, commenting on other pages, opening your Facebook “Shop”, etc.

The increased business exposure you receive from this extra effort, will earn you dividends.

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Why Inbound Marketing Is Best For Business

With the advances in technology, the business has changed to a great extent. More business opportunities are now available for everyone online. Millions of potential clients and customers can be reached in a matter of little time. With every passing day, business networking has become easy and convenient. The cost that is spent on this aspect has also dramatically reduced over time, a budget however is still required for inbound marketing. Inbound marketing is used to touch millions of people within less time and financial expenditure and produce more effective results.

Outbound marketing works on advertising the product to all sorts of people, whereas inbound market works on people that are somehow already interested in the product you offer or the service you provide. As they are already looking for it, the only job you have to do is draw their attention towards your product and convince them that what you offer is better than what your competition offers. This cost less than the traditional outbound marketing as you do not have to interest your customer from the start, the customer is already interested all you have to do is convince them to buy your product or use your service. This strategy is used by many companies now and is giving good results helping them boost their business.

Hiring an inbound marketing company is one of the wise decisions that should be made. Free services are available, but true and effective results can only come when you invest a little. Yes, you can try to do it yourself too, but any successful running business has specialized people working in separate departments for every job. This way one individual focuses on one thing and brings out the best in it. Knowing something does not mean you can utilize it to its full potential. Specialized people should be hired to do their jobs and the same goes for hiring an inbound marketing company.

Well developed search engine optimization is a necessary part of this field. All web users use search engines to find out whatever they want to. The firm would not only manage all your social media profiles, but would also work to boost your rank in search engines, making it sure that whenever someone searches something that has your keywords, your company shows up first instead of someone else.

It basically depends upon three things, the content you share, search engine optimization and social media presence. If all three are utilized effectively, a large number of traffic would easily be directed towards your products or services. Content means all information you share irrespective in which form. It can be videos or written. It should explain in detail. The search engine is the channel through which people would find out about the content you share. The most basic and most used channels are none other than Google. In order to increase the number of visits you get, you need to be in the high ranks of the search result page. Social media is one important aspect. It is basically a promotional tool that helps divert more and more visitors toward your web pages. If handled properly, it can take your business to new heights and if managed improperly, it would give you no benefit.

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Business and Relations

Having the opportunity to work with a business in a similar situation, in that both are new businesses facing similar challenges, collaborative projects provide a platform for mutual learning and can act as a working support while bearing in mind each businesses limits. Having a good working business relationship can be inspiring, motivational and empowering.

Supporting charities is important to both businesses as well as building relationships within communities. Having a common interest allows the businesses to develop a good strong relationship that goes beyond everyday business.

Going forward, further collaboration will allow the relationship to grow and have a continued benefit for business.

Both of the businesses are new but have learnt quickly that forging relationships is key to business. Building relationships growth knowledge, our network and contacts, reputation and referrals and even assists with the development of ideas.

Since the acceptance of the businesses both have shared their business experiences, learnt from each other and have been able to identify strategies that work more quickly. As both have varying skills, experience and backgrounds the businesses have also been able to collaborate on particular projects, which have in turn allowed plans to move forward. Both companies are unique in their offering of different services but have found that they can still be linked depending on the client and their requirements.
Links can be made with the most unsuspecting of businesses. It is there before important not be closed minded to opportunities as it could prove most valuable.

Two opposing businesses can vary in their offerings and can be from different fields in the market but their target markets are similar in that they cover a broad spectrum and are widely spread. Both businesses can adapt similar marketing strategies and can work together to achieve this.

Having a successful business is more than just making a profit its a continual learning curve. Each day brings a new challenge which can be achieved by having the right information, from the right contacts, with the right network. Building a network that consist of relative contacts as well as those outside of the box has proved to be very beneficial. Each contact or person met is a potential opportunity for business, clientele, relationships or even knowledge. It is important not to discount a new business relation that is not directly related to the business field ie Event Management or Relocation.

The unexpected can happen at any given time, continuous building of bridges is vital for continuous success, development and growth of a business, especially new businesses trying to establish themselves within the market. The market is always changing and contacts in the network can be beneficial in terms of updates and industry knowledge required to move business forward onto the next stage.

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How to Protect Your Passwords Properly

Looking back at last 20 years (I am writing this in 2014), use of systems and passwords has become an unwanted but unavoidable requirement in our daily life. We always require to stay atop of many forms and layers of online protection of our sensitive data. Some examples where we need to use passwords, pass phrases, identifiable pictures etc. Are banks, schools, credit cards, emails, work login, work search, kids account, entertainment, communications, and more and more. As far as the number goes, all these requirements are increasing and as far as complication goes, they are becoming increasingly complicated in nature to use and manage.

20 years back, I had only two account passwords that I had to manage. One email and one bank account. Today I manage over 200 online safety memory chips including for me and for my family! (Wow writing this makes me feel safe! Really ..?)

Again, 20 years back I could put in 6 alphabets or numbers and it was considered a safe, secure password. Today, I have to use alphabets in lower and upper case, numbers and special characters with the strength indicators showing strength of the password as we are typing it to understand how strong and safe the password is (in case case is a cyber crime to crack Down the passwords.) Many companies will not let me use the parts of my name in the password. Then I have to associate my account to an image and keep the image in mind. Further I have to answer some security questions (typically from 3 to 5). To add even more, every now and then I need to associate and confirm my account with a cell phone number! Then there is separate 4 digit pin for bank ATM's etc. Even my voice mail has a 6 digit pass-code!

Talk about complexity! Talk about memorizing!

Is the technology helpful to protect our sensitive data? Yes! Has the technology complicated the issue and pushed us way more to manage in terms of passwords, security etc.? Yes!

So how to manage these complications. Here are some do's and don'ts for it.

Do's

1. Use long complex passwords.

2. Generate and use random passwords yourself.

3. Keep your passwords in an isolated safe file. Write if you want. Even better is to spend a few bucks to have a dedicated drive, USB etc.

4. Use limited login attempts at all the allowed institutions. It basically means after 3 or 2 or 4 (whatever the set number is) unsuccessful log in attempts, your account will be automatically disabled and you will have to go either personally or call to prove your ID and then get your account reinstated. It seems annoying in the beginning but it is a great tool to protect your ID in the long run.

5. Answer security questions in a non traditional manner. Example; Name of the first dog. Traditional answer: whiskey. Non traditional answer: Ihadnodog.

6. Always keep the current back up out of your computer such as in a USB drive.

7. Many experts suggest to use copy + paste rather than typing in the web forms, so follow it when you are logging in.

8. Have a real complex master password for any file that you might be using to store and protect your sensitive information such as passwords, security questions etc.

9. Often change your passwords. Update your record if you are managing it.

10. Always have a working anti-virus program installed. Run the program every few days in manual mode.

11. Delete the accounts you no longer need.

Don'ts

1. Do not use any online system to save and protect your data. It might be chrome or internet explorer provoking you to 'remember' your login information. It may be a service provider tool as Norton protection. I personally call it a third party dependency and it can restrict, corrupt or disintegrate any time. Your passwords and other information is lost without any back up in this case and worst case now all of it can be available to someone else as well ..

2. Never use same password for more than one log-in portfolio ..

3. Do not use easily guessable passwords such as: abc123, 123ABC, 0123456789, XYZ etc. Cyber ​​crime computers attack through the internet and try thousands of password combinations in a minute. They can easily guess the easy passwords and log into your account. The damage can take a-lot to repair in this case !.

4. Do not use a computer to generate random passwords.

5. Do not give access to unknown apps through social media.

6. Avoid using public computers in libraries, schools, restaurants, hotels, etc. If you do have to use it, un-check the "remember me" option before you log-in and clear up everything after use such as cookies, history etc. Make sure you are allowed to clear it and you are not violating any public institution policy.

7. Sharing a password is usually prohibited so do not share your passwords.

Creating and managing as per these guidelines will help you protect your accounts and data safety for a long period.

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