Archive | Internet Marketing

What's the Trick to Having Explosive Success Building a Network Marketing Company Online?

Have you ever been to a magic show and sat there completely amazed at the out of the trick. Whether it is a slight of hand trick, card trick, or something or someone that disappears, did not it seem remarkable? Until someone showed you how it was done. Once revealed, the trick did not seem that impressive anymore. In fact, anyone could do the same trick and get the same outlet.

That's how it is in network marketing. Most people are amazed at the results of some marketers. And wonder why they are not building their businesses with the same gusto. Perhaps they are trying to build their business the old fashioned way. Check this out … At Christmas one year, a particular family was blessed with a number of generations present at dinner. There was great grandma, grandma, mom, and her daughter. When it was time to cook the roast, mom stand in the kitchen and cut two inches off of one side and two inches of the other side of the roast before putting the roast in the pan. Her daughter asked her, "Mommy, why do you cut off two inches from both sides of the roast before putting it in the pan?" Mom replied, "Grandmom always trimmed the roast before cooking it" .. The little daughter asked Grandmom, "why did you trim the roast too, Grandmom?" Grandmom turned and looked at great Grandmom and asked the same question. Great Grandmom started to laugh and said, "because my pan was too small!"

The point is obvious. Many network marketers use the same marketing strategies as past networkers simply because that's what most people do! Well, given that many people have less than stellar results using these older principals, why would you want to duplicate failure? Instead, pick and choose the strategies you use from the "old school" strategies, and incorporate new strategies as well. For example, there is nothing wrong with approaching people you know. However, to immediately contact everyone you know as a new rep will certainly give you a great deal of failure and rejection because most family members want you to PROVE your success before jumping in with you. Unfortunately most uplines will insure that you contact everyone you know because that is what they were taught! With today's internet allowing a great deal of different types of strategies, success can be a click away. It's all a matter of how much success you want. How willing you are to learn and then apply those techniques in your business.

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How do I Start an Internet Business and Maintain my Full Time Job?

Many individuals ask themselves – is it really possible to run an online home business part-time and still continue their full time office job. The answer to this question is Yes. Many people wonder, How would they make the time? It's just too much to do all at once, How could someone manage all of this? All of these questions and comments are involved in juggling an outside job and an online home business, but the main to keep in mind is that it is possible – but are you capable? These are three important things that you would want to keep at the top of your head if you to be successful.

What really matters is you must have the desire and drive to have an online home business. If it is your wish to maintain your current day job and at the same time start an online home-based business you have to be really focused on being able to do so. If you do not want it bad enough and do not have the necessary drive you would be setting yourself up for failure. If you think you are ready to make a commitment to do both jobs and are prepared to do whatever it takes to maintain them both, then you are defiantly moving in the correct direction.

What this means simply is that you must use all the available time you have from your full time job and use it to your home home business, this may mean cutting back on normal everyday recreational activities like going to dinners, the movies and other similar activities . Holidays as well as weekends can be used working on your online home-based business. As long as you are prepared to use all your free time on your online home business it would be possible for you to do both. It all comes down to you possessing the drive and desire to do what it takes to get what you want.

Nowadays there is never sufficient time; Everybodys' daily routine is all about juggling, stretching and rushing what ever free time they have. This is the same when it comes to jogging a home-based business and you regular job you, have to be prepared to make the time. After investing the time and effort to find the best home business to start , you would not want to fail by poor time management.

Patience, Time and Drive all go hand in hand when working an online home-based business and a regular outside job, you must be efficient and manage your time wisely. Keep very focused on your plans and goals. Do not lose track and have patients because being successful does not happen easily and not everyone you meet will have understanding or patients. You can have a full-time job and run a successful online home business as long as you are prepared to make the effort and do what has to be done. If you would like to know more on this topic check out Dotcomology [] the art of making money with your home business.

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What is SEO Anyway?

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one's website. The concepts of good SEO are strictly a secret. The people who least understand issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers.

Many long-time SEO's are now looking at the big picture and working with usability analyzers. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads.

There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from SEO are rarely achievable overnight. Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned.

Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization. In a nutshell, SEO are methods that aim to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited.

Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing theseby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps' are a powerful SEO tools which you can get by visiting my website.

MSN has launched a suite of SEO tools to go with their Pay Per Click product adcenter. There are many SEO tools available on the internet, some are better then others, and some are not. Header tags, proper Keyword density, proper text formatting fonts, start text key-phrase as whole phrases, alt image tag text, links pointing to your site and each page and your domain name itself are some things to pay attention too. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking specifically in Google.

Writing fresh content for SEO plays a large role in keeping visitors on a web site. Let's talk unique web page content and SEO content strategy. Finding a good SEO content writer is easier than you think. Just run a Google search or checkout What is good SEO Content? It is unique, quality information that your visitors can use and is helpful to them. RSS feeds are an invaluable tool in the SEO content toolbox. If you scrape SEO content and end up scraping a couple spam pages, you may get noticed even more because someone is investigating the other spam pages.

The primary factor that will determine whether your SEO content is "good enough" is the content provided by competitive websites. You need unique content that nobody has in order for it to pass duplicate content filters. That's why it is important to get your content articles indexed before you submit them to the search engines. I think nowdays though search engine algorithms can trace back the content and see who published it first, so at least make sure you publish it to your website or blog before submitting it to article directories.

To strengthen the theme of your web site, you need keyword rich SEO content. SEO content writing tips content writer's main aim is to create a new written piece which is original, simple, informative and also to the point. Write specific targeted SEO content for the independent pages. Unique SEO content remains king. Showing your visitors you can really write unique, compelling content, your traffic will grow very fast. Earlier it was just content writing but now it is widely known as SEO content writing. However there are some strict rules enforced on SEO content. Once you have visitors, your SEO content should be converting them into customers. With effective SEO content on your website, half of your search engine rank optimization work is done.

Ethical search engine optimization is a must or you will get banned. It's not if, it's when. Search engine optimization was and still is fascinating to me. Search Engine Optimization is a critical part in a websites success. The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases. Hiring an ethical search engine optimization company to rank well in the natural results is essential to long term success.

Your white hat search engine optimization (SEO) campaign will provide you with a long term increase in targeted traffic and qualified visitors to your Web Site. Visit my site often and add it to your favorites as I update you with the latest news and rumors in the search engine optimization industry everyday. The effects of bad search engine optimization are devastating and very depressing. Each website is unique in its own way and where your (SEO) plans differ from website to website.

My site has some tips on how to perform search engine optimization (also know as SEO) on your website. I have a free, comprehensive guide to the practice of search engine optimization for those unfamiliar with the subject if you send me an email. There's a lot of hype out there about search engine optimization (SEO) services. Some are good and some are bad. Read through Google's terms of service as they have some information on their site about it.

Too often, visual design and SEO are perceived as a mutual sacrifice. Pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Pay-per-click cost money, but the clicks from SEO cost you nothing. SEO are considered as the main factors in enhancing the traffic of one's website. Both, PPC and SEO are important. The truth is, the most rewarding part of SEO are often the slowest to reward. PR and SEO are primarily based on editorial credibility and relevance, not a direct payment for exposure.

SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. The main components of on-page SEO are optimization of the title tag, the headline tag, the body text and the Meta tags. Companies interested in SEO are sometimes not very happy with how their website looks. Programs with an understanding of SEO are in high demand. As a matter of fact, sites with excellent Search Engine Optimization are making giant leaps in rankings and getting a major boost in free traffic with Google's new update.

Great web usability and SEO are wasted if people who visit your web can not tell that you are worthy of their trust. Those who specialize in SEO are in the unique position of understanding the web in a way that no traditional marketing agency can hope to. White hat and black hat SEO are two opposing views of how to do search engine optimization so if you use one, choose with great care. The second most important aspect for high SEO is the headers. Use H1, H2, H3, H4 headers.

Many of the techniques that can be used for SEO are targeted by the various search engines. The benefits of SEO are almost unlimited. Bad techniques of SEO are a strict 'NO' – Like same color text as the background and Doorway pages can get your site banned. The five forces of SEO are relevant Keywords, unique Content, clean Code, relevant Links and proper use of Technology. Designing for users and designing for SEO are not mutually exclusive goals. There will be compromise. White hat SEO are techniques that follow the rules and guidelines provided by search engines stand a better chance of receiving traffic and higher rankings than black hat techniques.

For this reason it is important to try to stay updated as far as new SEO are concerned. The off-page elements of website promotion and SEO are just as important. The majority of issues with SEO is very basic and just takes time to be picked up on search engines. Web design and SEO are two very different disciplines, but a certain degree of collaboration is required. It's easy to see why effective SEO is now very much in demand. Black hat SEO is techniques used to trick or manipulate search engines for higher rankings.

If done properly, the results of your SEO efforts are very impressive. Those who practice what some refer to as "ethical" and "correct" SEO are called White Hat SEO's. The most important for SEO is to follow the rules and you will not have anything to worry about.

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Outsourcing For Fun and Profit

Outsourcing of business services is a strategy that more and more firms are leveraging in consideration of their bottom line. Under the right circumstances, outsourcing makes tremendous sense and can significantly increase a company’s profitability. The basic concept of outsourcing is to take tasks that are not necessarily a part of an organization’s core competency and pay another firm to handle those tasks. Typically the other firm is staffed by experienced professionals who handle these tasks far more efficiently at far less cost.

In the world of online Internet marketing, outsourcing certain tasks is an absolute necessity. Because of the complexities of Internet marketing, most entrepreneurs do not have the skills, capabilities, expertise, or bandwidth to conduct and maintain a successful marketing program. Because an online marketing enterprise is entirely dependent upon the consistent flow of leads into the business, this is a critical function.

For that reason outsourcing the marketing function to a company that is capable of handling it provides a shortcut to long-term business success. Internet marketing firms typically can design and manage websites, launch a blog, provide copywriting services, distribute press releases, publish articles, create autoresponder programs, and even provide support and backend fulfillment. By outsourcing these tasks to an appropriate company, the entrepreneur saves a tremendous amount of time and despite the outsourcing fees, will make more money in the long run. Outsourcing these types of services enables the entrepreneur to focus on higher value activities such as building relationships and closing sales.

The key to successful online outsourcing is to find a provider with a demonstrated record of success. Of course it might be possible to find individual providers for individual tasks, but that actually increases the workload for the entrepreneur because all of the independent outsourcing firms must be managed separately. The best approach is to find a company or firm that can provide a comprehensive array of outsourced tasks and services, and then combines them into a seamless and effective turnkey system.

Look for a company that sells a business in a box and that provides training and support. The firm should have a long list of satisfied customers who are willing to share their experiences with the company. Finding such a system can significantly shortcut the time-to-market for a beginning entrepreneur, and rapidly increase the profitability of a startup enterprise.

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Search Engine Optimization in a Post-Panda World

Google’s latest algorithm update, dubbed Panda, has many websites reevaluating their search marketing strategies. Websites that were formerly on top of the search engine results for their target keywords have found that their rankings have fallen post-Panda. What caused websites that were formerly ranking well in Google SERPs to plummet and how can businesses recover?

Most of the websites that were negatively impacted by Google’s Panda update may have been judged to be inferior in quality either due to their content or their backlink profile. Sites that were overflowing with advertisements were also hit hard by the update. Content mills and sites that were designed specifically for Google AdSense in particular have fared poorly since Panda was implemented. Websites that formerly relied on blogs to help boost their ranking in Google SERPs may have also been negatively impacted. It is still possible for these websites to recover their ranking.

Content based websites may need to focus on improving the quality of their existing content and continuing to build new content. Any articles or blog posts contained on a website should use good spelling and grammar. Content should also be unique. One of the primary targets of Panda were websites that contained duplicate or scraped content. Duplicate content should either be rewritten for uniqueness, eliminated from the website entirely or replaced with completely new content.

Some Google experts also believe that factual content ranks better than opinion thanks to the changes implemented with Panda. Businesses may want to consider including more statistics in their content and providing links to good quality, authoritative references. Virtually every industry has at least one or two good quality industry specific websites that can be used as references.

Once any content issues have been resolved, businesses affected by Panda need to carefully scrutinize their existing link profile. Websites are better off requesting that webmasters remove poor quality links entirely since they may now negatively impact ranking in the Google SERPs. Prior to Panda, these links had a neutral affect on ranking. In the future, websites should be careful where they leave backlinks. Avoid contracting with shady marketing companies that promise to boost search engine rankings by delivering thousands of poor quality backlinks.

Finally, websites should evaluate their ad placement and density. Websites that are ranking poorly post-Panda may be negatively impacted by having too many ads as compared to actual content. Businesses and bloggers should probably follow the Google AdSense TOS in evaluating their ad density and placement for all ads used regardless of whether Google serves those ads. Generally speaking, three text or banner ads and three search link units should be the limit for any given web page.

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Strategic Planning and Guerrilla Marketing – Ongoing Discussions

Mid 2010 or thereabouts, I had finished reading two books by Jay Conrad Levinson; “Guerrilla Marketing Online – Second Edition” and “Guerrilla Marketing Online Weapons – 100 Low Cost, High-Impact Weapons for Online Profits and Prosperity,” and after I’d completed those books, I jotted down some thoughts in an article of my own on strategic planning with a guerrilla marketing motif. I noted the realities and differences between local community brick and mortar operations and online small businesses.

Later in the year, I had a short dialogue about this with the famous business author and columnist, Leanne Hoagland-Smith (Your Increase Sales Coach). We talked about how it was important for entrepreneurs to leave their egos at the door so to speak, and how it was important for businesses to not only have online presence but not to forget about their real business relationships. She noted that;

“Business is conducted belly to belly. Social media can develop relationships and attract some attention, but true long lasting relationships start with personal contacts from thank you notes to phone call and face to face meetings.”

You know what, she’s absolutely right and it’s far too easy in all this barrage of information and online social networks to forget that truth. Indeed, if you want to increase sales you have to know your customers, really know them, not just have a couple of pictures of customers or friends on some business social networking website. It’s all about Face-To-Face contact, that’s how the real world works, nothing has changed in that regard. These new online tools are just that, they are vehicles to reach the customer, not the only and final step.

Interestingly enough, I did read Leanne’s book “be The Red Jacket in a sea of gray suits,” and would recommend it to everyone, especially those who may not understand my points in this article, her book is a classic and I think it’s right up there with “Who Stole My Cheese,” and other notable business books for the entrepreneur. There are some things in business I’ve had to learn the hard way, and I hope you don’t have to do the same, so after I read that book, I was indeed so happy to have received it.

You see, it is truly incredible to me how a small business person can spend time setting up a social network page, talking to people around the country, hoping it will help their local retail store. Yes, someday they may get a client or two, or sell an item here and there. The reality is to truly network, you need to start in your community, you need to be part of the community, and you need to press the flesh.

Those companies which are part of the community, not just scraping the cream off the top will always do better. It seems sometimes that getting friends on Facebook, or other social networks is a waste of time, because these are not real friends, you don’t know them, they are just pictures of individuals, who is to say what those people are about? It makes no sense to me, and it seems like a shortcut for true business relationships. Something is amiss, we need to fix this. If you are in a small business of your own, I hope you will please consider all this and think on it.

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Understanding More About Internet Marketing

The internet marketing business is the one that seems simple and easy but it is hard actually. Without a good understanding about it; you may be trapped in a problem that will make you suffering some loss. So, understanding it well and knowing some great strategies is a must before you start the business and success in your campaigns.

Firstly, the strategy that should be done firstly is not about the starting of the affiliate program. You should take concern well about your customer first. We know that in all kinds of business; customers sum is the determiner whether the business will be successful. So, you have to be smart; even smarter than your customers that will ease and give you more advantages in promotions.

Internet marketing is a simple business to run if you are smart in it. Secondly, you should know; always know about the sums of people visiting your website that influence your traffics. So you need to have a kind of tool that can assist you to count the sums of customer visited everyday. Knowing the sums; you certainly have to increase it in the next days of business running. All of the people that visit your business website will be the object to whom you will promote as well.

You don’t have to stressfully think about how to increase traffic and sales of your business. If you find so many visitors to your website but still low sum of sales reached; it means that you have a problem in the way of you are promoting or campaign. You should learn about it and find the cause of the low sales achievement. Double check the articles and also PPC campaigns you made before; about whether it is attractive and can give you good sums of sales.

Another possibility is maybe about your website. It may not inform and sells the products of your business as well. This tweak case should be fixed as soon as possible so that you can also fix the sums of sales you get next time. This case is specifically for each business type so that you should double check the problems.

There are many ways and places that can enable you to learn more about internet marketing business and get success in it. But it doesn’t mean that you should waste much money purchasing expensive e-book that offers great online marketing business. It is not a good investment because not all ebooks are qualified and trusted.

All you need is just being a business that understands your customers well; knowing what they need and also what kind of service they want. When you concern well about it and implement to your business; the success will come to you soon.

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SEO and Small Businesses

When people start to put together a website and try to publish it, the first thing they should think about is search engines optimization. This is because people need traffic to their websites, and most of the traffic comes from the search results. And optimization means that you comply with the rules which are set by search engines, so they can give you all the traffic you need.

The first thing to do when you want to have an online existence is to establish a website. Most small businesses are now in the wave of the online marketing world, and they know that all they need to succeed are a decent website and huge amounts of traffic to that website.

To succeed in the SEO game, there are many things to consider. What search engines really appreciate and treat you in a special way if you have them is content and links.

Content must be unique and relevant to the theme or the subject of what your website is about. Search engines love content, and the more unique content you put on your website, the more the search engines will love you and give you more traffic.

Links are all about relevancy. What will make you good at SEO is how many links between your website and other websites that are in your niche or talk about the same thing you talk about, or just websites which are highly appreciated in the search results.

It’s all about page rank of your website. The more the effort you put on your SEO, the higher the page rank you will get. More unique content and more effective links and you will be succeeding hugely with SEO.

When you have a small business, the best way to make huge success is to shift your marketing efforts to the online world. And when the advertising expenses are always high, online marketing offers you the option to get free traffic, and that free traffic is organic search engines traffic through SEO.

Always aim at the first page of search results, as there where most people find what they search for, that where most of the traffic comes from, and that is what all marketers are fighting for. Because when you have a listing in the first page, people will be flooding to your website, and all of them is looking for what you are offering.

You must understand how the search engines work. All they care about is to give people what they want. When a guy search for something, he puts the most relevant phrase “keyword” on the search bar and click search. The job of the search engine is to bring him all the web pages that are relevant to the keyword the guy is searching for.

Search engines treat those web pages based on how much content they have that is related to the search phrase and how much links those web pages point in and out of other web pages that have authority with the search engines.

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Simple Methods For Marketing Online Anyone Can Follow

Marketing online can be a great way to give your business new life and bring it to the next level. Technology has allowed individuals to make the most of their business and expand not just locally or nationally but internationally. Working online means that you are competing on an entirely new level and it is essential that you have prepared and market your business in the most effective manner and method possible.

Variacies of marketing methods exist and as technology advances these methods become more accessible as well as more complex. Luckily, the software and technology also makes those methods easy to use for even those who are just getting into the world of marketing online. In fact, many of these methods require little to no capital to get started making them perfect for small business.

Most businesses start out with the basics. These are the staples of marketing online and as such can be found in just about every guide that talks about the Internet and Internet marketing. These include standards such as email marketing. Email marketing is one method of online marketing, which allows you to contact your customers. In the past, this method was broadly abused as a result while it is one of the oldest forms of internet marketing it can also be one of the trickiest. To avoid problems it is best to consider methods of marketing that encourage people to visit your site and sign up for emails.

Driving traffic is something that every online marketer needs. Marketing online is about obtaining a high conversion ratio. A conversion ratio is the way online marketers determine the effectiveness of an online marketing method. For example, if you are looking at a conversion ratio for email sign ups then it would be number of new visitors to the number of new visitors who signed up for emails. The closer these two numbers come the more effective the marketing method.

Viral marketing is one of the newer methods for marketing online. It encompasses several different types of marketing options. Video marketing is one such option and can be an excellent way to drive traffic to your website. Videos are not hard to create and can be done easily with freeware or even low cost software options. Many computers now come with video creating and editing software making it easy to put simple videos together that can go a long way to providing your business with the traffic it needs to be successful.

Social networking is other marketing online method that has become popular in recent years. This type of marketing is also a form of viral marketing and combines several different types of marketing strategies making it one of the most effective means of marketing today. Marketing through a social network gives you access to millions of people quickly and helps you to find individuals who fit your target market. Marketing online is essential in order to stay competitive in a market that is now not only local but also global. It is also important to make sure that your methods are routinely checked and updated for success.

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Niche Market Found! Stop Analysis – Start Doing

We all have trouble when we start out; questioning ourselves as to whether the market we have selected may be saturated with too many affiliates, or similar products being sold.

Remember everything that can be done, has been done before and we do not have to reinvent the wheel.

What is our purpose? Being able to add our own unique creative flair to the product we endorse. This may be achieved via Social Media Marketing, Video, Article writing or Podcasts to name a few.

Expressing your own personal creative work on a topic or product, making possible clients to perceive what you have on offer is better than the competition, or holds more value for money being spent.

The truth is that creating an information product is a SKILL that must be learned!

You have to innovative to stay ahead of the competition!

What triggers Clientele to purchase? Offering discounted prices, free gifts, acceptable guarantees, payment terms or the friendly shop assistant.

Relate to how you when feel when you walk through a shopping mall with the intention to purchase a new jacket. Your frame of mind is already set on the colour, style and amount of money you are willing to spend on the item. Whichever shop offers you the right combination, meeting your wants and needs is more than likely going to get you to purchase.

Roaming around the shopping mall one store is offering a 10% discount, whilst another store is advertising a matching scarf and hat, added into the sale to attract potential buyers.

It could even be the friendly assistant with a positive attitude that clinches the deal! A guarantee on the garment or the staggered purchase terms offered.

Purchases are made from the right combination of what makes you feel good, and is fair value.

The key in the marketing industry is to establish what your competitors may be lacking and solve the problem. By using a combination of market research and creativity being able to manoeuvre your product into number one position.

Take some time to really know and understand the topic or product we are going to place our efforts into! Make sure there is are people buying the product and there is money to be made. Now stop all the analysing and just start doing.

It's the doing that makes the money, do not be a doubting Thomas and lose track of this.
Making things happen is the name of the game for an online marketer, understand why people buy and what is currently popular.

Evaluate the competition, and beat competition out through high value.

If clientele perceive your product delivers more value than the competitor, you have a sale.

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