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How Well Do Your Customers Know You?

Know your customer, know your customer, know your customer. Three very important rules of business. But let me ask you this: How well do your customers know YOU?

Sam Walton, founder of Wal-Mart, asked himself this important question several decades ago. His answer: employee nametags. So, he roled out an initiative that required all of his employees to wear badges, the purpose of which was to "help the customers get to know the people they bought from."

But helping customers "get to know you" is not just about names, it's about information. In other words, it's about self-disclosure, which is the process of revealing your personal information to another.

This process starts with a small piece of information, ie, your name. Then, as the relationship develops, it progresses into more intimate territory with the sharing of opinions, preferences and experiences. What's more, because of its reciprocal nature, self-disclosure has incredible power. It creates comfort, establishes rapport, helps discover the CPI (Common Point of Interest) and builds trust between you and your customers.

I once worked at a mom-and-pop furniture store in Portland, Oregon. More so than any business I've ever walked into, the owners of City Liquidators leveraged self-disclosure to its fullest extent. You could not step five feet into their store without seeing pictures of their family. The walls donned clippings from nostalgic newspaper articles and various personal memories that bought the store to life!

As a result, shoppers who walked in the door felt like they personally knew the owners. Engaging conversations about children, families and growing up in Portland were frequent among the customers. And, the emotional connection sparked by these interactions helped the customers feel more comfortable while shopping – which ultimately secured their loyalty.

Not to mention, self-disclosure actually helps You get to know your customers better as well! Here's another example. My friend Dennis is a doorman at the Ritz Carlton. He is a master of using self-disclosure to establish relationships with guests.

If a family with young children pulls into the front drive, Dennis always gets excited. (He has a young daughter himself.) And as soon as he extends his warm welcome to the arriving guests, he does not hesitate to share information about his own family. Sometimes he'll even show guests a picture! But Dennis knows that an effective way to learn about his customers is to educate them about himself first.

How well do your customers know you? Here are some ways you can use self-disclosure to create comfort and build rapport with buyers:

What's Your Story?

How did you get your start in business? Did you "fall" into your line of work? Sometimes there's an interesting anecdote or event that caused the birth of your business. If so, this is called "Your Story," and it's a fundamental tool for helping your customers get to know you.

Write it out. Practice saying it aloud. Make it funny. And tell it to everyone. Publish it on your marketing materials, and especially your website. Create a special page on your website called "Our Story," or "My Philosophy" that shares this personal anecdote.

Start Blogging

A popular new medium through which share your feelings, experiences and emotions is with a blog. I recently started a Blog for my business, and it's become a valuable tool to stimulate personal dialogue with potential customers. A blog is an online journal on which you can post comments, links, stories and articles. A blog is free and easy, and also a great way to let your customers know what's going on in your life. And the best part about it is: they can post their comments too! Talk about self-disclosure!

Recommend Resources

In your newsletter, on the phone or in person, recommend books, CD's and other resources. Tell your customers how much these things have changed your life, your business and your relationships. If they take your advice, they'll be more inclined to share their own experiences with you, not to mention you'll soon have more things in common!

My friend Ed who works for Cornerstone Financial does this all the time. He spends a few hundred dollars a year buying copies of his favorite books for his customers. He tells them how the books improved his life in the hopes that his customers will reciprocate their similar experiences – which they do.

Your ability to educate your customers not only about your products and services, but about yourself, is critical to your success. If you follow these principles of self-disclosure and reciprocation, your customers will get to know you better than ever before! So, remember what my friend Jeffrey Gitomer says: it's not what you know; It's not WHO you know – it's who knows YOU.

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Why Dance, Why Not – A Book Review on Dancing

Over the years, I’ve been very impressed with what Sir Ken Robinson has to say about creativity in our schools. He explains the problem with rote memorization, and seems to speak with the aversion that most Americans have with the No Child Left Behind legislation (NCLB). Some of my friends have called the NCLB Legislation; the No Child Allowed to Advance directive. I guess in some regards I do agree with that observation. In one of Sir Ken Robinson’s most famous TED Talk, he suggests that we ought to be teaching dance in our schools, yes dance.

Why you ask? Well, it is a creative exercise and it helps your brain develop and think. He’s right and now neurologists know why. The nerve endings are attached to nerves which run up the spinal column and right into the brain, it’s an extension of that system. In fact, if you’d like to learn more about all this, maybe I can save you some trouble in your personal research as I had recently asked myself some of these questions, trying very hard to confirm what many teachers and educators have speculated for decades. If this topic also intrigues you there are some very good books I’d like to recommend that you read;

1. “The Artful Mind: Cognitive Science and the Riddle of Human Creativity,” edited by Mark Turner, Oxford University Press, New York, NY, 2006, 314 pages, ISBN: 978–0-19-530636-1.

This book is a compilation of academically peer reviewed articles and essays on the topic, much of which has taken all the old works of white dead men famous psychologists and merged it with modern day neuroscience. Some of which proves what we inherently already know and have readily observed in case studies, other essays challenge the status quo and knowledge we thought we believed turning everything on its head. A very important set of reads for sure, for anyone researching this topic.

2. “Dance/Movement Therapists in Action: A Working Guide to Research Options,” edited by Robyn Flaum Cruz, Cynthia Florence Berrol, Charles Thomas Publishers, Springfield, IL, 233 pages, ISBN: 978-0-39-80750-40.

Edited in a similar format, but the essays focus on what to do with all this new information and how to best utilize it for therapy. Not only does it do tremendous physical good, but it can be used creatively in therapy and learning to do wonders for cognitive ability, helping the student to overcome challenges and increase their ability to think. It all starts with a little dance. I hope when you get a change, you will choose to dance. Please consider all this and think on it.

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Why Do Sky Lanterns Fly?

The sight of sky lanterns is intriguing; they never cease to astonish me. I constantly wonder how they work, what makes them rise up into the sky and stay there for such a long time just before they descend back to earth. I realize it has to be rely on the laws of physics laws but I want far more comprehensive clarification of how this special object works through the wonders of science.

Sky Lanterns have become a frequent sight in recent years. They are normally seen and are popular in ceremonies and anniversaries. There are not that many individuals who would claim they are not mesmerized or enchanted by the sight of these lanterns or flying lanterns as they are also known. As they light up the skies either at nighttime or of course in the day time, you can’t but acclaim this really is physics in action. I did a little bit of research and arrived up to what best explains how this object is lifted into your sky and stays there for at least length 15 to 20 minutes at a time.

The basic principle is the use of very hot air rising upwards in a cooler atmosphere. When hot air fills the sky flying lantern, thus heating it, the response and direct consequence is that the sky lantern rises upwards, similar to a larger hot air balloon. This is because hot air is lighter than cooler denser air, hence the reason why the flying lantern starts flying or indeed floats upwards. The body collects hot air which is created by the heat from the wax fuel cell which it lit prior to the lantern launch. Then after approximately 1-2 minutes the body has enough hot air for the sky lantern to rise and float upwards into the sky. The wax fuel cell then continues to fill the lantern with this hot air which is why the lantern does not fall to the ground. It will however slowly float back down after the fuel cell has completely burnt out. This is when the sky lanterns which are also known as Chinese lanterns slowly parachute back down to earth. This causes no danger to the environment or surroundings as the lanterns are not ablaze at this time. The wick is then safe to touch because at this time it is cool.

The materials used in the making of these great objects are very light such are rice paper and light weight bamboo strips, the wick are also very light indeed. If the materials were heavy the lanterns would not be able to fly.

When using sky flying lanterns, flying lanterns people must take care similar to when using fireworks, although these lanterns are much safer. This is because it uses a naked flame. All Chinese lanterns come with instruction manuals and safety guidelines which have to be strictly adhered to. Safety is paramount in the use of them.

Sky lanterns are now so readily available to purchase on the internet. But you must be careful when choosing a supplier or online retailer. This is because many companies now selling these lanterns are using suppliers from China who produce very low quality sky lanterns which are often very dangerous. The Chinese lanterns made in China are mass produced often using materials such as fiberglass or asbestos. We have done our research and found that the best quality lanterns are from Thailand, many of which are handmade from environmentally friendly materials.

So please be careful when choosing where to buy your sky lanterns and when using them. Most of all enjoy them!

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7 Best Bass Fishing Lures

Bass fishing is just one of the many forms of relaxation the individual can do to spend quality time with family or bond with friends. It beats working in the office and is a great escape from the pressures of the city.

There are a few things needed in order to fish as well as a boat, the fishing pole and a license since most states require it. There area also the lures, which will be used to attract the fish so these can be captured and bought aboard.

Here are some of the best things to use as lures when the person will go bass fishing.

1. Getting the right lure sometimes requires knowing what the bass loves to eat and a good example is a worm. Since it is hard to control where this small creature is doing, the best thing to do will be to get one that is made of plastic.

The supply store will have this in different lengths and colors so all the individual has to do is tie it at the end of the fishing rod then begin to reel it in.

2. Crankbait is also another lure that can be used to catch bass because it looks like baitfish or a crawfish. It can work in any kind of water and is used quite often to teach newbies how to fish.

3. Something similar to the crankbait is spinner bait. This is because the lure also looks like a baitfish and has been known to capture bass in larger sizes. These are also available in different sizes, color and blade configuration which the person can choose when going fishing.

4. For those who want to fish like the veterans, the best lure to get is the Jig and Pig. This model resembles a crawfish and is used in tournaments where this is placed all the way to the bottom and joins a bass that is swimming there hoping to get a nice meal.

5. The Bucktail Jig is another lure that can be used to catch all kinds of fish and just the bass. People can find this with plastic tails in the end that could be curly or straight, which really looks like a smaller fish, which these creatures love to eat.

6. The bass does not only look for a free meal at the bottom of the lake but also on the surface. The top water plug is one lure that just stays on top then it dropped down meaning a bass has gotten hold of the bait.

7. It may be hard to see in the water so bass have to rely on other senses to catch prey. The tail spinner moves around and when the fish picks up the vibration, the person sure has a bass and the only thing to do will be to pull it into the boat.

The last thing that can be used as a bass fishing lure is a spoon. No, this is not the kind used for eating but is curved and is more effective than the other kinds sold in the market.

Bass fishing can only be fun if there are fish caught for supper. This means having the right lures so this can happen regardless of the water conditions.

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The Real Estate Resurgence of Glassell Park and Highland Park

Real estate in Northeast Los Angeles has been booming for years. We hear about it on television and in the news. Rarely does a news story get published where the term “Gentrification” is used to describe areas such as Eagle Rock, Mt. Washington and Highland Park, regions where home values have spiked. Is it something homebuyers and home sellers need to know?

By definition, “to gentrify” is to improve a house or district so that it conforms to middle-class taste. The middle class, or Bourgeoisie, is attempting to emulate upper-class standards. In the U.K., the gentry refer to people of high social position, specifically the class of people next below the nobility. Therefor the gentrification of an area is a process whereby those of lower socio-economic status are forced out of a region in order to make it more attractive to the people of higher socio-economic standing. Taking deteriorating inner city homes away from working class families to be renovated and sold to the privileged is also known as progress, or gentrification.

That is precisely what is occurring in the once run down neighborhood of Highland Park. This ongoing restorative transformation has helped to eradicate crime and strengthen the local economy. Juice bars and yogurt shops have sprung up in place of derelict Laundromats and liquor stores. Local businesses are now thriving, where the windows were once boarded up and car carcasses rusted.

Nowhere is this more evident than in the Northeast Los Angeles neighborhood of Glassell Park, where police not long ago bulldozed suspected gang homes in a dramatic crackdown on crime. Soon after, investors began investing in fixing up Glassell Park’s hillside view homes and property values began to rise with new shops and restaurants appearing in direct proportion.

At one time, Eco Park stood as the poster child for gentrification in Los Angeles. This forgotten slum went through a complete metamorphosis in the 90’s, turning it into one of the most sought after areas east of downtown. With Echo Park as a model, the restoration movement has continued its march east, rehabilitating other areas, such as Highland Park and Glassell Park, with great potential.

One telltale sign of the up and coming neighborhood is what is known as the Starbucks phenomenon. If this “7-eleven” of coffee houses has chosen to plant its green lady logo on the block, you can bet your bottom dollar that the ‘Hipsters are coming’or more likely, the Hipsters have already arrived. This of course means that property values are climbing. In the historic region of Highland Park, York Boulevard is now bookended by Starbucks. Having a Starbucks on the corner is clear evidence that a moneyed community is on the rise. The values of homes for sale in Highland Park are absolutely exploding.

Another way of measuring affluence is by exploring the high volume of trendy restaurants, bars, and art galleries not to mention the cafes populated by too cool for school patrons everywhere. This enclave has become a hot spot for exotic dining among foodies and the like. Good eats just seem to go along with gentrification. That is one of the advantages. Today you can find French, Italian, Japanese, Vietnamese, and a wide variety of Vegan food in this once neglected district. It has become an amazing multi-cultural mecca. One more example of economic growth is improved public transportation. Business people can commute from paradise to downtown by train in a matter of minutes.

The median price for a house in Highland Park is now approaching seven hundred thousand. In relative terms, this area is still a bargain in Los Angeles’ exorbitant housing market. As the beautification of these older neighborhoods flourishes in NELA, the real estate naturally becomes more desirable and the property values escalate.

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The Benefits of Positive Parenting

The goal in life for nearly everyone comes down to some positive results. This also applies to raising our children which is the most important thing we may ever do. Positive parenting partnerships many benefits that you can enjoy for a lifetime.

Whether it's a good paycheck on payday, a great day at the park, a good evening of family watching a movie, family time putting up decorations for the holidays or nearly any other event in daily life; We always look for positives. These are the things that make life enjoyable. This does not need to end at this level. Positive parenting can make many more of these events while raising our children, and many positive adult years for our children and family later on.

Many might find it hard to remain positive with the times, though it's not all about the times at all. It's what's in front of you. What do you see? There must be good. Focus more on that and it will take you a long way. Look at the smiles, and enjoyment in your children. These have been keeping parents positive through the ages.

A lot of positive parenting is not as hard as it would seem. Like many things usually the most effective way is leading by example. If you manage to keep a great positive mental attitude, it will rub off on all around you. This is where it all starts.

When it comes to discipline, you will need to look for ways that do not shed negative light on the matter at hand and the correct direction for it to occur. Coming up with solutions that are the most positive and encouraging them positively will indeed give you many more successes. Everyone wants to feel like their moving in the right direction, and children doing so are likely to do their best if they know the way.

With them watching carefully, it's just as important to handle other matters in a similar way, as they are still getting examples they will follow there as well. Even in the most extreme and negative situations, try your best to remain as positive as you can. While positive parenting, you not only give your children better direction, it will indeed rub off on you as well.

When parenting teenagers, things may come up that might make it hard to remain positive. Whatever it is some serious incident at home, trouble at school, or maybe problems with the permissions, you still need to look for positive direction as you want the most positive exit you can get. Setting a wrong straight where all come out the best possible is indeed positive.

Taking a look at the opposite can help someone better see the benefits of positive parenting. When reading the headlines about various family problems that come up in society, how often do you see much positive in it? You usually see only the bad in it all. It took a lot more negative to bring the situation out than just what hits the headlines. They could have avoided that by looking for much more positive in their lives.

When looking for more input on positive parenting, you probably want to start where you are reading this. You may find more articles as well as additional resources that help you to carry out even more positive parenting.

The internet is a huge place with many self help and positive mental attitude resources to see. Further a lot of them are very specific to the area of ​​parenting. From those you can find many stories and examples that you can relate to that might give you a little more advantage in your own situation.

In the end, with a positive attitude at parenting, you will definitely see many more successes and the happiness that comes with them. Bringing up your children with this will indeed give them a much better start on life as well.

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ITunes Freezing – Why iTunes Keeps Freezing and How to Fix It

Do you have iTunes freezing problems? Do you complain that iTunes freezes up at random times? Before we get to fixing iTunes freezing problems, it is important to understand a little bit about iTunes itself.

Among the many free media players available, iTunes is widely popular because of its close integration with two of the most watched-after electronic gadgets of our time: the iPod and the iPhone. Both devices require Apple's media player for many reasons, not the least of which is the transfer of media files from computers to the portable device.

Old-time users know, however, that iTunes has its good and bad sides. It is intuitive and sleek alright, but sometimes using the apps can be really frustrating. For one, frequent start-up problems or program freezes would certainly test the patience of even the most ardent fans. These issues usually occur whenever new updates are installed, when a portable device is connected, when downloading content from the Internet, or when shutting down the program. Most probable causes of the instability are missing program files or the settings running askew due to recent updates.

While this may not look like a life and death situation, it is suddenless effective to enforce corrective measures once the program freezes more frequently than it does before. For one, you would not want to risk losing your entire media library – including content purchased from the iTunes store – which is a real possibility if the program hangs and the portable device's hard disk is corrupted due to an incomplete data write process.

Some practical ways to prevent iTunes from freezing include limiting the number of running applications to give iTunes all the memory it needs to do its tasks. Also, adjusting the program for manual updating of downloaded content would help, as it advances simultaneous tasks – such as reading the media library, checking for new iTunes store contents, looking up settings in the registry – from running all at once when the program starts .

Another practical way to ensure that iTunes run smoothly is to have the registry checked periodically, to ensure that file associations, locations and other important data are accurate. The registry is the database that holds program parameters, user settings and system information, and often, changes in the system – like installing new programs – causes some files to be overwritten or deleted, making applications that uses such files inoperable.

More so for regularly updated programs like iTunes, as the frequent updating invariably leaves behind obsoleste entries that in time would clutter up the database. Using a reliable registry cleaning program ensures that the registry is clear of debris and incorrect data, ensuring that applications run without a glitch, including iTunes.

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Camping 101 – 8 Tent Camping Tips For Beginners

I love to be outdoors and relish being surrounded by nature. When I rest my head on the floor of my tent, I feel safe and peaceful. When I see a deer, a snake or a bear, I feel joy and connection. Not everyone shares my comfort level. Last summer I took a good friend camping. She had never been camping before. While I’m the type of gal who mows her own yard, uses power tools regularly, and could probably fix my car in an emergency, my friend Carol lives in a condo, has her nails and hair done twice a month and typically has some macho guy in her life. I was shocked when Carol asked to go camping with me, but welcomed her company. Our trip went surprisingly well and here are a few tips that may help.

1. Prepare by doing some on line research. See what the camping area is like. Pick a pretty camping area that’s close to home and not too isolated. Check out temperatures, wildlife, recreational opportunities and any known dangers. If there is any wildlife in the area that could pose a threat, such as a poisonous snake or bear, find out how to identify the animal and what to do if you see one. Most likely, if you camp in a populated area, you will not see any wildlife other than the guys next door.

2. Easy does it. If you are going with seasoned campers, insist your first trip is a very short. I’d recommend an overnight trip for your first experience. If possible pick a camp site within a two hour drive from home. Also, insist that you are not included in any athletic marathon-type actives. Take a hike, but keep it less than 2 miles. If you feel like doing another hike later, select another hike less 2 miles. 2 miles in the woods is much more vinous than 2 miles at the gym.

3. Keep an open mind. You never know how you will feel surrounded by nature. Some people feel like they are born for the first time. Other people struggle with panic attacks and cut their trip short. If you find yourself feeling uncomfortable remind yourself this trip will end soon, do some deep breathing and see what you can discover for the rest of your trip. It’s very common with new campers, to experience joy, boredom, fear, and excitement.

4. Pack light but bring a variety of clothes to deal with heat and cold. Be prepared to let vanity go. Pack a swimsuit (even if you hate how you look in it), a warm outfit (like a sweat suit or a fleece outfit), a cool outfit (shorts and a tank top), and comfortable walking shoes.

5. Select and pack other items for comfort and safety. You’ll need a warm sleeping bag and pillow, a portable mat to place under your sleeping bag, drinking water (check with campsite), a working flashlight, toothbrush, personal hygiene products, bug spray or wipes with DEET, and food. Many campgrounds have lists of recommended items to pack. I like to carry a small pocket knife, a first aid kit, dental floss or a small rope, and a small handheld product called a screacher (this is great to use if you get lost in the woods).

6. Pack a few items to occupy your mind. Bring a comfortable chair and something non-electric so you can keep your mind busy. Books, magazines or crossword puzzles are good. It’s also fun to bring an outdoor game, like lawn darts or croquette. Many first time campers are not used to having so much free time and often struggle with boredom, unless their prepared.

7. Don’t take a solo trip. If you are single and want to try camping for the first time, try to connect with a group in your area. Many sporting stores know of well respected camping groups. If possible, always go with an experienced camper.

8. Take care of yourself. If you and your camping party get scared during the night, sleep in the car with the windows slightly cracked, doors locked and your keys in the ignition. That way everyone can get some sleep, but you don’t have to cut your trip short. If you get scared and your friends are not, tell someone you’re sleeping in the car, lock the car doors and crack the windows, but make sure your friends have the car keys so they can come to the car if needed. Most people learn to love sleeping in a tent, but others feel very vulnerable. Sometimes it’s nice to sleep in the car if you don’t feel secure in a tent.

There is nothing like the peace of laying in a tent, and listening to crickets and other wildlife as I drift off to sleep. Tent camping is a wonderful, inexpensive hobby. But, it’s not for everyone. If you like camping but want a comfortable bed at the end of the day, book a reservation at a state or national park. Many of them have affordable rustic cabins or hotel rooms that have great access to nature.

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Easy Access To Electronic Medical Records With EMR Software Development

Picking up your medical record from one doctor, and then handing it over to another can be quite a pain and only a person who has gone through the situation understands the criticality in this phase. Besides making payments for the copying of the record, a patient would even be forced to file in an application asking for the record, collecting the record himself from the clinic, and then submitting it to the other place again by hand.

With the world moving so fast and science improving dramatically day by day, no one can afford to waste his time over such unimportant matters. Everyone wants to get his job done pretty quickly and that too without going through all the troubles of collecting, and submitting these documents manually.

If you are one of the victims of the above situation, we have good news for you. With the merge of IT Field in Medical Science, it’s now possible to solve all your previous troubles with a simple swipe on your PC.

Electronic Medical Records: What they actually are?

“Electronic” seems to be a small word in front of “Medical Records”, but it is this word which has completely bypassed the era of traditional medical records on paper.

The online software maintains a record of information linked with a patient like his medical history, billing data, notes from the physician, and much more. Gone are the days when you had to spend a lot of unwanted time, money, as well as efforts to get what you needed.

Its technological era now and everything seems to be available online. The software is being widely used in hospitals, clinics, as well as in small medical practices.

Implementation of such a piece not only saves ample time involved in preparing offline records, but also helps in maintaining a better, and transparent relationship with the patient.

Healthcare EMR Software Development Solutions:

Healthcare allows for better billing, efficient messaging, and above all easy recording of the patient’s data. The software can be used for a better integration of lab tests and their results, providing e-prescriptions, as well as charting and scheduling of patient’s appointment with the doctor. A wide number of healthcare clinics are using this software for the innumerable advantages hidden beneath it.

The software is not just limited to providing online records, but it also helps doctors from all over the world to study special cases.

The application allows patients in farther areas to receive medical advices from the experts to carry out self-tests, or receive online prescription advices. Special patients needing critical care can now easily be treated by professional teams of doctors over the globe improving the coordination, and reducing diagnostic errors.

Besides getting the expert help, a patient can even cut down the costly medical readmissions he would have to bear on admitting into some hospital.

The phase of change between the paper records to electronic records has taken us another step further in the medical field. More than 50 percent of the eligible doctors, and 80 percent of hospitals have plunged themselves to the ocean of Electronic Medical Records after the program evolved in 2012.

Benefits of Electronic Medical Records for a local patient

When a patient makes a change from one clinic to another clinic, he has a completely updated medical record of his health available online. He has the choice of either getting the print out to be submitted at the new clinic, or simply to mail the document to the doctor.

The patient can securely log in to his account from any PC, and this would give him access to his personal data, irrespective of his location, or time. He would not need to call up his previous doctor, and book an additional day to collect the papers, and get into the unwanted stuff.

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How to Win at Online Slots Games

Being a winning slot machine player is impossible. All slot machines are specifically designed in order to give the house a long term edge, so the house will always come out ahead if you play long enough. The only real way to counteract the house edge on slot machine games is to play a game with a really big jackpot, bet the max every time you play, and hope that you hit the jackpot. Then when you do hit the really big jackpot, guess what you do next? Stop playing that game.

Do not get me wrong. I'm not saying that you should not play slot machines. In fact, I think slot games, especially the really good ones, are a lot of fun. But you want to keep in the forefront of your mind that mathematically, what you're doing when you're playing a slot machine on a long term basis is paying for entertainment. You can calculate how much you're paying for that entertainment by multiplying the house edge times your average bet times your number of spins per hour.

For example, if you're playing a slot game with a payout of 95%, then the house edge is 5%. (The casino keeps 5% of every bet you make long term.) And if you're average bet is $ 3, then you're going to pay an average of 15 cents per spin to the house. (5% times $ 3.) Assuming you're making 500 spins per hour, that game costs you $ 75 / hour to play, which may or may not be a reasonable price for you entertainment. That depends on your bankroll.

Something else to factor into your calculation is how much the perks and bonuses you're getting back from the casino are worth. If you're playing in a land-based casino where you're getting free drinks while you play, then you can subtract the cost of those drinks from you're hourly cost. (Or you can add the cost of those drinks to the value of the entertainment you're receiving – it's just a matter of perspective.) My recommendation is to drink top-shelf liquor and premium beers in order to maximize the entertainment value you 'Re receiving. A Heineken can cost $ 4 a bottle in a nice restaurant. Drink two Heinekens an hour, and you've just lowered what it costs you to play each hour from $ 75 to $ 68.

Slot clubs also give back a percentage of your losses each hour, so definitely be sure you join the casino's slot club and ALWAYS use your card to track your play. There's absolutely no reason not to do this. Casinos also reward their larger slot players with comps like meals, show tickets, and free rooms, which all add up to reduce the amount of money you're spending each hour that you're playing on their machine.

So how to be a winning slot machine player? I'd sum it up by saying know how much it's costing you to play each spin and each hour, take advantage of all the comps and the perks, and go for the big progressive jackpot.

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