The use of blogs as part of an Internet business is now regarded as one of the best ways to help promote websites. Blogs are seen from the search engine point of view as important as they are normally updated on a regular basis.
The best way to start using blogs is to focus on one niche for each blog and then to write good content on a regular basis. Once you have a reputation on a particular subject you will receive visitors wanting to read the latest posts.
Try to write informative and helpful posts that will keep visitors returning. It is a good idea to write a snippet (a short version of an article) for example with a link to the full article.
There are many sites to help promote blogs that will bring traffic to your blogs. It is normally a good way of getting targeted traffic to your other websites by linking from blogs.
Search engines like blogs because they offer updated or new content that is useful to their visitors.
Whereas normal websites use keywords as a means of getting visitors. Search engines will display their results based on the keyword phrases entered and then show the most relevant pages that have those keywords in their content.
The advantage with blogs is that it is possible to use tags for posts. Tags operate in a similar way to keywords. For example if a post is made about home theater screens, then if it is posted using that tag then anyone searching on the various sites that use tags will find that post.
The big advantage to this method is that for each tag that the sites like Technorati for example will show the posts with the newest one at the top of the results shown.
So if using a very popular tag or subject then this can be a way of getting a lot of traffic.
It is also possible to receive news of the latest posts from blogs by using RSS feeds, which notifies anyone who adds your feed to their sites. This is a great way to get traffic back to your sites.
Another benefit of using blogs is that visitors can leave a message to posts made. This is a good way to interact with your visitors and can build on a good business relationship.
This is a good way to find what visitors think of your site and what type of information they may be looking for.
When you offer good content that is updated often, then visitors will also start to link to your blogs which apart from giving a feel good factor will help with search engine results.
If people start linking from high Google PR sites then this will really make a big difference in the search engines as this is regarded as an important and relevant site.
It is usually difficult to get many links from high PR sites for new sites but add good content regularly and it will become easier.