Building an email marketing list is most definitely one of the most arduous, time-consuming tasks that you need to perform in order to increase the number of your leads and sales. However, this is very, very important. It's crucial that you get your prospects to leave their contact information so you can easily get in touch with them even if they forget to re-visit your website. Through this, you can update them about your products or services and you can keep them posted about your newest promotions.
One of the things that you can do to boost the number of your sign ups is to send as much traffic to your website or squeeze page. Right now, the best traffic-generating tool is article writing and submission. Articles, especially those that are well-written, high quality, and very informative will not fail you in getting your target audience to pay attention. Remember, people in general are using the internet when they're looking for specific info. If you're willing to give them what they're looking for, you'll surely not have a hard time getting them to visit your website.
Keep in mind that people who are reading your articles will decide if they'll check out your website and if they'll sign up to your email marketing list based on the content and quality of your articles. If you were able to prove to these people that you're very knowledgeable in your chosen niche and that you're a good source of information, I have no doubt that they'll leave their email addresses especially if you promise to offer them with informative newsletters at least once a week.
Aside from making your articles informative, it's also important to ensure that they're engaging, well-written, and easy to understand. Online users easily get annoyed when they see big, fancy words and if the content is boring. Remember, you need to get these people at the bottom of your articles so ensure that you engage them and keep them interested. You can do this by using conversational tone and simple terms. It will also help if you breakdown your articles into several short paragraphs to make them easier on the eyes.
Before you distribute your articles online, write an author box first. This will be the gateway to your website or squeeze page. Remember, your goal here is to get as many readers as possible to click the links. While keeping your resource box short, tell your readers who you are, your areas of expertise, and a valid reason to trust you. Talk about your products / services and your website. Then, write a very enticing, benefit-driven call to action followed by the links (preferably anchor texts) that will take your readers to your squeeze page. Increase your sign up rate by simplifying the process of signing up and by telling your prospects the compelling benefits that they can expect to get as your subscribers.