You have heard the stories of people creating a small fortune with their email list. You now understand its role in your marketing endeavors. You finally realize the importance of building an email list. But, something is wrong. You have followed the advices of the “gurus” to the T and you still are not making a profit.
So what could have gone wrong? Why have others succeeded where you have failed? The first thing you need to understand is just because you wrote people from the list doesn’t mean they are going to buy from you instantly.
Three Tips to Creating an Effective Email Marketing Campaign
1) Get your customers to trust you and your products first.
This is a process that happens over time. The absolute worst thing you can do when someone opts into your email list is begin sending “Sales” letters. You first have to present yourself as an expert and establish your credibility.
You will have to present your new opt in’s with value first. These are emails that continue to address whatever particular challenge they were facing when they joined your list. This is accomplished by setting up your follow-up series with letters to point them BACK TO YOUR BLOG.
2) Send Congruent Messages
This is the key to creating targeted email marketing campaigns. Make sure the email pointing them to your blog post is congruent again to the challenge they are facing. The main problem I have discovered with most failing email list is the individual attempts to manage their email campaign from one Main List.
An example of this is someone opts into your offer promoting a Free Instagram Cheat Sheet. They are then added to your email database and begin receiving tips on how to market on Facebook. Or, they may have opted in to receive your free dieting guide. And, now they get emails promoting how to get traffic to a blog.
Whatever topic or offer you are promoting, create a special list for those individuals.
The fact is, the money will only come in when the consumers and subscribers believe and trust in you. People are not going to buy something out of your recommendation if they don’t know you.
3) Do some Research
I ran a research experiment with 10 network marketers inside my industry. I subscribed to each of their email list. And, then watch to see which ones “attracted” my attention. Within days, I had unsubscribed to over half. What was important was my notes as to WHY I had unsubscribed!
The first reason was “unbelievable claims”. Unbelievable earning, unbelievable results… gone! Why? Their credibility was destroyed with unbelievable claims. If there is one thing I have learned from my network experience, it is the fact that you will not be able to build a six-figure income in one month! It is simply not possible.
Keep your claims to your offers legitimate. If the average person could not produce the same results you claim, your credibility will take a hit.
Building a profitable opt-in list doesn’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.